The Agency Trailblazer Podcast - Love your agency - WP Innovator

Being a business owner, or part of a business design agency can be tough. I remember how lonely I would often feel battling the day to day challenges with no one else to talk to. In this weeks episode we share how to get plugged into the online community to create a support network. Full show notes: https://agencytrailblazer.com/podcast/getting-plugged-into-online-community

Running your agency without a plan, you are inadvertently planning to fail. We learned the hard way many years ago. The purpose of this episode is to provide you the framework for a simple one page business plan that you can review regularly. Full show notes here - https://agencytrailblazer.com/podcast/the-one-page-business-plan/

How do you get more productive and create a healthier happier lifestyle? Who better to brainstorm this with than my good friend James Rose. We’ve known each other many years and he’s been able to balance business with travel, family and developing hobbies. We talk ways to improve productivity and to enhance our lifestyles. Full show notes here - https://agencytrailblazer.com/podcast/productivity-with-purpose/

Profitability is not just about selling more. We are so often a slave to our business because we need to generate more income to get more free time. It’s a vicious cycle. In today’s call I share a range of money saving techniques both for your business and personal life. These are what we apply to our lives so we can: Full show notes here - https://agencytrailblazer.com/podcast/money-saving-techniques/

Networking helped build our agencies and is an essential element of our ongoing marketing strategy. If you are a new or established business, you should consider your own strategy for generating leads through networking. We cover: Outcome: To help you develop a clear long term networking strategy to help support your marketing efforts. Full show notes here - https://agencytrailblazer.com/podcast/generating-leads-from-networking/

Without a website specification document you are running the risk of a big fall out with your client. Everyone needs to agree on what will be built, the timeline and the cost. Without these projects can often breakdown or become unprofitable. The problem is, creating a specification document is super boring, and it's difficult to make sure you've covered everything. We flip the script today, and Andre from Project Huddle interviews Lee on their unique premium website specification service...

For many agency owners, Christmas a stressful time of year. Potential clients are gearing up for Christmas, projects are on hold or non existent and they still have staff to page. Rob shares with us both what to do if you need clients right now, and also how to avoid this situation in the future. Full show notes: https://agencytrailblazer.com/podcast/i-need-clients-now-what-do-i-do/

We are pivoting and I want to tell you all about it. I’ll give you some background, share our experiences and unpack what we plan to do throughout 2020. I will share our hopes and ambitions for the community and how you can get involved. Here’s to 2020. Full show notes here - https://agencytrailblazer.com/podcast/big-changes-are-coming/

How can you leverage content marketing for your agency when you can’t even get started? In this episode, Martin and I unpack the blockers to your creativity and strategies to overcome them. Learn how to come up with ideas for content and use our creation hacks to get your content strategy in place. Full show notes here - https://agencytrailblazer.com/podcast/overcoming-the-content-block/

Adrian, having worked with Infusionsoft for several years recognised a gap in the market for small to medium businesses who needed marketing automation but could not access it. Systems were very pricey and complex to integrate into their websites so he launched a brand new WordPress plugin. This became Groundhogg which brought the features of marketing automation platforms into peoples WordPress websites. In this episode he shares his journey and how launched and evolved. Full show notes...

Many agencies avoid settling on a niche as they feel they will miss out on projects. Meet Brad and Emily from GoWP who share their niching journey from local full service agency to WordPress support company. They have niched, then niched down further, creating a profitable and growing business that promotes a good work life blend. There is a lot we can learn from their journey. Full show notes here - https://agencytrailblazer.com/podcast/niche-till-it-works/

Feast or famine is experienced often by the hard working agency owner. How can we can we change this model and create a business based on recurring income whilst providing the same services? This is not a podcast about selling support packages but instead creating a business based on your expertise, and creating real value for your clients. An interview that blew Lee's mind, so it is one not to be missed! Full show notes here -...

If you get value from this podcast and believe in our mission, please consider supporting us on Patreon. Click here to support the show. Our mission is to help frustrated and stressed agency owners love their business again. We achieve this through our platforms: The PodcastThe YouTube ChannelThe Facebook GroupThe MembershipThe Live Event We sink countless hours and dollars into this and could sure use your support to help more people. A reminder of that link.

Facebook groups are an amazing place for agency owners to build up relationships, learn and give back. They are also the potential source of distraction if we engage with certain characters. In this episode, Nick shares his experiences in Facebook groups and they key types of people, posts and conversations to avoid to help protect your time and your mental health. Full show notes here - https://agencytrailblazer.com/podcast/what-to-avoid-in-facebook-groups/

How do you take a vacation as a business owner when there is so much pressure and perhaps you are even strapped for cash? Taking a vacation can seem like a pipe dream to the agency owner who feels they can never truly take a break. In this week’s episode we share the core message from our premium group call from last week. Full show notes available here - https://agencytrailblazer.com/podcast/how-to-take-a-vacation-even-if-youre-broke/

Funnels are so often abused, yet if done right, they can help us to develop lasting business relationships. In this episode Matt deep dives into the anatomy of a funnel and what the essential ingredients are. I have so often shared my own frustration with funnels that go in for the sell and can feel manipulative. (Check out one of my recent rants on YouTube). Based on this, I give Matt a hard time asking him to help me understand how funnels can be of benefit, and how they can help both the...

Trading time for money may be our comfort zone as an agency owner but it is likely holding us back, trapping us in our business and not even doing your clients any favours either! In this weeks episode we talk with Rob Da Costa who shares the concept of VALUE based pricing and answers standard objections Lee hears in the community about it. Full show notes here - https://agencytrailblazer.com/podcast/unpacking-value-based-pricing/

Running your business alone is a hard slog. I know because I’ve done it. Even if you have business partners or a team, you are still IN your business day to day with all of the internal and external influences that might be affecting decisions, productivity and success. Full show notes here - https://agencytrailblazer.com/podcast/you-probably-need-a-business-coach/

Now and again a guest comes along who shatters my bubble and changes my mind. This happened in this episode with Pete Everitt. Full disclosure: I have created HUGE amounts of content for 4 years and invested hardly any time into SEO just assuming that the sheer volume would take care of it. I have never been so wrong! In fact as I have been unpacking the advice from Pete's course, I've discovered that we are performing terribly for our target audience in the search engines and we have to...

We need to be having frank conversations. With so much noise, with so many courses, with so many “experts”, with so much social media…. how can an agency owner catch a break and reconnect with reality? In today’s episode I share some of the frank conversations we’ve had on YouTube that I think this industry needs to have. Let’s cut through all the crap out there and help build an industry that values family, mental health, work life balance and healthier lifestyles. Full show notes here -...