The Agency Trailblazer Podcast - Love your agency - WP Innovator-logo

The Agency Trailblazer Podcast - Love your agency - WP Innovator

Arts & Culture Podcasts

Running a design or web agency can be stressful. We explore ways to can improve agency life, grow our businesses, achieve our goals and get back time with our loved ones. 18 hour days should not be the norm.

Running a design or web agency can be stressful. We explore ways to can improve agency life, grow our businesses, achieve our goals and get back time with our loved ones. 18 hour days should not be the norm.

Location:

United States

Description:

Running a design or web agency can be stressful. We explore ways to can improve agency life, grow our businesses, achieve our goals and get back time with our loved ones. 18 hour days should not be the norm.

Language:

English


Episodes

#259 - The future of web design - Lee Jackson

3/25/2020
The world has changed within days, and you may be concerned about your business and the future of our industry. In this episode, I share with you how we are best positioned to help build the new digital community of tomorrow. Full show notes: https://agencytrailblazer.com/the-future-of-web-design/ For information regarding your data privacy, visit Acast.com/privacy

Duration:00:18:44

#258 - Surviving a recession - Lee Jackson

3/18/2020
In 2008 nearly the whole world fell into recession. Overnight we lost some of our biggest clients, and others drastically cut their investments with our agency. Fast forward to today. The global Pandemic is hitting the stock market, and it is predicted that another recession is round the corner for many nations. What can an agency do to survive and thrive during difficult times? In this episode I share lessons we learned from 2008, as well as a range of practical steps you can take to...

Duration:00:18:53

#257 - Planning your agency social media strategy - Lee Jackson

3/11/2020
Being intentional with social media allows you to build your brand. In turn you can build trust, and generate valuable leads for your agency. In this episode I will share with you the basics of planning your social media strategy... Full show notes: https://agencytrailblazer.com/planning-your-agency-social-media-strategy For information regarding your data privacy, visit Acast.com/privacy

Duration:00:24:03

#256 - How to hire a virtual assistant - Lee Jackson

3/4/2020
There comes a point in your agency when enough is enough. You cannot do everything and you realise you need outside help from a freelancer or virtual assistant. The thing is, you've heard horror stories from other agency owners and your last freelance experience was a nightmare. How do you find, select and onboard the right contractor for your agency? If you are struggling, this episode is for you. Full show notes: https://agencytrailblazer.com/how-to-hire-a-virtual-assistant/ For...

Duration:00:23:27

#255 - Managing your agency finances - Lee Jackson

2/26/2020
Do you know what is in your bank account, who owes you what, and what you have to pay out? It's likely you don't as running an agency is time intensive and demanding. Finances become something we dread at the end of our financial year as we hand over a box of receipts to our accountants, unsure if we will be able to pay our tax bills. It need not be like that. In today's episode I am going to talk you through a very simple framework for managing the financial health of your business. Full...

Duration:00:20:12

#254 - How to keep yourself motivated - Lee Jackson

2/19/2020
How do you keep motivated when things can be so stressful? Running an agency can be high pressure, and you may have experienced those days where you can't face it all. I know I have... Full show notes: https://agencytrailblazer.com/podcast/how-to-keep-yourself-motivated/ For information regarding your data privacy, visit Acast.com/privacy

Duration:00:15:22

#253 - How to get the big things done - Lee Jackson

2/12/2020
How many plans have you made that you've never followed through with? What would you like to change in your agency or in your personal life that seems too overwhelming and un-achievable? I have struggled for years with procrastination, and have a graveyard of abandoned dreams behind me. Yet all that changed a few years ago, and I'm going to share with my strategy for getting things done. Full show notes: https://agencytrailblazer.com/podcast/how-to-get-the-big-things-done/ For information...

Duration:00:17:21

#252 - Planning for the worst - Lee Jackson

2/5/2020
"Plan for the worst, hope for the best" is a phrase I've often heard from family members as we go through life. There is no better place to ensure you can push through the rough times that in your business. What would happen if your office burnt down? What would you do in the case of a business partner passing away? Full show notes: https://agencytrailblazer.com/podcast/planning-for-the-worst/ For information regarding your data privacy, visit Acast.com/privacy

Duration:00:19:29

#251 - How to manage leads - Lee Jackson

1/29/2020
So much business can be lost due to not handling leads effectively. With multiple channels of communication, and such unique needs, what can you implement to keep on top of, and to nurture the leads you get in? Full show notes: https://agencytrailblazer.com/podcast/how-to-manage-leads/ For information regarding your data privacy, visit Acast.com/privacy

Duration:00:17:32

#250 - Getting plugged into online community - Lee Jackson

1/22/2020
Being a business owner, or part of a business design agency can be tough. I remember how lonely I would often feel battling the day to day challenges with no one else to talk to. In this weeks episode we share how to get plugged into the online community to create a support network. Full show notes: https://agencytrailblazer.com/podcast/getting-plugged-into-online-community For information regarding your data privacy, visit Acast.com/privacy

Duration:00:16:04

#249 - The one page business plan - Lee Jackson

1/15/2020
Running your agency without a plan, you are inadvertently planning to fail. We learned the hard way many years ago. The purpose of this episode is to provide you the framework for a simple one page business plan that you can review regularly. Full show notes here - https://agencytrailblazer.com/podcast/the-one-page-business-plan/ For information regarding your data privacy, visit Acast.com/privacy

Duration:00:32:13

#248 - Productivity with purpose - James Rose

1/8/2020
How do you get more productive and create a healthier happier lifestyle? Who better to brainstorm this with than my good friend James Rose. We’ve known each other many years and he’s been able to balance business with travel, family and developing hobbies. We talk ways to improve productivity and to enhance our lifestyles. Full show notes here - https://agencytrailblazer.com/podcast/productivity-with-purpose/ For information regarding your data privacy, visit Acast.com/privacy

Duration:00:30:36

#247 - Money saving techniques - Lee Jackson

1/1/2020
Profitability is not just about selling more. We are so often a slave to our business because we need to generate more income to get more free time. It’s a vicious cycle. In today’s call I share a range of money saving techniques both for your business and personal life. These are what we apply to our lives so we can: Full show notes here - https://agencytrailblazer.com/podcast/money-saving-techniques/ For information regarding your data privacy, visit Acast.com/privacy

Duration:00:33:36

#246 - Generating leads from networking - Lee Jackson

12/25/2019
Networking helped build our agencies and is an essential element of our ongoing marketing strategy. If you are a new or established business, you should consider your own strategy for generating leads through networking. We cover: Outcome: To help you develop a clear long term networking strategy to help support your marketing efforts. Full show notes here - https://agencytrailblazer.com/podcast/generating-leads-from-networking/ For information regarding your data privacy, visit...

Duration:00:27:16

#245 - The fun way to build a website specification document - Andre Gagnon

12/18/2019
Without a website specification document you are running the risk of a big fall out with your client. Everyone needs to agree on what will be built, the timeline and the cost. Without these projects can often breakdown or become unprofitable. The problem is, creating a specification document is super boring, and it's difficult to make sure you've covered everything. We flip the script today, and Andre from Project Huddle interviews Lee on their unique premium website specification service...

Duration:00:42:50

#244 - I need clients now. What do I do? - Rob Da Costa

12/11/2019
For many agency owners, Christmas a stressful time of year. Potential clients are gearing up for Christmas, projects are on hold or non existent and they still have staff to page. Rob shares with us both what to do if you need clients right now, and also how to avoid this situation in the future. Full show notes: https://agencytrailblazer.com/podcast/i-need-clients-now-what-do-i-do/ For information regarding your data privacy, visit Acast.com/privacy

Duration:00:29:39

#243 - Big changes are coming - Lee Jackson

12/4/2019
We are pivoting and I want to tell you all about it. I’ll give you some background, share our experiences and unpack what we plan to do throughout 2020. I will share our hopes and ambitions for the community and how you can get involved. Here’s to 2020. Full show notes here - https://agencytrailblazer.com/podcast/big-changes-are-coming/ For information regarding your data privacy, visit Acast.com/privacy

Duration:01:17:46

#242 - Overcoming the content block - Martin Huntbach

11/27/2019
How can you leverage content marketing for your agency when you can’t even get started? In this episode, Martin and I unpack the blockers to your creativity and strategies to overcome them. Learn how to come up with ideas for content and use our creation hacks to get your content strategy in place. Full show notes here - https://agencytrailblazer.com/podcast/overcoming-the-content-block/ For information regarding your data privacy, visit Acast.com/privacy

Duration:00:41:18

#241 - Launching a new WordPress plugin - Adrian Tobey

11/20/2019
Adrian, having worked with Infusionsoft for several years recognised a gap in the market for small to medium businesses who needed marketing automation but could not access it. Systems were very pricey and complex to integrate into their websites so he launched a brand new WordPress plugin. This became Groundhogg which brought the features of marketing automation platforms into peoples WordPress websites. In this episode he shares his journey and how launched and evolved. Full show notes...

Duration:00:47:55

#240 - Niche till it works - Brad & Emily

11/13/2019
Many agencies avoid settling on a niche as they feel they will miss out on projects. Meet Brad and Emily from GoWP who share their niching journey from local full service agency to WordPress support company. They have niched, then niched down further, creating a profitable and growing business that promotes a good work life blend. There is a lot we can learn from their journey. Full show notes here - https://agencytrailblazer.com/podcast/niche-till-it-works/ For information regarding your...

Duration:00:23:31