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The Fashion Consumer

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The Fashion Consumer offers fresh ideas and insights to better understand the ever-changing fashion consumer. Featuring experts from the fashion world, this podcast mainly caters to folks in the creative and marketing departments of middle- to larger fashion brands.

The Fashion Consumer offers fresh ideas and insights to better understand the ever-changing fashion consumer. Featuring experts from the fashion world, this podcast mainly caters to folks in the creative and marketing departments of middle- to larger fashion brands.
More Information

Location:

United States

Description:

The Fashion Consumer offers fresh ideas and insights to better understand the ever-changing fashion consumer. Featuring experts from the fashion world, this podcast mainly caters to folks in the creative and marketing departments of middle- to larger fashion brands.

Language:

English


Episodes

Understanding the Disabled Fashion Consumer

6/26/2019
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Today we take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. As the Western world ages at a very fast rate, the need for adaptive clothing products can only grow. Nancy Connor, the founder of one such company, helps us understand why her products are needed and the opportunity it offers for big-hearted and business-savvy brands. We'll discuss: About Our Guest Nancy M. Connor is the founder and CEO of Smart Adaptive Clothing,...

Duration:00:19:29

How to Beat Amazon at Its Own Game

6/19/2019
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Today we speak with Wharton professor Barbara Kahn. She’s the author of the brand-new book, The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption, which shows retailers how to successfully adapt to a consumer-driven world. We will discuss: AmazonWarby Parker About our guest: Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. Barbara is an internationally recognized scholar...

Duration:00:24:21

How the World of Publishing Can Create a Winning Fashion Brand

6/12/2019
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Today I’m bringing you a guest from outside the industry. Because just as sometimes a great new category can be created by combining two product categories, sometimes great ideas from one industry can work well in another. In this interview, we’re talking with Brian Kurtz, leader of one of the most successful information publishers in recent years. What I really like about Brian is that, while he managed publishing company Boardroom Inc., he and his partner Marty did exceptionally well at...

Duration:00:29:00

Make the Right First Impression with Packaging

6/5/2019
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Just like people judge a book by its cover, they judge your product by its packaging. So how do you create a great first impression? Enter Lizzièe Jeréz, a 15-year veteran packaging designer who specializes in working with lingerie brands like Smart & Sexy, RBX, Christian Lacroix and others to create powerful packages that add value to the product inside them. In today’s episode, we discuss: Resources: Lizzièe Jeréz: lizzieejerez.com The Fashion Consumer: thefashionconsumer.com The...

Duration:00:27:30

Business Lessons from the Philadelphia Fashion Incubator

5/29/2019
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Elissa Bloom knows a thing or two (or ten) about what it takes to grow a young fashion brand. As the Executive Director of the Philadelphia Fashion Incubator, she has helped dozens of fashion and accessories designers successfully grow their businesses. In today’s interview, she shares: Resources: Philadelphia Fashion Incubator: philadelphiafashionincubator.com The Fashion Consumer (TFC): thefashionconsumer.com Instagram (TFC): instagram.com/thefashionconsumer

Duration:00:28:26

Influencers, the Alpha Generation and Getting Real with Nude Colors.

5/22/2019
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Libby Basile is Editor of The Lingerie Journal, a well-known trade publication in the intimates business. She has been writing about intimate apparel since 2006 and has been a contributor to The Lingerie Journal since it launched in 2008. In today’s interview, we’ll discuss: Plus, Libby has a lot to share on the current and upcoming trends in the intimates space. Resources: Web: thelingeriejournal.com Instagram (The Lingerie Journal): instagram.com/lingeriejournal Web:...

Duration:00:31:37

Understanding the Petite (Frame) Consumer

5/15/2019
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Emily Lau started The Little Bra Company to offer petite consumers bras built for their frames. It turns out, Lau tapped into a large, growing consumer segment. You’ll learn: About the Guest: Emily Lau founded The Little Bra Company (TLBC) in 2007 because she couldn’t find any attractive bras that fit her smaller frame. Since then, Emily has turned The Little Bra Company into the go-to brand for small-busted women – specialized fitting and feminine styles ranging in sizes 28A through 34C....

Duration:00:20:46

The Man Who Wrote the Book on the (Fashion) Consumer

5/8/2019
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Michael Solomon, Professor of Marketing at St. Joseph’s University, wrote the most popular textbook on consumer behavior. He’s spent his career working to better understand what drives people to buy things, and he shares some real gems in this interview: About Our Guest Michael Solomon is a marketing professor who literally wrote the book on consumer behavior. Hundreds of thousands of business students have learned about marketing from his books, which include Consumer Behavior:...

Duration:00:31:07

Win the Consumer’s Heart with Visual Storytelling

5/1/2019
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Robert Wilde has a special gift. He uses photography to tell powerful brand stories that go beyond the images. Although he doesn’t think of it as branding. For him, it’s something deeper. Something that all human beings secretly want. The Highlights: About Our Guest In Robert Wilde’s own words: I'm a world citizen, and any fashion company is a world citizen as well. There are so many stories, so I start with one for my clients, one that is visually absolutely theirs and that engages. Then...

Duration:00:28:50

The Next Big Market Opportunity (Meet the HENRYs)

4/24/2019
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Pam Danziger has spent years researching the 37-million households that will drive disposable income spending in the US market for decades to come: the HENRYs or High Earners Not Rich Yet. You’ll learn: *this* About Our Guest Speaker, author and market researcher Pamela N. Danziger (Pam) is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet). As founder of Unity Marketing, Pam’s...

Duration:00:30:03

How to Win with the Second Biggest Segment of the Lingerie Business

4/15/2019
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It might surprise some listeners to learn that, after millennials, seniors are the biggest customer base for lingerie brands. But how they approach the buying process is very different. Why that is and how to reach them is the focus of today’s conversation. Specifically: About the Guest: An internationally recognized expert, Elisabeth Dale knows a lot about breasts and the senior market. This week, we tap into that wealth of knowledge to bring you insights on what motivates the senior...

Duration:00:25:29

Seismic Shifts in the Lingerie World

4/10/2019
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We talk with Ellen Lewis, founder of the popular LingerieBriefs.com. In this podcast you’ll learn about the huge opportunity and challenge with the lingerie-as-outerwear trend, the #1 factor driving U.S. millennial lingerie purchases, why the biggest players in the lingerie business always seem behind the curve on the innovation front (and how they’re adapting), and plenty more. Highlights: A brief look at the cultural shifts driving the lingerie business todayThe huge opportunity and...

Duration:00:29:04

Why Plus Size is Profitable

4/5/2019
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Curvy customer expert Holly Jackson talks about what it takes to succeed in the plus-sized market. Holly Jackson is a specialist content writer and consultant for the lingerie industry, focusing on plus-size lingerie and fashion. Her work has been featured in Vogue Italia, on The Toast, Buzzfeed and other magazines and fashion sites. Highlights: Links & Social Media: Web: https://thefashionconsumer.com/ Instagram: https://www.instagram.com/thefashionconsumer/

Duration:00:22:28

Intro to The Fashion Consumer

4/5/2019
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An introduction about The Fashion Consumer Resources: Web: https://thefashionconsumer.com/ Instagram: https://www.instagram.com/thefashionconsumer/

Duration:00:04:51