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The Fashion Consumer

Arts & Culture Podcasts

The Fashion Consumer offers fresh ideas and insights to better understand the ever-changing fashion consumer. Featuring experts from the fashion world, this podcast mainly caters to folks in the creative and marketing departments of middle- to larger fashion brands.

The Fashion Consumer offers fresh ideas and insights to better understand the ever-changing fashion consumer. Featuring experts from the fashion world, this podcast mainly caters to folks in the creative and marketing departments of middle- to larger fashion brands.

Location:

United States

Description:

The Fashion Consumer offers fresh ideas and insights to better understand the ever-changing fashion consumer. Featuring experts from the fashion world, this podcast mainly caters to folks in the creative and marketing departments of middle- to larger fashion brands.

Language:

English


Episodes

The Modest Fashion Consumer [Sew Elevated]

4/1/2020
Modest fashion has grown from being exclusively associated with religion to a style embraced by the mainstream as an alternative to the often-provocative looks associated with many standard brands. In this interview, we speak with Dr. Nicole Muhammad, a clinical psychologist and founder of Sew Elevated – a young brand that combines modest dress with unique, fashion-forward forward style. Highlights:

Duration:00:22:25

The (Long-Term) Coronavirus Opportunity?

3/25/2020
The Coronavirus has clearly turned the fashion world on its head. Fashion brands are announcing massive revenue drops. Luxury conglomerates down double digits. And with consumers unable to go anywhere, a global recession is a real risk. Yes, the news is bad. But could it also be an opportunity? To kick off our Coronavirus “Sur-Thrival” Series (available here), our founder Brandon Roe addresses the threat but also opportunities available to us to better serve our consumer through these dark...

Duration:00:15:25

Serving the Luxury Curvy Market [11Honoré]

3/18/2020
11Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they have teamed up with well-known luxury brands, including Dolce & Gabbana, Diane Von Furstenberg and Marc Jacobs, to offer their customers beautiful clothing in sizes 12 through 24.

Duration:00:16:41

How Fashion Consumers Buy Today

3/4/2020
Brandon and Kim discuss an important topic every fashion brand marketer should understand: how the modern consumer actually buys. As first introduced in Why Fashion Brands Die.

Duration:00:14:00

The Return of Word-Of-Mouth Marketing

2/26/2020
Stephanie Barker Fry has worked with the likes of Swarovski and WGSN over the course of her career. She is now a lecturer at the London College of Fashion and a freelance brand consultant helping small and medium-sized brands develop effective marketing messages. Highlights:

Duration:00:25:21

How Fashion Brick-and-Mortar Retail Beats the Online World

2/19/2020
“The Retail Apocalypse” is everywhere right now. But the truth is, fashion retail brick-and-mortars have some advantages online does not. Smart brands like Warby Parker, Bonobo’s and IndoChino get it… having made the jump from purely online to retail locations. In this discussion, you’ll find out why. Highlights:

Duration:00:15:01

Lessons from a Radically Transparent Fashion Brand

2/12/2020
Asket is a very different fashion brand. They don’t rely on seasons or drops. They don’t change up their product lines very much. They don’t offer discounts or have sales. And yet, over the past five years, they’ve made a strong impact in the menswear market, building a wide fan base in the process. Co-founder August Bard Bringéus tells us how they did it. Highlights:

Duration:00:27:20

The “Art x Fashion” Opportunity

2/5/2020
Swedish brand Limitato combines two categories – art and fashion – to create something quite unique. Today, their “fine art apparel” is sold in more than 200 locations around the world and online. Co-founders Gustav Peterson and Emrik Olausson share what they’ve learned along the way. Highlights:

Duration:00:22:31

What’s Causing the “Retail Apocalypse”?

1/29/2020
The “retail apocalypse” has been making tons of headlines recently. More than 9,300 store closures were announced in 2019. Macy’s is kicking off 2020 with a plan to shutter 29 locations. But is it really an “apocalypse” or simply the result of the old leaders losing touch with their consumers (and paying the consequences)? As pulled from recent interviews he’s done across the country, Brandon Roe offers a different perspective. You’ll discover:

Duration:00:18:03

Fashion Consumer Trends in 2020

1/22/2020
Over the last couple weeks, TFC host Brandon Roe has been discussing 2020 consumer fashion trends on a number of radio shows across the country. In today’s conversation, he reveals some of the most important insights shared on those interviews. You’ll discover: Stories from a hyper-competitive fashion segment:

Duration:00:12:13

“Authenticity” as a path to fashion brand success

1/15/2020
What’s the key to building a strong, authentic fashion brand today? Kelly Dee Williams of branding agency Superbase brings an interesting perspective to the conversation. Over the last few years, he’s built a practice that helps brands communicate that rare – but important – selling point: authenticity. Highlights:

Duration:00:30:42

“Positive Fashion” and the Happy Color

1/8/2020
In 2016, the London College of Fashion was looking for someone to lead their brand-new Psychology of Fashion undergrad program. They found the perfect fit in Aurore Bardey, who has brought her considerable psychology experience to an industry hungry for a better understanding of the inner workings of today’s fashion consumer. Highlights:

Duration:00:30:36

Beauty in the Age of “Perfect” AI Models

1/1/2020
On one hand, consumers want to see the “real” in fashion sans Photoshopping. On the other, a new generation of AI models – used by the likes of Balmain, among others – introduces a sense of perfect that no human being can hope to match. How can these two elements fit together in today’s world? Pulling from their bestselling industry resource, Why Fashion Brands Die & How to Save Them, Michael Solomon and Brandon Roe explore this important topic.

Duration:00:10:35

How Fashion Consumers Buy Today

12/25/2019
In 1968, three researchers came up with a model that became the industry standard for marketers trying to understand how consumers buy. And for decades, it was fairly accurate. In today’s world it’s not. In this interview, Brandon Roe and Michael Solomon, authors of the bestselling Why Fashion Brands Die, talk about the new model fashion brands need to follow if they want to sell more effectively to their current and future customers.

Duration:00:14:35

Meet Fashion Santa

12/18/2019
Fashion Santa wasn’t a guaranteed success. But the world took notice in 2014, after Paul Mason, aka “Fashion Santa”, showed up in a Toronto area mall. Massive international press ensured a great start for the brand, which five years later takes Paul across North America every Christmas season.

Duration:00:26:52

Sustainability Trends in the Fashion Industry

12/11/2019
Fashion Designer turned Trends Forecaster Melanie Plank has developed a keen insight on what’s about to be “hot” in the coming seasons. She currently specializes in the complicated area that is fashion industry sustainability. Highlights

Duration:00:31:22

Using “Magic” to Understand Consumer Behavior

12/4/2019
The word “magic” doesn’t naturally seem to fit with fashion consumer insights. But in today’s interview, Matt Tompkins, a laboratory researcher currently at Oxford University, shows how the world of illusion can help us better understand the consumer’s mind. Highlights: About Our Guest: Matt Tompkins is an American magician turned psychologist who recently completed a doctorate in Experimental Psychology at the University of Oxford. His research, which has been featured across various...

Duration:00:34:29

Heels that let you dance the night away (pain-free)

11/27/2019
Most women know the pain that comes from dancing all night on a set of heels. It was one such experience that prompted the Leung twins to address the problem using space-age materials, designing a shoe that allows the wearer to be on her feet longer with less discomfort. For more than 10 years, they’ve offered Hey Lady shoes to clientele ranging from teens to near-centenarians, and learned a lot about great customer service in the...

Duration:00:26:06

When Meghan Markle Wears Your Brand

11/20/2019
When Meghan Markle wears a brand, sales tend to take off. That’s what happened for James Bartle, founder of Outland Denim. It’s an Australian firm that creates opportunities for at-risk women to learn a useful trade; something that then makes them self-sufficient. Highlights: About Our Guest: James Bartle is the founding CEO of Outland Denim. The brand has distinguished itself by making jeans differently, setting a new standard in fashion manufacturing. Driven by the desire to curb the...

Duration:00:26:43

Nike: From $30 to $500 Million

11/13/2019
Nike, Under Armour and Ralph Lauren have all benefited from Uncle Drew’s experience and insights over the years. As the first African American to hold various higher-ranking positions within the fashion world, he has a lot of wisdom to share when it comes to diversity, authenticity and effective storytelling. Highlights: Resources: https://www.linkedin.com/in/drewgreer/https://www.youtube.com/channel/UCx4fGfXjx26_z9JWy54OmkAhttps://thefashionconsumer.com/

Duration:00:28:32