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The Luxury Travel Marketer

Arts & Culture Podcasts

Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For more information visit www.jadewolfmarketing.com

Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For more information visit www.jadewolfmarketing.com

Location:

Estonia

Description:

Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For more information visit www.jadewolfmarketing.com

Language:

English

Contact:

+1 307 316-5809

Episodes

Episode 77: ITB Berlin 2021 - What Is Happening To The Travel Industry Right Now?

4/2/2021
We attended ITB Berlin 2021 and give you the most relevant bits of information when it comes to travel trends, the state of the market, luxury demand, search marketing and the pros and cons of attending in general if you're active in luxury travel. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:19:56

Episode 76: How Can Boutique Hotels Compete Against Large Luxury Hotel Brands?

3/25/2021
David vs Goliath, the major luxury hospitality franchise against the small but artsy and beautiful luxury boutique resort. Who will win the business? Tune in to find out. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:27:03

Episode 75: Audio Marketing For Luxury Travel

3/17/2021
Hearing is one of your most important senses. Nonetheless it is the one that is most often neglected by luxury marketers. Be it online or in the physical world. Tune into this episode if you want to take control of your audio marketing and start enchanting HNW-customers. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:45:12

Episode 74: CRMs & Sales Enablement In Luxury Travel

3/6/2021
Are you still using excel sheets, outlook and your phone to organize your customer data and sales activities? If yes, then you need to listen to this episode and upgrade your process so you can start closing bigger deals, faster and more efficient than ever before. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:25:31

Episode 73: Affiliate Marketing In Luxury Travel

3/2/2021
Is affiliate marketing only about discounts and cheap products? Or is there a way luxury brands can use public and private networks, influencers and other contacts to successfully promote their high-ticket services and products in a low-cost but effective way? Tune in to find out. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:24:50

Episode 72: Personalization In Luxury Marketing

2/21/2021
Let's dive into the different options that marketers have if they want to personalize their campaigns, their content and their channel mix to each individual HNWI persona they have in their business. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:22:50

Episode 71: INSPIRE 2020 Recap -The Luxury Hospitality Industry Needs Support

2/14/2021
We have finally released our recap of INSPIRE 2020. Tune in to find out what is happening in the luxury hospitality world and what awaits us in 2021 according to the International Luxury Hotel Associations latest event. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:20:40

Episode 70: Personal Branding For Luxury Travel Experts

2/5/2021
We're back for another episode. This time we want to shed some light on how you can position yourself as a trusted expert with your affluent clients, doesn't matter if you're working in aviation, hospitality, yachting or travel, this episode can help you elevate your personal brand to new levels. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:19:44

Episode 69: Luxury Marketing For Membership Clubs

1/24/2021
As a request from one of our Patrons we're gonna look today at account based marketing for HNWI membership clubs in travel. How do you go about creating a curated list of VIPs, how do you market to them and what are some associated costs? Tune in to find out. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:25:15

Episode 68: Virtual Events For VIPs

1/15/2021
Everybody has attended virtual events in 2020. Virtual events as an alternative or enhancement to in-person events are most likely here to stay. But how do you use virtual events to sell to VIPs and UHNWIs? Tune in to find out. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:28:25

Episode 67: VBACE 2020 Recap - Happy New Year Everyone!

1/7/2021
Let's talk about the NBAA event VBACE 2020 and what it means for aviation marketers. It's a new year and we are back with new episodes to bring you news and know-how from the world of luxury marketing. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:18:38

Episode 66: Why Sales & Marketing Need To Be Aligned In Luxury Travel

12/11/2020
In this episode we explain why there is sometimes a toxic relationship between sales & marketing in luxury travel companies and how you can align these departments for optimal performance. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:29:40

Episode 65: The Luxury Travel Outlook For 2021

12/4/2020
2020 was a garbage fire. But what about 2021, will things change? We think they will, for the better! Listen to this episode to find out what 2021 has in store in terms of marketing, luxury travel, aviation, yachting and hospitality. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:21:54

Episode 64: How A Data-Driven Mindset Can Transform Your Business

11/26/2020
Being data-driven means a lot of different things for different people. In this episode we go deep and break down exactly what a data-driven mindset is and how you can apply it to your business, no matter what stage it is in. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:30:31

Episode 63: Trendsetting VS Personalization In Luxury Marketing

11/19/2020
Our business has been selling luxury products and services for over 100 years, how dare you to question us? Do you believe in this philosophy or should it rather be, how can we serve you, how can we fulfill your travel or leisure fantasy? Find out in this episode why should make a clear distinction between the two approaches. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:20:04

Episode 62: How Brand Awareness Influences Conversions In Luxury Travel

11/12/2020
Is your affluent prospect problem aware, brand aware or even product aware? Or has he or she just seen your logo somewhere on a billboard or in some luxury magazine? Learn how to raise brand awareness the right way in this week's episode! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:28:22

Episode 61: How To Work With Agencies For Maximum ROI

11/5/2020
Agencies are an integral part of the marketing ecosystem. This applies especially to luxury travel. In this episode we give you a primer on how to find a good agency (apart from us of course) and how you can make sure to get the maximum ROI out of the relationship. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:33:05

Episode 60: The Limbic Map & Emotional Archetypes In Luxury Marketing

10/30/2020
Ever heard of neuromarketing? It governs how we react, based on our 5 senses and emotions, to advertising and branding. If you want to learn more about how the limbic system influences every purchase decision in luxury marketing, tune in now! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:22:45

Episode 59: The Magic Bullet Paradox And How To Avoid It

10/22/2020
What is the magic bullet paradox? Why is it so fatal for business owners and inexperienced marketers alike? What can you do to avoid it and be successful in the long-term in luxury travel? Tune in to find out. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:28:58

Episode 58: Message Mining For Luxury Copywriting

10/14/2020
What excites affluent consumers about your brand? How do you develop luxury USPs, and how do you prioritize them? And finally, how can you distill that missing element that people call the "luxury dream"? In this episode we will answer all of these questions. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:20:39

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