The Luxury Travel Marketer

What is the magic bullet paradox? Why is so fatal for business owners and unexperienced marketers alike? What can you do to avoid it and be successful in the long-term in luxury travel? Tune in to find out. Support the show (https://www.jadewolfmarketing.com/discovery/)

What excites affluent consumers about your brand? How do you develop luxury USPs, and how do you prioritize them? And finally, how can you distill that missing element that people call the "luxury dream"? In this episode we will answer all of these questions. Support the show (https://www.jadewolfmarketing.com/discovery/)

Have you ever heard of the 10 000 hour rule? Well you can become a great luxury marketer in less time than that but it will still take a lot of time, dedication, energy and effort nonetheless. Listen to this episode to find out what some of the resources are you can use on your journey to greatness. Support the show (https://www.jadewolfmarketing.com/discovery/)

Are you a solo-travel agent? A travel agency? A yacht sales broker? A vacation rental team of five? An in-house hospitality team with over 50 specialists? No matter where you're at in your business, your marketing and technology efforts need to be adapted to the stage your company is in as well as to your goals. Tune into this extra-long episode on mapping your growth goals to your business model and development stage. Support the show (https://www.jadewolfmarketing.com/discovery/)

Being a successful luxury marketer has a lot to do with the right mindset. Instead of relying on the status quo make sure that you are approaching your marketing challenges the right way. It can mean the difference between success and failure! Support the show (https://www.jadewolfmarketing.com/discovery/)

What are you trying to express with your luxury brand? Power, status, freedom, beauty, harmony or something else? Are these emotions helping you sell or are you missing the beat? Tune in to find out how to use implicit codes in your luxury marketing. Support the show (https://www.jadewolfmarketing.com/discovery/)

Did you ever feel like an ad or website really speaks to you? Did you ever feel an instant connection to a brand, service or product and knew you had to buy it no matter what? If yes, then you have experienced emotional resonance. Tune in to learn more about how to use this neuromarketing concept in your luxury marketing. Support the show (https://www.jadewolfmarketing.com/discovery/)

In this episode we talk about the number one mistake that luxury marketers make, all the time! If you want to avoid falling into this trap, listen to this episode! Support the show (https://www.jadewolfmarketing.com/discovery/)

We talk with André Baljeu, co-founder of the hospitality focused intelligence and networking platform TechTalk.Travel about tech adoption in the industry, current and future trends and how hoteliers need to embrace the future if they want to stay successful. Support the show (https://www.jadewolfmarketing.com/discovery/)

50 episodes and over 5000 downloads later we are the only podcast that combines digital marketing, luxury marketing and travel marketing into one experience. In this episode we talk about the state of our agency in 2020, how the crisis has affected us and why we are positive about the future in 2021 and beyond. Support the show (https://www.jadewolfmarketing.com/discovery/)

It is time for some tough love. Listen to this episode and make sure you are not committing these 10 cardinal sins of luxury hospitality marketing! Support the show (https://www.jadewolfmarketing.com/discovery/)

Marinas are a super-important part of the superyachting eco-system. Right now they are not in a good place, so let's look at some ways they can come out on top with smart marketing. Support the show (https://www.jadewolfmarketing.com/discovery/)

This week we talk to Matthew King and Michael Phillips from Wealth-X. We talk about data, profiling high-net-worth individuals, analyzing your prospects, and getting the max out of your luxury sales and marketing strategy. Support the show (https://www.jadewolfmarketing.com/discovery/)

We talk with Barak Hirschowitz - President of the International Luxury Hotel Association about his work, their new website, digital industry events and his outlook on hospitality in 2021 and beyond. Tune in if you are a member of ILHA or if you thinking about becoming one! Support the show (https://www.jadewolfmarketing.com/discovery/)

We talk about how sales & marketing software can help superyacht brokers find buyers and sellers quicker and close bigger deals faster. If you're a broker looking to ramp up make sure to tune in! Support the show (https://www.jadewolfmarketing.com/discovery/)

In today's episode, Luba and I talk about how to scale your high-net-worth lead generation, once you have hit profitability with your digital marketing strategy in your business. If you are working in superyachting, private aviation or travel, tune in and learn how to grow your company long-term. Support the show (https://www.jadewolfmarketing.com/discovery/)

We are joined today by Chelsea Scholz from Unbounce. We talk about CRO, conversion intelligence, Unbounce as a powerful landing page design tool and the future of data-driven design. Tune in if you want to get more conversions for your campaigns! Support the show (https://www.jadewolfmarketing.com/discovery/)

Google Chrome announced in 2019 that they will phase out 3rd party cookies in 2022. This will change the digital advertising landscape forever. If you want to be on top of things and ready for a new technology eco-system when the time comes tune in now! Support the show (https://www.jadewolfmarketing.com/discovery/)

We have the wonderful radio and podcast hosts Maeve & Dave Dempsey from Superyacht Radio on for this week's episode. They talk about their radio channel, their podcast shows and how they see the current state of the superyachting industry in 2020. Tune in now! Support the show (https://www.jadewolfmarketing.com/discovery/)

Francis Ndicu, Product Manager at Hubspot talks about marketing automation, the inbound methodology and how to use data in your organisation. Make sure to tune in! Support the show (https://www.jadewolfmarketing.com/discovery/)