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The Luxury Travel Marketer

Arts & Culture Podcasts

Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For more information visit www.jadewolfmarketing.com

Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For more information visit www.jadewolfmarketing.com

Location:

Estonia

Description:

Welcome! This podcast features commentary, how-to guides, news and recommendations for marketers and business owners that are active in the luxury travel industry. This includes aviation, hospitality, yachting, travel agents and other services. For more information visit www.jadewolfmarketing.com

Language:

English

Contact:

+1 307 316-5809


Episodes

Episode 59: The Magic Bullet Paradox And How To Avoid It

10/22/2020
What is the magic bullet paradox? Why is so fatal for business owners and unexperienced marketers alike? What can you do to avoid it and be successful in the long-term in luxury travel? Tune in to find out. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:28:58

Episode 58: Message Mining For Luxury Copywriting

10/14/2020
What excites affluent consumers about your brand? How do you develop luxury USPs, and how do you prioritize them? And finally, how can you distill that missing element that people call the "luxury dream"? In this episode we will answer all of these questions. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:20:39

Episode 57: What Does It Take To Be A Great Luxury Marketer

10/7/2020
Have you ever heard of the 10 000 hour rule? Well you can become a great luxury marketer in less time than that but it will still take a lot of time, dedication, energy and effort nonetheless. Listen to this episode to find out what some of the resources are you can use on your journey to greatness. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:31:05

Episode 56: How To Market A Luxury Travel Company At Different Stages

10/2/2020
Are you a solo-travel agent? A travel agency? A yacht sales broker? A vacation rental team of five? An in-house hospitality team with over 50 specialists? No matter where you're at in your business, your marketing and technology efforts need to be adapted to the stage your company is in as well as to your goals. Tune into this extra-long episode on mapping your growth goals to your business model and development stage. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:48:08

Episode 55: The Right Mindset For Luxury Marketing

9/24/2020
Being a successful luxury marketer has a lot to do with the right mindset. Instead of relying on the status quo make sure that you are approaching your marketing challenges the right way. It can mean the difference between success and failure! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:30:09

Episode 54: Implicit Codes In Luxury Branding

9/17/2020
What are you trying to express with your luxury brand? Power, status, freedom, beauty, harmony or something else? Are these emotions helping you sell or are you missing the beat? Tune in to find out how to use implicit codes in your luxury marketing. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:26:46

Episode 53: How To Use Emotional Resonance In Your Luxury Marketing

9/9/2020
Did you ever feel like an ad or website really speaks to you? Did you ever feel an instant connection to a brand, service or product and knew you had to buy it no matter what? If yes, then you have experienced emotional resonance. Tune in to learn more about how to use this neuromarketing concept in your luxury marketing. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:23:16

Episode 52: The Number One Mistake That Luxury Marketers Make

9/2/2020
In this episode we talk about the number one mistake that luxury marketers make, all the time! If you want to avoid falling into this trap, listen to this episode! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:23:43

Episode 51: André Baljeu From TechTalk.Travel

8/26/2020
We talk with André Baljeu, co-founder of the hospitality focused intelligence and networking platform TechTalk.Travel about tech adoption in the industry, current and future trends and how hoteliers need to embrace the future if they want to stay successful. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:47:57

Episode 50: We Celebrate The Luxury Travel Marketer Podcast!

8/21/2020
50 episodes and over 5000 downloads later we are the only podcast that combines digital marketing, luxury marketing and travel marketing into one experience. In this episode we talk about the state of our agency in 2020, how the crisis has affected us and why we are positive about the future in 2021 and beyond. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:33:19

Episode 49: The 10 Most Common Mistakes In Luxury Hospitality Marketing

8/13/2020
It is time for some tough love. Listen to this episode and make sure you are not committing these 10 cardinal sins of luxury hospitality marketing! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:23:25

Episode 48: How Can Marinas Weather The Current Crisis?

8/7/2020
Marinas are a super-important part of the superyachting eco-system. Right now they are not in a good place, so let's look at some ways they can come out on top with smart marketing. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:20:38

Episode 47: Matthew King and Michael Phillips From Wealth-X

7/29/2020
This week we talk to Matthew King and Michael Phillips from Wealth-X. We talk about data, profiling high-net-worth individuals, analyzing your prospects, and getting the max out of your luxury sales and marketing strategy. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:01:04:27

Episode 46: Barak Hirschowitz - President Of The International Luxury Hotel Association

7/22/2020
We talk with Barak Hirschowitz - President of the International Luxury Hotel Association about his work, their new website, digital industry events and his outlook on hospitality in 2021 and beyond. Tune in if you are a member of ILHA or if you thinking about becoming one! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:01:07:29

Episode 45: How Yacht Brokers Can Use Technology To Become More Successful

7/15/2020
We talk about how sales & marketing software can help superyacht brokers find buyers and sellers quicker and close bigger deals faster. If you're a broker looking to ramp up make sure to tune in! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:25:42

Episode 44: How To Scale Your High-Net-Worth Lead Generation

7/8/2020
In today's episode, Luba and I talk about how to scale your high-net-worth lead generation, once you have hit profitability with your digital marketing strategy in your business. If you are working in superyachting, private aviation or travel, tune in and learn how to grow your company long-term. Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:27:31

Episode 43: Chelsea Scholz From Unbounce

7/2/2020
We are joined today by Chelsea Scholz from Unbounce. We talk about CRO, conversion intelligence, Unbounce as a powerful landing page design tool and the future of data-driven design. Tune in if you want to get more conversions for your campaigns! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:39:39

Episode 42: A World Without 3rd Party Cookies

6/24/2020
Google Chrome announced in 2019 that they will phase out 3rd party cookies in 2022. This will change the digital advertising landscape forever. If you want to be on top of things and ready for a new technology eco-system when the time comes tune in now! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:23:13

Episode 41: Maeve & Dave Dempsey From Superyacht Radio

6/17/2020
We have the wonderful radio and podcast hosts Maeve & Dave Dempsey from Superyacht Radio on for this week's episode. They talk about their radio channel, their podcast shows and how they see the current state of the superyachting industry in 2020. Tune in now! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:41:35

Episode 40: Francis Ndicu From Hubspot Talks About Marketing Automation

6/11/2020
Francis Ndicu, Product Manager at Hubspot talks about marketing automation, the inbound methodology and how to use data in your organisation. Make sure to tune in! Support the show (https://www.jadewolfmarketing.com/discovery/)

Duration:00:41:18