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The Practical Creative Podcast

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Season 2 "The Business of Creativity" Finale - 5 Key Principles for starting a creative business collated from my guests across the season

This season finale shares 5 key principles distilled from conversations with all my guests on the series: Fused-glass artist Jo Downs Artpreneur Jason Borbet aka 'Borbay' Gallery owner Mike Goldmark of Goldmark Art Art consultant and gallerist Alix Sloan Business coach to artists Catherine Orer Best selling author Jeff Goins Author and coach for introverts and other quiet people Pete Mosley


An Artrepreneurs Playbook: Applying the skills of an entrepreneur to your creative career with self-represented artist 'Borbay'

Jason Borbet is an artist, author, and entrepreneur. As an artist, he goes by the single name of ‘Borbay’ and even has his own logo. And this exemplifies so much of his approach to being an artist. Every aspect of what he does is a considered act of branding and storytelling, which we dig into in this conversation. Other topics we cover include: - Jason’s extraordinary career path from graphic designer to stand-up comedian to working in the corporate world and recruitment, before finally...


How being a quiet person can be a strength in marketing: coach Pete Mosley on being brave and promoting your work with confidence.

Pete is a writer, coach and speaker. He’s also the author of the book “The Art of Shouting Quietly; A guide to self promotion for introverts and other quiet souls” which is aimed at brilliant people out there who have fabulous products and services but who struggle to promote themselves through shyness, introversion, or a mistrust of the marketing process. In this conversation, we cover a number of topics from the book and Pete’s wider experience of coaching quiet people in communicating...


Profit isn't everything: gallerist Mike Goldmark on running a creative business that reflects your core values.

Mike runs the Goldmark Art Gallery, a fascinating space that sells work to collectors around the world. But this is, by no means, your traditional art gallery. Mike has a unique approach to sales, marketing and promotion (which we get into), but he has also made the bold decision to sell functional pottery alongside fine-art. In our conversation, we get into: - why Mike invests thousands of pounds to great stunning videos about the artists he represents (and I encourage you to check them...


Why every artist should keep 'office hours': gallerist and coach Alix Sloan on identifying your goals and putting time into nurturing the business side of your practice.

Alix is a gallerist, art consultant, and author of “Launching Your Art Career: A Practical Guide for Artists”. She has spent years in the art world connecting artists with collectors, as well as teaching artists how to take charge of their own careers. In this episode we cover: - the importance of being clear about your goals as an artist; whether it be money, fame, status, influence, or something else entirely - when and why it might be worth considering hiring an art coach - the...


Never work for free: best-selling author Jeff Goins on why being a starving artist is a choice, the importance of thinking like a professional, and what it means to be 'original'.

Jeff is a writer, speaker, and entrepreneur. He is the best-selling author of five books, and his award-winning blog is visited by millions of people every year. In this conversation, we talk about his book “Real Artists Don’t Starve” where Jeff lays out principles for that any creative can use to move from being a ‘starving’ artist to become a ‘thriving’ artist. We cover a lot in this episode, including: - how being a ‘starving’ artist is actually a choice, and one that...


Jo Downs - The UK's premier fused-glass artist and designer on building a business in craft, constant experimentation, and saying 'yes' to uncertainty

Jo is the UK’s premier fused-glass artist and designer. Her private commissions appear on cruise ships, in some of the most prestigious hotels, and in private homes, around the world. In this conversation, we talk about some of the key principles that moved her from a solo-maker with a kiln in her bedroom to running a business with 8 galleries and over 40 employees, all focused on making and selling her work. Other topics we cover include: - some of the key decisions Jo made that placed...


Getting clear on your 'Why': Business & PR Strategist for creatives Catherine Orer on the fundamentals of promoting your work and finding your audience.

Catherine is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. This was a fantastic conversation just chock-full of practical, actionable strategies that you can use to help move your creative career forward. We cover a fantastic range of topics including: - the importance of identifying your core values as an artist - how these...


Season 2 "The Business of Creativity" Trailer: What are they key skills and mindset creatives need to adopt to earn an income from their work?

A quick introduction to Season 2 of The Practical Creative Podcast. I'll be exploring the "Business of Creativity" by talking to art coaches, PR consultants, gallerists, and artist entrepreneurs about how the mindset and skills artists and creatives can use to earn an income from their work. Over the next seven episodes, you can hear my conversations with: Catherine Orer - Award-winning Business and PR strategist for artists Jo Downs – The UK’s leading designer of fused glass with 8 of...


Pre-Season 2 Update "The Business of Creativity"

Hello and welcome to this pre-season update from The Practical Creative Podcast. I wanted to take a moment to let you know what’s happening behind the scenes as I prepare interviews for Season 2, and to ask for your input!


Season 1 Finale - Key take-aways from all my guests across the season!

This is the final episode of The Practical Creative Podcast, Series 1, where I summarize the insights and lessons learned from my conversations with eight artists and makers who are actively making creative work.


Potter and Entrepreneur Keith Brymer Jones on creativity, business, and the keys to his success in both

Keith is a potter, entrepreneur, and appeared as a host and judge on the BBC’s Great Pottery Throwdown. In this conversation, we talk about: how the discipline Keith learned as a production potter helps to drive his work todayhow he balances running a business with being creativehow the business informs his creative worktaking creative risksthe importance of identifying your strengths and weaknessasking for helpThis was an eye-opening conversation and a fantastic opportunity to speak with...


Contemporary Bookbinder Kate Holland on craft, design, and unusual sources of inspiration

Kate designs and hand builds exquisite book bindings where she can express her own interpretation of the contents. We cover a lot here, including: the scope for commentary and self-expression in book bindingeclectic sources of imagery and inspirationher thoughts on creativitycustomising toolsand loads moreI learned so much in this episode, and I’m sure that when you’ve finished, you will never look at a book – or it’s cover – the same again. Visit the website at:


Contemporary Tapestry Artist Jo Barker on inspiration, developing ideas, and her idiosyncratic process

Jo produces absolutely stunning work that just sings with colour and movement, capturing a fascinating process that combines intuitive gestures, digital editing, and labour-intensive weaving. In this episode we get stuck into her process and discuss: sources of inspirationgenerating and exploring ideasworking with visual stimulithe importance of selection in order to keep moving forwardWe also have a frank conversation about why she isn’t a business that I found refreshing and inspiring....


The Practical Creative Podcast Trailer

Here's a quick preview of what's to come in this series of The Practical Creative Podcast.


Kinetic sculptureartist Arthur Ganson on communicating through art, taking feedback, and intentionality

I first came across Arthur’s work almost two decades ago when I was a student in Boston. I don’t know what led me to that gallery on that day, but I do know that the work I saw has remained vivid in my memory ever since. Arthur manages to combine so many elements that I find deeply satisfying; interactivity, narrative, humour, ingenuity and sometimes even found objects. But he takes it a step further – each piece lends itself to layers of contemplation, hinting at philosophical or...


Glass artist Matt Durran on curiousity, collaboration, and the importance of communication

Matt is an glass artist, innovator and curator creating work that explores ideas. He has created a working practice based on ‘itchy feet’ wherein he develops opportunities to further his knowledge of glass and all its permutations by collaborating far and wide. In this episode we talk about the numerous benefits of working outside of the crafts or arts environment, including how it challenges him to learn more about his materials and processes, increases the value of his knowledge, and...


Irish basketry artist Joe Hogan talks about working slowly, authenticity, and finding inspiration in nature

Joe is a basket maker in Ireland whose work spans both traditional craft and contemporary sculpture. Working with willow he grows himself, Joe creates stunning work using the skills he developed whilst researching traditional forms. Joe has managed to build a life, and develop a distinctive form of expression, that are without compromise. In this episode, we get into: making money with basketsthe benefits of developing work graduallythe importance of authenticity over labels such as...


Cleft-oak furniture maker and woodcarver Adrian McCurdy on finding inspiration, his distinctive process, and dealing with the pressure of working slowly

Adrian produces beautiful work inspired by his studies of medieval furniture, natural phenomena and the interaction of light with surface and texture. We cover some great material including: how he came to working with riven wood – a signature feature of his furniturewhy he doesn’t get ‘stuck’the importance of routinemaking and adapting his own toolsand much more!Visit the website at: