Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive-logo

Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive

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A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. She’s on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.

A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. She’s on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.
More Information

Location:

United States

Description:

A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. She’s on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.

Language:

English


Episodes

EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

10/8/2019
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If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with your following and how they engage with each other. Having 100 active followers is so much better than having 1,000 that never say anything. And you don’t need a huge team of social media managers, copywriters, and marketing experts for your online accounts to...

Duration:00:39:24

EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)

10/1/2019
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I am just beaming today, m’dear! My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started in business, it was mastermind sessions with peers that were the most groundbreaking for my professional growth. I think getting together and brainstorming is one of the most valuable things we can do as a community. After all these years, I’m so happy to be hosting a quarterly live retreat for the students in my Strategic Onlines...

Duration:00:34:37

EP 218: The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them

9/24/2019
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Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you have to walk through the whole store just to buy milk. The candy is by the register, a tempting and effective upsell. This is not by accident – in fact, there are professionals who get paid a lot of money to map your journey through the store in a way that gets you to buy more stuff. The...

Duration:00:44:38

EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill

9/17/2019
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I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to make Oya, a delicate lace crocheted from thread. With plenty of inspiration, but no background in jewelry, she set to work creating pieces that blended the Turkish lace technique with a modern aesthetic. Eventually, Twyla Dill Designs was born. In April of 2019, Twyla’s second year in business, her mom passed away...

Duration:00:55:04

EP216: Why Selling at Shows Might be Killing Your Business

9/10/2019
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We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and couldn’t attend shows? Would it still function and make money while you were away? When I quit my day job to focus on building a business full-time, it was a real struggle. It was impossible for me to walk away because I did not set myself up for success. I realized that I had just created a new job...

Duration:00:27:36

EP215: Exactly what to Do, Ditch, or Delegate to Scales your Sales

9/3/2019
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What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make it in the jewelry biz… most jewelry designers would be successful. In-demand designers succeed because they know what to do, ditch, and delegate to scale sales and work on their business. This is much easier said than done! You might catch yourself thinking, “No one else can do what I do.” But… that’s just not true m’dear! Like many...

Duration:00:39:58

Best of Series EP90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch

8/27/2019
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Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way to do that – and it can be repurposed over and over! I know, I know… You (like many designers) are probably thinking “I don’t know what to write! I don’t know how to write! What do I do?!” Okay, take a deep breath. Making content is actually pretty simple once you get the hang of...

Duration:00:37:02

Best of Series EP87: How to Build an Email List for Your Jewelry E-Commerce Business

8/20/2019
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Ever wonder how you’re supposed to convert people who land on your website into actual paying customers? There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo! Most people who land on your website aren’t just going to immediately buy from you! You actually need a strategy to capture that cold traffic and turn the right people into customers. Maybe you already know where this is headed… you might be aware that building a list is your next...

Duration:00:35:43

Best of Series EP84: The #1 Way to Get More Traffic to Your Jewelry Website

8/13/2019
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Slowly but surely, summer is winding down… In our industry, the summer season is often one of plans and strategy. With the busy holidays ahead, I’m gonna guess you’ve been thinking about how to ramp up your sales this year. Especially your online sales! Far too many designers fall into the trap of thinking that making online sales is all about traffic. But that’s just one little piece of the puzzle! See, it's NOT about just random traffic. It's about the right kind of traffic. I’m...

Duration:00:33:46

EP213: Want to Make $100K Salary as a Jewelry Designer? Here's what it takes...

8/6/2019
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For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals. I hear it all the time. “Tracy, I want to make $100,000 a year. What does it really take?” The truth is, it’s… complicated. Someone who is bringing $1 million in revenue still might not be able to take home $100,000 if their business isn't run like a well-oiled machine. At the same time, a smart business owner bringing in $250,000 could still take home that $100K if they do it...

Duration:00:38:54

EP212: How to Get People to Open Your Emails with Tarzan Kay

7/30/2019
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Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This week I chatted with the clever and energetic Tarzan Kay! She might be even more passionate about email marketing than I am. And that’s saying something… She started as a copywriter and soon discovered the magic of well-written emails. With only 37 people on her email list, she found stunning growth through bi-weekly email marketing. With thousands...

Duration:00:38:38

EP211: Taking Responsibility in Sourcing to the Next Level with Meri Geraldine

7/23/2019
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I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Meri Geraldine worked as a sustainability consultant. But after having her daughter, she wanted to be able to work from home. That’s how her jewelry company, Gardens of the Sun, got started. There aren’t enough conversations about building a sustainable brand in the jewelry industry. Meri is out to change that. Part of her company vision is to...

Duration:00:46:49

EP210: How to Recession Proof Your Business

7/16/2019
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Today’s topic is very close to my heart: recession-proofing your business. If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008. I used to carry a lot of shame about it until a good friend of mine made me see the light. I didn’t fail my business, it got taken down by the recession. This isn’t something to feel bad about, it’s something to learn from. But there were some things I could have done to that might have saved my business. Like...

Duration:00:47:25

EP209: How to Find the Courage to Face Your Fears and Create a Life You Love with Ruth Soukup

7/9/2019
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I’m beyond stoked about this week’s topic because it's something the Flourish & Thrive Academy community knows all about… FEAR. Being an entrepreneur by definition pretty much means facing your fears… Putting yourself out there Taking risks Doing things that make you nervous It's all part of this wild ride we’ve chosen as business owners. We know it can be tough, but we also know it's soooo worth it! The thing about fear is that it has multiple layers… At its core, fear is designed to...

Duration:00:44:04

EP208: What it REALLY Takes to Go From $50K to $1 Million in Revenue

7/2/2019
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It’s birthday season here at Flourish & Thrive Academy lately! If you didn’t know, our company is turning 7 this week! And we just passed Robin’s birthday too… In honor of this huge milestone, Robin and I got together on the podcast this week to chat about what we’ve learned… Both in growing F&TA, as well as our other ventures – and to share our biggest insights with you. We’re diving into the topic of scaling… What does it take and how do you do it? The fact is certain characteristics...

Duration:00:48:41

EP207: How to Increase Customer Lifetime Value to Scale Online and Off with Austin Brauwner

6/25/2019
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Have you felt like you’re ready to scale your business for a while – but every time you think of getting started you just freeze up?? This is all too common… It can feel daunting! Where are you supposed to start? Consider this… You don’t actually need a million customers, you just need to keep your loyal customers happy. “Customer lifetime value” is fancy business lingo for how much revenue each customer brings to your business over their lifetime. This isn’t usually the first thing...

Duration:00:46:21

EP206: How to Transform Your Website Homepage to Make More Sales

6/18/2019
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Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a lot of the people who visit will be in and out in moments. So how can you get them to stick around?? And better yet… how can you get them to actually CONVERT into sales? It all comes down to the impression and the feeling they get when they visit your site. If your website isn’t doing...

Duration:00:35:38

EP205: Where do your diamonds and gemstones come from?

6/11/2019
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As designers, we’re aware of how much our industry is changing… A lot of jewelry sales is moving online. Wholesale isn’t the same as it used to be. It's tough these days to find buyers who will buy the product outright – not on memo. Things are moving faster than ever. And the processes for success are shifting. But a common obstacle we’re facing is the fact that the backend of our industry isn’t really keeping up… That is to say, the supplier section of the jewelry industry can feel...

Duration:00:33:08

EP204: How to Elevate Your Brand with Packaging

6/4/2019
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Unboxing experiences are a big deal these days… If you want to sell your product for premium prices, you have to think about packing! When customers open their purchase, they want it to be fun – to feel good. New designers sometimes think of packing as an added expense… just another thing they have to spend money on. But actually, packing is an investment in growing your business. It's an opportunity to elevate your brand – and stand out against the competition. And there’s a lot that...

Duration:00:24:39

EP203: What YOU Need to Know in 2019 About the Current Wholesale Climate

5/28/2019
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This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7 years since we started Flourish & Thrive Academy, this part of our industry has been changing nonstop… But lucky for us, Robin is up on all of these changes… So whether you’re about to dive into wholesale for the first time or you’re navigating the ins and outs of consignment or...

Duration:00:34:43