Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive-logo

Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive

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A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. She’s on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.

A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. She’s on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.
More Information

Location:

United States

Description:

A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. She’s on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.

Language:

English


Episodes

EP210: How to Recession Proof Your Business

7/16/2019
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Today’s topic is very close to my heart: recession-proofing your business. If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008. I used to carry a lot of shame about it until a good friend of mine made me see the light. I didn’t fail my business, it got taken down by the recession. This isn’t something to feel bad about, it’s something to learn from. But there were some things I could have done to that might have saved my business. Like...

Duration:00:47:25

EP209: How to Find the Courage to Face Your Fears and Create a Life You Love with Ruth Soukup

7/9/2019
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I’m beyond stoked about this week’s topic because it's something the Flourish & Thrive Academy community knows all about… FEAR. Being an entrepreneur by definition pretty much means facing your fears… Putting yourself out there Taking risks Doing things that make you nervous It's all part of this wild ride we’ve chosen as business owners. We know it can be tough, but we also know it's soooo worth it! The thing about fear is that it has multiple layers… At its core, fear is designed to...

Duration:00:44:04

EP208: What it REALLY Takes to Go From $50K to $1 Million in Revenue

7/2/2019
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It’s birthday season here at Flourish & Thrive Academy lately! If you didn’t know, our company is turning 7 this week! And we just passed Robin’s birthday too… In honor of this huge milestone, Robin and I got together on the podcast this week to chat about what we’ve learned… Both in growing F&TA, as well as our other ventures – and to share our biggest insights with you. We’re diving into the topic of scaling… What does it take and how do you do it? The fact is certain characteristics...

Duration:00:48:41

EP207: How to Increase Customer Lifetime Value to Scale Online and Off with Austin Brauwner

6/25/2019
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Have you felt like you’re ready to scale your business for a while – but every time you think of getting started you just freeze up?? This is all too common… It can feel daunting! Where are you supposed to start? Consider this… You don’t actually need a million customers, you just need to keep your loyal customers happy. “Customer lifetime value” is fancy business lingo for how much revenue each customer brings to your business over their lifetime. This isn’t usually the first thing...

Duration:00:46:21

EP206: How to Transform Your Website Homepage to Make More Sales

6/18/2019
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Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a lot of the people who visit will be in and out in moments. So how can you get them to stick around?? And better yet… how can you get them to actually CONVERT into sales? It all comes down to the impression and the feeling they get when they visit your site. If your website isn’t doing...

Duration:00:35:38

EP205: Where do your diamonds and gemstones come from?

6/11/2019
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As designers, we’re aware of how much our industry is changing… A lot of jewelry sales is moving online. Wholesale isn’t the same as it used to be. It's tough these days to find buyers who will buy the product outright – not on memo. Things are moving faster than ever. And the processes for success are shifting. But a common obstacle we’re facing is the fact that the backend of our industry isn’t really keeping up… That is to say, the supplier section of the jewelry industry can feel...

Duration:00:33:08

EP204: How to Elevate Your Brand with Packaging

6/4/2019
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Unboxing experiences are a big deal these days… If you want to sell your product for premium prices, you have to think about packing! When customers open their purchase, they want it to be fun – to feel good. New designers sometimes think of packing as an added expense… just another thing they have to spend money on. But actually, packing is an investment in growing your business. It's an opportunity to elevate your brand – and stand out against the competition. And there’s a lot that...

Duration:00:24:39

EP203: What YOU Need to Know in 2019 About the Current Wholesale Climate

5/28/2019
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This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7 years since we started Flourish & Thrive Academy, this part of our industry has been changing nonstop… But lucky for us, Robin is up on all of these changes… So whether you’re about to dive into wholesale for the first time or you’re navigating the ins and outs of consignment or...

Duration:00:34:43

EP202: How to Lean into Your Creative Brilliance to Build a Better Business

5/21/2019
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The amazing thing about designers is we’re each so unique… It's so cool how you don’t have to be a certain way to succeed in this industry. As I’ve really gotten to know my own gifts and talents, I’ve realized something… I’m pretty much TERRIBLE at 90% of the things you need to do in business. But the other 10% I’m totally brilliant at! And that’s okay… because I can get support in the areas where I need it. And when I stay in my zone of brilliance, I’m going to do more than anyone...

Duration:00:51:26

EP201: How to Launch One of a Kind Collections and Sell Out in Less than a Month

5/14/2019
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When you’re running a jewelry business, sometimes you might forget why you started what you do… Running a business takes work. Persistence. Consistency. Strategy. But at the end of the day – most of us are actually artists! We get into this work to CREATE. And while it's important to get those systems down that help you thrive… there’s also nothing wrong with a craving for VARIETY! I’m so excited to be interviewing Alex Camacho of Acid Queen Jewelry because she’s got this balance...

Duration:00:34:49

EP200: The BEST in Show Celebration

5/7/2019
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Wow! I seriously can’t believe this week was episode #200 of the Thrive by Design Podcast! I started this show because I wanted to serve the jewelry community in a bigger way. This work means the world to me… Back in the 90’s when I was starting out, there wasn’t anything like this! We didn’t have free content. Heck, I don’t even think I had an email address yet! That’s why I’m so passionate about this work… I love serving this community. Helping YOU reach big numbers. Helping you...

Duration:00:32:04

EP199: How to Get Big Exposure with Alternative Media Opportunities with Laura Powers

4/30/2019
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Pssst! There isn’t a “holy grail” to gaining big exposure. It’s gonna take some TRIAL and ERROR. After a lot of years as an entrepreneur, I’ve learned a few things about content… What works, what doesn’t, and the best ways to get noticed. Ironically, one of my biggest lessons was that there’s no “holy grail” to getting your content seen. It’s more like a little of this, a little of that… and a LOT of trial and error. There are seriously ENDLESS things you can try… Mastering...

Duration:00:40:02

EP198: How to Protect Your Intellectual Property with a Manufacturer with Emma Grogory Boudah

4/23/2019
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Finally! The weather is warm and days are getting longer. A perfect time to look forward to GROWTH in your business. Springtime is all about new possibilities, right? Time to get your spring hustle on! As designers and business owners, it's super easy to get stuck in the day-to-day… Making more product… Responding to customer messages… Managing the books… Posting on social media… Just one big laundry list of stuff! The thing is, not one of these tasks is really gonna lead you to...

Duration:00:42:40

EP197: The Simple Way to Bring Cash into Your Biz Fast

4/16/2019
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Does talking about making money in your biz make you squirm a little bit? It's super hard when you pour yourself into your biz but aren’t making any money. It feels like no matter how amazing your work is, you’re “not good enough.” I’ve been there, I know… I have this crazy idea: I want to dust off the old stigma around being a “starving artist” and reframe it to be the “thriving artist” – or jewelry designer! Whatever your creative passion is, YOU CAN make money doing what you love! I’m...

Duration:00:23:30

EP196: The 75% Rule

4/9/2019
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There’s lots of confusion. What really matters to grow your business? Is it finances, sales, admin, social media, marketing, photography, pixeling your website, cleaning the dirt under your fingernails from that red rouge buffing compound…? The list is endless. The answer is simple…it’s the 75% rule. In fact, when I first presented the 75% rule – jaws were dropped. When I was asked about the 75% rule at the Gold Conference, same thing… I got a lot of weird looks. Here’s why… Most...

Duration:00:26:13

EP195: Guerilla Marketing Strategies that Actually Work with Aggie Burnett

4/2/2019
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What are you waiting for? I asked my good friend Aggie Burnett, co-founder of Nomaterra fragrances, what she was waiting for to get to the next step in her business. Since her early 20’s, she’s nourished relationships with beauty brands through good ol’ fashioned networking: asking questions, following up, and taking notes. In her 300 sq ft NYC apartment, she spent time mixing and matching oils until she created what felt most aligned. Fast forward to having her products sold in every,...

Duration:00:38:51

EP194: How to set your website up for more wholesale orders

3/26/2019
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I might sound like a broken record but… Do you know what your BIGGEST sales tool is? So many people are still getting it wrong! Your website is your number one sales tool. It doesn't matter if you're selling e-commerce, if you're just selling to wholesale stores or if you want to do in person events. If you have a janky website it’ll be much harder getting press coverage or getting buyers to actually believe in your brand! And if you’re someone who LOVES wholesale as much as our...

Duration:00:31:07

EP193: The BEST Sales Strategy That Attracts Repeat Sales

3/19/2019
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Do you have 1000 True Fans? Trust me, it’s A-OK if you don’t. But are you ready to have 1000 people eager, willing and ready to support your business this year? I learned this philosophy from Kevin Kelly and wholeheartedly believe that it’s the best sales strategy to attract those repeat buyers. If you can get X number of people buying from you every single year… Then you can get a rough estimate of how much revenue you'll make a year! Simple enough, right? Let me explain… Sometimes...

Duration:00:32:29

EP192: The Best in Content Marketing Strategy from Traffic & Conversion 2019

3/12/2019
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Traffic + Conversion = my 2 favorite words right now. Seriously! Can you name a better feeling than having your voice reach millions of fans? I know that there are people in the jewelry biz struggling to get their content consumed by the people actually BUYING their products. Which is why it’s becoming sooo important to diversify our revenue streams. Especially for those of you who are selling to stores and at live events. You have to have inventory for the shows, you have to show up,...

Duration:00:37:07

EP191: How to train your customers to buy from you online

3/5/2019
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Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when you get too caught up working “in” your business that you can't decipher the right activities you should be doing to build your online business. Sometimes people make it soooo complicated… I’ve been guilty of this too. Take my friend, designer Chelsea Farmer, for example. She is someone who has...

Duration:00:32:48