Transforming Cities

On this episode I’m speaking with Tara Samuels, Founder & CEO of Multifamily Mentor Matchmaking. If you know Tara, you'll know she has a flair for fostering connections. From onsite roles to supplier endeavors, her journey has been a dynamic blend of experiences since the 90's. Also known as the "relationship-building architect," she's the mastermind behind countless industry connections that stand the test of time. In addition to the matchmaking group, she's also a communication disruptor, leveraging her obsession with human connection through video as the VP of Sales at SalesMail. Today, Tara resides in Atlanta after a lifetime in Chicago, and in a twist of fate, met her husband Rob at a multifamily conference in Indianapolis. Thankfully, we were able to capture that story, too. Related links for this episode: · Multifamily Mentor Matchmaking - https://www.multifamilymentormatchmaking.com · Amplified Connections - https://www.ampyournetwork.com · Tara on LinkedIn - https://www.linkedin.com/in/themultifamilymentormatchmaker · Tara on Facebook - https://www.facebook.com/tsamuels106 · Email Tara - hello@ampyournetwork.com · We Bought a Zoo (movie) - https://amzn.to/3U3YqiQ · Atomic Habits (book) - https://amzn.to/4ammxPq · Make Your Bed (book) - https://amzn.to/3xjksVX Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this live episode of Transforming Cities, I was joined by Dom Beveridge of 20for20 and Michael DiMella of Charlesgate. During our live event, the duo debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more. We also pulled in a handful of live audience questions to add to the conversation. Related links for this episode: · 20for20 - https://20for20.com/ · Dom on LinkedIn - https://www.linkedin.com/in/dombeveridge/ · Charlesgate - https://www.charlesgate.com/ · Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike dive into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy. Later, Mike describes a few key differences between a condo sell-through go-to-market strategy and a multifamily go-to-market strategy. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike discuss the pros and cons of a full go-to-market engagement versus an la carte approach to creative services. Then, they jump into the different types of websites in the industry: templated, hybrid, and custom. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode, I'm speaking with Jeff Johnston, Managing Director at Cathartes. Cathartes is a boutique commercial real estate firm focused mainly on ground-up multifamily in New England. Jeff's focus is primarily on investment strategy, entitlements, and, more recently, raising equity for their latest project. He went to UNH undergrad, night school at Northeastern for his MBA, and the MIT Center for Real Estate for a Master's in Real Estate Finance and Development. In his free time, Jeff supports his favorite charities, including No Kid Hungry, Friends Forever, and The Portsmouth Music Hall. He also spends time with his wife and two daughters while making time to get out on the bike. Related links for this episode: · Cathartes - https://cathartes.com/ · Jeff on LinkedIn - https://www.linkedin.com/in/jeff-johnston-2aa42a6/ · Portwalk Place - https://cathartes.com/portwalk-place/ · Building Small (Jim Heid) - https://www.jheid.com/small/ · Rethinking Real Estate (book) - https://amzn.to/42ZQUso · Setting the Table (book) - https://amzn.to/3SwHlw1 · Psychology of Money (book) - https://amzn.to/49P32hU · Never Finished (book) - https://amzn.to/4bVPTW1 · Leadville 100 MTB - https://www.leadvilleraceseries.com/mtb/leadvilletrail100mtb/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike chat about the differences between a marketing team and a leasing team, and why one can't do it all. Then, they jump into a related topic around what modern localized multifamily marketing looks like today and how to best harness it as a tool in your property awareness toolkit. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode, I'm speaking with Howard Paster and Mike Sturdivant of Paster Properties, now a third-generation real estate company based in the Twin Cities. Howard joined Paster in 2000 and worked alongside his father, Edward, until his passing in 2012. Today, Howard continues Paster's legacy of combining local knowledge, regional insight, local relationships, and a broader national perspective. As VP of Development, Mike focuses on sourcing and completing development, redevelopment, leasing, and acquisition projects for Paster. He's been instrumental in forming new joint venture partnerships and expansion into multifamily development and played a key role in Paster's Texa Tonka projects. Related links for this episode: · Paster Properties - https://pasterprop.com/ · Paster on IG - https://www.instagram.com/pasterproperties/ · Paster on LinkedIn - https://www.linkedin.com/company/paster-enterprises-llc/ · Texa Tonka - https://pasterprop.com/places/texa-tonka · San Fransicko (book) - https://amzn.to/49lAQUd · Extreme Ownership (book) - https://amzn.to/3HQ6Y61 Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike welcome Authentic Co-Founder Bryant Hughes to the show to discuss what developers and operators should look for when vetting a creative agency partner. They chat about what information to have at the ready, what to watch for, and some tips on how to vet for the best possible partnership. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode I’m speaking with Brent Camp, a VP of Leasing at Asset Living. Brent has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing. At Asset Living, Brent leads the leasing and marketing initiatives for their conventional portfolio. He drives leasing performance and assists clients and operational leadership in evaluating marketing and sales performance at their communities. He's also a Certified Apartment Manager (CAM) and a member of the Zillow Rentals Product and Marketing Committee. In his past life, Brent was the co-founder and operator of Oaktopia Music Festival, recognized as Dallas’ Best Festival in 2015 and 2016. When he's not in the office, Brent enjoys golfing, traveling with his wife and dog, and attending concerts. Related links for this episode: Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike chat about what you should consider when choosing between a specialty marketing agency and a property management team for marketing. Later, they shift their focus to sub-50-unit buildings and answer the question: At that size, do you even need a brand? Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike discuss why groups should invest in remarking (nurturing) campaigns. Later, they dive into the tricky topic of how to budget an entire project for a go-to-market strategy. The duo also discuss a few industry misunderstandings about marketing investment at a high level and their recommendations when considering what is a short- versus long-term marketing investment. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode, I’m speaking with John Pugh, Owner at Pugh Management. John is a seasoned real estate executive who has found success during a career spanning two-plus decades in the design, construction, and development arenas. He leads teams to thriving project outcomes, identifies new acquisition opportunities, and is responsible for creative deal structuring. Today, Pugh Management focuses on creating value for investors and partners through placemaking, risk management, and creative problem-solving. Two fun facts about John: he played professional basketball in Australia, and his artwork was exhibited at the Guggenheim Museum in New York and internationally. Related links for this episode: https://pughmgmt.com/https://thelineupwithjohnpugh.substack.com/https://www.linkedin.com/in/johntpugh/https://twitter.com/johntpughhttps://amzn.to/3PLaJP9 Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function

On this episode, I’m speaking with Sydney Webber, Marketing Lead at Updater, where she focuses on B2B marketing to multifamily operators. Sydney has a decade of multifamily experience, with the majority being in marketing on both the operator and vendor sides. She is passionate about telling customer stories and building scalable, repeatable playbooks that empower scrappy teams to do less with more. In 2022, her podcast, Renter Obsessed, won the Platinum DotComm award and was the first official podcast of the Multifamily Social Media Summit. Sydney’s shared marketing strategies as a mainstage speaker at multiple AIM conferences and has been featured in Globe Street, Multifamily Insiders, and Multihousing News. Related links for this episode: https://updater.com/https://www.linkedin.com/in/sydneywebber/https://www.lifeafterleasing.com/https://revyse.com/articles/how-to-gather-b2b-software-reviews-in-multifamily-and-what-to-do-with-them https://amzn.to/3P1WT9vhttps://amzn.to/44t03Zzhttps://www.borninspace.com/maybelline-adds-giant-eyelash-to-buses-trains-drives-under-giant-mascara-brush/https://www.tiktok.com/t/ZT8YVF4yY/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function

On this live episode of Transforming Cities, I was joined by John Drachman of Waterford Property Company. During our live event, we chatted about John's rise to being an "accidental influencer," which came about after originally cutting his teeth with a daily real estate blog. We also had the opportunity to discuss his knack for seeking truth in the market, what makes for good networking in 2023, and how he curates his own news feed to gain the most insight. Be sure to let me know how you like this format, and get on the list at https://transformingcities.io for future guest announcements! Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function

On this episode, I’m speaking with Tony Sousa, VP of Marketing Relations at RPM Living. Tony has led experienced teams across the country, working on a range of asset types from value-add to luxury Class-A assets. With a background as a TV journalist prior to his experience in multifamily, Tony is passionate about people, operations, technology, culture, and family. He's become a respected industry thought leader, providing nuanced and experienced perspectives on today’s most relevant topics. Tony is currently on the Board of Directors for the San Antonio Apartment Association (SAAA) and a committee member on the TAA Education Foundation. Related links for this episode: https://rpmliving.com/ https://www.linkedin.com/in/tonysousa/https://www.youtube.com/watch?v=D8VDdabUMGM&t=8shttps://amzn.to/3OqboDthttps://amzn.to/44YosY1 Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function

On this episode, I’m speaking with Bobbi Steward, Founder, and CEO at Revyse. One part tech-nerd, one part storyteller, Bobbi has led both technical and marketing teams as the Head of Marketing at BH, and VP of Digital Strategy + Director of Product at G5. Her previous experience heading up B2C and B2B performance marketing at Realtor.com®, coupled with over a dozen professional certifications from organizations like OMCP® and Pragmatic Institute give her the unique perspective needed to move the needle in the industry today. Bobbi says that her favorite thing about her work is that it’s the perfect mashup of science and heart. Related links for this episode: https://revyse.com/https://www.linkedin.com/in/bobbisteward/https://amzn.to/3r2Vnvt Be sure to support this podcast by subscribing and reviewing it! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function

On this episode, I'm speaking with Charles Thompson, Account Executive at Experian. Charles has been selling in some form for the last seven years and has found himself in the multifamily space for the last year. He sees sales as serving and loves that it can enable him to create and build meaningful and educational relationships. His difficult early life experiences now inform his personal brand, enabling him to communicate his story with others so they see him first as a person with a family, interests, and passions and as a salesperson second. Charles is a father of four and resides with his wife and family in San Diego, CA. Related links for this episode: https://www.experian.com/https://www.linkedin.com/in/charlesthompson-/https://www.experian.com/blogs/ask-experian/accountability-apps-to-keep-you-on-budget/https://amzn.to/43b83xn Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function

On this episode, I’m speaking with Barbara Savona, CEO of Sprout Marketing Sprout is a multifamily platform that simplifies personalized marketing touchpoints and focuses on small, consistent changes that deliver significant results. Barbara is a seasoned entrepreneur with a passion for property management, marketing, and wellness. You can also catch her hosting her weekly podcast Marketing Home, Marketing You. Related links for this episode https://www.watchyourbusinesssprout.com/https://www.linkedin.com/in/barbarasavona/https://www.instagram.com/sproutmarketing/https://barbarasavona.comhttps://amzn.to/3JrRruzhttps://amzn.to/3piZYJi Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function

On this episode I’m speaking with Thomas Hertzog, Principal of Good Neighbor Homes. Thomas leads the company through each of its multifamily developments, oversees property management, and interfaces directly with each of their advisory clients. He's served in multiple development and real estate consulting roles, while also overseeing over $250M in real estate asset optimization. He believes leading with honesty, integrity, and earnestness are the key to helping change the way people think about real estate development and property management. Related links for this episode: https://goodneighbor-homes.comhttps://www.linkedin.com/in/thomas-hertzoghttps://culdesac.comhttps://amzn.to/45NZDyy Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function

On this episode, I'm speaking with Jim Heid, Founder of Craft DnA, the Small Scale Development Forum, the Building Small community, and author of the 2021 book by the same name - Building Small: A Toolkit for Real Estate Entrepreneurs, Civic Leaders, and Great Communities. Beyond educating and training, Jim developed a twelve-unit infill Cottage Court, and also developed - and now runs - an awarded coworking space in a refurbished bank in his hometown called CraftWork. Trained as a landscape architect, Jim received a Masters in Real Estate Development from MIT as way to more effectively integrate economics, development, and design thinking. Related links for this episode: https://www.jheid.com/https://www.linkedin.com/in/jimheid/https://www.craftworkhbg.com/https://buildingsmall.mn.co/https://amzn.to/42pHi8b Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function