Your Body, Your Brand-logo

Your Body, Your Brand

Arts & Culture Podcasts >

Women are dropping out. They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook. And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out. We're making dangerous investments. We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money. And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition. And getting rewarded for disorder. The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America. This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand. The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask: Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com. Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.

Women are dropping out. They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook. And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out. We're making dangerous investments. We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money. And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition. And getting rewarded for disorder. The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America. This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand. The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask: Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com. Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.
More Information

Location:

United States

Description:

Women are dropping out. They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook. And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out. We're making dangerous investments. We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money. And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition. And getting rewarded for disorder. The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America. This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand. The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask: Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com. Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.

Language:

English


Episodes

To Sell Ourselves is Female

9/16/2019
More
What, exactly, is a brand, and why are we all trying to become one? While bestselling author Daniel Pink says that “to sell is human,” exactly what is it that women are selling? In today’s episode, we examine why even feminist women end up objectifying themselves in the pursuit of the almighty dollar.

Duration:01:15:39

Pipeline Problems

9/9/2019
More
Women are dropping out. Maybe that woman is you. Maybe it's someone you know. Maybe it's someone you follow online. They say there's a serious leak in the corporate pipeline, or maybe it’s the lack of female representation in STEM roles. If you've ever felt like your nose was pressed up against the glass ceiling or like you had to be more "masculine" in order to make it at work, then you'll understand why women are choosing to no longer either give up and work for less money and recognition...

Duration:00:44:18

The Ouroboros

9/2/2019
More
Do you know where you first got the idea that thinner, leaner, more or less muscular was better? Do you know why you keep reading articles that tell you that your beliefs are true? How about why magazines don't publish more plus size women or why diet companies keep raking in millions despite studies that show that representation can change the way you think about body image and diets don't work? In this episode of the Your Body, Your Brand podcast, we'll discuss how representation of...

Duration:01:01:09

Prologue

9/2/2019
More
It starts with a toxic workplace and ends in a yoga studio. Jennifer Saminathen, a smart, driven, and vibrant woman, has an MBA and a promising career in Silicon Valley. So why does she want to leave it all to become a yoga teacher? Before we dive into the whys and wherefores wellness entrepreneurship, we’ll hear a case study on dropping out, on the eve of Jennifer’s first yoga teacher training class.

Duration:00:41:13

Introduction

9/2/2019
More
An introduction to the ethos and story behind the Your Body, Your Brand podcast.

Duration:00:17:44

Trailer

8/9/2019
More
The Your Body, Your Brand podcast launches on September 2. Hear some of the voices you'll listen to beginning on Labor Day!

Duration:00:03:26