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Dealers Compressed Podcast

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Location:

Syracuse, NY

Language:

English


Episodes

Looking My 2-Star Review Straight in the Eye

9/17/2019
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A two-star review just came in for my recent book, “The Automotive Manifesto”. It actually got me excited. It came from Amy. Not only am I honored that she, bought, read, AND took the time to review, but she also had some valid perspectives. I thought it would be good to talk about it head-on in this weeks show.

How to Get Yourself UNstuck

9/10/2019
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Everyone gets ‘stuck’ in life. I just did in a MAJOR way. The new site we launched for Congruent took about 10 times longer to develop then if we had been building a site for a client. Why? Because it was ours. Because we were too close to it. Because that’s what happens when objectivity leaves the room.

Duration:00:16:18

A Marketing Approach That Will Change Your Organization

9/3/2019
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If you’ve been confused, disheartened, suspicious and/or frustrated with your branding and marketing spend, there is probably good reason.

Duration:00:24:17

Why Modern Marketing Metrics are Broken

8/27/2019
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I’ve been getting myself into a little trouble lately. I just don’t understand how the conflict of interest in the current agency model has lived on for so long. Charging clients fees which are based on a percentage of ad spend just seems crazy to me. Some of the metrics justifying that spend seem even crazier. Most of them aren’t even tied back to meaningful measurables.

Why the Ad-Spend Markup Agency Model is Broken and What to Do About It.

8/20/2019
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Would you rather spend your marketing dollars on ads, or on content that’s created to optimize lasting brand connection? There is an existing conflict in the ad world that is forcing many organizations into ad spend that is out of balance. Because the economy is good right now, I feel like no one is paying attention and I want to start the conversation.

Duration:00:16:35

Starting a Business: Things I Wish I Knew

8/13/2019
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A lot has changed in the business world since I first ventured out to start my own business with a few thousand borrowed dollars and a rusty 1984 Chevy Astro. In the 17 years since there are so many things that 2019 Paul would have been able to teach 2003 Paul. I guess that’s why experience really matters.

Fitting in Won’t Authenticate Your Brand

8/6/2019
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I recently visited Bergstrom Automotive, a dealership group out in Wisconsin, and a thought came to me. Are you doing something because it’s relevant to the culture, or are you being authentic with yourself in what you do?

Duration:00:09:00

Is Your Business As Agile As Your Mind? (Guest: Dr. Nicole Lipkin)

7/30/2019
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Is mental agility the new indicator of how successful a leader or organization will be? Maybe so. You may think of “mental agility” as the ability to switch tasks quickly or, to use a trendy word ‘pivot’. However, this week's guest, Dr. Nicole Lipkin, brings the focus to something I believe to be more potent.

Duration:00:24:58

Yes, It Matters.

7/23/2019
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I remember a popular self-help book back in the late 90’s called “Don’t Sweat the Small Stuff”. If you’ve been in business since then, you probably remember it too. It proposed a way to position all the problems and situations in your life so they didn’t overrun your thoughts and cause you anxiety.

Duration:00:14:40

Leadership: The Visionary vs the Arsonist

7/16/2019
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There is a dark side to visionary leaders that often gets lost in the midst of the allure and appeal of progress. It’s like many relationships in life where we overlook the downside because the upside is good. In reality, BOTH sides of behaviors are effecting your ability to move forward and grow. So, who showed up for work today? The visionary or the arsonist?

Duration:00:09:58

Pivoting Plans When Your Business Gets Punched in the Face

7/9/2019
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I’m dating myself when I tell you that, as a kid, I played a game called “Mike Tyson’s Punch Out” on the original NES (Nintendo Entertainment System). In real life, Mike Tyson was an insane boxer to watch. Full of power and antics. A real entertainer out of the ring and straight-up vicious inside the ring, often knocking out opponents in seconds.

Just Keep Swinging

7/2/2019
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Have you ever chopped down a tree with an axe? I have! Swing after swing, I became tired, exhausted and almost had to stop. One of the worst moments was when I stood there breathing heavily with two thirds of the trees diameter cut out and the tree seems just as solid as it did when I took the first swing. It was crazy!

The "Pills" of Business: Short-Term Marketing Tactics

6/25/2019
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It’s not easy to walk through an airport backwards, recording a podcast … ESPECIALLY when everyone else’s eyes are glued to their phones! But then I thought to myself: there’s a daily opportunity that your brand DOESN’T want to miss.

Duration:00:08:27

A Millennial's Experience Proves Brand Connection Wins

6/18/2019
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I had a conversation about a brand experience I just couldn’t ignore. More than that, I couldn’t bear NOT sharing it with you because of it’s timely relevance.

Duration:00:18:50

The Birth of Carvana (Guest: CEO, Ernie Garcia)

6/11/2019
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Every company starts with a story. Usually that story revolves around a person and a problem they are out to solve. Today is no different. When I spent some time with Carvana CEO, Ernie Garcia a while back we saved a good portion of the interview to release after the initial segment.

A Few Moments of Clarity

6/4/2019
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On this week’s show I thought it was a good idea to bring it back to basics…one camera, one voice, one mic and one goal. To have you walk away with one small moment of clarity you can deploy TODAY in order to move closer to person you want to be.

Leadership is Leadership is Leadership (Guest: Kevin Frye)

5/28/2019
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One thing I’ve learned throughout my life is that leadership is not a respecter of industry, age, situation or just about anything else. Leaders understand how to serve.

Duration:00:20:56

A Follow-Up of ClarityCon: Automotive

5/21/2019
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It’s been two weeks and I’m STILL having flashbacks about how awesome ClarityCon 2019 was… seriously! I know I touched on the event last week, and how empathy was a key theme across all the speakers, BUT... the reason I threw the event needs to be told, too.

Duration:00:19:27

Achieving Alignment... What Should You Do FIRST?

5/14/2019
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Phew… My very first live event, ClarityCon 2019. went down last and it was a HUGE success.

Duration:00:17:46

When It's Not Easy... Keep Going

5/7/2019
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If you want to do something that’s worth anything, you can’t get FANCY, you can’t get LAZY, you can’t get ENTITLED, you can’t stop being empathetic to those on the journey with you.

Duration:00:11:36