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2 Guys and Some Data

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More Information

Location:

United States

Twitter:

@navi_stone

Language:

English

Contact:

(844) 677-3667


Episodes

Direct Mail: The Best Gift You Can Give Your Customers This Holiday Season

9/9/2019
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Direct Mail: The Best Gift You Can Give Your Customers This Holiday Season by Allen Abbott

Duration:00:11:38

Marketing for the Ages

6/10/2019
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Marketing for the Ages by Allen Abbott

Duration:00:13:07

Total Retail Talks Podcast Interview with Lori Paikin

11/12/2018
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Listen to NaviStone's Chief Revenue Officer, Lori Paikin, as she discusses the biggest challenges retailers are facing today, the opportunities ahead in personalization and trends to look out for in 2019.

Duration:00:08:08

The Paradigm Shift in the Consumer Relationship

10/29/2018
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In this episode Larry and Allen discuss the evolution of the relationship between the consumer and advertiser.

Duration:00:25:56

Marketing In An Era Of Data And Privacy

7/27/2018
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Marketing In An Era Of Data And Privacy by Allen Abbott

Duration:00:22:44

Changing the Channel with Direct Mail

2/20/2018
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Direct Mail doesn't have to be stuck on the same channels of years past. Explore how Direct Mailers can learn a few things from the giant strides made in personalization and technology in broadcast media.

Duration:00:14:44

The Future of Direct Mail in 2018

11/27/2017
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2018 will be the year of direct mail as technology evolves and direct mail becomes part of an individualized customer experience.

Duration:00:19:54

The Marketing Your Customers Really Want and the Data that Proves It

11/13/2017
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Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

Duration:00:17:32

Using Intent Data to Optimize CRM Files for Peak Season Mailings

10/23/2017
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2 Guys discuss the challenges marketers face with peak season marketing and how intent data can help optimize revenue in the on- and off-season.

Duration:00:23:34

Storytelling and Data - The Secret Ingredients for Direct Marketing Success

9/19/2017
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Larry and Allen talk about why storytelling is a vital element that may be the difference between success and failure in your direct marketing strategy.

Duration:00:18:16

Millennials and Direct Mail Marketing: A Love Story

9/5/2017
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In the eleventh episode of 2 Guys and Some Data, Allen and Larry discuss the surprising relationship between Millennials and direct mail.

Duration:00:13:03

What Data Marketers Should Be Using and How They Should Use It

8/7/2017
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Allen and Larry discuss how to classify, and use, consumer data in an era of data overload.

Duration:00:22:52

The New Marketing Mix: Beyond the Four Ps

6/21/2017
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Allen and Larry take on the foundation of marketing principles, the 4 Ps, in the ninth episode of 2 Guys and Some Data. How have consumers and technology reshaped the 4Ps and are marketers keeping up?

Duration:00:18:36

Retargeting 2.0: It's Not Just Digital

5/1/2017
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Allen and Larry discuss the evolution of retargeting and how it's not only a digital tactic for marketers today — it's being used in direct mail, TV, and more.

Duration:00:11:59

The Future of Direct to Consumer Marketing

4/3/2017
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In our seventh podcast, Allen and Larry discuss where direct to consumer marketing was 5 years ago, where it is today, where they think it will be in 2022 — and what you should do now to prepare.

Duration:00:17:07

Individualization in Action

2/21/2017
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Get insights from industry experts on how to incorporate individualized marketing tactics into your digital and direct marketing strategies.

Duration:00:12:04

Going Beyond Personalization with Individualized Marketing

2/6/2017
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In this fifth podcast, get insights from industry experts, Allen and Larry, on why next-gen marketers must individualize marketing pieces and why consumers deserve and expect an individual experience.

Duration:00:06:02

Fulfilling Your Unspoken Data Contract with Consumers

1/22/2017
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In this fourth podcast, Allen and Larry discuss the implicit "data contract" between consumers and marketers, and how marketers must deliver on their end if they want to continue using consumer data.

Duration:00:06:36

The Great Ad Blocking Wars of 2016

11/22/2016
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In the 3rd episode of the "2 Guys and Some Data" series, Allen and Larry dive into the state of adblocking today and what it means for businesses and web users.

Duration:00:08:58

Website Visitor Browsing Data: To Share or Not to Share?

10/6/2016
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In the second installment of the "2 Guys and Some Data" podcast, Larry Kavanagh and Allen Abbott discuss your website visitor browsing data. Should you share it with transactional co-ops and browsing companies or not?

Duration:00:11:17