2 Regular Guys Talking Decoration and Personalization

Join us for a captivating journey through the decades of the decoration and printing industry as we welcome the legendary Scott Fresener to the 2 Regular Guys Podcast. Scott, an industry icon, takes us back to the era of his groundbreaking book, "How to Print T-Shirts for Fun and Profit," and the revolutionary separation software, FastFilms. We'll delve into the history of the US Screen Printing Institute's influential screen printing classes and explore the invention of one of the industry's first DTG printers, the T-Jet. Get ready to step into the past, embrace the present, and glimpse into the future with the one and only Scott Fresener. Aaron’s first employer in the industry was Scott Fresener back in 2000 and Terry joined the team a few years later. Get your junior yellow legal pads ready for some industry insights, memorable stories, and a celebration of an iconic career. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/PuoGZ42ZUgQ Dad Joke Terry: It’s Thanksgiving month so let’s get those seasonal Dad Jokes going. What's the best song to play while cooking a turkey? It’s all about that baste… ‘bout that baste… Scott Fresener Aaron: Welcome to the show Scott. Instead of a bio, we want to start with the time machine. Tell our listeners about the early days… making your own transfers… How to Print T-Shirts for Fun and Profit book… Tell us how it all began. Terry: Let’s talk about your brainchild, FastFilms separation software. First, for our younger listeners, what is it? And second, how did that software come to be? Aaron: By the time I got to US Screen your hands-on screen printing classes were well underway. Let’s talk about the evolution of that concept, and how you saw that need in the industry. Terry: After the break let’s talk about the beginnings of DTG and white ink, and of course what you’re doing these days. Aaron: You reinvented US Screen while Terry and I worked there. What made you believe Direct-to-Garment printing would be so revolutionary? Talk to us about the T-Jet. Terry: White ink took DTG printing from a novelty on white shirts to a viable decorating option. Let’s talk about white ink for DTG. Aaron: You’ve been responsible for some earth-shattering developments in our industry from separation software to DTG printing. Tell us your prediction for what’s next. Terry: I’m pretty sure US Screen was one of the few businesses with a soundproof band room. Talk to us about what you’re doing in your spare time now. Reach out to Scott at scott@tbiznetwork.com. His online courses can be found at T-ShirtPrintingMasterClasses.com. And my main website T-BizNetwork.com. https://www.youtube.com/embed/j9CHMwTHSek?si=p3uD-9WvhDrSarjg The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom,

This week we discuss the latest developments in the Inclusion Initiative and gain valuable industry insights. We're thrilled to welcome back Jed Seifert, an advocate for community empowerment and business success. Discover how to tap into a pool of limitless employees right in your own community while exploring Jed's recipe for thriving in the industry. Get the inside scoop on our initiative's progress, and what's on the horizon, and glean insights on effective employee management as your business grows. Whether you're passionate about inclusion or eager to elevate your industry knowledge, this episode promises valuable takeaways to enrich your journey in the world of decoration and printing. Tune in and stay informed with the 2 Regular Guys! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/DsYzxtDISLA Dad Joke Terry: There’s only one thing that scares me on Halloween. Aaron: Which is? (witches) Terry: Exactly! Inclusion Initiative Update Aaron: Welcome! Jed, you joined us back in November of 2022 to share about the inclusion initiative you would like to see take hold in the industry and beyond. So most of the Regulators would have met you back then, but for any new listeners can you tell us a little about you and your passion? Terry: Again we talked about this last year, but can you give us an overview of the unique approach to hiring and managing employees you have at Stakes? How is that process going at this point? Aaron: Can you provide an update on the progress of the Inclusion Initiative since we last spoke? Have there been any notable developments or success stories? Terry: How can our listeners follow your lead and duplicate your hiring successes? Aaron: As an industry how can we do more? Were their hopes or expectations when you started sharing these ideas publicly that just haven’t come to fruition? Terry: You’ve built a large and successful decorating business. What have you learned along the way that would help our listeners grow their businesses? Aaron: You've been actively involved in the industry, attending events like Printing United and Impressions in Ft. Worth. Can you share any trends or innovations you've seen? Terry: How can businesses successfully balance growth with maintaining their core values and commitment to the community, as you've done with the Inclusion Initiative? Aaron: What’s next for Stakes? Terry: To wrap up, could you offer our listeners one piece of advice based on your journey in the industry and your experiences with the Inclusion Initiative? https://www.youtube.com/embed/AMoibE7lfsQ?si=ntcvCHp4jz7JPEHY The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting star...

Join us for a special live episode of the 2 Regular Guys Podcast, coming to you from Printing United Expo 2023 in Atlanta, Georgia. As we approach the year's end, we're bringing you exclusive insights, news, and highlights from the show floor. Listen in as our guests reflect on the pivotal moments and industry trends that defined 2023 while peering into the crystal ball to share their expectations and forecasts for the exciting year ahead in 2024. Whether you're a seasoned industry pro or just curious about the future of printing and decoration, this episode is your ticket to stay in the know. Tune in for a journey through the world of printing and decoration at Printing United Expo 2023! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Did you hear about the man who walked into a library and asked where he could find books on paranoia? The librarian looks over the man's shoulder, leans in, and whispers, "They are right behind you." Printing United Expo LIVE! Join us for a special live episode of the 2 Regular Guys Podcast, coming to you from Printing United Expo 2023 in Atlanta, Georgia. As we approach the year's end, we're bringing you exclusive insights, news, and highlights from the show floor. Listen in as our guests reflect on the pivotal moments and industry trends that defined 2023 while peering into the crystal ball to share their expectations and forecasts for the exciting year ahead in 2024. Whether you're a seasoned industry pro or just curious about the future of printing and decoration, this episode is your ticket to stay in the know. Tune in for a journey through the world of printing and decoration at Printing United Expo 2023! Questions for Guests Looking back at 2023, what is a pivotal moment or development in the industry or in your company that stood out to you? As we turn the corner into 2024, what is something you're excited or curious about in terms of industry trends or innovations? The REGGIEs Awards Announcement Aaron: REGGIE Awards Categories - To start the next decade of REGGIE awards in our 11th year we thought now was a great time to freshen up the names of the awards and then refine and make them more concise the awards. So we have reduced the number of categories but freshened them up with a new coat of paint so to speak. 2023 Fresh Impact Product Award - This category shines a light on products that have made a notable difference in our industry during 2023. To qualify, products should have hit the market within the last three years and not have been on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress. 2023 Customer Care Spotlight Award - This category is all about recognizing a company, and if applicable, a specific individual within that company, who have shown exceptional customer service in our industry. It's about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and,

Join the 2 Regular Guys Podcast for an inspiring episode as we welcome Rodeo Bo - Robert "Bo" Betzler. With a unique blend of skills in graphic artistry, video production, music, and photography, Bo has found his niche in the world of garment and substrate decoration, all while maintaining his punk rock spirit. Discover Bo's journey of breaking free from traditional corporate constraints and embracing creativity in the decoration industry. Gain valuable insights on how to infuse passion, individuality, and authenticity into your work. Whether you're a rebel at heart or looking to inject some punk rock energy into your business endeavors, this episode promises to be a source of inspiration and a reminder to have fun and be yourself. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/MASS3Q5mFBg Dad Joke Why is a calendar always so scared? Because it knows its days are numbered. Thriving as a Punk Rocker Aaron: Welcome Bo. Thanks for joining us. No buttons to hit or coordination you need to do today as you are normally the one bringing in guests. But start us off with where the nickname Bo came from and even better, how you got the moniker Rodeo Bo? Terry: You have an interesting take on the “value of nostalgia”. Tell us about that and how it impacts your work. Aaron: Bo, tell us about your dad’s record collection, and what the Regulators should be listening to. Aaron: Have you been inspired to embrace your punk rock spirit or is that just a core value? What challenges have come up from embracing that punk rock persona? Terry: Can you share some memorable experiences where your punk rock approach helped your work? Aaron: What advice would you give to #Regulators looking to express their uniqueness in a professional environment? Terry: How can listeners infuse more fun and authenticity into their daily work routines, regardless of their industry? Aaron: What are some of the potential pitfalls you have seen or encountered with marrying up the desire for uniqueness and individually with the demand of a professional environment? Fortunately, our industry is not too stuffy, it's a t-shirt after all, but I have also seen people shoot themselves in the foot in the name of uniqueness when they probably should have leaned more towards professionalism. Terry: Are there specific strategies or mindsets you've adopted to maintain your individuality while working within a corporate structure? Aaron: Bo, this has been a great conversation. And we didn’t even hardly talk about sublimation. I know listeners can find you regularly online in your role with Conde. How can our listeners reach out to you and find you? Aaron: With it being Friday the 13th, are you superstitious? Or have any weird design printing rituals? Terry: We always love to look ahead, especially with 2023 winding down. What's your vision for the future of creativity in the decoration industry? https://www.youtube.com/embed/skZESg3VAdc?si=VsA3TOPWSAmk6x6d The Secret Sauce We serve up bite-sized tips for our #regulators to ins...

Join us for an exciting episode as we unveil the categories for the annual REGGIEs Awards, celebrating excellence in the garment decorating industry. Discover how you can participate and recognize outstanding achievements. Additionally, we'll dive into the Printing United Expo, sharing key details that matter to our audience. Learn about highlighted educational sessions, exciting events on the expo floor, and the role of the Alliance in meeting the industry's growing needs. We'll also introduce Brandy Jamison-Neth and her role with the Apparelist, a valuable outlet serving the industry. Whether you're a seasoned professional or new to the industry, this episode provides valuable insights and opportunities you won't want to miss! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/kUxMsWzytiw Dad Joke I've started investing in stocks. Beef, Chicken, and Vegetable One day I hope to be a bouillonaire. Printing United Expo Preview Aaron: Welcome to the show Josh and Brandy. For any new listeners, could you each tell us a little about yourself, and how you found yourself in the industry? Terry: Brandy, you have a new position with Apparelist. Tell us about that.Reach out to me at bjneth@napco.com or LinkedIn https://www.linkedin.com/in/brandy-jamison-neth-78674563/ and stop by our site https://www.apparelist.com/ Aaron: The Printing United Expo in Atlanta is around the corner. Talk to us about the education opportunities there. Terry: Tell our listeners what to expect in the Apparel Zone. Aaron: Josh, tell us about the Future State Theatre. Terry: Anything about the show that we’ve missed? Aaron: How can our listeners get more information? https://decorators.ink/expo The REGGIEs Awards Announcement Aaron: REGGIE Awards Categories - To start the next decade of REGGIE awards in our 11th year we thought now was a great time to freshen up the names of the awards and then refine and make them more concise the awards. So we have reduced the number of categories but freshened them up with a new coat of paint so to speak. Terry: Last year - Best New Product This category is for products that have impacted our industry in 2022. These products must have been released in the last 3 years and have not made the voting before. Sublimation Paints by Artesprix This year - same category just better description: 2023 Fresh Impact Product Award - This category shines a light on products that have made a notable difference in our industry during 2023. To qualify, products should have hit the market within the last three years and not have been on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress. Aaron: Last Year - Best Customer Service Best Customer Service (List the Company and Person) - Share a specific company and if there is a person who stands out there, share that too. This company and team members are customer service-oriented.

Join us for a deep dive into 'The State of the Apparel Decorating Industry' as we welcome Cassie Green from the Apparelist. In this insightful episode, we explore the latest developments, business strategies, and technology insights driving the decoration industry. Discover how industry media and events play a crucial role in supporting these initiatives. Additionally, we're joined by an Apparelist Advisory Board member, Carlo Oviedo from Culture Studio, who sheds light on the board's function. He will also share his unique insights as a decorator with his pulse on the state of the industry. Tune in for valuable industry insights and actionable takeaways. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/EGPbOr8HmP4 Dad Joke Terry: Did you know my girlfriend asked me to do her hair like a Rastafarian? Yeah, I'm dreading it The State of the Industry Aaron: Cassie, as Editor-in-Chief of the Apparelist, you have your finger on the pulse of the apparel decorating industry. Could you highlight some key developments or trends that are currently shaping the industry's landscape? Terry: What emerging technologies or markets are you seeing through the coverage at Apparelist? Aaron: What do you think is the importance of industry media and events? Could you share some insights into how regulators can maximize their businesses with these resources to stay informed and competitive? Terry: Cassie, you've had the opportunity to observe various strategies employed by successful businesses in the decoration industry through your role and travel with the Apparelist. Can you share some insights or success stories? How can listeners implement some of these strategies? Aaron: Let’s welcome in an Apparelist Advisory Board member, Carlo Oviedo from Culture Studio. Carlo, share a little about yourself and your business with our listeners. Terry: A question for both of you. What is the Apparelist Advisory Board and what is its function in our industry? Carlo, let’s start with you. Cassie, How can our listeners get involved? Aaron: Carlo, as a member of the Apparelist Advisory Board, what motivated you to get involved, and how has your experience been so far in shaping industry content and direction? Terry: Carlo, From your vantage point, how can decorators leverage technology and emerging trends to enhance their businesses and stay ahead in the highly competitive world of apparel decoration? Aaron: The Expo is right around the corner in Atlanta, GA. The 2 Regular Guys are going to be there. Carlo is going to be there and Cassie is going to be there. Cassie, can you share some of the things that regulators don’t want to miss besides hanging out with this awesome crew? https://decorators.ink/expo https://www.youtube.com/embed/8GEcXDFSudI?si=iK9tvtXFGercCdpF The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience,

Join us for a special live episode of the 2 Regular Guys Podcast, coming to you from the heart of the Impressions Expo in Ft. Worth, Texas. Terry, Aaron, and producer Erich Campbell will share their personal stories of how they first entered the decoration industry and what has kept them engaged over the years. But that's not all—be prepared for exciting conversations with attendees and exhibitors from the show floor as they reveal their own journeys and the reasons they've chosen to stay in this vibrant and dynamic industry. This episode promises a unique blend of personal anecdotes and valuable insights from the people who make the decoration and printing world so remarkable. Don't miss this live experience from Ft. Worth! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/r1CjLdMU1hc Dad Joke (From Rina Cooper) How did the bagel escape from jail? It picked the lox. Journey into Decoration Before we dive in, thanks to everyone checking out the 2 Regular Guys Podcast. We need your voices! We would love to have the Regulators participate in our show intros. Go to decorators.ink/intro and read a few sentences to be a part of every show! We’ve got a few. Don’t be left out! We are always looking for new guests. If you or anyone you know would like to join us, go to calendly.com/2regularguys/ to book a future episode or email us at info@2regularguys.com with your show ideas. If you’re listening to the Podcast version of our show, we’d appreciate you sharing the 2 Regular Guys podcast with your industry friends so they can become #Regulators too. We would appreciate you giving us a review on Apple Podcasts, Spotify, iHeartRadio, Amazon Podcasts, YouTube Podcasts or wherever you do your podcast listening. If you are watching us live right now, please join in with comments and questions. Thanks for tuning in! The questions we asked at the show were how and why did you get into the industry. And most importantly why did you stay? https://www.youtube.com/embed/kCcKdq_Bh3Y?si=WfCWCzOgVDcixFfT The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/RK5i-dvuC_M OTHER EVENTS Start Loving Your Business Today ❤️The FUNdamentals of Business Success Book Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023. Complete Screen Printing Business Course with Workhorse Products...

Join us for a knowledge-packed episode of the 2 Regular Guys Podcast, featuring industry veteran Charlie Taublieb. With 47 years of experience in the business, Charlie is a treasure trove of insights and expertise. Aaron and Terry will discuss Charlie's rich journey in the industry, exploring key moments and experiences that have shaped his perspective. From his extensive summer road trips connecting with industry professionals to his upcoming seminars, Charlie offers a unique perspective on industry trends and tips. Discover valuable takeaways that apply to both newcomers and seasoned professionals in the world of decoration and printing. Charlie's golden nuggets of advice and observations will inspire, inform, and elevate your understanding of the industry. Whether you're looking for trends to watch, tips for success, or simply seeking to expand your industry knowledge, this episode with Charlie Taublieb is a must-listen. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/Fd6Hu2NdWBo Dad Joke Did you know I picked up a hitchhiker last night? The hitchhiker laughed and said, "How do you know I'm not a serial killer?" I said, "The odds of two serial killers being in the same car are astronomical." Industry Insights Aaron: Charlie, for that one person who might be listening who doesn’t know you, tell us a little about yourself and your path into the industry. Terry: When and where did you speak at your first trade show, and how did that experience shape your approach to sharing industry insights? Aaron: So, you’ll be speaking next week at the Ft Worth Impressions Expo like the rest of the 2 Regular Guys Crew here. Tell us about your seminars there. Terry: Beyond the Ft. Worth Impressions Expo, you've been a frequent speaker at various industry events. Can you share some memorable moments or key takeaways from those experiences? Aaron: You have a new book out. Can you provide a sneak peek into some of the industry insights and practical knowledge that readers can expect to find in it? Terry: Your annual summer road trips are legendary. Could you share a few highlights from your 2023 journey? Any fascinating people or stories? Aaron: With 47 years of experience, you've seen the industry evolve. What trends or shifts have you observed recently that could impact both newcomers and established professionals? Terry: Where can our listeners find you, buy the book, and learn more about your consulting services? Aaron: We like to end an interview with one golden nugget. If you could distill your extensive industry experience into one piece of advice for someone new to the industry, what would it be? https://www.youtube.com/embed/NeeAdfHaPXI?si=kjDbB9epnEZ4-OAi The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom,

Outsourcing in the decoration industry. Discover the why and when of outsourcing and the benefits it offers, from introducing new decoration methods to focusing on core competencies and navigating production peaks. In this week's show, we will also explore the challenges of outsourcing and guide you through the considerations necessary to make informed decisions about outsourcing. How can you find the right vendor and engage in essential conversations to ensure a successful partnership? Whether you're contemplating outsourcing to expand your services or optimize your production process, this episode offers invaluable insights and strategies to maximize your success. Join Aaron, Terry, and Erich as they share their expertise and experiences in the dynamic world of outsourcing within the decoration industry. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Terry: From the “One Time in a Bar” series A priest, a minister and a rabbit walk into a barThe rabbit says, “I think I might be a typo.” Exploring Outsourcing Aaron: Which of our live listeners are outsourcing right now? Let us know in the comments. Terry: Why choose to outsource?To add a new decoration methodTo “get your feet wet” with a new technologyTo focus on what you do bestTo help you through peaks in productionSpace to grow (Self Sabotage due to fear of failure) Erich: What are some of the challenges?Loss of control of quality and timelinessReduced marginsResponsibility versus ownership Aaron: How do I find the right outsourcing vendor?Talk to industry friendsAsk for referencesInvest in a test Terry: What conversation should I have with a new vendor?Are you set up to do contract decorating?Do you offer this service seasonally only?Do your “full price” orders take priority over your contract work?What is your spoilage policy? https://www.youtube.com/embed/N6qtiVh2wFA?si=srIvMit82Y9Uls4Q The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/jzhQMYs8_Oo OTHER EVENTS Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business traini...

Abby Clarke from Transfer Express joins the 2 Regular Guys. Abby brings valuable insights gained from her experience and her passion for customer engagement. Tune in to gain fresh perspectives and industry insights that can enhance your approach to sales within the world of apparel decoration.We'll explore the facets of the industry that have captured Abby's fascination and how she integrates customer feedback into her approach to sales and customer engagement. Discover effective strategies she has mastered for building strong client relationships and driving sales in the ever-evolving landscape of apparel decoration. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/H8BqyXl4jC0 Dad Joke Did you know that a frog can jump higher than the Eiffel Tower? Yup. The Eiffel Tower can't jump. Sales in Apparel Decorating Aaron: Welcome. Share a bit about your journey into the apparel decorating industry and how you developed your passion for sales? Terry: What aspects of the industry have you found most fascinating during your experience? Aaron: You've mentioned your listening ear for customer insights. How do you incorporate these insights into your approach to sales and customer engagement? Terry: Sales in the apparel decorating industry can be dynamic. Could you provide some strategies you've found effective in building meaningful client relationships? Aaron: How does customer education play a role in the success of apparel decoration sales? Terry: Let’s talk trends. What trends or shifts do you see in the future of sales and apparel decorating? Aaron: What advice would you give to newcomers who are looking to succeed in the world of apparel decoration? Terry: Where can the #Regulators connect with you? https://instagram.com/theabbyclarkehttps://www.linkedin.com/in/abby-clarke-596722237 Aaron: With a growing presence in the industry, what is your goal in contributing? https://www.youtube.com/embed/deSLDZ28RRc?si=djnihGI93n0vtH1_ The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. https://youtu.be/lsWUFgJ2ELE OTHER EVENTS Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023.

We welcome back Theresa Hegel, Editor for Counselor/ASI Media. Theresa will provide valuable insights into the industry landscape through a discussion of the ASI/Counselor State of the Industry report. Gain a comprehensive understanding of the current trends shaping the decorated apparel and promotional products industry and explore its journey from the challenges of the past to the opportunities of the present. Discover the fascinating details behind the industry's recent experiences, rebound, and recovery, and get ready to navigate the future with informed strategies. We are excited to welcome be back taking a deep dive into the State of the Industry report's statistics and strategies that can empower and enhance your business decisions. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke One time in a bar the bartender yelled, “Does anyone know CPR?” I said, “I know the whole alphabet” Everyone laughed… except this one guy State of the Industry Erich: Theresa, you’ve been on the show several times but for our new listeners, tell us a little about yourself and how you found your way into the industry. Terry: Tell us about the 2023 State of the Industry Survey and how it’s compiled. We have many listeners who are in the promotional/branded marketplace, plus I’m sure this information is translatable to straight garment decorators as well. Erich: Lots of information here, and we (for the most part) only have a 1 hour show. Let’s pick out some of the categories that you can share with our listeners. How about starting with the health of the industry after the pandemic we shall not speak of? Industry is back: promo sales in 2022 matched 2019 numbers: $25.8 billion Terry: A category that caught my eye, because I talk to new decorators all the time, is Order Values and Pricing. What have you learned on that subject? Order Values/Pricing: Average gross profit margins for distributors reached 36% in 2022, second year in a row that they increased (highest increase since 2019) – but many suppliers have had to hike prices (due to higher labor rates, increased cost of raw materials, etc.) so that could cut into margins for distributors. Erich: Let’s talk trends. What does the survey tell us people are buying? T-shirts are still number 1; drinkware is hot; PPE sales way down; and flags and banners are up (thanks to return of events and trade shows) Terry: So we’ve discussed what people are buying, but who are the buyers? Top markets: Education is the #1 market for promo for the eight time in nine years (in 2020 healthcare took the top spot for obvious reasons). Erich: We all remember pictures of cargo ships lined up and waiting to unload not so long ago. Share what you found about the Supply Chain. Supply chain issues related to the pandemic are largely over – but it’s worth having failsafe and backups in case new inventory shortages or snags happen down the line. Terry: Probably the most common term you hear today, that most of us rarely heard just a few years ago. Let’s talk Sustainability.

Join Terry Combs and Aaron Montgomery in exploring the concept of participation within the industry. They share personal anecdotes, insights, and lessons learned from their own experiences, emphasizing the importance of sharing knowledge, building relationships, and growing together. From the early days of secretive practices to the present era of open collaboration, they explore how participation has evolved and why it's more crucial than ever. They also discuss the human instincts of competition, the unique strengths that make each business special, and the rewarding feeling of helping others succeed. Tune in for a rich conversation filled with humor, wisdom, and a genuine passion for the industry. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Do you know the difference between a literalist and a kleptomaniac? A literalist takes things literally.A kleptomaniac takes things… literally. Industry Participation In this engaging episode of the Two Regular Guys Podcast, hosts Terry Combs and Aaron Montgomery explore the multifaceted concept of participation within the industry. They embark on a journey that takes listeners from the early days of the industry, marked by secretive practices, to the present era of open collaboration and sharing. Personal Beginnings Terry and Aaron kick off the episode by reflecting on their personal beginnings in the industry. Terry shares his nervous experience of conducting his first seminar back in 1991, facing a crowd of 150 people. He recalls how introducing himself as a "regular guy" resonated with the audience, setting the stage for a more relaxed and engaging interaction. Evolution of Participation The hosts discuss the evolution of participation in the industry. They note how the industry has come a long way from a time when information was closely guarded. With the advent of the internet and more trade shows, doors have opened for sharing knowledge and experiences. Terry emphasizes that everyone has unique insights and experiences that can benefit others, even if they think their knowledge is common. The Importance of Sharing The episode emphasizes the importance of sharing knowledge without expecting anything in return. Aaron shares a profound lesson from a mentor: "You just can't out give the universe." This philosophy underscores the belief that giving leads to receiving in unexpected ways. The hosts also highlight how participation has led to opportunities, relationships, and learning experiences for them. Human Instincts and Competition Terry and Aaron delve into the human instincts of competition, acknowledging that these instincts can sometimes hinder collaboration. They argue that in today's world, there's no need for cutthroat competition. What makes a business unique is the individuals and their specific strengths, not hoarding secrets. Stories and Experiences Throughout the episode, Terry and Aaron share personal stories and experiences that bring their insights to life. Whether it's Terry's anecdotes from his screen printing classes or Aaron's reflec...

Business Differentiation with Jeremy Picker. Join us in this episode of the 2 Regular Guys Podcast, where we welcome Jeremy Picker of Amb3r Creative. With a unique ability to tap into the creative potential of both "creatives" and non-creatives, Jeremy will share insights on building your creative muscle and leveraging creativity and empathy to set your business apart. Discover how to go beyond the standard client projects, energize your customer interactions, and use merchandising to strengthen your brand. Gain easy tips to improve creativity, implement innovative thinking across various aspects of your company, and learn how even non-creative individuals can contribute to helping customers in meaningful ways. Get ready to unlock your creative potential and take your business to new heights. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/x6ToGxhwC3w Dad Joke Someone has glued my pack of cards together I don't know how to deal with it. Creative Muscle Aaron: Welcome. We have been fortunate to have you join us in the past and it is always an amazing conversation with lots of wonderful insight for all of the decorators community. For the benefit of our new listeners, tell us a little about you, and what brought you to the industry. Give us a quick Jeremy 101 lesson. Erich: With the fast-paced nature of what many of the Regulators have to do to keep up with the demand of their clients, how do we find the time and space to delve deeper into client projects, beyond what they initially present to us? Erich: We know through watching what you do in the industry that creativity can extend beyond the product itself. How do you suggest implementing creativity in other parts of a company to create a cohesive and innovative brand experience? Aaron: The idea we are exploring today is building our creative muscle. Could you share some practical and easy ways for Regulators to enhance their creativity in their day-to-day processes? Erich: Where can people go to find out more about Amb3r and connect with you? https://www.youtube.com/embed/O-HnzXuG3Os The Secret Sauce https://youtu.be/mJMxd41Welw We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. OTHER EVENTS Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023.

In this week's episode, we welcome the talented Joe Kramar, a long-time digitizer, designer, and master of premium merchandise. Join us as Joe shares invaluable insights on how embroiderers can take their craft beyond the basics and achieve superior, impactful stitching. With an impressive 29 years of experience in every venue from retail to commercial embroidery and beyond, Joe is the perfect guide to help elevate your embroidery toolbox. Discover easy methods that embroidery shops can implement to enhance their embroidery level, and gain confidence to explore new techniques and designs. Get ready to take your embroidery craftsmanship to the next level. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/S-ugPYIoFpo Dad Joke Why did the vegan cross the road? To tell yet another person they’re a vegan. Embroidery Toolbox Erich: Tell our listeners a little about yourself and how you found yourself in our industry. Terry: Seeing the projects you share, you have more of a ‘retail’ look than we’re used to seeing in b2b embroidery. How do you think the mindset differs between traditional, commercial embroidery and the things you do? Erich: The headline for today is all about elevating the embroidery ‘toolbox’ - when you talk about the ‘tools’ embroiderers have at their disposal, what do you mean? Literal tools, software, techniques - let’s talk about that embroidery arsenal. Terry: Obviously, you are always looking to elevate design and execution in your work. Why do you think that’s important for the shops out there? What effect does elevating your work have? Terry: Once folks are doing this elevated work, you have to get customers on board to do more. What are your top short tips for getting a customer to be more creative with their merch? Erich: We always like to leave with an opportunity to gain any last insights. What would be the #1 piece of advice for new or established embroiderers who want to elevate their work? Terry: How can our listeners reach out to you? https://www.youtube.com/embed/wfpBf2k-RYY The Secret Sauce https://youtu.be/ptLFdJxAZQ0 We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. OTHER EVENTS Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023.

Join us as we dive into an exciting episode of the 2 Regular Guys Podcast, featuring Dan Short, a seasoned graphic designer and accomplished decorator. With over 25 years of experience in the graphics and print industry, Dan shares his invaluable insights on creating killer graphics, harnessing the power of current events, and more. Get ready for an engaging conversation as we explore Dan's unique approach, learn about his diverse decoration methods, and uncover valuable takeaways from his journey in the industry. Don't miss this opportunity to gain practical tips, inspiration, and a dose of Dan's distinctive humor, all centered around the world of DTG and beyond. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/4fhICiFA9_4 Dad Joke Did I tell you I’m giving up drinking for a month?Sorry that came out wrong.I’m giving up. Drinking for a month. Killer Graphics Aaron: Welcome to the show, Dan. Tell us a little about yourself and how you found your way to this industry. Terry: We mentioned DTG printing but that’s not all you do. What decoration methods do you use in your business? Aaron: How important is it to you to become an expert at your craft? Terry: So what’s most important to you about the graphics you create? What separates you from some competitors? Terry: So you’re always on the lookout for the next current event to turn into a printed garment. Talk to us about that. Aaron: So you’ve made some changes recently in your location from Glendale to Tempe, AZ. Tell us about that and how your selling approach has changed. Terry: Dan, how can our listeners find you? Drunkenleprechaun.com https://www.facebook.com/shortdesignsaz https://www.facebook.com/DrunkenLeprechaunCreations Aaron: We always like to leave with an opportunity to gain any last insights. What would be the #1 piece of advice you wish you had gotten before starting your business? https://www.youtube.com/embed/LNRDCKxZDKk The Secret Sauce https://youtu.be/boKNk-Bbutk We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success. OTHER EVENTS Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023. Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.

Join Aaron and Terry in this week's episode of the 2 Regular Guys Podcast as they delve into the intricacies of pricing products. Whether you're a new business owner or seeking ways to optimize your current pricing strategy, this episode offers valuable insights and answers to burning questions. Explore the influence of competition on your pricing decisions, learn tips for setting initial prices in a new business, and uncover often overlooked factors for ensuring long-term profitability. Discover strategies to assess your financial health, maximize profitability, and identify new revenue streams. Learn how to adapt to market dynamics and take in some best practices for maintaining a competitive edge. Tune in for actionable tips and expert advice on optimizing your pricing strategy. Don't miss this episode as Aaron and Terry decode pricing strategies, equipping you with the knowledge and tools to make informed decisions that drive profitability and business growth. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/gIQ0yJB5bdA Dad Joke I started telling everyone about the benefits of dried grapes. Just "Raisin" awareness Pricing Strategies Introduction (Aaron): Back on the 27th of January of this year you and I had a great conversation about the art of pricing. (https://www.2regularguys.com/the-art-of-pricing/) In fact, the show went 20 minutes into bonus time and we still didn’t cover all the stuff in our notes. We had marked that to come back to as pricing is one of the main struggles small business owners have. So we felt like this week was a great week here in the summer to come back and continue to dive deeper. We feel like we have 6 questions or areas we can explore to leave you all with some details to grow your confidence in pricing. This is one of the major areas we work with people on in Our Success Group, so I’m excited to have this discussion with you Terry!Terry: Just about every screen printing class I teach for the past 20 years, early on a hand goes up with the question, “Will you be talking about pricing?” And a few, “Yeah, that’s what I wanted to ask too.” It can feel a little overwhelming, but in the end, it doesn't have to be that complicated. We’ve put together these six questions and Aaron and I will both be commenting. So Aaron, here we go. Does it matter what the competition is charging? Yes, But ultimately NO - Importance of market research and understanding competitive pricing Unique value proposition Strategies to differentiate your business beyond price - Sell the Sizzle Where do I start if I’m a new business? OVERHEAD - Everyone Has Overhead What are some factors overlooked when calculating costs? Labor Cost that are not on the website Inbound Freight, Carrying Costs, Spoilage, Packaging Insurance and fees How do I know if I’m making money? It's about having systems in your business. Things that become part of your regular cycle. Regular Review of Budget v Actual Outsourcing Accounting What can I do to make more money with the business ...

We are thrilled to have Lauren Kilgore, founder of Handmade University, join us as we dive into the realm of selling online and explore the strategies and insights that can empower small businesses to thrive in the digital landscape. Lauren will share her wealth of knowledge and expertise on how to navigate the intricacies of online sales from platforms like Etsy and more. We'll discuss various aspects, including selecting the right platforms, optimizing product listings, leveraging social media, and implementing effective marketing tactics. Lauren's practical tips and real-world experiences will provide valuable guidance for entrepreneurs looking to establish a strong online presence and drive sales. Join us for an engaging conversation with Lauren Kilgore as we unlock the secrets to effective online selling. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/COAOonzfWR0 Dad Joke I'm opening a chain of Elvis-themed steak houses It’s for people who love meat tender. Online Sales Aaron: Welcome in! We got away from reading bios a while ago as we find it better to learn about our guests directly from them. Tell us a little about you and Handmade Sellers University. Terry: Can you share some insights on the importance of establishing a strong online presence for small businesses in today's digital landscape? Aaron: I met you personally at an event where you were teaching people about Etsy. Talk to us about optimizing product listings to attract more customers and increase sales Terry: What are some effective strategies for leveraging social media to drive traffic and sales to online stores? Aaron: I know you are also very big into helping your students have the confidence to be successful. How can entrepreneurs effectively navigate the challenges of competition in the online marketplace? Terry: What are some common mistakes you see small businesses make when selling online, and how can they be avoided? Aaron: Tell us more about Handmade Sellers University, what is the latest there, and where people can go to find out more details and sign up. Terry: We try to leave our listeners with one last golden nugget when we can. Looking ahead, what trends or changes do you anticipate in the realm of online sales, and how can small businesses prepare and stay ahead of the curve? https://www.youtube.com/embed/PrYx8V_mEW0 OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023. Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!

Join us in the upcoming episode of the 2 Regular Guys Podcast as we delve deeper into the world of AI in decorated apparel art. This time, our special guest Dane Clement, the renowned "Regular Art Guy" from Great Dane Graphics, takes us on an insightful journey, focusing on leveraging the powerful features of Photoshop. Dane, a respected industry expert and pioneer in modern decorated apparel art, will share his wealth of knowledge and expertise on how to harness the potential of AI within the realm of Photoshop. Discover how decorators can maximize the capabilities of this industry-standard software to enhance their design workflow, create stunning artwork, and streamline production processes. In addition to exploring the exciting advancements in AI-driven artwork creation, Dane will also touch upon the concept of Midjourney, providing valuable insights on how decorators can implement effective strategies for sustainable business growth. Tune in as Dane shares a sneak peek into his new class offered by Our Success Group, a leading resource for industry professionals seeking to upskill and thrive in the decorated apparel space. Explore the details of Dane's class and discover how it can help you unlock the full potential of graphics AI. Don't miss this opportunity to gain invaluable insights from Dane Clement as he takes us on a deep dive into the intersection of AI, Photoshop, and the world of decorated apparel art. Get ready to elevate your design game and embrace the possibilities that AI brings to your creative process. Visit OurSuccessGroup.com/graphics_ai/ to learn more about Dane's upcoming class and be part of the AI revolution in decorated apparel art. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/1Z2OC_UejRg Dad Joke If Apple made a car, what would be missing? Windows Thanks to Kristin with Thread Designs Inc. More AI with Dane Clement Aaron: Welcome back to the show. We last got to talk to you on 2 Regular Guys in Tinley Park at a bar - shocking. Tell the listeners about your journey in graphic design and how you started incorporating AI into your work. Terry: It seems as if AI in graphics has come a little out of nowhere. Do you think this is a fad, or is it not ready for prime time? -Nope. It’s not a fad, it’s here to stay! Looking at it from an illustrator / artists perspective, I hate it. Absolutely hate it. But as I thought about it more from a practical business side. I absolutely love it. I’m sure it’s just like when the horse and buggy came into being The calculator came to everyone, the computer, all of it As technology changes you have to adapt and change with it. We need to think of it as another TOOL to get our work done. Aaron: I know we have a class coming up so we will talk about it in a bit, but in general how has AI changed your workflow? Terry: What are some common misconceptions or fears people have about using AI in design? Aaron: Let's talk a little about the class coming up I’m excited to host you as a guest trainer over at Our Success Group.

Industry expert Marshall Atkinson takes center stage to discuss the transformative concept of MidJourney. Join us for an insightful conversation that explores the impact of AI on the industry, its benefits, potential challenges, and how decorators can embrace this technological evolution. Gain valuable insights from Marshall Atkinson and Erich Campbell as they share their expertise and shed light on the exciting possibilities that AI brings to the world of garment decoration. Don't miss this engaging episode that explores the future of artwork creation and MidJourney strategies for success in the industry. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/wudbiOY2h9o Dad Joke During a bear attack, I accidentally played ‘DAD’ instead of playing ‘DEAD’ Now the bear can ride a bike without training wheels AI Evolution in Garment Decoration Erich: Welcome to the show Marshall. Tell our listeners a little about yourself and your history in the industry. Terry: Tell us about Midjourney and how our listeners might use it. Erich: What would a decorator learn from the newsletter? Terry: Is creating AI “stealing” someone’s art? What are the risks? Erich: Once you create art using AI, do you own it? Terry: For our FB viewers, can you show some examples? Erich: Marshall, how can our listeners reach out to you for more information? Erich and Terry discuss AI Erich: Though I’m by no means as far down the rabbit hole of AI as some, I’ve found myself using various products and exploring some of the possibilities- for me, there are a few questions and concerns that are fairly universal as well as just an increasing awareness we all have that makes this a topic that’s fruitful for discussion. I’d like to toss around a few questions and get your experienced outlook on the way AI is being used in this industry and elsewhere as well as kick in a few of my own observations. Are you game to discuss this, Terry? :) Q1: Being that we just got done talking to Marshall about Midjourney and other image-based AI questions, what are your comments and concerns on AI being used to generate art for print/decoration as well as secondary art like marketing materials? (E’s notes - Tools, generative fill, Canva. Elementor, etc. vs/ direct AI to Digital Print chains) Q2: Being a writer as you are, I’m sure you have seen the various uses of Large Language Models like OpenAI’s GPT models being used for ‘writing’- What have you seen and what’s your take on AI for text? (E’s notes - ChatPDF/Support, self-trained models on documents, etc.) Q3: In general, what are your chief concerns about the implementation in AI across the decoration space? What are your concerns about what you’ve seen so far? (E’s notes - Creative Replacement vs. Reducing Labor) Q4: Take a look into that crystal ball we keep for the end-of-the-year predictions, where do you see AI going in the decoration industry going forward, and what would you like to see? https://www.youtube.com/embed/rZxAGdXK-C0 OTHER EVENTS

Insights from the Apparel Decorators Summit. We sit down with Jenna Sackett, from Stahls, to delve into the recent Apparel Decorators Summit in Nashville, TN as well as the START HERE Academy in Indianapolis and gain valuable insights into the future of the apparel decorating space. Jenna, who played a pivotal role in the newest hit band, Yellow Stitch Brigade, will provide a recap of the summit and seminars, highlighting Stahls' involvement and contributions. We'll explore the key takeaways, trends, and innovations discussed, and examine their impact on the industry. Furthermore, Jenna will share her perspectives on the evolving landscape of apparel decoration, discussing emerging technologies, market trends, and the shifting demands of customers. Don't miss this engaging conversation with Jenna Sackett as we dive into the exciting possibilities that lie ahead for the apparel decorating community. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! 🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/pYlkhgk22VM Dad Joke (Thanks to Lee and Josh) What do call a belt made of watches? A (waste) waist of time. Future of Apparel Decorating Aaron: Welcome to the show, Josh. Feels like we just saw you! I’m sure some of our listeners are not familiar with the Apparel Decoration Summit. Can you give us a brief description of the event? Aaron: Jenna - Great seeing you this week at the Apparel Decoration Summit! And being in the Yellow Stitch Brigade country band with you!! So, what was your opinion of the whole event overall? Terry: (Talk about Song Writing experience) Welcome to the show, Jenna. We don’t read bios anymore. You’ve been here before but tell our listeners a little about yourself and how you found your way into our industry. Terry: What was the reaction of the vendors and the attendees at this first event that you have heard Josh? Aaron: Josh - 1st, is there a plan to do this event again next year? And what would you change from this year? Aaron: Jenna - Stahls was a Keynote Sponsor so you had the opportunity to do Boardroom Case Study Presentations. What did you think about this concept, and how did those presentations go for Stahls? Terry: A big part of the event was 20-minute one-on-one meetings between vendors and individual companies. Jenna - How would you compare this experience with a traditional trade show? Aaron: Josh - Having the more traditional Expo coming up, how does the success of this event affect the future of the Expo? Jenna - Do you feel an event like this might be a model for future face-to-face interactions between vendors and decorators? Aaron: Josh - Anything we missed, what are some future things we should be looking for? We appreciate your insight today. We are going to talk to Jenna for a bit more, but will let you get back to it! Terry: Let’s shift gears. What new products or technologies are on the horizon with Stahls? Aaron: You’re out there among the decorators regularly. What new trends are you seeing in the marketplace? Terry: In your time with Stahls, how have you seen customer demands or expectation...