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2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Busin

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Location:

United Kingdom

Twitter:

@2xeCommerce

Language:

English

Contact:

01865600062


Episodes

SE3 EP43: How to Find Reliable Factories for Production Runs & Scaling Fast w/ Nathan Resnick, SOURCIFY

7/11/2018
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I don’t think I have ever discussed the intricacies and complexity of product sourcing on the show. Today is going to be a first of hopefully many more episodes I will be covering this topic. My guest on today’s episode, Nathan Resnick is a sourcing expert and supply chain management specialist that focuses on ecommerce businesses. He runs a fast-growing platform called Sourcify, which streamlines the process of finding factories, getting initial production runs going and also...

Duration:00:28:37

SE3 EP42: My Facebook Ads Funnels I have Used to Rapidly Scale Ecommerce Sales

7/4/2018
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On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales. I talk specifically about: This a link to the funnel breakdown on an excel spreadsheet: https://goo.gl/GrXNZJ For any questions, reach out to me via Twitter or email. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo...

Duration:00:34:28

SE3 EP41: Speaking about Ecommerce Checkout Optimisation at Facebook HQ, Palo Alto!

6/27/2018
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I recorded this episode from my hotel room over my recent visit to San Francisco. I was invited to talk about optimising ecommerce checkout pages at a Facebook Accelerator program for metro newsrooms. ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in...

Duration:00:17:32

SE3 EP40: How to Establish Product Differentiation with Licensing

6/20/2018
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On this episode of the 2X eCommerce Podcast, I interview Paul Miller. He is an eCommerce business expert, that helps eCommerce businesses exponentially scale their product offering and revenues through brand licensing. Paul’s story is quite interesting because he started off his ecommerce journey as an Amazon Private Label seller. He was able to build a thriving headphone brand on and off Amazon’s marketplace called CozyPhones. In a bid to take CozyPhones to the next level, he...

Duration:00:40:24

SE3 EP39: mxed app: Dropshipping Platform for Official Licensed Products from U.S based Suppliers

6/13/2018
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If you recall my interview with Oberlo on SE3 EP07 - Is DropShipping a Viable Model for Scale?, we discussed the viability of the ecommerce model of dropshipping from China selling to your local or a global market. As you are probably already aware from that episode, dropshipping from China is fraught with inefficiencies, particularly around fulfilment and customer experience. My guest on today’s episode, Yaw Owusu has built a platform similar to Oberlo that primarily allows e-tailers...

Duration:00:35:23

SE3 EP38: May 2018 Ecommerce Round Up - What You Should Know

6/6/2018
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On this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware of. #1: Magento’s Acquisition - Adobe Acquires Shopify Rival Magento for $1.7B - May 21, 2018 EBay spinoff's value goes from $150 million to $1.68 billion in Adobe buyout. The acquisition is expected to help Adobe compete with cloud-based marketing, sales and service offerings from Salesforce.com (NYSE:CRM), which bought Demandware Inc. for...

Duration:00:21:37

SE3 EP37: ♺ Rethinking the eCommerce Growth Triangle - The eCommerce Growth Pyramid ♺

5/30/2018
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On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be: The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode ----------- SPONSORS: This episode is brought to you by: Klaviyo Klaviyo is a game-changing email automation tool...

Duration:00:18:26

SE3 EP36: How to Leverage 3PL Distributed Fulfilment Networks and Dropship Suppliers for Growth

5/23/2018
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On this episode, we are going to talking about how to leverage sales growth through 3PL Distributed Fulfilment Networks + Dropshippers. Today’s guest is Sina Djafari - he runs a service called Duoplane. Duoplane helps online retailers bridge complicated communications and confirmations with their suppliers in real time. Sina is an accomplished online retailer himself -he managed to sell his contemporary furniture store, Design Public, prior to starting Duoplane. His platform is...

Duration:00:41:32

SE3 EP35: Google I/O 2018 Conference - ALL Major Announcements that will Impact Ecommerce

5/16/2018
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Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. On this episode of the 2X eCommerce...

Duration:00:33:25

SE3 EP34: Need Your VOTE: Best Online Talk Show in the Business Category (Finalist)

5/14/2018
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Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. --- SPONSORS: This episode is...

Duration:00:04:08

SE3 EP33: The Current Opportunities for Etailers in Print on Demand (POD) /w Teespring

5/9/2018
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On this episode, I have a guest from the Print On Demand Platform TEESPRING! He is Teespring's VP of Commercial, Chris Lamontagne, and has led Teespring growth efforts over this current period of rapid growth for the platform. People all over the world use the Teespring platform to create more than 50,000 designs on a daily basis and the company recently announced its expansion to Asia. We talk about a range of topics including recent expansion into Asia --- SPONSORS: This...

Duration:00:39:43

SE3 EP32: Messenger Marketing Automation for eCommerce w/ Founder of ManyChat, Mikael Yang

5/2/2018
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On today’s episode, I am joined by Mikael Yang. He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes. We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades - the transition from communicating with your prospects and customers via email to chat messengers. I personally use ManyChat Mikael Launched ManyChat in 2015, and has grown the platform to support...

Duration:00:49:41

SE3 EP31: Campaign Management - Analysing Performance and Making Decisions (DAY 5) ~ Pillars of a Rock Solid Facebook Ads Strategy

4/27/2018
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If you are an online retailer and looking to scale your sales further through Facebook advertising, check out Kunle's agency:2xmedia.co. It caters specifically for ecommerce businesses. Get in touch to apply. Campaign Management: Analysing your Ads and Decision making Knowing when to stop or scale an Adset in a Facebook Ads campaign, balls down to analysing key performance metrics you establish in your campaigns. I set up my Adset reports in two ways. The first way is what I refer to...

Duration:00:22:40

SE3 EP30: Scaling a AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy

4/26/2018
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For media buying specific to eCommerce, check out 2xmedia.co. 4 Ways of Scaling a Campaign Campaign doing well - what do you do to SCALE up? OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working...

Duration:00:20:48

SE3 EP29: Creatives and Placements (DAY 3) ~ Pillars of a Rock Solid Facebook Ads Strategy

4/25/2018
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Creatives for Facebook Advertising: Video is King The aim of every Facebook advertising ad campaign is to go VIRAL Facebook, Instagram, Messenger, and Audience Network Retargeting Patience Budget - you need 7 days tasing on most occasions. Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was...

Duration:00:20:53

SE3 EP28: Budget and Bidding - Ad Auction (DAY 2) ~ Pillars of a Rock Solid Facebook Ads Strategy

4/24/2018
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A fundamental understanding of Facebook Advertising is that like Google AdWords and even eBay it runs on an AUCTION system called Ad Auction. For each ad impression, Facebook's ad auction system selects the best ads to run based on two criteria 1: The Ads' maximum bids and 2: The Ad performance. Ads perform against each other. Facebook only charges you the bid necessary to win the auction. The bid that eventually wins the auction may be lower than the maximum bid you've set for...

Duration:00:26:42

SE3 EP26: DAY #1: Audiences and Targeting ~ Pillars of a Rock Solid Facebook Ads Strategy

4/23/2018
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Episode 1: Audiences and Targeting On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy. Audiences and Targeting Bidding and Budgeting in the auction Creative Before I start that I want to talk about how important it is to have a validated product. If you have a product people want, you are using Facebook to find more people at scale that want your product. Most other elements in Facebook advertising, support the...

Duration:00:20:15

SE3 EP26: 5-Day Facebook Ads for Ecommerce Series

4/21/2018
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Brace yourselves, we are going to publishing a 5-day series on getting started with Facebook advertising for online retailers.

Duration:00:04:22

♺ Categories of Ecommerce Business Models

4/18/2018
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Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a compelling value proposition requires a grounded understanding of your business model....

Duration:00:21:40

SE3 EP24: How Rapid Growth Direct to Consumer (D2C) Brands Use Paid Social Ads to SCALE

4/11/2018
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On this episode of the 2X eCommerce Podcast Show, we are going to talking about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly. I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage. Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. The specialise in paid customer acquisition on Facebook, Pinterest and Google Adwords. Steve Dinelli...

Duration:00:41:40