The AdCast

IN THIS EPISODE In 2021 The AdCast Podcast had some milestone episodes and insightful interviews with some hard hitting guests, and in this special episode we wanted to give you our best moments of the year! Enjoy. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with...

Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching program for creative professionals. Since founding Win Without Pitching in 2001 (as a consulting practice, initially), Blair has advised hundreds of design firms, advertising agencies and other creative practices on six continents on how to deprogram themselves from the standard approach to winning new business. IN THIS EPISODE We discuss how to price creative work on value and not hours. This is a...

On todays episode we are going to spend some time with Pinterest. Our Guest, Lindsay Shearer is a "Serial Entrepreneur" & traffic generation specialist who has helped businesses scale from 6 to 9 figures in sales per month using only Pinterest Some of the topics discussed are: When is Pinterest the best avenue for your social presence? What kind of businesses could benefit from posting on Pinterest? What tools are on the back-end? Theres a lot of great information here for anyone wanting...

It's a great day for NCAA players, but it's an even better day to be a listener of The AdCast Podcast. Because we welcome our first return guest, SC State Senator Marlon Kimpson. He is back to speak with us about the new ruling that allows NCAA players to earn money off of their name and likeness for the first time ever. It's a historic decision that will lead to big changes in all of college sports across the board. Some of the changes discussed include: ABOUT VIP MARKETING VIP...

It's one thing to say what you do, but it's another thing to sing it. We invited "The Jingle Dude" Cary Reich to the AdCast Podcast to talk about the effect that a musical signature can have on your business. We go over the effectiveness of jingles, and the creative impression they leave on their respective markets. Stay tuned a for a conversation that's both super fun and super informative. This is the AdCast. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in...

The need for content in today's world is at an all time high. Many businesses understand the importance of providing relevant, relatable content to their audience. But what do you do when your business needs outweigh your ability to produce high quality content? The answer is simple, hire a professional. That's the philosophy behind Verblio, The blog and content writing service that over 1500 businesses rely on month after month. In this episode of The AdCast Podcast we speak with Mr. Steve...

If you've never listened to an episode of The AdCast then this is the one to start. We talk with the one and only Chris Do. Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. Chris is a leading voice for Creative and Marketing Professionals around the world and brings his perspective to the AdCast while we...

Welcome to the episode 4 of the AD Cast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina. They speak about: If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at...

ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe...

You don't just stumble into a moniker like "The Millionaire Maker" by accident. Serving for over 35 years as a trusted personal injury attorney, Ken Hardison developed the law firm management and marketing strategies that would ultimately lead to him founding PILMMA, the Personal Injury Lawyers Marketing and Management Association. Through PILMMA, Ken has helped law firms double and even quadruple the revenue and size of their practices. Ken sits down with our host, Eric Elliott, to give us...

How many times are you willing to do something wrong in order to figure out the right way? Today's guest on the AdCast, Arnie Malham, explains to host, Eric Elliott, and the rest of us that sometimes it can take years of doing the wrong thing to finally lead to the right. In fact, Arnie literally wrote the book on it. Speaking of books, make sure to check out Arnie's Better Book Club, where teams can read together and grow together while getting rewarded along the way. How important is...

Today's AdCast guest is Ali Awad, known to many as "The CEO Lawyer." One would think that running an 8-figure Personal Injury Law Firm would be enough of an achievement, but this law firm is only one of Awad's numerous successful business ventures. Our host, Eric Elliott, sits down with Ali to discuss a multitude of topics, covering practicing law, running a business, and even spreading inspiration any way possible. Dissatisfied with his current position, Ali made the choice to take his...

Have you ever wondered where lawyers go for legal help? Look no further than South Carolina's own Barbara Seymour. As part of the firm Clawson & Staubes, Barbara assists lawyers and law firms in ensuring ethical compliance, while also handling cases involving lawyer and judicial disciplinary enforcement, Bar admission, and reinstatement. She sits down with our host, Eric Elliott, to discuss the world of Attorney Advertising. What is effective? What does ethics exactly mean in the world of...

What a crazy year 2020 has been. In a year that began with the tragic passing of Kobe Bryant and also saw growing protests in the streets amid the deadly outbreak of Covid-19, we experienced our share of tragedies. Even so, we also saw some good come out of all this, and as luck would have it, The AdCast continues to truck along. As we all continue to march ahead through a global pandemic and prepare to flip to our new chapter in 2021, we here at the AdCast would like to take a moment to...

In today's live version of the AdCast, Eric Elliott has a conversation with Founder and Owner of Bailey Law Firm, Tyler Bailey. Tyler takes us through his journey from athlete, to entrepreneur, to attorney and gives us a look into his philosophy and what drives him. His firm helps people throughout the state of South Carolina handle their Personal Injury, Workers Compensation, Civil Litigation, and Criminal Defense cases. What goes into owning and running your own law firm? What sacrifices...

In today's AdCast, our host Eric Elliott delves into the mind of a true expert in the field of digital marketing and advertising, Paul Potratz. As owner of Potratz Partners Advertising, Paul brings his experiences and understand of the marketing industry to share with us. How have advertising agencies changed over the years? How is the industry evolving? Paul began his own agency with $6,700 in savings and 3 employees, total, which has blossomed into a power house that generates tens of...

In today's Ad Cast, we're getting political, but probably not how you expect. Eric Elliott sits down with 2020 Presidential candidate, Jade Simmons, to discuss several of her many talents. From music to politics to speaking arrangements to writing books, Jade works to spread her uplifting message of audacity and transformation. We'll dive right into what makes this Independent candidate so refreshing through her Operation Restoration 2020 campaign. If you're looking to find out more about...

In today's AdCast, Eric Elliott talks with former professional baseball player, speaker, and ordained minister, Chris Singleton. Through his experiences in diversity, inclusion, and race reconciliation, Chris is able to share his singular point of view on unity and overcoming adversity. After losing his mother, Rev. Sharonda Coleman-Singleton, from the massacre at Mother Emanuel African Methodist Episcopal Church, Chris has worked tirelessly to inspire young people. His book, Different: A...

In today's AdCast, Eric Elliott talks with Agency Owner and Consultant Drew McLellan about agency life what it means to run the business behind your business. Drew boasts over 30 years in the marketing agency world. Whether he's working with companies through McLellan Marketing Group or with agencies through the Agency Management Institute, Drew strives to help business owners run their businesses better and ultimately find more success. As fellow agency owners, Eric and Drew share their...

In today's AdCast, Eric Elliott sits down with Attorney Belashia Wallace to discuss family, friendship, leadership, and what it means for her to get up every day and do what she does. As the head of the Wallace Law Firm, PLLC, Belashia shares her story of how a young black female came to lead a law practice that now spans four different Texas markets. Eric and Belashia delve into the unique challenges that face young black business owners and the shared experiences that have led them to...