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This is a business to business podcast for marketing and adveritising technology professionals. We have published 51 episodes, so have good traction. Thanks!

This is a business to business podcast for marketing and adveritising technology professionals. We have published 51 episodes, so have good traction. Thanks!
More Information

Location:

United States

Description:

This is a business to business podcast for marketing and adveritising technology professionals. We have published 51 episodes, so have good traction. Thanks!

Twitter:

@adexchanger

Language:

English

Contact:

2126993784


Episodes

Episode 86 - Digital Transformation Was Just A Dry Run For TV

7/18/2018
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This week on the podcast we talk with Nicolle Pangis, NCC’s recently appointed CEO, about her vision for the company. That vision strongly centers on data – no surprise considering Pangis spent a decade focused on programmatic at WPP Group, most recently as COO of Xaxis.

Duration:00:44:18

The Big Story - New Podcast From AdExchanger Episode #1

7/12/2018
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The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week. In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot and James Hercher discuss two holding-company acquisitions that, while very different, will both disrupt the agency landscape.

Duration:00:26:50

Episode 85 - Bryan Wiener’s Plan To Save ComScore

7/11/2018
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One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s a tall order after an accounting irregularity spurred lawsuits, a delisting from Nasdaq, an SEC investigation and the reauditing of three years of financials – all of which cost $160 million.

Duration:00:39:28

Episode 84 - How Terry Kawaja Reads Tea Leaves

7/3/2018
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This week’s podcast guest, LUMA Partners CEO Terry Kawaja, will deliver a presentation on digital media investment trends at AdExchanger’s upcoming Programmatic IO New York conference, taking place October 15-16. You knew we’d have Terry Kawaja on the podcast eventually. We’re only surprised it took this long. This episode is supported by Tealium

Duration:00:45:00

Episode 83 - Marketing Finds Its Voice

6/28/2018
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Resolution Media President George Manas joins us in the podcast studio to discuss voice interactivity and it is affecting brands. Resolution is helping marketers leverage voice interfaces. It’s early days but not too early to have a strategy, Manas says. The fundamentals are similar to any channel: insights, activation and measurement.

Duration:00:33:22

Episode 82 - Telaria Tells All

6/22/2018
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This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria. Zagorski, who was previously CEO at eXelate and head of Nielsen Marketing Cloud, talks in this episode about the shift away from open exchange, among other topics.

Duration:00:39:41

Episode 81 - How Bayer Cures Programmatic Headaches

6/15/2018
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Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and J&J) taught him to focus on the numbers.

Duration:00:40:55

Introducing "The Big Story," A New Podcast From AdExchanger

6/14/2018
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Enjoy this sneak peek of our podcast, a weekly roundtable focused on the biggest developments in digital marketing. Coming in July from AdExchanger.

Duration:00:11:30

Episode 80 - Solving For ‘Who Got Paid What’

6/7/2018
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A lack of transparency in the supply chain has exacerbated problems such as fraud, fee inflation and an overall crisis of trust. Amino Payments CEO Will Luttrell hopes to solve them by channeling all supply-chain payments from the advertiser straight to each partner: agency, publisher, supply-side platforms, demand-side platforms and so on.

Duration:00:33:30

E79 - Futurama With Datorama

5/31/2018
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This week on the podcast, Katrin Ribant joins us in the studio for a discussion of the ever-more-complicated data landscape. Ribant spent many years at Havas and helped build its Artemis data platform before co-founding Datorama in 2012. This episode is supported by 4C Insight.

Duration:00:38:40

Episode 78 - GDPR Day Zero

5/24/2018
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This week’s episode of AdExchanger Talks is all about – what else? – GDPR. On the eve of the May 25 compliance deadline, we invite guest Patrick Salyer, CEO of SAP-owned identity management platform Gigya, to talk about the enforcement and long-term impact of the regulation.

Duration:00:34:32

Episode 77 - All Advertising Is Local

5/18/2018
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Frost Prioleau is a long-time digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The first was Personifi, a behavioral ad targeter acquired by Collective Media in 2008. The second is Simpli.fi, a programmatic platform for local advertisers. This week on the podcast, Frost describes his experience trying to crack the market for localized programmatic advertising.

Duration:00:32:33

Episode 76 - Google The Marketer

5/10/2018
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Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg.

Duration:00:38:16

Episode 75 - Brian Wieser’s Word To The Wise

5/3/2018
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In this episode, Pivotal Research senior analyst Brian Wieser talks about the analyst life and his views on an assortment of companies. He drills down on Facebook, where his analysis often deviates from that of his peers.

Duration:00:44:48

Episode 74 - iSpot.tv CEO Sean Muller Is Disrupting TV Measurement

4/26/2018
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Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. iSpot.tv’s first product was a competitive intelligence product, a data asset it licensed for $1,500 a month. Today, it offers an analytics suite that can link TV ad data to specific marketer outcomes, such as a website visit or purchase or to the marketing stack.

Duration:00:40:07

Episode 73 - Kavata Mbondo Stays In The Picture

4/19/2018
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Kavata Mbondo presided over Time Inc.’s ad business during a period of dramatic upheaval for traditional media companies. When she started there, the iPhone didn’t exist, Facebook was a young scrapper and programmatic wasn’t quite a thing. Mbondo recently left Time Inc. for a new venture: helping Getty Images launch a consumer-facing media business called FOTO. In this episode, she reflects on her years in digital media and describes the new publishing venture.

Duration:00:36:29

Episode 72 - Deal Maven Carolina Abenante Preaches Blockchain

4/13/2018
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On the podcast this week, New York Interactive Ad Exchange (NYIAX) founder and President Carolina Abenante talks about her career as a deal-maker and her current project: making blockchain work for the marketer.

Duration:00:37:17

Episode 71 - The Very Serious, Not At All Overblown Facebook Scandal

4/6/2018
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In this week's podcast, Gartner Research VP Martin Kihn picks apart the assumptions underlying the latest Facebook backlash: namely, that the data scraped by Cambridge Analytica had a material impact on the election outcome.

Duration:00:34:34

Episode 70 - Cognitiv CEO Jeremy Fain’s Deep Thoughts On AI

3/29/2018
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In this episode, Jeremy Fain talks about how deep learning can automate algorithm building. He discusses how Cognitiv’s focus on big data and deep learning – and departure from more common artificial intelligence disciplines like natural language processing and computer vision – let it carve out a niche.

Duration:00:31:15

Episode 69: Matt Prohaska In The House

3/22/2018
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In this episode, programmatic consultant Matt Prohaska describes some common misconceptions about in-housing and how brands are evolving their partner models.

Duration:00:39:57