Adlandia-logo

Adlandia

Panoply

ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- will challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners will have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa will attempt to solve the toughest questions plaguing marketers, publishers and platforms, leaving listeners with new perspectives to bring back to the boardroom. ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers. Welcome to ADLANDIA. Their opinions are their own.

ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- will challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners will have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa will attempt to solve the toughest questions plaguing marketers, publishers and platforms, leaving listeners with new perspectives to bring back to the boardroom. ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers. Welcome to ADLANDIA. Their opinions are their own.
More Information

Location:

United States

Networks:

Panoply

Description:

ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- will challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners will have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa will attempt to solve the toughest questions plaguing marketers, publishers and platforms, leaving listeners with new perspectives to bring back to the boardroom. ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers. Welcome to ADLANDIA. Their opinions are their own.

Language:

English


Episodes

Broadly Speaking: Nothing Starts with No

4/18/2018
More
We go to school this week with lady boss and publisher of Vice’s Broadly, Ari Wengroff, to have an enlightened conversation about what female-led content looks like, how it’s taking main stage, and how many brands still aren’t digging in despite lots of noise and proclamations. Ari talks about her first experiences at Vice and how she took “nothing starts with no” to heart, pushing into new roles and opportunities – including leading the award Emmy-nominated, Woman, on Viceland with legend...

Duration:00:38:10

Ditch the Pitch

4/3/2018
More
Josh Sternberg, AdWeek’s tech editor, joins ADLANDIA for a spring break special (where Alexa searches for a signal while calling in from the desert of Arizona) to talk about the changing relationship between trade media & the ad industry's practitioners. Josh hits on why and how marketers should ditch the standard PR pitch to create a more meaningful relationship with trade desks to advance the industry forward. He shares his thoughts on why ideas have can become mediocre by necessity and...

Duration:00:34:29

Stuntin' on SXSW: How Westworld IRL Changed the Experiential Game

3/20/2018
More
Howdy y'all! HBO's Westworld raised the bar on experiential marketing at SXSW 2018. Laura and Alexa sat down with the creators behind the project from HBO (Steven Cardwell, Director of Program Marketing) and Giant Spoon (Trevor Guthrie, Co-founder) to learn about the inspiration, strategy, collaboration, and details to bring this fantasy world IRL. We explore adult theme parks, why consumers crave the physical in a digital obsessed world and what talent looks like to achieve something of...

Duration:00:38:27

Content or Commercial: Inside Content Studios

3/6/2018
More
We're joined by our first creative this week, Otto Bell, Chief Creative Officer of Turner's Courageous Studio. It seems like every publisher has a "content studio" these days - what gives? We go there with Otto to learn what differentiates this commoditized offering, what marketers should be weary of and why he believes they're poised to become a creative agency of record. We learn why journalists are the secret weapon, and brainstorm what future formats and ad models look like for content...

Duration:00:39:41

Getting into the data-ing game

2/20/2018
More
Alexa and Laura find out that there’s a whole lot more in the business of love that we can all learn from, when they sit down with OkCupid CMO, Melissa Hobley. Hobley and her team have struck a match, balancing marketing with data insights to make true human connections based on spotting signals in behavior. Come to find out if dating apps are killing romance, stay for the mind boggling stats in modern relationships.

Duration:00:29:22

Playing for the Championship

2/6/2018
More
Alexa and Laura talk to media & marketing executive turned entrepreneur Ross Martin, Founder & CEO of Blackbird, on building business based on leadership, the relationship between a company’s operating and belief system, and his "free agency" version of betting on leaders now to shape the future. Hear Ross’ view on how leaders of the future will be identified by the portfolio of work they lead vs. job titles and predetermined roles they’ve filled (think: we need to build for the...

Duration:00:38:55

Stop trying to grow fast... grow smart

1/23/2018
More
Sara Fischer, AXIOS media reporter, calls in from DC to share her experience in translating prior ad sales skills into creating the hottest media trends eNL in the industry. Sara talks about how to cut through the noise by focusing on 5 key things, talking to everyone and just going with your gut. Plus she goes there on Facebook's changes being a positive for quality content, the need to focus on owning IP and changing metrics for success (buh bye reach!) and why VCs don't typically invest...

Duration:00:31:26

Infatuated with Unlikely Pairings

1/9/2018
More
Welcome to 2018, ADLANDIA! Alexa and Laura kick off the new year with a conversation about unlikely partnerships and collaboration vs competition. This week's guest is Andrew Steinthal, Co-Founder of food discovery site, The Infatuation, who dishes building a brand and community from the ground up, their approach to partnerships and why trust is their most coveted asset. Plus, his very telling answers for the future of the food industry on #KillBuyDIY. Grab your favorite snack and enjoy...

Duration:00:30:05

Don't Delegate Your Story with Beth Comstock

12/26/2017
More
ADLANDIA is closing out 2017 with a person who’s had a distinguished impact on the world of business and marketing (and Laura + Alexa), GE Vice Chairwoman Beth Comstock, as she gets ready to embark on her next chapter (her book "Imagine It Forward" drops Fall 2018). Beth talks about the common denominator of great leaders, how to quiet the inner voice of fear, asking for and knowing what you want, and how growing up in Smalltown VA taught her to value the power of a network. She shares...

Duration:00:42:21

Moving at the Speed of Culture

12/12/2017
More
Piers Fawkes, Founder of PSFK stops by Adlandia to chat about how he got started as a trend spotter, where PSFK has evolved to and how today’s measurement doesn’t account for the work the industry is doing and where we’re headed. Plus, Laura and Alexa give an extra long rant on what’s inspiring them today and how they apply it to their everyday. Let’s get at this one ADLANDIA!

Duration:00:31:03

EXCLUSIVE: Why It's Time for Change with Linda Yaccarino

11/27/2017
More
Linda Yaccarino, Chair(wo)man of Ad Sales and Client Partnerships at NBCUniversal comes by ADLANDIA to give listeners an exclusive on the eve of the highly anticipated "State of the Industry Forum" closed event on Nov. 28 with industry leaders. Hear why she decided the time is now to act on the "lighting in the a bottle" moment to initiate change and why growing pains can't be the answer anymore. She talks bucking legacy, why the future of the upfront is always on, and leveling the playing...

Duration:00:46:28

Mobile Collapsed the Marketing Funnel, now what?

11/14/2017
More
Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder & CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution makes no sense, what CMOs should give a f$@! about right now (and fire their creative agencies) and how content should connect to the bottom line. Hear why she's focused on the “other side”, predictions for the 2017 holiday season (d2c brands,...

Duration:00:34:54

Experience: The New Retail Transaction

10/31/2017
More
Adlandia goes bi-coastal talking to Amanda Latifi, CEO & Co-founder of start-up biz Hafta Have, a responsive sms technology that connects the in-store buying experience to the shopper. The ladies talk all things retail, the relationship between transaction and experience and how now is the time for brick and mortars to put the power of buying back into shopper’s hands. Don’t miss Amanda’s #killbuydiy

Duration:00:26:22

Golden Age of Audio (+ Sugar Monsters)

10/17/2017
More
This week ADLANDIA hangs with audio veteran + Panoply's Chief Content Officer (aka our version of the #podfather), Andy Bowers. He chatted with Laura + Alexa about the rise of podcasting, experimenting with subscription models (insert kid's pod network: Pinna) and his thoughts on how tech unlocks the key to audio scale (but didn't think it would take this long!). He also divulges why he wishes the word podcast could be killed and shares a delightful version of his kid-friendly podcast...

Duration:00:37:44

VICE Gold Rings + Provocative Media Things

10/3/2017
More
This week we kick it with VICE's SVP of Sales, Ben Dietz, to talk how VICE owns their authenticity three decades later, their unabashed approach to do content differently, and the effects of creative-led leadership. We dig into why their team's rhetoric stands out in a sea of industry jargon sameness - yes, we believe the hype! Plus, don't miss our thoughts on "sponsorships", a self-serving ad idea via voicemails and Dietz plays #KillBuyDIY. Also! Don't forget to fill out the Panoply...

Duration:00:42:47

It Ain't Over, Here Comes the Take Over

9/20/2017
More
Andrew Essex, CEO of TriBeCa Enterprises, author of The End of Advertising, and recovering ad man drops by ADLANDIA to talk missed opportunities for brands, building cult fandom and his advice for people early in their ad hustle. Plus Alexa and Laura talk IAB podcast upfronts and the future of audio subscriptions.

Duration:00:37:09

Sleep Does a Body (and Brand) Good

8/22/2017
More
The marketing therapy gets real on this episode with Thrive Global Chief Content Officer, Callie Schweitzer. We talk about how well-being should be the next focus for major brands and how the the ad industry can embrace it to get to productivity and enhanced creativity. The ladies talk about how to make micro-changes, micro-hates and how Thrive Global is a conversation, transforming well-being into real action and a vision for the future of work. Plus, an all new #KillBuyDIY. Episode 14...

Duration:00:29:51

Is It Magic Tuesday Yet?

7/25/2017
More
Imagine waking up on a Tuesday and all the world's banner ads are gone. Laura and Alexa go there with Bloomberg Media CRO, Keith Grossman, while digging in on their 24/7 news deal with Twitter, programmatic not meaning cheap and what brands are willing to pay to reach business-decision-makers. Laura and Alexa also debate renting vs. owning audience and why not every deal between brands and publishers needs media attached to it. Plus Keith's favorite marketoonist and his take on...

Duration:00:34:40

Focus on the D(evelopment)

6/27/2017
More
Coming off Cannes, Laura and Alexa sit down with Jarrod Dicker, head of innovation and research & development at The Washington Post, who joins ADLANDIA to talk about the value of a Lion and how we democratize The Oscars of our industry. Plus, Dicker's POV on the marriage of creativity and tech, Bezos-isms, new rev models around white-labeled tech products and who he thinks are the best innovation partners (spoiler alert: we don’t hear this one often).

Duration:00:38:32

Missed Connections

6/13/2017
More
Andrea Silenzi, Panoply family and host of dating + relationship podcast, WHY OH WHY, joins Laura and Alexa to chat about the impact of tech and opportunities for brands in the dating space. There's plenty of brainstorming on where brands can add value (Hello, Airbnb) and interesting insights on the world of dating today (if millennials are the most active daters, isn’t that a huge opportunity for brands to add to their experience?). Plus, L+ A jam on missed connections in media including...

Duration:00:39:13

Try Premium for 30 days

Live games for all NFL, MLB, NBA, & NHL teams
Commercial-Free Music
No Display Ads