Advertising Influencers: Conversations with Marketing Thought Leaders-logo

Advertising Influencers: Conversations with Marketing Thought Leaders

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Episodes

Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO

12/8/2017
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Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO by Instapage: The Most Powerful Landing Page Platform | Ander Frischer

Duration:00:31:34

Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas

12/8/2017
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Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas by Instapage: The Most Powerful Landing Page Platform | Ander Frischer

Duration:00:19:45

Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing

11/21/2017
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Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as of March 2017. Prior to Looker, Jen spent the last 15 years building powerhouse brands from the ground-up. As the first executive marketing hire at Box, she oversaw its growth from a small “consumer back-up” start-up to an industry-leading enterprise content collaboration company used by the majority of the Fortune 500. After Box, Jen spent a few years advising Homebrew’s portfolio, on the...

Duration:00:29:59

Dale Sperling, CMO of Stash on The Role of Education with Acquisition

11/14/2017
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Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding. Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox...

Duration:00:24:11

Gina Gotthilf, VP of Growth and Marketing at Duolingo on Geography and Culture on Marketing

10/4/2017
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Gina Gotthilf is the VP of Growth and marketing at Duolingo, the most downloaded education app in the world. Duolingo is a language learning application that personalizes learning experiences for individual users. It has been downloaded over 170 million times. Prior to Duolingo, Gina worked in International Development for Tumblr, representing the company across Latin America. She also founded Global Ginga, a marketing agency focused on helping major U.S. brands grow in Latin American...

Duration:00:36:48

Lou Severine, CEO of NYIAX on Transparency in Programatic Advertising

9/27/2017
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Lou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq. NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising inventory as financial inventory. As the first and only trusted, transparent future inventory...

Duration:00:28:27

Hailey Friedman, Product Marketing Manager at RealtyShares on Networking and Learning as a Marketer

9/13/2017
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Hailey Friedman is the Product Marketing Manager at RealtyShares and the President of the San Francisco Bay Area Chapter of Badass Marketers and Founders, a highly curated Facebook group and community of over 15,000 professional marketers. The group was started by Josh Fechter, who handed it over to Hailey in mid-2017. Hailey started her career outside of the growth, advertising, and marketing industries as a participant for Teach for America at inner city schools in New York. Hailey...

Duration:00:29:39

Josh Haynam, CEO of Interact on Listening to Your Users During Acquisition

8/30/2017
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Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Budweiser, and Forbes. It’s possible that he's seen more quizzes than the majority of all other marketers. Interact is a bootstrapped company launched in 2013 that has helped businesses bring in more than 5 million leads, the product is used by businesses to create quizzes, giveaways, and interactive polls. The topics discussed in this episode include quizzes...

Duration:00:27:13

Sean Zinsmiester, VP of Product Marketing at Infer on Creating Soulful Marketing with Data

8/16/2017
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Sean Zinsmeister is the VP of Product Marketing at Infer, a predictive analytics and AI platform for enterprise companies. As a full-stack marketer well versed in channels across the entire marketing funnel, Sean’s career spans from time as a writer to marketing operations and product marketing. Sean is also a cohost of Stack and Flow, a podcast featuring news, interviews, and discussions on sales and marketing automation. The topics discussed in this episode include measuring...

Duration:00:33:27

Dan McGaw, CMO of Effin Amazing on The VICE A/B Testing Framework

8/2/2017
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Dan McGaw is a seasoned veteran of the growth marketing and analytics space with a passion and talent for helping companies extract and interpret the right data to grow their businesses. He is currently the CMO and Founder of Effin Amazing, an analytics and growth consultancy specialized in using data and analytics tools to increase mid-funnel and bottom-funnel conversion rates. Dan previously served as the Head of Marketing as Kissmetrics, where he oversaw marketing strategy for the...

Duration:00:30:03

Jordan Crawford, Founder at Scout on Postcard Marketing

7/12/2017
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Jordan Crawford is a Co-Founder and CEO of Scout, a company creating the next generation of podcast marketing by bringing all the benefits of digital advertising, targeting, and tracking to this previously analog channel. He also runs a Postcard Pros, a Facebook group for direct mail marketers. Scout launched out of Rocketship Labs in San Francisco. The product allows business owners and marketers to personalize postcards with a SaaS-style in-browser design tool and optimize their direct...

Duration:00:27:16

Scott Lewis, CEO and Founder of KickFactory on Real-Time Social Advertising and Sales

7/4/2017
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Scott Lewis is the CEO and founder of KickFactory, a social engagement platform built on Artificial Intelligence that helps give companies a competitive edge by reaching customers before they start to shop. KickFactory launched in 2013 out of Chicago and serves a wide variety of companies from startups to Fortune 500 brands including Domino’s, Sears, and Sprint. Previously, Scott worked as a Co-Founder and Director of Operations at Uloop, a news and classifieds website for college...

Duration:00:26:02

Olof Mathe, CEO and Cofounder of Mixmax on Creating Rich Experiences

6/29/2017
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Olof Mathe is the CEO and a cofounder of Mixmax, a company that is “bringing the power of the Web to email” by creating richer email experiences with embeddable Slack-style commands to trigger polls, video, calendar invites, and more without leaving the message. Mixmax was founded in 2014 and received a $1.5 million seed investment round from a number of individual investors in April 2015. After finishing his engineering degree in France, Olaf previously worked at Skype and McKinsey. He...

Duration:00:28:50

Brian Balfour, Founder and CEO of Reforge on Professional Development for Marketers

5/24/2017
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Brian Balfour is the Founder and CEO of Reforge, an 8-week professional development program for experienced growth and marketing practitioners to accelerate their careers. With ten years of marketing, product, and growth experience Brian has the skills, insight, and network, to be delivering best-in-class growth practitioners throughout Silicon Valley and beyond Prior to starting Reforge, Brian was the VP of Growth at Hubspot where he worked to establish new lines of business from 2014 to...

Duration:00:38:55

Kevin Miller, Director of Growth and Marketin at Spire of Marketing Wearable Technologies

5/17/2017
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Kevin Miller, is the Director of Marketing at Spire, a wearable technology for tracking stress and activity by monitoring the breath of the user. Launched in 2012 from San Francisco, Spire has picked up investments from Y Combinator and other VC firms and has garnered the attention of the Wall Street Journal, Business Insider, and other mainstream media publications. Prior to Spire, Kevin served on the Google Sales team and as a growth marketing consultant for a number of high-growth...

Duration:00:32:29

Emil Lamprecht, CEO of Growth Mechanics on Entrepreneurial Marketing

5/10/2017
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Emil Lamprecht is CEO of Growth Mechanics, marketer behind the success of Europe’s #1 EdTech Startup, and manager of Google’s entrepreneur programming. He has worked with hundreds of startups and built several of his own. At Growth Mechanics, Emil designs and develops entrepreneurship training programs for corporations, education companies, investors, and philanthropic funds. In addition to his current work as the CEO of Growth Metrics and Chief Experience Officer of Whole Design Studios,...

Duration:00:38:28

Wade Foster, CEO of Zapier on Harvesting Existing Demand for Your Product

5/3/2017
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Wade Foster is the CEO and a co-founder of Zapier, an app that has revolutionized thousands of workflows for professionals. As the “easiest place to sync data between web apps,” Zapier has found a place across all kinds of industries. Zapier was founded in 2011 when Wade and his cofounders saw need and demand across the web app technology space for automating workflows, APIs, and connecting apps and services together. Zapier is a member of YCS12 batch of Y Combinator. Currently, Zapier...

Duration:00:26:51

JD Peterson, Chief Growth Officer at Culture Amp & Former CMO of Trello on Keeping Marketing Simple

4/26/2017
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JD Peterson was the CMO of Trello when the company’s acquisition by Atlassian was announced in January 2017. He has also served as a marketing executive at Marketo, Zendesk, and a number of other companies here in the San Francisco Bay Area. Currently, JD is working as the Chief Growth Officer of at Culture Amp, and company helping other companies become better places to work. He also is an advisor at OneReach, a cloud-based bot-building tool based in Denver. The topics discussed in this...

Duration:00:39:29

Jaleh Rezaei, Head of Marketing at Gusto on Scaling Paid Acqusition

4/19/2017
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Jaleh Razaie is the Head of Marketing at Gusto, formerly known as Zen Payroll, a company that helps thousands small businesses pay their employees. Prior to joining Zen Payroll, Jaleh worked as an analyst at Sequoia Capital followed by time as Director of Product Marketing at VMware to launch their employee productivity suite. Jaleh joined Zen Payroll in October 2013 as the leader of the business development partner marketing and API program. She now runs a team of over 40 people across...

Duration:00:31:45

Garrett Moon, CEO and Founder of CoSchedule on Blue Ocean Strategy

4/12/2017
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Garrett Moon is the founder and CEO of CoSchedule, a calendar SaaS product for marketing teams. Previously he cofounded Todaymade, a web design and applications development company that was acquired Agency MABU. Garrett founded CoSchedule in 2013 out of Bismark, North Dakota. Coschedule is a marketing calendar to help manage content marketing, social media scheduling, and marketing projects for teams and agencies. Over 4,000 blogs and businesses use CoSchedule to manage their editorial...

Duration:00:28:31

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