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A conversation on creativity and technology in a commercial world. Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's basement studio in Boston.

A conversation on creativity and technology in a commercial world. Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's basement studio in Boston.
More Information

Location:

Boston, MA

Description:

A conversation on creativity and technology in a commercial world. Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's basement studio in Boston.

Twitter:

@maark

Language:

English

Contact:

7037329685


Episodes

Pursuing Passion Projects After-Hours: A Conversation with Mark Van Der Hyde

11/27/2018
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We talk to senior producer and longest-running Maark employee Mark Van Der Hyde about balancing work projects and personal projects. Mike and Jason just want to surround themselves with people who do interesting things.

Duration:00:46:58

Writers Should be Strategic to the Business: A Conversation with Christopher Link

11/13/2018
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We welcome Christopher Link, the head of content at John Hancock Investments, to discuss how he built a team of writers into a formidably strategic asset for the company, one that does everything from protecting the brand story to making digital transformation possible. Mike and Jason just want writers to be cool again.

Duration:01:07:54

Firing a Client without Burning a Bridge

11/6/2018
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Sometimes it happens. Agencies have to fire clients. It hurts financially. It makes us sad. It goes against everything that makes us a service company. But it can protect the agency—its goals, its employees, its quality of work, and its culture. Mike and Jason just want us all to reenact Hands Across America every other Saturday.

Duration:00:41:26

Deep in the Nuance of Digital Delivery: How Do You Manage Digital Projects?

10/31/2018
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How do you manage a tech project? Mike invites senior producer, Simone Ovsey, to the AoR podcast to talk about managing projects at Maark, and how to be successful when you are tasked with all the complexities of digital delivery. We talk about the pitching and requirements process, design, HANDOFF, development, and QA. Mike just appreciates that Simone found a way to bring JSON into the show.

Duration:00:43:37

Your Story Is as Important as Your Logo...But Who Owns It?

10/23/2018
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We've talked a lot about narrative in the past, but never about who owns the story in a marketing organization. In this episode we explore the true role of both your story and your storyteller, and what you can do to build a content marketing machine. Mike and Jason just want to see the writer running the business.

Duration:00:52:58

We Just Need a Website: The Crazy, Complex, and Highly Variable World of the Corporate Dot Com

10/9/2018
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For a while there, it looked like corporate websites were becoming less relevant, but today they're the hub of all digital activities, complete with a complex, multi-system back-end, highly competitive customer experiences, and a need for a clear strategy and strong story. Mike and Jason just want to Squarespace you up an enterprise dot com right quick.

Duration:00:45:13

The Ultimate Digital Experience: Video Games Could Change Every Industry...Even Yours.

10/2/2018
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We welcome Mike Dowd to the conversation to talk video games, their massive market share, and how it has the potential to be as life-altering as the internet is...for both people and industries.. Mike and Jason just want Gears of War games to come out more frequently.

Duration:00:52:01

Beware Collaboration: When Working Together Works Against Your Project

9/25/2018
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Collaboration has become a feel-good word and a general goal in corporate culture, but the truth is, collaboration (as corporately defined) is the worst way to get anything good done. Plus, you're probably not really collaborating anyway. Mike and Jason just want to be left alone in their offices with meals left outside their doors.

Duration:00:47:52

Strategy is a Prototype, not a PowerPoint

9/18/2018
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If your management consultant can't build a world-class digital experience, you shouldn't be listening to them. No matter how much data they have. Jason and Mike just want to sell a six-month PowerPoint project for $300,000.

Duration:01:03:08

Strange Receptions: The Kaepernick-Nike Marketing Partnership

9/11/2018
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From burning socks on one side of the political spectrum to celebrating the morality of a multinational corporation on the other, the reception to Nike's Colin Kaepernick campaign has been weird, with both sides seemingly missing the real implications of this marketing strategy. Either way, we might be at a real watershed moment for branding. Mike and Jason just want to know what their vintage Nike Solo Flights (with tag still on) are worth now...had they kept them.

Duration:00:57:27

String and Tin Cans or a Swiss Army Knife: What Apps Really Changed Our View of Smartphones?

8/28/2018
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In this episode we dig through our phones mining for meaning in a sea of meaningless apps. Has the mobile app revolution really changed the way we live, or just the way we chat? Mike and Jason just want to figure out if Google's really stealing Jason's travel pins.

Duration:01:04:25

Did Alex Jones Just Become a Martyr? Society Needs to Determine the Purpose of the Socials...Fast

8/21/2018
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The recent de-platforming of conspiracy theorist Alex Jones by just about every social media from YouTube to Facebook to Pinterest (???) puts us all at an awkward crossroads. Is social media merely the private domain of private companies or has it evolved into a forum for public discourse. Mike and Jason firmly believe that Bigfoot faked the moon landing, but only to defend us from the lizard people who shot JFK.

Duration:01:06:09

Music as the Ultimate Collision of Creativity and Technology

8/13/2018
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Your quasi-intrepid hosts have lived through MTV, cassettes, Walkmans, CDs, Napster, iPods, Zunes (Google them), streaming, and the resurrection of vinyl. How are we supposed to listen to music these days and has that relationship changed as the technology for making, storing, transmitting, and listening to music has evolved in such a short time. Mike and Jason just want the beat to free their souls and to get lost in rock n' roll.

Duration:00:56:09

What's Agile about Agile? Prying Pragmatic Concepts From the Dogma of a Software World Gone Mad.

8/7/2018
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In this episode Mike takes a turn in the captain's chair, forgets to introduce himself, and all but reaches for the parachute. Fortunately, Rich Wagner joined the show to share some insights on how Agile works (and sometimes doesn't work) in a services business where budget, deadlines and accountability rule. Mike just wants a release after every new line of code.

Duration:00:51:52

A Story in 5 Acts: The New Ancient Approach to Business Stories

7/31/2018
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Freytag built a pyramid so that you can tell better stories. In this episode we break down Maark's storytelling methodology and what it means to put your customers on a hero's journey. Mike and Jason just want to watch a dragon battle in the boardroom.

Duration:00:57:59

What Ruined Content on the Internet? Not What You Think. But, Also, Exactly What You Think.

7/24/2018
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We've had thousands of years of practice at making good content. Why did we chuck it all out the window for the Internet? Mike and Jason just want an RSS feed full of blog posts on their Google Reader page.

Duration:00:51:24

All the Skills Between the Skills: What would an IT Renaissance look like?

7/17/2018
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The demand for more sophisticated digital experience is coming at IT like a comet. Dodging it means embracing a new managerial role over enterprise technology, while standing in its path requires a leveling up of IT skills in order to take an "experience-first" approach to supporting the business. Mike and Jason just want to make file servers extinct.

Duration:00:43:15

MBA and Marketing Degrees are Overrated: Our Enlightenment via the St. John's Great Books Program

7/10/2018
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We come (mostly) clean about our past to discuss our education in the classics from the Great Books program of St. John's College of Annapolis and how we think that equips us to be better agency executives than if we'd gone conventional business education routes. Mike and Jason just want to discuss this 1,500-year-old book with you.

Duration:00:55:59

Skill Silos as Vision Killers: What Does it Take to Achieve Design Vision?

7/3/2018
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We welcome Maark Creative Director Alex Carr to talk about why digital product designers should have the strongest opinion on the team, the prevalence of dumb UX paradigms, and where strategy and design really meet. Mike and Jason just want designers to be more than police sketch artists.

Duration:00:51:04

Big Agency as the new Big Tobacco: Is the Future 100% Freelance?

6/26/2018
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The agency world has been in upheaval for a while, so much so that companies are looking for any way around the Big Guys that they can find, no matter how off the wall the replacement. In this episode we look at a Forbes article and an Accenture report that seem to claim that the future is 100% freelance. Mike and Jason just want you to send us your 1099s as soon as you can.

Duration:00:42:04