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Agile Marketing is the premier podcast for process-minded marketers. All of our featured guests have one thing in common: they’re really good at getting stuff done. Join Muhammad Yasin and Eva Jackson, co-founders of Agile Marketing Indy, as they spotlight dynamic marketers who spark new ways of doing work and challenge the status quo.

Agile Marketing is the premier podcast for process-minded marketers. All of our featured guests have one thing in common: they’re really good at getting stuff done. Join Muhammad Yasin and Eva Jackson, co-founders of Agile Marketing Indy, as they spotlight dynamic marketers who spark new ways of doing work and challenge the status quo.
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Location:

United States

Description:

Agile Marketing is the premier podcast for process-minded marketers. All of our featured guests have one thing in common: they’re really good at getting stuff done. Join Muhammad Yasin and Eva Jackson, co-founders of Agile Marketing Indy, as they spotlight dynamic marketers who spark new ways of doing work and challenge the status quo.

Language:

English


Episodes

016: Pro Panel: Sales and Marketing Alignment

1/8/2020
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Our December 2019 Agile Marketing Indy live event featured a stellar panel of sales and marketing professionals. Hear from: Brad Brown, Senior Business Development Manager at Zylo; Sarah Harnish, Marketing Manager at Denison Parking; and Dawn Jones, CEO of 29Eleven Media – as they discuss growing sales and marketing alignment from the ground up, how to better communicate between both departments, and how strike a balance between a marketing-managed and sales-personalized brand. Thank you to...

Duration:00:40:18

015: Mini-Sode: Nathan Ellering, CoSchedule

12/18/2019
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As CoSchedule’s head of marketing, Nathan Ellering wears a lot of hats. In this Agile Marketing minisode, we speak to Nathan about the role he plays as product owner for CoSchedule’s agile marketing leaders. We discuss how to define Agile and adopt it for your marketing team, as well as other key takeaways from CoSchedule’s book on the subject: “How to Get Started with Agile Marketing and Do Better Work,” available on Amazon:...

Duration:00:20:14

014: Mini-Sode: Red Hat, Laura Hamlyn

12/4/2019
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As Senior Director of Global Content at Red Hat, Laura Hamlyn manages a global team responsible for content strategy and content marketing programs. Laura has not only implemented Agile across a 40+ person global content team, but she’s also won the SiriusDecisions Content Program of the Year award for her efforts. In this mini-sode, Laura speaks to how she’s leveraged different types of Agile project management for more specialized roles on her team, as well as how she’s made Agile work...

Duration:00:25:49

013: Daniel Herndon: CEO, MilesHerndon and Gavel Curated Cafe

11/20/2019
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Before starting his agency, Daniel Herndon launched a fledgling record label, and later through a natural progression, began pursuing brands for endorsement opportunities to support the label's artists. This effort lead to the start of his marketing and brand design shop called Redwall Live, which soon became MilesHerndon through a merger with a competitive agency and eventual partner buyout. In this live Agile Marketing Indy event, hosted at his coffee and grilled cheese venture Gavel...

Duration:00:49:00

012: Mini-Sode: Brooke Kovanda, Edelman

11/6/2019
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Brooke Kovanda, from the powerhouse agency Edelman, joins Muhammad to share some amazing insights into the life an account manager and how she overcame her biggest organization/productivity challenges. In true agile podcast fashion, she shares three tactical ways to help you keep it together and Get Stuff Done in even the most fast moving of environments.

Duration:00:24:29

011: Roles in Marketing with Pride IN Tech

10/23/2019
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Agile Marketing Indy teamed up with Pride IN Tech for this special event episode that offers a peek into the world of marketing - how the industry has changed, trends to watch out for, and tips for measuring performance. Host: PFL.com; Moderator: Alex Young; Panelists: Muhammad Yasin, Joel Smith, Eva Jackson, Ashlee Fujawa. Special thanks to Pride IN Tech, a networking group for LGBTQ+ professionals to make connections in the Indiana tech community. More info: https://www.prideintech.com/.

Duration:00:56:23

010: Mini-Sode: Gabriela Chamorro, American Express

10/9/2019
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Gabriela Chamorro, Director of E2E Customer Experience at American Express, has launched several full-stack scrums during her 9-year tenure. In this minisode, she shares three key requirements for making Agile work at any organization. Plus, Gabriela sheds light on the leadership skills needed to manage change and iterate on Agile processes.

Duration:00:30:50

009: Behind the Scenes: Working With Marketing Agencies

9/25/2019
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A good marketing agency operates as an extension of your in-house team, but what happens behind the scenes to make an agency/client relationship successful? At July's Agile Marketing Indy live event, hosted by Bloomerang, three agency panelist give a peek inside what they do to maintain process, plan and prioritize client projects, and predict team capacity (you know, all the stuff that happens in between those weekly check-in calls). Special thanks to: Rachel Johnson, moderator; Douglas...

Duration:00:54:51

008: Mini-Sode: Gabrielle Hughes, Gong

8/28/2019
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As a content marketer and internal brand and communications manager for Gong, Gabrielle Hughes knows how to tell a good story. In this mini-sode, we discuss striking a balance between good storytelling and a project plan, finding brand voice through scale, and maintaining momentum through a rebrand.

Duration:00:13:43

007: Active Campaign: Courtney Graham

8/14/2019
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ActiveCampaign's Courtney Graham, manager of customer success and product support, works with marketers every day to build and automate their customer journeys. Recorded at Agile Marketing Indy's July live event (hosted by Formstack), Courtney shares tips to drive better efficiency at every phase of the customer lifecycle.

Duration:00:25:06

006: Mini-Sode: Jesse Hopps, Demand Metric

7/31/2019
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Jesse Hopps, CEO and founder of Demand Metric joins us, after talking to hundreds of marketers, to share what he’s learned about the shocking gap between what popular surveys are saying about the adoption of agile marketing and what he's actually seeing in the marketplace. We also dig into how the tech shift has changed the dynamic of who's teaching/learning in the workplace, what to look for in an agile initiative leader, and what you should be watching for when you evaluate an agile...

Duration:00:21:17

005: Mini-Sode: Franklin Bear, DiscoverOrg

7/17/2019
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As DiscoverOrg's Director of Marketing Operations, Franklin Bear has played a key role in maintaining strategic process and sales/marketing alignment through phases of rapid change. In this minisode, Franklin shares more about the role of marketing operations, plus how to maintain excellent facial hair.

Duration:00:23:57

004: Trello | Anna Saraceno

6/26/2019
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In our recent episode with Kyle Lacy (VP of Marketing at Lessonly), Trello's scalability as a project management tool was brought into question. In this episode of Agile Marketing, Trello Senior Product Designer Anna Saraceno addresses those "spicy comments" with use cases and tips to make Trello work for teams of all sizes.

Duration:01:08:09

003: Author, The Art of Agile Marketing | Bill Cushard

5/14/2019
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In this minisode, Bill shares with Muhammad how he got started in Agile Marketing, gives a few sneak peeks into his tactical themed book, and spends time talking about why he thinks Atlassian’s Jira, Confluence, and Service Desk are the absolute best tools for any team getting started.

Duration:00:19:02

002: Lessonly | Kyle Lacy

4/16/2019
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This Agile Marketing Podcast is spotlighting a team that defied Agile process to ship better work. Kyle Lacy, VP of Marketing at Lessonly, tells the story of how his department made drastic changes in their process to scale their team and achieve aggressive goals. Plus, Kyle gives listeners a sneak peek into his daily productivity routine and how he creates time for focused tasks.

Duration:00:32:46

001: Indianapolis Colts | Amber Derrow

4/16/2019
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The Agile Marketing Podcast sits down with Amber Derrow, Director of Social and Digital Content Strategy for the Indianapolis Colts, to learn more about how her marketing team scores big wins both on and off the field. From collaborating with other NFL franchises to executing crisis management plans (all while deflecting Internet trolls), Amber shares tips that any marketer can use to navigate change at work.

Duration:00:51:36

000: Agile Marketing: What's This All About?

4/9/2019
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Agile Marketing is the premier podcast for process-minded marketers. All of our featured guests have one thing in common: they’re really good at getting stuff done. Join Muhammad Yasin (@MuhammadInc) and Eva Jackson (@evacjackson), co-founders of Agile Marketing Indy, as they spotlight dynamic marketers who spark new ways of doing work and challenge the status quo.

Duration:00:04:57