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All Selling Aside with Alex Mandossian

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Avoid Bad Business Karma

Imagine you’re in Italy in the 18th century, in a small village with 200 winemakers. The mayor of the village has decided to plan a feast, and has invited all of the local vintners to bring their best wine to him. He would mix all the wines in a barrel, and the feast would feature the best wine ever made. One of the vintner’s had a wife who pointed out that no one would notice if they contributed a glass of water instead of wine. Her husband shrugged and went along with the idea. A week...


J-Curve Growth Principle

Let’s talk about New York City. Even if you’ve never been there, you probably know that it’s home to the Empire State Building. Completed in 1931, this 102-story building stands a total height of 1,454 feet (or about 444 meters). Even now, decades later, the Empire State Building is one of the tallest skyscrapers in the United States. Enough about the building’s height, though; let’s talk about its foundation. The excavation for the foundation went down over 50 feet, and then had to be...


Sloppy Success Is Better...

In 2010, I was at a four-day event for the Guerrilla Business School. I had just finished my presentation, and there was a huge table rush to the back of the room. Afterward, T. Harv Eker and I were having dinner in the green room, and he presented me with an idea: “What if we could have a five-day event where people could start the event wit nothing , and at the end, make money online?” His idea was that by day 5, everyone would have created not only a website, sales copy, and a shopping...


Silent Assassin of Biz Growth

Have you heard Aesop’s fable about the ants and the grasshopper? In short, a family of ants was bustling about in late autumn drying the grain they had saved from summer. A grasshopper, with a fiddle tucked under his arm, came up and begged for a bite to eat. It turned out he hadn’t saved anything for the winter, because he had been so busy playing his music. The ants disgustedly told the grasshopper to go dance, turned their backs on him, and got back to work. The moral of this story is...


First WHO,Then WHAT?

In the beginning of your business, you do everything. But you don’t really have a business until other people are doing the things that you had to do in the beginning. This means you need to find the right people, and get them in the right “seats” on a figurative bus (or minivan). This idea was developed by Jim Collins in his book Good to Great. Instead of thinking about what you need to get done or the best strategy (which is often unpredictable), think about who you can get on your bus....


The Millionaire With Cold Feet

Over 100 years ago, a young boy grew up in western Maine. Orphaned at the age of 12, Leon L. Bean still managed to live what he described as an “uneventful” life until he was 40 years old. At that point, tired of his feet being cold and wet during deer-hunting season, he decided to create a solution. He invented a unique boot design that provided strength, warmth, and dryness all in one boot. Solving this single predicament led to a multi-million dollar payoff. But notice something else...


Seventeen Tested Closing Techniques

I’ll always remember the moment that my good friend T. Harv Eker approached me during a lunch break at the Guerrilla Business School in 2010. He had a new idea for internet marketing newbies, and asked me a question: is it possible to take people to making money online completely from scratch in a five-day bootcamp? I thought it was impossible. So he asked if I wanted to partner with him and do it. I said yes. After all, the difficult can be done immediately, but the impossible takes a...


Earl’s Billion Dollar Brand Idea!

Did you know that the BandAid had its birth in the kitchen of a woman who was inexperienced at cooking and hurt herself frequently? Her husband, Earle Dickson, was an employee of Johnson and Johnson. He found himself getting plenty of experience bandaging his new wife’s hands as she was cooking, and realized that if he could prepare bandages in advance, she could apply them herself without making him interrupt his work. Earle began experimenting with ways that his wife could bandage...


Profiting Via Radical Repurposing

Back in 2012, I was one of the beta testers for Google Hangouts. Every week, I would use the platform to deliver a topic that I thought would be worthy of my students’ attention as a free public service. I did the same thing week after week, and we had a really good run for a few years. Then my confidence in the Google Hangouts platform began to fade, because I didn’t see the company scaling it to a higher level. So what did I do? Switch over to webinars! I decided to use WebinarJam, which...


What Entrepreneurs Lack Most

In 2001, I set out to find a marketing niche that I could dominate. Many were already occupied by great marketers, so I wanted to find one of my own. That was when I came out with a course on marketing with postcards. The course was a three-ring binder and included a physical CD. It was expensive to produce, but I did very well on it, making five figures a month with under 30 visitors a day. Thanks to this success with so little traffic, I released a new course called Traffic Conversion...


The Power of Compassion

You’ve probably heard of Chicken Soup for the Soul, but do you know the famous story that didn’t make it into the books? The story of Kyle is about how compassion can not only save a life and create a best friend for life, but also keep customers for life. In case you haven’t heard it, this story (told by Kyle’s best friend) is about a teenage boy who was bullied in school. The narrator, seeing Kyle’s torment, invites Kyle to join him and his friends for a basketball game, and Kyle...


Reminiscing About The Future …

Imagine if you could reminisce about the future. You would probably become an inventor, creating replacements rather than improvements. That was exactly the case for Samuel Morse, a fearless visionary whose unique ability was being able to reminisce about the future. This entrepreneur, credited with inventing the telegraph, was neither a scientist nor an engineer. He succeeded at developing innovations where other failed not by any special talent or education, but by determination and by...


Why Proximity Is Power

In 1960, Anthony J. Mahavoric was born in North Hollywood, California. Not sure who that is? Let me give you a hint: his mom remarried a man named Jim Robbins, who adopted young Tony as a 12-year-old. That’s right, today’s episode is all about Tony Robbins. This man has had the most profound influence on the coaching and consulting business, and has changed personal development as we know it. I believe that Tony has had three major inflection points over the course of his career. The first...


What Business Are You Really In?

In the late 1930s, Patrick McDonald opened a food stand in Monrovia, California. Originally, the stand sold hot dogs, but—as you might guess from his last name—hamburgers were later added to the menu. A few years later, his sons Maurice and Richard moved the entire operation 40 miles east to San Bernardino. “McDonald’s Bar-B-Que” later shifted its focus from barbecue to a streamlined menu of burgers, drinks, and apple pie. The restaurant McDonald’s was born on December 12, 1948. Within a...


Why Henry’s Ideas Made Billions

Henry J. Kaiser isn’t talked about in modern business books, the way Elon Musk, Sir Richard Branson, Oprah Winfrey, and J.K. Rowling are. In fact, many (even most) people have never heard of him. This remarkable man, however, deserves acknowledgement and recognition for the incredible things that he accomplished during his lifetime. He was a larger-than-life man with big ideas who created industries that have yet to be matched in any American business endeavor. Henry’s building career began...


Second Best-Selling Food In America

You might guess that the best-selling food in America is the hamburger. But if you guess that the second-place food on the list is pizza, hot dogs, steak, or wings, you’d be wrong. In fact, it’s potato chips. Worldwide, they’re second only to rice. Despite the immense popularity of this food, many of us have no idea how it originated. It all started in New England in 1853. George Crum, a chef at a resort, grew frustrated as a guest repeatedly sent back his French fries, insisting they...


Secret to Prevent Sales Rejection

You don’t need to have sales ability to learn sales technique. You just have to memorize sales technique! If you’re intimidated by sales or wish that you had been born a great salesperson, the idea of being able to learn sales technique probably sounds reassuring. You’re in the right place, because that’s exactly what I’ll teach you about today! My friend Ted is known industry-wide as a closer. He closes sales, and seals the deal. He doesn’t do it by being pushy or through manipulation, or...


The Remarkable Power of Three

Once upon a time, Goldilocks stumbled upon a home inhabited by three bears. You know the rest of the story, but do you know the selling and influence lessons it can teach? Today, I’ll tell you this story with some commentary to illuminate its relevance to selling through storytelling. Don’t roll your eyes; instead, do as Marcel Proust recommended and look for discovery by viewing the same landscape through new eyes. You probably remember that Goldilocks always had three choices in the...


Why Environment Always Wins

The environment always wins. If you’ve ever had an exhausting day full of too many decisions (and haven’t we all?), you know all too well that willpower is finite. World power, on the other hand, doesn’t run out. World power means designing an environment with just the right balance and harmony to support you and challenge you to grow and get results, so you can rely on your environment instead of your limited willpower. This is why designing your environment sets up a framework for success,...


Ask for ‘Assistance’ NOT Help

When my daughter Breanna was about a year and a half old, she would look up at me after bath time and put her arms up, as if asking me to pick her up and lift her out of the tub. This was a defining moment for me, and I believe it defined her interdependence on me for her future. When she put her arms up, instead of lifting her out of the tub, I would give her my finger so she could grab it and step out of the bathtub with my assistance. This way, she would know how to get to the other side...