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Alloy Personal Training Business

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Are you ready to take your fitness businesses to the next level? Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all. --- Be sure to visit us at: https://teamalloy.com/

Are you ready to take your fitness businesses to the next level? Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all. --- Be sure to visit us at: https://teamalloy.com/
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Location:

United States

Description:

Are you ready to take your fitness businesses to the next level? Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all. --- Be sure to visit us at: https://teamalloy.com/

Language:

English


Episodes

Guerrilla Marketing For Fitness Businesses

1/22/2020
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In this episode, we discuss some guerrilla marketing strategies proven to have worked for fitness businesses. In this day and age, everyone thinks about marketing through the lens of Facebook, Google ads, and things like that, which we would look at as digital marketing. And those are really important. But all that can lend itself to you simply turning on a digital ad and then just sitting inside of your facility, waiting for people to run through the door with their wallets hanging out to...

Duration:00:32:17

19: How To Create Meaningful Core Values For Your Fitness Business

1/15/2020
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In this episode, we discuss the importance of core values and how to build them for your business. We talk about what core values are and what they mean to us and our corporation. We then go through ours, one through five. Core values are something that we see thrown around a lot. We read about them - there are business articles on core values. People give a lot of time to core values, but I'm not really sure if everyone understands why you do core values. I look at core values as sort of...

Duration:00:30:36

18: Buying A Fitness Franchise: 5 Things To Consider

1/8/2020
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In this episode, we discuss the five things you should consider when considering buying a fitness franchise. Franchising is hot right now. It's a great investment opportunity; it gives you a better return on investment as an entrepreneur. If you go to sell, if you're an independent operator, it gives you systems and a massive shortcut to success. Nonetheless, you’ve got to put the work in and run the systems. It's one thing to have them create it, but you still have to be an...

Duration:00:27:05

17: Hiring Great Trainers - Part 2

1/1/2020
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In this episode, we discuss our best practices for interviewing and on-boarding personal trainers. Once you identify some candidates, how do you take them through that process and how does it work? How do you attract the right kind of talent? As we discussed in the last episode, interns and existing clients could turn out to be great resources. If you launch an ad, you get a lot of people who aren't serious. If you're truly going out and hiring from the outside, put some things in that ad...

Duration:00:30:14

16: How to Hire Great Trainers - Part 1

12/26/2019
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In this episode, we discuss how and where to find great personal trainers for your business. And before we dig into that, we talk about what we are looking for in a trainer. When we first opened, we had independent contractors, so we didn't have employees, which is a huge mistake and actually illegal in this day and age. You’ve got to have a systematic approach to what you do. It's your business, it's your risk, you know your money to start this entity. You need to set up a business system...

Duration:00:26:47

15: The Active Aging (50+ Age Group) Market Is Trending

12/18/2019
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In this episode, we discuss why the active aging (50+ age group) market provides the greatest opportunity for fitness businesses. Matt has pulled some really good data we discuss. We talk about what the metrics, the economic metrics, are showing us. We also talk about what our personal experience has been with this crowd. We've been here 28 years and we've seen some real traction with this particular population for lots of different reasons. Forget about fitness. Like if you're in any...

Duration:00:25:07

14: Alloy Fitness Franchise: Built For The Next Era Of Fitness

12/11/2019
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In this episode, we discuss the history of the Alloy brand and why we decided to move to a franchise model. We share with you our journey from when we started this place, to kind of where we evolved and to where we're at today. It would be pretty impactful for people that are looking to speed up a business or start their own. We turned 27 recently. Back when we started, I was sort of paying my way through school as a personal trainer and personal training was a very new industry. There...

Duration:00:28:34

13: Sales Series - Part 4

12/4/2019
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In the ongoing four-part series on sales, we took what we call our starting point session, which is our one-hour sales session where someone comes to the gym and they're physically in front of us. In the previous three episodes, we've done step one, which is the meet and greet or the peeling the onion, you've taken them on to the floor, you've done the functional movement screen, and then we've put them through a workout. So now you're sitting down with them and it's the crux move now. In...

Duration:00:24:42

12: Sales Series - Part 3

11/27/2019
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In this episode, we discuss the initial workout - the sample workout, and why it's so important to the sales process. The key to the sample workout is something that we spoke to in the first two episodes, which is the way that people learn. So you're going to have some people that are auditory learners. Those are the people that you are going to handle with “peeling the onion”. They typically want to spend more time in the office. Maybe they like to see that there's a process to what you...

Duration:00:21:26

11: Sales Series - Part 2

11/20/2019
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In Part two of a four-part series revolving around sales, we are going to talk about client assessment. We’re essentially going to quantify movement. Our promise to customers is looking good - that's usually weight loss. The second one's feeling great. Now, feeling great, a lot of time, has to do with movement quality. We're going to talk about what we call the functional movement screen (FMS). Now, in case you’re not familiar with the FMS, it's pretty technical. It came out of...

Duration:00:22:45

10: Sales Series - Part 1

11/13/2019
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In this episode, we will be discussing the "meet and greet" portion of the sales process. We're going to be talking about sitting down and getting personal, digging in and finding out why someone's there, and convincing them that we're the place that can help them. If you can't sell, you can't help people. So, of all the things you want to do - Get people in great shape, with you being intrinsically motivated to change lives - None of that's happening if you can't sell. So, you've got to...

Duration:00:23:34

09: What Can Haircuts Teach Us About Our Business?

11/6/2019
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In this episode, we discuss the importance of consistency. In fact, many people maybe take it for granted, but it plays out in the customer experience in a big way. You see, if you want to scale your business, you want to then hire another trainer and then another one, you're going to want to make sure that you can turn to those people and say: “This is how we do things.” And that no matter if they're working with you as the original coach or one of the people in your business, there's no...

Duration:00:26:44

08: Rami Odeh- A Story of True Grit from the Trenches

10/30/2019
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In this episode, our guest, Rami Odeh, tells us about his journey of early success, near failure and a return to success with the sale of his training gym. Rami started like a lot of people, in corporate America. He then went back to graduate school to chase his dream of opening his own business. After graduating, he got a fresh start as a personal trainer and loved it for the instant impact it had on lives. This led him to open his own facility and propel a much larger number of people to...

Duration:00:48:34

07: Trainer To Owner - The Story Of Alloy's Anthony Wilkins

10/23/2019
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In this episode, we speak with Anthony Wilkins, co-owner of Alloy for Women, about his transition from trainer to business owner and the challenges he's overcome. He also lets us in on his background, how the women’s concept gym got to where it is, and the things he’s learned along the way. His experiences can help those of you who are maybe thinking about opening your own gym or maybe changing your personal training model. Anthony also talks about how he dealt with some sort of an...

Duration:00:38:31

06: The Key Performance Indicators That Are Critical To Your Personal Training Business

10/16/2019
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In this episode, we will be discussing the KPIs (Key Performance Indicators) that are critical to the success of your business. Learning what to measure and knowing why it's important is all vital stuff. The knowledge, or the lack of it, can make or break your business. You can reverse engineer figures such as the number of leads, how many leads you got, how many of those leads you got to book to come in and see you, and how many you closed, to give your team actionable steps and keep them...

Duration:00:28:43

05: How To Evaluate Your Personal Trainers

10/9/2019
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In this episode, we are discussing the most effective ways to evaluate the trainers on your staff. Evaluation time is an opportunity to tell them about the things they are doing well, and what they could start doing to add to that. How often should you review your coaches or your team? Should you do an annual review? Well, waiting a year until you do a sit-down with anybody on your team is way too long. Even in a small environment, people can get a little sideways and start wondering how...

Duration:00:18:57

04: The 7 Core Tenets Of A Great Customer Experience

10/2/2019
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In this episode, we share our seven core tenets for creating a great customer experience around your personal training sessions. Gestures like greeting your clients on their way in, and when they are finished with a session, don’t take much, but go a long way towards creating an awesome customer experience. In the personal training business, things are supposed to be more intimate and more personal by default. And there are situations that call for building a community even within the...

Duration:00:20:18

03: Client Rewards Strategies For Increased Retention

9/25/2019
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In this episode, we are going to explore different types of reward systems and how they positively affect client retention. Rewards, both the structured ones and the ones that are personal and impromptu, go a long way in increasing customer engagement and driving the type of client behavior that you want to see. In concurrence with a set of principles laid out in a book we’ve read, we’ll be emphasizing that it’s important to increase the number of high points in the customer experience....

Duration:00:21:54

02: Rivers And Ponds - How To Combat Trainer Turnover

9/18/2019
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A major challenge facing a gym owner or manager is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover. To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business and it will be a river for their career. Meaning, they will be here today then the current (the market) will take them somewhere else in a short period...

Duration:00:14:09

01: State Of Affairs In The Personal Training Industry

8/20/2019
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The current landscape of the fitness industry, in particular, the personal training business models, is the topic of today's conversation. There's a lot of money in fitness right now, and the economy is doing really well - the industry is growing overall. But there’s a lot more competition in the market - one has got to be business-savvy to survive and thrive. We are giving you an overview of the business of coaching and personal training, so stay tuned. Learn more at:...

Duration:00:27:13