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Analysis Paralysis by Efficient App

Business & Economics Podcasts

There's a lot of software out there. We've been evaluating and integrating software for the past decade. We're software experts so that you don't have to be. This is Analysis Paralysis, where we analyze so you don’t have to be paralyzed.


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There's a lot of software out there. We've been evaluating and integrating software for the past decade. We're software experts so that you don't have to be. This is Analysis Paralysis, where we analyze so you don’t have to be paralyzed.






018 - How His Construction Business Scaled (Case Study)

In this episode, we speak to Brian Marek who runs Northtowns Remodeling, a small construction company out of Buffalo, NY. Being in business for over 38 years, Brian embodies the person that anyone who is undergoing a home remodel would wish for. He’s responsible, keeps his word, and genuinely cares about each and every customer. It was so clear how much cared and how hard he was working for his customers. We also saw how there was only so much one business owner could do in a day. Brian...


017 - Thinking About Hiring Us? Your Questions Answered!

The automation and software integration space is still relatively new. The world is changing, and maybe you, like many others, are crossing the chasm realizing that the future of business is dependent on streamlined automated processes. In the future, we predict that just like how companies have a Legal Team or an Operations Manager, companies will also have Automation Experts to string together all the different of software/apps used, so that day-to-day tasks are as weightless as...


016 - Why Businesses Are Moving Away From Salesforce

Why are companies switching away from Salesforce? Are there better CRM's on the market for a greater bang for your buck? Listen to hear our thoughts on why Salesforce isn't the best choice for many businesses and what to choose instead. Full blog post: Request pricing:


015 - Coworking & Startups w/ Chirag Gupta

Today I'm here with Chirag Gupta who runs a coworking space calls NoD Coworking. He developed the space to be an area that people could come together to network and pool their resources, stemming from a passion for helping others. Having always liked the idea of starting an accelerator/incubator, I had some questions around the business model and how difficult it is to get a space started and self-sustaining. In this episode, we discuss: Links from the show: LinkedInNoD Coworking


014 - The CRM Deep-Dive Mastermind

On this episode of Analysis Paralysis, I was invited to The Marketing Automation Discussion podcast for a CRM mastermind with host Alex Glenn, and CRM experts Scott Gellatly and Mark Colgan. In this episode, we discuss: If you aren’t able to take notes - we have you covered - the full episode can be found in text format via the link below: from the...


013 - Automate Your Business Using Zapier with Nathan Lee

In today’s episode of Analysis Paralysis, I'm talking with Nathan Lee, not related to the prior episode guest, Jon Lee. Nathan is an up and coming podcaster that loves automation and is working on a new podcast series built around Zapier and automation. We discuss why Zapier is such a great tool for those looking to get into automation for their business. If you are unfamiliar with Zapier or looking to get more involved with automation, this is a great episode for you!


012 - Copper CRM Founder, Jon Lee (Former CEO)

In today’s episode of Analysis Paralysis, I’ll be talking with Jon Lee, the Founder and CEO of Copper. Since it first launched back in 2013, Copper has been one of the fastest-growing customer relationship management systems on the market with over $87m in venture backing. They’re also now the #1 recommended CRM for G Suite. Serial entrepreneur by trade, Jon started Copper (formerly ProsperWorks) to give every company tools they will actually use to help them prosper. Jon started in...


011 - Airtable All The Things w/ Dan Fellars

Today I'm here with Dan Fellars from Openside and we're talking about all things Airtable. Airtable is user-friendly database software, think of Google Sheets and Excel, but with a bit more structured in that it can actually be used at a mass scale for business processes. In this episode, we talk about how you can leverage automation and the ever-evolving cloud software tools available to build custom solutions, all without the traditional development overhead. Links from the...


010 - Talking Copper (Formerly ProsperWorks CRM) w/ Brittany Perez

Wanting to run or work for a startup is a common goal nowadays. New companies are launched all the time, led by founders who hope to move quickly and grow fast. But as we all know, not all are successful. Why is this? Why do some succeed and others fail? Brittany Perez, who leads the account management team at Copper, is familiar with these questions. She left a comfortable position at a well-known company (Intuit) to work at Copper, and since joining the team, they’ve grown from 28...


009 - How Customer Experience Shapes Your Brand w/ Coby Pachmayr

Brand. A term that means so many different things to so many different people. Most simply think that a company's brand is their logo and color scheme. For Coby Pachmayr, it is so much more. With a background in systems engineering and automation, Coby started Idea Spring, a branding and marketing agency with the unique focus on solving business problems through ongoing customer experience improvements. On this episode, Coby explains how your brand is shaped and defined by the product,...


008 - Pivoting a Successful Marketing Company w/ Jaime Nacach

On this episode of Analysis Paralysis, I am talking to Jaime Nacach. He runs a successful marketing company and fell in love with automation after using it inside of his existing company. Naturally, that has led to him building a side company solely built around automation and Jaime has been going through the process of transitioning into an automation-focused business solutions company. This episode hits very close to home with me as I recently went through somewhat of a similar transition...


007 - From Assembly Line Automation to Automating Small Businesses w/ David Zisner

On this episode of Analysis Paralysis, I am talking to David Zisner. He was an electrical engineer that worked at Intel for 15 years doing assembly line automations. He is now consulting and doing automation for small to medium size businesses. We talk about how it's important to focus and specialize on specific software solutions, in his case, the CRM Pipedrive, versus being a jack of all traits. We even finish off the call discussing chat bots, AI, and some of the crazy things Google is...


006 - Getting Automated w/ Kelsey Bratcher

There are podcasts for just about every topic you can think of, but very few, if any, around the emerging area of business automation. Our guest, Kelsey Bratcher, saw this void as an opportunity and started the Get Automated podcast. On this episode, I speak with Kelsey about many different things surrounding software, automation, and efficiency. We discuss how we got started in automation; the differences between ProsperWorks CRM and InfusionSoft; the best tools available for automating...


005 - Speaking to My Old Business Class

I was invited to an entrepreneurship class by an old professor of mine at Canisius College to talk to the students about my entrepreneurial journey and answer questions about business and starting your career after college. Should you start a business based on passion? How do you get started at all? Should you even start a business right out of college? If you aren't interested in hearing about my background (as the first episode was dedicated to that), feel free to jump ahead to the 11:30...


004 - The Future of CRM

There are countless Customer Relationship Management systems currently on the market. From the big players like Salesforce, to the more emerging players like ProsperWorks. It seems that every day, a new one enters the space. It is clear that CRM is an important part of a business and that they aren't going away anytime soon. On this episode, I talk with Sai about what the future of CRM looks like, what his experience has been like being a Salesforce developer, and if he would ever consider...


003 - Selling Value Over Service

On this episode of Analysis Paralysis, I am talking to one of my mentors, Ajaz. He is a great salesman and consultant that has given me a lot of guidance over the years. I figured that not everyone has a mentor so I wanted to record this call with him to share with others to hopefully get something from this. Discussing sales and difficulties I was recently going through with clients and overall, how to sell value over an "hourly rate" type model.


002 - How to Sell Your Services

This guy Tim reached out to me recently, he had listened to the first podcast and he was telling me about his story and it really resonated. We set up a time to talk and we just had a discussion about where he's at right now, where he wants to be going, what he is struggling with. A lot of that is about being able to sell yourself. You have a passion, a hobby, something that you are good at ー how do you convince people that it is worth buying?


001 - Pivot

It's impossible to start a business early on in your career and not pivot along the way. Over the past 8 years in business, I have grown a lot, evolved, and developed new skills that I could have never envisioned when opening up the company my freshman year of college. On this episode, I take you through my history of pivots from the web development world, to online marketing, IT support, and now business process consulting & automation. The longer you are in business, the more you learn,...


000 - All In My Head

Trailer for Analysis Paralysis, a new podcast around business process consulting, CRM, automation, and efficiency, by Alex Bass.