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Association Strong

Business & Economics Podcasts

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.

Location:

United States

Description:

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.

Language:

English


Episodes

Communication Strategy That Maximizes Engagement

11/8/2021
With members being bombarded by content and associations having an unlimited supply of avenues to connect with members, having the right balance can be a huge challenge. To maximize your engagement, you need to clearly communicate your value proposition in a way that members hear it, feel it and act on it. In this episode of Association Strong, Tom and Dave interview Beth Arritt, Social Evangelist for Higher Logic to work through the keys to an effective communication strategy so you members...

Duration:00:45:44

In Person Events & Meaningful Relationships

9/14/2021
In this week's episode of the Association Strong Podcast, Dave and Tom are joined by Jessica Levin, President of Seven Degrees and author of Perfect Pairings: The Art of Connecting People and Everyone Has Sh*t: Unsolicited Advice for Being Human. This week they're talking about getting back to in-person events and really taking networking from small talk to building true, meaningful connections.

Duration:00:31:37

Driving Value by Finding Your Uber

8/31/2021
On this week's episode of Association Strong, Dave and Tom are joined by Mark Dorsey, CEO of the Construction Specification Institute. From the ski slopes with the Professional Ski Instructors of American and the American Association of Snowboard Instructors to leading CSI in innovative new ways, Mark challenges association professionals to find your Uber, that thing that puts you ahead of the curve and sets you up for a future of innovation within your organization.

Duration:00:27:28

Greatest Hits From the First 20 Episodes

8/17/2021
In this week's edition of the Association Strong Podcast, Dave and Tom discuss their greatest hits and favorite hot topics from the past 20 episodes as well as some exciting new topics coming up for the podcast.

Duration:00:23:27

Where are the People

8/3/2021
This week, Dave and Tom talk to Ron Hetrick, a published a renowned labor economist on the current (and future) labor shortages in the American workforce. With a growing number of Baby Boomers exiting the workforce, and a lack of adequate replacement from subsequent generations to follow in their footsteps, this is a can't miss conversation for associations and their members that will allow you to learn how to strategize moving forward through this labor shortage issue.

Duration:00:33:59

Building Your Association's Sale Value

7/20/2021
This week, Tom and Dave are joined by author of renowned book, Built to Sell; John Warrillow. He breaks down 8 helpful considerations in building your association just like an entrepreneur would build a business that they hope to sell and how the "build to sell" strategy can correlate to a stronger association as well.

Duration:00:24:46

Work Life Balance in a Remote Work Environment

7/6/2021
In this week's episode of the Association Strong podcast, Tom and Dave are joined by Amy Hemphill with ASAE to discuss how to help find that work-life balance especially in this post-COVID era where many people are still working remotely. While many people enjoy the flexibility that remote work brings, it also comes with it's own set of challenges such as defining the lines between your work life and your home life.

Duration:00:21:21

Maximizing Your Association Brand

6/22/2021
In this week's episode Dave and Tom sit down with Design Extension's Jay Owen to talk about building your association's brand to really tell a story to your prospective members. From sales strategies to the movies, the world is drawn in by stories, and Jay teaches you some of the fundamentals you need to showcase your association as a story brand rather than just a sales pitch.

Duration:00:28:50

Association Technology

6/8/2021
In this week's episode, Dave and Tom talk with David Coriale, President of DelCor Technology Solutions about how associations can use technology to help propel them into the future as well as what the difference really is between IT, CIO, and CTO.

Duration:00:28:58

Printing Money with CE

5/25/2021
In this week's episode of Association Strong, Dave and Tom have a conversation with CE and credentialing gurus, Keith and Adrienne Segundo of Limitless ASR. They discuss the importance and value of offering credentialing and continued education through your association as a means to not only boost non-dues revenue, but to add another layer of value for members.

Duration:00:23:57

Data Analytics

5/11/2021
On this week's episode of the Association Strong podcast, Tom and Dave sit down with Association Analytics CEO, Julie Sciullo to talk about data analytics and why they're crucial to the success of your organization. One of the key takeaways from this discussion is how to connect your streamlined data analytics with a human component to allow your organization to really discover trends and be able to align your work with what truly matters to your members and prospects.

Duration:00:28:02

Gauging and Meeting Member Needs

4/27/2021
In this episode, Tom and Dave speak with Reggie Henry of ASAE on how to truly gauge and meet the needs of your membership both on the organizational and individual level. They will discuss how to marry the use of technology and the personal relationship to cultivate a member experience that helps an association create members-for-life through adapting and communicating to meet member needs at every turn.

Duration:00:25:11

Leading In a Time of Chaos

4/13/2021
In this week’s episode, Tom and Dave dive into leadership in a time of chaos with industry maven, Michelle Mason of Association Forum. In this episode, she shares about navigating through the unpredictable, encouraging and engaging her team to rally through challenges, and what it means to pivot well. Since the start of the Covid-19 pandemic last March, we have all experienced changes and curve-balls and Michelle and her team are no exception. They’re sharing what has helped them overcome...

Duration:00:25:14

Strategic Planning Leads to GROWTH

3/30/2021
What do you think of when someone says the words “Strategic Plan”? Do you get excited or do you think of that document sitting on a shelf that was never implemented? Effective strategy should be the source and guide to any association about who they want to be and how they intend to get there. Tom Morrison’s association formalized their strategic plan in 2006 and have revisited it every two years since. It has created over 2,600% growth in their net reserves since 2006 giving the board the...

Duration:00:29:39

Record Membership Growth Coming

3/16/2021
Did you know there are over 100 million people in the U.S. between the age of 9 and 34 as of 2021? This is exciting news because most people join associations in their early 30’s, so the future is bright for associations. Many people don’t recognize it, but demographics are one of the top influencers of the economy, and consumer buying habits as well as association membership. Demographics, or the counting of people, allows you to effectively predict many opportunities and challenges your...

Duration:00:21:17

The New Culture With Remote Workplace

3/2/2021
For years associations required staff to work from the office, even thought technology has greatly improved the opportunity of the work-from-anywhere strategy. With COVID taking shape over the last year, everyone is now finally figuring out that remote work actually works. However, to have the right culture, tools and workspace requires some thinking to ensure your office and employees have an efficient set of processes and communication to create effective workflow and member services. Dave...

Duration:00:28:44

Digital Association Economy

2/16/2021
If there is one thing COVID magnified in every association, it was the need for them to move into the digital age. Like many companies, associations have been resistant to jumping fully into the digital arena. The element of COVID forced every association to fully commit, and moving into digital brings on many new challenges and opportunities. Dave and Tom unpack the key elements to moving your association into the digital age and how to leverage it to maximize your value and engagement.

Duration:00:21:27

The Future - What's Next Post COVID-19

2/2/2021
We're predicting the future! What will the working world be like post-COVID-19? Listen as Dave and Tom make their predictions on the future of work, outline what will determine an organization's success, consider new security solutions for associations, and share how to attract and retain customers in this new world. Tom also shares 6 changes to expect in the coming year to give you a leg up. Key Takeaways: Where there is the most fear, there is the most opportunity. There is a massive...

Duration:00:32:56

Building a Culture of Innovation

1/19/2021
What are the characteristics of an organization that thrives in innovation? Does your organization have a culture of innovation? Dave Will and Tom Morrison talk about culture, sailing, and terrible book names, spaghetti. You’ll learn about creating a deliberate culture, business strategies to drive innovation, and the questions you need to answer about your business. If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Seasoned Association Exec) at...

Duration:00:29:39

Engagement Part 2: Tactical Methods of Engagement

1/5/2021
Let's get down to it: how are we actually getting members to do stuff? Dave and Tom discuss how to comprehensively identify what your members need, whether surveys really work, and which strategic engagement tools work best. Check out the Prop Fuel blog to learn more: https://www.propfuel.com If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at dave@propfuel.com

Duration:00:31:38