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Association Strong

Business & Economics Podcasts

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.

Location:

United States

Description:

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.

Language:

English


Episodes
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Rev Up Your Association Engine by Engaging Your Board

4/23/2024
It doesn't matter how talented the association CEO or staff is. If you have a dysfunctional board who isn't engaged, the board will stand in the way of progress, innovation and growth. Listen in as Tom and Dave interview Hardly Smith, author of the book, Stop the Nonprofit Board Blame Game. This book focuses on how to break the cycle of frustrating relationships and benefit from fully engaged board. Hardy Smith brings a wealth of knowledge from his time a NASCAR and advocating for nonprofits.

Duration:00:55:19

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Strategic Engagement That Triples Your Revenue

3/21/2024
All we can say is WOW on this one. How would you like to triple your revenues in your association in 5 years? Many might think that is impossible. However, our guest Todd Hauptli, CEO of the Association of American Airport Executives did just that. In 5 years he took AAAE from just over $30 million in revenues to over $100 million. No matter what size your association is, there are great take a ways in this episode. Listen in...

Duration:00:47:19

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AI... Be A Friend or Be Afraid

3/12/2024
AI is taking the association industry by storm. So may associations have concerns but many are jumping in and embracing the tools AI brings to make the impossible... possible. Tom Morrison and Dave Will have a very engaging and thought provoking conversation with Robert Barnes, CEO of Betty Bot, a leading AI technology provider in the association space. This is a must listen!

Duration:00:55:13

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Communications That Connect and Engage

3/5/2024
All we can say is WOW on this incredible episode. Tom Morrison & Dave Will interview Amber Worthen, Founder of ASW Communications on EVERYTHING communications and email. Amber unpacks the keys to email marketing, what to do, what not to do and how to frame messaging that gets action. Must listen for any association professional.

Duration:00:48:57

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Just Imagine a Room of Top Association Podcasters? It Happened!

1/10/2024
Don't miss this episode of Association Strong as Dave Will from PropFuel digs into everything podcasting with other well know podcasters in the association space.

Duration:00:51:54

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Driving Engagement in the Midst of Leadership Transition

1/3/2024
In this episode, Tom and Dave do a deep dive into how to drive and keep membership engagement high in the midst of leadership transition. Tom and Dave interview Michael DiFrisco CAE, Executive Director of the American Academy of Cosmetic Dentistry shares his journey of member engagement after being promoted to Executive Director fo AACD after 10 years as Chief Marketing Director.

Duration:00:48:04

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The Power Behind MemberSHIFT

11/21/2023
In this episode, Tom and Dave interview Sarah Sladek, CEO of Sarah Sladek and Company to talk about her new best selling book MemberSHIFT. Sarah unpacks an array of trends, data and best practices on member value, recruitment and engagement.

Duration:00:35:54

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Member Engagement That Rules

11/7/2023
Tom and Dave score another winning member engagement interview with Russ Webb, CEO of the Bar Area Apartment Association. In this episode Russ unpacks how the engagement strategy their association when he was hired totally turned around their value proposition and grew membership and revenues at record levels. This episode has a lot of energy and inspiration!

Duration:00:49:27

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AI... Be A Friend or Be Afraid

10/24/2023
Don't miss this must hear episode as Tom and Dave interview Jay Owen, CEO of Business Builders, on everything AI! Jay is a leading expert on digital technology and shares what AI is, what it is not, how to use it effectively in associations and best practices.

Duration:00:59:34

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How to Drive a Leadership Development Program That Sells Out 2 Years in Advance

9/19/2023
One of the keys to success in any association is developing future leaders in both member companies as well as association volunteers. In 2007, the Metal Treating Institute launched its YES Executive Management Training Program. MTI's program has become one of the top management training programs in the association space and now sells out two years in advance. Tom Morrison, CEO of MTI and Dave Will interview Kyle Howlin and John Borneman from The Corps Group, who have been the facilitators of the YES program for MTI since 2009. Listen in as Tom, John and Kyle unpack the keys to leadership and how to create a successful training program that creates your future leaders.

Duration:00:52:45

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Marketing in HUGE in Engagement Strategy

7/4/2023
No matter how great your engagement strategy is, if you don't market or communicate it effectively, it is doomed for failure. In this episode, Tom and Dave interview Allegra Tasaki, Communications Director for the National Association of Bond Lawyers. In this episode, Tom, Dave and Allegra share the keys to having an effective communications strategy that drives your member engagement.

Duration:00:54:36

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Member Engagement That Rocks!

6/27/2023
In this episode, Tom and Dave hosts Kerri McGovern, Senior Director of Membership with the Association of Corporate Counsel. In this episode, Tom, Dave and Kerri discuss building an engagement strategy that hits the mark with meeting member needs and wants and how to sustain it long term.

Duration:00:41:01

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Being Agile in Your Engagement Strategy

6/20/2023
In this episode, Tom and Dave interview Jeff Rogan, Senior Director of Membership at the American Rental Association. In this episode, Tom, Dave and Jeff breakdown the key elements to having an engagement strategy that is agile and ever evolving in the world of rapid change.

Duration:00:37:13

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Building Engagement Strategy That Works

6/13/2023
In this episode of Association Strong's series on maximizing engagement, Tom and Dave host Pat White, Member Engagement Manager from the American Society of NonDestructive Testing. Tom, Dave and Pat do a deep dive into the key elements of what works and doesn't work in engaging members.

Duration:00:44:53

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Driving Engagement Strategy for a Global Association

6/6/2023
In this episode of Association Strong's series on maximizing engagement, Tom and Dave interview Keith Ellis, Chief Engagement & Growth Officer with the International Institute of Business Analyst. Tom, Dave and Keith dig into the keys to engagement strategy when you have a diverse group of member needs all across the globe.

Duration:00:48:13

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Maximizing Engagement in a Medical Society

5/2/2023
With the vast array of medical associations in any state, standing out among the competition takes an intentional and well thought out engagement strategy. In this episode, Tom and Dave interview Michell Laws from the North Carolina Medical Society on how they engage their members in a fast changing environment within the medical community.

Duration:00:42:14

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Engagement That Rises Your Association Above the Competition

4/18/2023
Does your association have multiple associations or competition that makes it tough to stand out? So many industries like construction, healthcare and manufacturing has exactly that. Tom Morrison and Dave Will interview Mark Gedris, Vice President of Member Engagement at the Construction Management Association of America on how CMAA provides incredible value to collaborate and stand out among the competition in the construction industry.

Duration:00:44:03

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Engagement That Grows From an Exchange Program to a Global Powerhouse

4/4/2023
Taking your member engagement that turns your association into a powerhouse is not an easy under taking. It takes strategy, teamwork and execution. Tom Morrison and Dave Will interview Edson Olds from the International Student Exchange Program on how ISEP transformed its engagement strategy to send over 60,000 students across the world in an immersive, life changing, study abroad program.

Duration:00:37:35

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Turning Your Member Engagement Upside Down

3/21/2023
Ever thought about turning your membership model upside down, converting members into investors and even doing away with your networking events? If not, you will not want to miss this session in our series on member engagement. Tom Morrison and Dave Will interview Mark Field, Senior Vice President of Investor Development and Experience on how the Knoxville Chamber of Commerce did just that and experienced record growth.

Duration:00:38:34

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Membership Engagement With Passion

3/7/2023
Having a incredible vibe in your membership engagement strategy is what brings the secret sauce to your members that brings out their passion for the association. Don't miss this highly informative and inspiring session as Tom Morrison and Dave Will unpack the keys to member engagement at the Global Business Association from Christina Salu, Vice President of Membership.

Duration:00:41:12