What are the three biggest aviation marketing mistakes that can hurt your sales results? In our practice, we work with flight schools, maintenance organizations, component manufacturers, FBOs, charter companies, brokers and software engineers in the aviation industry. This is frustrating! You're invest a ton of time and money in aviation advertising activities like magazine ads, [...]
The post AMHF 0163 – Aviation Marketing Mistakes That Can Hurt Your Sales appeared first on Aviation...
It may be ten customers a day, a week, a month or a year, depending on your business model. But ten customers is all you need for your business to prosper. And it's a lot easier to focus on ten in a sincere, reasonable way than it is to focus on a nameless, faceless mass of hundreds or thousands of imaginary customers.
The post Aviation Marketing Strategies – Goals & Baselines for 2019 appeared first on Aviation Business Consultants.
How do you start an aviation business? Particularly when no one has blazed a trail for you, because there are no big competitors already providing the service you wish to provide? Lindsay Dyer has started a very innovative business model as an independent flight dispatcher for companies that may not want or need an in-house [...]
The post AMHF 0160 – Starting an Innovative Aviation Business with Lindsay Dyer appeared first on Aviation Business Consultants.
This episode will be broadcast on Christmas Eve, which is SO appropriate, because it's about family. I've always been a little jealous of the great family businesses in the aviation industry - the Mesingers, the Banglesdorfs, the Cutters, and many others. So, I'm really happy to introduce on of our kids. Some of you know [...]
The post AMHF 0162 – Book Club Discussion – Sales Survival Handbook by Ken Kupchik appeared first on Aviation Business Consultants.
Our clients are incredibly inspiring! In several upcoming episodes, expect to hear interviews with some of the folks we are lucky enough to work with! We interviewed Robert DeLaurentis, author and pilot, to talk about many things, including marketing. Robert was the pilot of a record-breaking circumnavigation of the globe with visits to 43 countries [...]
The post AMHF 0159 – Thinking Big with Robert DeLaurentis appeared first on Aviation Business Consultants.
Most aviation sales professionals give up on prospects way too soon! There are three types of prospects that sales folks might consider "dead." Those might include "Left for dead" a la "Hang 'em High" "Mostly dead" a la "The Princess Bride" and, of course, "Actually Dead." In this episode, John and I talk about the [...]
The post AMHF 0158 – Aviation Sales – How to Revive Dead Prospects appeared first on Aviation Business Consultants.
What three aviation marketing campaigns should you plan to build your business in 2019? Here are our picks for the best business-building strategies, balanced with some revenue-generating ideas. So, first of all, what is a campaign and why is it important for aviation marketing? A campaign is a way of organizing a temporary marketing effort [...]
The post AMHF 0156 – Three Business-Building Aviation Marketing Campaigns to Plan for 2019 appeared first on Aviation Business Consultants.
It can be a great idea to "borrow" a few aviation marketing strategy ideas from other industries, especially for those factors we share in common! The Walt Disney empire marketing have three strategies in common with aviation marketing - appealing to a high-end, aspirational culture; exceeding expectations, and surrounding customers with a great experience. [...]
The post AMHF 0155 – Aviation Marketing Strategy – Three Ideas to Borrow from Disney appeared first on Aviation Business...
John and I talk about the pros and cons of Sales Enablement Tools, including a list of three that you MUST have in your wallet to win sales. https://www.youtube.com/watch?v=e8b5SAUkliY For the full text of this article - see Aviation Sales Enablement Tools - AKA Battle Cards https://aviationsalestraining.com/sales-enablement-tools-aka-battlecards/
The post AMHF 0154 – Sales Enablement Tools, AKA “Battle Cards!” appeared first on Aviation Business Consultants.
John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales and marketing professionals. https://www.youtube.com/watch?v=jIoQBEwzthk We made a serious error in judgement in letting our group pick this book for October, the month of NBAA and road trip! But, we love [...]
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John and I mixed business with pleasure and enjoyed food, adventure, business, more food, and more adventure on a road trip from Salt Lake City to Orlando for the NBAA BACE, visiting clients and friends along the way. https://www.youtube.com/watch?v=dLFSrgFihMA Since the Lear Jet is in the shop :-) and flying commercial just isn't [...]
The post AMHF 0152 – Road Trip! appeared first on Aviation Business Consultants.
How do you get more referrals, testimonials, and happy customers in the first few weeks of doing business with you? A great New Customer Welcome Package can be just the ticket. In this episode, we discuss why these are important, and what you should include in a great new customer welcome package. https://www.youtube.com/watch?v=0Ha_uyPxYfo [...]
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How do we get more customers to be happy enough to be working with us that they give us more of their business, and refer their friends? With a great new customer onboarding process! Marketing that stops when the customer hands over the check has no place in the aviation industry. You've won yourself an [...]
The post AMHF 0150 – New Customer Onboarding Process appeared first on Aviation Business Consultants.
John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great thoughts for aviation sales and marketing professionals. https://www.youtube.com/watch?v=4EtndRFksOc When we received this month's box from Amazon with this book, my first thought was. . . ."is this it?" Twenty books fit [...]
The post AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa appeared first on Aviation Business Consultants.
Last week, we detailed a website overhaul that we performed for our client, LD Aviation Flight Scheduling Concierge. This week, we're getting a bit more personal and talking about a website overhaul we did for our own site! https://www.youtube.com/watch?v=DNIpQoRW2_8
The post AMHF 0148 – Website Overhaul – ABCI! appeared first on Aviation Business Consultants.
Aviation website case study - LD Aviation Last week, we talked about the three things aviation websites must do. So, what does a FUNCTIONAL aviation services website look like? With the help of one of our very cool clients, we've created a case study with a "before and after" picture. https://www.youtube.com/watch?v=ESNq82qlNi8 [...]
The post AMHF 0147 Aviation Website Case Study – LD Aviation appeared first on Aviation Business Consultants.
There are many things an aviation website can do these days. But many fail at these three critical tasks, and the aviation companies that are paying their increasing bills for hosting, security and upkeep are frankly NOT getting their money's worth. https://www.youtube.com/watch?v=rXtWhzsmmaM There has been a lot of evolution in [...]
The post Three Critical Tasks Your Aviation Website Must Do To be Worth The Hassle appeared first on Aviation Business Consultants.
How to cross sell aviation products and services - While most of the cross selling techniques you learn in college or sales training have to do with things like fast food, there are some great examples of cross selling that suit the aviation market! https://www.youtube.com/watch?v=xpzt2O4U9_U Listen here: Many aviation sales and [...]
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