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Winning Strategies for Aviation Marketing and Sales

Winning Strategies for Aviation Marketing and Sales
More Information

Location:

United States

Description:

Winning Strategies for Aviation Marketing and Sales

Twitter:

@paula_abci

Language:

English

Contact:

702-987-1679


Episodes

Aviation Marketing Question- Should We Produce a Printed Newsletter?

1/18/2020
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Should your company produce a printed newsletter? It's expensive, it's time consuming, and it's a big hassle. And it's also one of the most effective marketing techniques for some aviation companies in certain circumstances! https://www.youtube.com/watch?v=kyyWH8-i0-Q Transcript - Should We Produce a Printed Newsletter? Paula Williams: Welcome to this week's episode. [...] The post Aviation Marketing Question- Should We Produce a Printed Newsletter? appeared first on Aviation Business...

Duration:00:26:09

How to Price Aviation Products and Services For Better Sales Results

1/12/2020
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How to Price Aviation Products and Services - a frequent topic of our consulting hours! Is my product priced too high? Is that why I'm having trouble making sales? Should I have a big discount to make more short term sales? These are questions we're asked in our consulting practice by aviation sales and marketing [...] The post How to Price Aviation Products and Services For Better Sales Results appeared first on Aviation Business Consultants.

Duration:00:22:53

ABM for Aviation Marketing – Will It Work?

1/2/2020
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"What do you think of ABM for aviation marketing?" When you're a doctor, people at cocktail parties ask you about a pain in their knee. When you're a marketing consultant, they ask you about the latest new cool tool, trend or methodology. You've heard the buzzword, and the promises - 97% of respondents said [...] The post ABM for Aviation Marketing – Will It Work? appeared first on Aviation Business Consultants.

Duration:00:32:32

Top Aviation Marketing Topics of 2019

12/26/2019
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What were our most-read articles, most viewed videos, and most-listened to podcasts of 2019? Which aviation marketing topics got the most attention? Ladies and Gentlemen, we present top three in each category! https://www.youtube.com/watch?v=fDXuxWNCiLE Transcript - Best Aviation Marketing Topics of 2019 Paula Williams: Welcome to this week's episode. It is [...] The post Top Aviation Marketing Topics of 2019 appeared first on Aviation Business Consultants.

Duration:00:18:38

Aviation Marketing for Brokers 101

12/13/2019
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Aviation brokers are in an interesting situation - they have to work with a number of different parties, build trust, create partnerships, and put together very complex transactions. At the same time, unlike real estate brokers, they are not required to be licensed or have any specific type of training. In this video, we cover [...] The post Aviation Marketing for Brokers 101 appeared first on Aviation Business Consultants.

Duration:00:35:40

How to Create an Aviation Marketing Calendar for 2020

12/8/2019
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Faced with shiny blank new aviation marketing calendar for 2020? Tasked with improving your sales and marketing results in the new year? We'll help you plan the tasks you need to make 2020 the best sales and marketing results ever. Transcript - How to Create an Aviation Marketing Calendar for 2020 Paula Williams: [...] The post How to Create an Aviation Marketing Calendar for 2020 appeared first on Aviation Business Consultants.

Duration:00:29:08

Video Marketing Ideas for FBOs

12/1/2019
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Marketing ideas for FBOs don't always have to be expensive to produce. Promo videos don't have to be Hollywood-produced red-carpet VIP blockbusters. Most private aviation customers (passengers, owner-operators, pilots and dispatchers who choose FBOs) are far more interested in location, convenience and service than in luxury and glamour. Transcript - Video Marketing Ideas for FBOs [...] The post Video Marketing Ideas for FBOs appeared first on Aviation Business Consultants.

Duration:00:17:49

Successful Video Promos for Charter Marketing

11/15/2019
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Charter brokers and charter providers have a lot of competition. And video is a great way to demonstrate why your company is the best choice. There are many ways to set your company apart! The surprising truth about charter marketing is that the vast majority of aircraft charter customers really don't care about the plane. [...] The post Successful Video Promos for Charter Marketing appeared first on Aviation Business Consultants.

Duration:00:20:57

Marketing for Brokers and Consultants – Ideas for Promo Videos

11/10/2019
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Marketing for Brokers and Consultants - Ideas for Promo Videos Many of our clients hesitate to use video because they don't have a tangible product. Or, they just don't want to appear on camera. Or, they don't have the budget to hire a professional video crew or studio editing. Here are three ideas for aircraft [...] The post Marketing for Brokers and Consultants – Ideas for Promo Videos appeared first on Aviation Business Consultants.

Duration:00:39:29

The Warning Labels They Should Have Put on Google Adwords

11/3/2019
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Warning Labels for Google Adwords - And Why Some Aviation Companies Should Use them Anyway Whenever we consult with a client that is using Google Adwords, we often end up talking them into reducing their budget for and/or dependence on this convenient and popular advertising medium. Why? And why are we reversing this position in [...] The post The Warning Labels They Should Have Put on Google Adwords appeared first on Aviation Business Consultants.

Duration:00:17:42

Three Effective Flight Plans for Aviation Promo Videos

10/27/2019
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This year at #NBAA19, video was EVERYWHERE. There were big screens all over the convention center, and NBAA had video crews roaming the aisles accosting convention-goers for opinions for NBAA's own TV Channel! Obviously, aviation video marketing has officially become "a thing." Aviation promo videos are everywhere. And for good reason - has become the [...] The post Three Effective Flight Plans for Aviation Promo Videos appeared first on Aviation Business Consultants.

Duration:00:31:36

Reputation Management – Case Study

10/18/2019
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https://www.youtube.com/watch?v=-u5kKToy7jY Paula Williams: Welcome to this week's episode. This time we're actually doing a case study of our aviation reputation management service, which is a new service we just started offering in October. John Williams: Yes. Paula Williams: In October, actually- John Williams: October. Paula Williams: Gone by real [...] The post Reputation Management – Case Study appeared first on Aviation Business Consultants.

Duration:00:26:57

The Ultimate Five-Sentence Voice Mail Outline for Aviation Sales Pros

10/11/2019
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Do people still use voicemail in 2019? With all of the technological innovations in the ways that people communicate, is it even worth it for aviation salespeople even bother to leave a voice mail message? The short answer is, yes. The demographics of the aviation industry are what they are, it still makes sense to [...] The post The Ultimate Five-Sentence Voice Mail Outline for Aviation Sales Pros appeared first on Aviation Business Consultants.

Duration:00:22:33

Aviation Marketing for Consultants, Brokers and Service Providers

10/6/2019
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Today's episode is about aviation marketing for consultants, brokers and service providers, and we provide our top three recommendations for making more sales. But it also includes a story about the only US fighter pilot credited with "kills" of Nazi, Japanese AND a US airplane! (No, that was not a typo.) This is also the [...] The post Aviation Marketing for Consultants, Brokers and Service Providers appeared first on Aviation Business Consultants.

Duration:00:12:00

Aviation Business Management – Three Tips for Negotiation Success

9/29/2019
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Although most of our posts are about Marketing, we really are an Aviation Business Management company - and a lot of the consulting we do centers around questions about how to run your business better. In fact, it's sometimes hard to determine where marketing stops and business management takes over. But that's why we have [...] The post Aviation Business Management – Three Tips for Negotiation Success appeared first on Aviation Business Consultants.

Duration:00:17:49

Five Reasons Aviation B2B Customers Give Bad Online Reviews

9/14/2019
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The most common reasons your b2b aviation customers give you a one-star review on Facebook, Google or Yelp may not have anything to do with you. https://www.youtube.com/watch?v=d_vZAxBwJ2E Paula Williams: Welcome to this week's episode. I'm Paula Williams. John Williams: I'm John Williams. Paula Williams: And we are ABCI and [...] The post Five Reasons Aviation B2B Customers Give Bad Online Reviews appeared first on Aviation Business Consultants.

Duration:00:23:28

Aviation Reputation Management – How Important are Online Reviews?

9/6/2019
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When it comes of aviation reputation management, are online reviews really all that important? And can you do anything about them, anyway? As a busy aviation company CEO or president, is this something that should even be on my radar? https://www.youtube.com/watch?v=5lcwRPTG_D8 Paula Williams: Welcome to this week's episode. I'm Paula [...] The post Aviation Reputation Management – How Important are Online Reviews? appeared first on Aviation Business Consultants.

Duration:00:18:18

How to Destroy an Aviation Brand in Ten Minutes or Less

8/25/2019
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We spend a lot of time building an aviation brand for each of our clients. So please don't undo our great work! A brand is really a just a shorthand for the way a customer feels about you. So if you don't meet their expectations, your brand stands for disappointment. https://www.youtube.com/watch?v=hduDhdMo4fI \\ [...] The post How to Destroy an Aviation Brand in Ten Minutes or Less appeared first on Aviation Business Consultants.

Duration:00:09:57

Understanding (And Improving) Your Aviation Prospecting Life Cycle

8/20/2019
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You've heard of the Customer Life Cycle, but before we have a customer, we have to get prospects. And we can get more of them if we understand which parts our Prospecting Life Cycle are working and which are not! https://www.youtube.com/watch?v=MGgWsFHYUFw Paula Williams: Welcome to this week's episode. Today we [...] The post Understanding (And Improving) Your Aviation Prospecting Life Cycle appeared first on Aviation Business Consultants.

Duration:00:15:38

Working with an Marketing to Boomers, Gen X, Gen Y & Millenials

8/13/2019
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Most of our aviation industry clients are Boomers, and most of our team is Gen X, Gen Y and Millennials. So, how do we get things done without driving everyone crazy? It helps to know what to appreciate about each other! https://www.youtube.com/watch?v=cL_V2uVMP5M Transcript - Paula Williams: Welcome to this week's [...] The post Working with an Marketing to Boomers, Gen X, Gen Y & Millenials appeared first on Aviation Business Consultants.

Duration:00:12:23