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The global edition of the Awin Talks podcast provides an overview of the latest global trends influencing affiliate marketing. Hosted by Awin’s Content Analyst Rob Davinson alongside Craig Foster (Data Analyst) and Kevin Edwards (Global Client Strategy Director), this monthly podcast features interviews with a wide variety of prominent figures from across the world of affiliate marketing as well as discussion on all the latest industry trends and developments.

The global edition of the Awin Talks podcast provides an overview of the latest global trends influencing affiliate marketing. Hosted by Awin’s Content Analyst Rob Davinson alongside Craig Foster (Data Analyst) and Kevin Edwards (Global Client Strategy Director), this monthly podcast features interviews with a wide variety of prominent figures from across the world of affiliate marketing as well as discussion on all the latest industry trends and developments.
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Location:

United States

Description:

The global edition of the Awin Talks podcast provides an overview of the latest global trends influencing affiliate marketing. Hosted by Awin’s Content Analyst Rob Davinson alongside Craig Foster (Data Analyst) and Kevin Edwards (Global Client Strategy Director), this monthly podcast features interviews with a wide variety of prominent figures from across the world of affiliate marketing as well as discussion on all the latest industry trends and developments.

Twitter:

@awin_global

Language:

English


Episodes

17: Advertiser and Affiliate Marketing Insights from ISBA, Two Hot Publisher Partners Picks and Awin Asks for Your Votes

8/29/2019
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Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to...

Duration:00:49:09

16: How SingleView is Proving The Value of Affiliate Marketing

8/7/2019
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This month we’re chatting to founder of Manchester agency R.O.EYE, Mark Kuhilow about the new partnership between his company and Awin, offering brands a more nuanced view about the value affiliates bring in the purchase path. Mark explains how the idea for developing their attribution software, SingleView, came about and the methodology used in determining how affiliates complement other digital channels. He also shares how brands have used it to focus their attention on those affiliates...

Duration:00:41:59

15: ThinkTank US & UK Conference Highlights

7/2/2019
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This month the podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK. Every year, Awin hosts its own industry events where its partners can come together to meet, network and learn more about the current trends within the affiliate industry. It’s a hugely valuable opportunity for businesses of every shape and size and both events had packed agendas, filled with content from a host of speakers. In Chicago Rob appeared on stage to interview a...

Duration:00:37:58

14: Turn The Talk Discussion and Meet The Industry Rising Star

5/22/2019
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This month, Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the performance channel’s Industry Rising Star award. Clem sheds some light on the gruelling process involved in being assessed for the award and describes some of the experiences she had as the network’s Media Partnerships Manager that helped swing the vote her way. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners,...

Duration:00:32:39

13: Interview with Genie Goals’ Rachel Said and Introducing Awin’s Influencer Expert

4/15/2019
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This month, Rob and Craig co-host the Awin Talks podcast with Carina Toledo, Awin’s Influencer Partnerships Manager and find out more about the state of influencer marketing in the affiliate channel. Carina also participates in our very first Publisher Picks segment, highlighting two publishers on the network to make a note of, and how brands can collaborate with them. Dawn Quigg, Awin’s UK Client Services Director then takes on interviewing duties for us this month and has the pleasure of...

Duration:00:45:03

8: Awin Report 2019 Launch & Interviews

3/31/2019
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Awin’s annual global guide to the state of the affiliate industry, The Awin Report, is back with a new edition for 2019. In this month’s episode of Awin Talks Rob, Kevin and Craig discuss the themes of the 2019 publication and also interview a selection of this year’s contributors. Rob speaks to Sean Mahon, Affiliate Team Leader at the agency Equator, about his guest article in the report which focuses on the role of affiliates within the wider digital mix. Kevin interviews Vicky Bruce, Head...

Duration:00:33:43

7: 2019 affiliate predictions & industry collaboration debate

2/18/2019
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In the brand new episode of Awin Talks, Rob, Kevin and Craig discuss Awin’s recently published predictions whitepaper for 2019 and what the future might entail for the affiliate industry. Kevin then goes on to discuss the nature of industry collaboration amongst competing companies with two prominent figures from the UK; Acceleration Partners’ MD for EMEA, Helen Southgate, and Optimise’s COO, Nathan Salter. Together they debate why cross-industry collaboration is important, how it can help...

Duration:00:54:48

6: 2018 reflections, 2019 predictions

12/19/2018
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As yet another jam-packed year draws to a close, the Awin talks Podcast series returns. The team discuss their highlights from the industry in 2018\. They also review how the peak Black Friday period went from Awin’s perspective and speculate as to what 2019 might bring for the affiliate channel. Rob Davinson Awin’s Content Analyst will also host a special end-of-year festive contest, pitting Craig Foster, Data Analyst and Kevin Edwards, Global Client Strategy Director against each other to...

Duration:00:35:23

5: Golden Quarter Special – Black Friday, Singles’ Day & Click Frenzy

10/29/2018
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It’s Q4, the peak trading period for many online retailers and affiliates and so we decided to record a special edition of the podcast looking ahead to some of the biggest seasonal shopping dates. Singles’ Day, Black Friday and Australia’s Click Frenzy all take place during November and therefore it seemed a good opportunity to interview some experts on each of these retail events. Rob speaks to Rick Parada at the US-Chinese online shopping site RebatesMe about Singles’ Day, Kevin interviews...

Duration:00:42:08

4: US data law discussion with Gary Kibel, worldwide ad spend figures and gaming reviews on TripAdvisor and Amazon

9/24/2018
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In episode four of Awin Talks Kevin interviews US digital media attorney Gary Kibel to find out more about data privacy laws there and how they may affect online businesses. The team also discuss the case of the Italian man recently jailed for selling fraudulent reviews on TripAdvisor, as well as the news that some Amazon employees have been bribed to delete negative product reviews. And Craig quizzes Rob and Kev on their knowledge of current worldwide ad spend figures that have been...

Duration:00:39:12

3: Interview with Matt Wood, GDPR update, Snapchat stunts Facebook’s teenage growth

8/31/2018
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This month Rob interviews UK affiliate industry veteran Matt Wood. Matt’s played a pivotal role in the development of the UK affiliate scene thanks to prominent roles on both a publisher and agency side. More recently he’s founded the industry news website PerformanceIN as well as encouraging peers to meet and learn from each other through various conferences and award ceremonies that have become hugely important calendar events. Matt shares his thoughts on the current state of affiliate...

Duration:00:39:10

2: Globalisation panel discussion, ITP tracking update and new voucher attribution tool

7/18/2018
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In this month's episode of Awin Talks, Rob interviews a panel of Awin colleagues with extensive experience of global markets and discusses some of the local nuances you need to be mindful of when launching an affiliate programme abroad. Ed Chaput, Awin's new Global Product Marketing Manager also pops in to provide more detail on the launch of Awin's voucher attribution tool and the potential impact of Apple's Intelligent Tracking Prevention update to Safari. And Craig and Kevin join Rob for...

Duration:01:00:08

1: Adam Ross interview, new GDPR whitepaper and Awin Report 2017/18 launched

6/1/2018
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The debut episode of the global edition of the Awin Talks podcast features an interview with Awin’s Chief Operating Officer, Adam Ross, in which he shares how he originally became involved in the affiliate industry, what role networks can play in developing the channel and what the future holds for Awin as a global network. Rob, Craig and Kevin also discuss the new Awin GDPR whitepaper, the recently-launched new version of the Awin Report for 2018 and a host of other news and subjects that...

Duration:00:52:26