Awin Talks: Affiliate Marketing Insights

The very last episode of Awin Talks is here! We’re bringing the Awin podcast to a close as we look to revamp the format and return in 2024 with a brand new one that will bring you the very best examples of affiliate partnerships in action. Stay tuned for more info on that in the new year. In the meantime, we welcome some familiar guests onto the last episode to discuss how 2023 fared for the affiliate industry, and what 2024 has in store for affiliate marketers everywhere. Kevin Edwards, Founder of the Affiliate and Partner Marketing Association trade body in the UK, Helen Southgate, Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, COO at tech partner intent.ly all drop in to share their views.

On this month’s episode of Awin Talks we find out how Black Friday and the wider Cyber shopping period performed across the globe. Joining us are Awin’s Alfie Staples, Senior Global Insights Manager, and Piper Donnelly, Account Director for Awin US. They provide analysis on all the latest affiliate trends that Awin has been tracking and explain what it suggests about the current state of online commerce.

Creator Jen White and attorney Gary Kibel join the podcast to discuss the Federal Trade Commission's updated advertising disclosure guidelines, and what this means for brands and publishers across the affiliate industry.

Awin CEO Adam Ross and Chief Product & Tech Officer Gisele Mast join the podcast to explain why and how Awin is revamping its platform and service to better meet the needs of its customers.

Ian Sims, founder of the affiliate compliance solution Rightlander, discusses the state of compliance in the industry today.

Respected tech analyst Benedict Evans joins the podcast to discuss how the internet is reshaping businesses today.

Hear from Scott Brinker, VP Platform Ecosystem at Hubspot, how digital marketers should incorporate martech into their everyday digital strategies without fear.

Founder Ryan Kliszat talks about the development of ‘gift with purchase’ partnership technology, BrandSwap, and its benefits for Awin retailers.

We speak to the founder of Affiliate.ai, Rob Berrisford, to explore how AI may disrupt and change the affiliate industry.

Natasha Phillips, Global Head of Affiliate & Partnerships at The Body Shop, joins the podcast this month. She tells us more about the ethical cosmetics retailer and its approach to affiliate marketing across a variety of regions, as well as how the business aligns its distinct brand identity to more performance marketing goals.

On this month's podcast, Awin's Influencer Partnerships Lead, Carissa Flinders, is joined by CreatorIQ's Mike Balducci. They discuss the current state of influencer marketing and the reasons why it's increasingly merging with the wider performance marketing space as well as the implications for the affiliate industry.

We speak to two of the most experienced figures in the affiliate marketing industry about the biggest trends for affiliate and partner marketing in 2023. Helen Southgate Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, CCO at the tech partner intent.ly join Rob and Kevin to share their thoughts on how the industry may evolve this year.

What are brand partnerships and how can they bring new value to your affiliate programme? We speak to experts at Boohoo, Tyviso and Propello to find out more.

Matt Wood from Hello Partner talks about his company’s recent rebrand, and Pete James from RevLifter tells us about their new ecommerce solution RevWallet.

David Lloyd speaks to eMarketer’s Patty Solstis about the state of the industry today. And we hear from Martech Record’s Michael McNerney about the US market.

Tricia Meyer from the Performance Marketing Association joins the podcast to share insights from the recent US industry report. And Joe Sanfilippo tells us about the USPA award-winning content campaign his agency coordinated for Tomahawk Shades.

We talk to sustainable shopping extension Beagle Button about the rising demand for guidance around retailers' eco credentials. And Webloyalty also join the podcast to discuss their unique incentive model and why it's of such value to consumers and brands in today's economic climate.

Steve Brown from tracking consultancy Moonpull drops into the podcast to tell us about their new strategic partnership with Awin. And Katy Hughes from intent.ly chats to Rob about the new one-click activation process which helps brands access their tech faster than ever before.

We sit down with two popular publishers to find out more about their businesses and how they use partnerships to grow.

On the new episode of Awin Talks we got a chance to speak to the founder of Gener8, an innovative new web browser that is helping individual users take control of their personal data and be rewarded for sharing it.