BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar-logo

BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar

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How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.
More Information

Location:

United States

Description:

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

Twitter:

@CMS

Language:

English

Contact:

303748327


Episodes

SECRETS 092 Whats behind the hottest trend in retail with David Benzaquen of Plant Based Solutions and Ocean Hugger Foods

10/16/2018
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Plant based foods are driving sustainable sales growthacross almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are filling that void. The purpose of today's storyis to share with you the hottest trend in all of retail and dispel the many myths around it. Today, we're talking about plant-based foods. Now, don't worry. We're not going to try to convert you into being a vegan or try to convince you to give up your favorite...

Duration:01:12:22

SECRETS 091 Disrupting the category by looking to the future for innovation with Justin Gold of Justins

10/9/2018
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Most brands tend to improve upon existing products. Typically the changes include formulation and flavor modifications. Rarely do they include redefining the category with innovative packagingAND making a better product while improving the industry. This week's story's about a tenacious entrepreneur that would not give up no matter the problem, no matter how many bottlenecks were put in front of him. He followed his gut and he did the research to ensure that he had the right strategy to...

Duration:01:08:03

SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG

10/4/2018
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Trade marketingencompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers. Trade marketing encompasses everything required to get your products into shoppers hands. This includes slotting, menu fees, temporary price reductions, displays, and much much more. Maximizing trade effectiveness combined with digital...

Duration:00:16:51

SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods

10/2/2018
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Digital strategiesgive brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice. Welcome. Today's story is proof positive that developing a strong online digital marketing strategycan help you win with at traditional retail. More importantly, it can help give you that added traction, that added runway, to help your...

Duration:01:16:37

SECRETS 088 Proof that becoming a category leader opens doors and grows sales with Russ Forester of Hain Celestial

9/27/2018
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What retailers really want - actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leaderreturns a high ROI, grows sales, and builds shopper loyalty. Welcome. I'm in the process of redesigning my Resources pageon my website to provide you with downloadable guides to help you get past many of the bottlenecks that many of you are facing. I'm also adding a lot of valuable resources and...

Duration:01:07:13

SECRETS 087 Why its critical to build your brand with a sturdy foundation with Peter Burns of ONE Brands Justins and Hain Celestial

9/25/2018
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Brands with weak foundations crumble and fail. A commitment to excellence combined with discipline and hard-work are the building blocks for lasting success. Shortcuts erode and distract leading to bad habits that can derail and imperial your future. I appreciate you for listening. Thank you for all the great feedback and support you're giving me. Remember, the show is about you, and it's for you. If you're new to this show, please subscribe, share it with a friend, and leave a review on...

Duration:01:10:42

SECRETS 086 Hard work persistence and curiosity the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics

9/18/2018
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There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what they want is the shortest path to success. Welcome. Thank you for listening, as always. I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I always try to include one easy to download, quick to digest strategy that you...

Duration:00:59:22

SECRETS 085 Revitalizing a tired category using advanced strategies with Adam Lowry of Ripple Foods and Method

9/11/2018
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Retailers need and want brands to step up and become category leaders. Today's story is proof these advanced strategieswork giving both brands and retailers a competitive advantage helping brands get their products into the hands of more shoppers. Welcome. I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I always try to include one easy to download quick to digest strategy that you can instantly adapt and make your own. One...

Duration:00:58:28

SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods

9/6/2018
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Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer. Welcome. Just a quick reminder, I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I always try to include one easy to download, quick to digest strategy that you can...

Duration:00:51:26

SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic

9/4/2018
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The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what you eat. Welcome. Thank you for listening. I appreciate you being here. Remember, stay to the end for the free downloadable guide. If you like the podcast, share with a friend, subscribe and leave a review. Today's story is really a story of exploration. Let me explain....

Duration:01:06:58

SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of CMS4CPG

8/30/2018
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Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow sales. Welcome. I appreciate your listening. I hope you're enjoying this podcast. Remember its about you and it's for you. I appreciate all the great feedback and comments. If you like the podcast, please share it, subscribe and leave a...

Duration:00:15:01

SECRETS 081 Connecting generations with love and a passion for real food with Greg Fleishman of Foodstirs and Purely Righteous Brands

8/28/2018
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All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations. Before I begin, I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I always try to include one easy to download, quick-to-digest strategy that you can easily adopt and make your...

Duration:01:25:01

SECRETS 080 The recipe for success for scaling your brand with Jeff Greenberg of The Kitchen Coop

8/23/2018
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You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners. If you like this show, subscribe, share it with a friend, and leave a review on iTunes. Also, don't forget to listen to the end of the episode, where I give you a free downloadable guideto help you grow sales to help you get your product on more retailer...

Duration:00:55:28

SECRETS 079 How a family recipe became a thriving brand with Vincent Kitirattragarn of Dang Foods

8/21/2018
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Standing out on a crowded shelf is difficult for any brand. Disruptive brands find creative ways to gain distribution outside traditional categories. Even more impactful is capturing the shopper's attention when they first enter the store. Before I begin, I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I will also try to include one easy-to-download, quick-to-digest strategy that you can instantly adopt and make your own,...

Duration:00:32:02

SECRETS 078 Leveraging mainstream best practices to build two legacy natural brands with Scott Jensen of Rhythm Superfoods and Stubbs Legendary Bar-B-Q

8/16/2018
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Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth. Today’s guest and I had a similar start in our careers. We both began in mainstream CPG. In fact, we were both direct competitors at one time. Today’s story is about how he leveraged what he learned working in mainstream CPG, and was able to...

Duration:00:55:51

SECRETS 077 The Perfect recipe for growth knowing your numbers authentic love for your hive with Leigh Keith and Bill Keith of Perfect Bar

8/14/2018
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Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche. I hope you're enjoying this podcast. If you like it, share with a friend, subscribe, and leave a review on iTunes. In addition to providing a free downloadable guideat the end of each show, I’ve also started providing coaching and guidance...

Duration:01:00:28

SECRETS 076 Proven merchandising strategies used by category leaders that win over retailers with Daniel Lohman of CMS4CPG

8/10/2018
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If you need brain surgery you go to a specialist, yet brands continue to rely on brokers, agencies, etc for their insights. Their capabilities are no match for big brands. If you want to play at the level of big brands, you need to BE AT THEIR LEVEL. Today I have something really exciting news to share with you. In addition to providing a free downloadable guide at the end of almost every podcast episode and my free Turnkey Sales Story Strategies course, I'm in the process of launching a...

Duration:00:26:21

SECRETS 075 How a disruptive start-up revived a dying category and became a top sellng brand with Joel Clark of Kodiak Cakes

8/7/2018
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Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leaderby carving out your own unique niche. Welcome. Before I begin, I want to remind you that there is a free downloadable guide for you at the end of most every episode of the podcast. I always try to include one easy-to-download, quick-to-digest strategy that you can instantly adopt...

Duration:01:00:06

SECRETS 074 Using the consumer decision tree to boost shopper loyalty with Daniel Lohman of CMS4CPG

8/2/2018
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Real shopper loyaltyis not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf. Before I begin, I want to remind you that there's a free downloadable guidefor you at the end of most every one of my podcast episodes. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and...

Duration:00:14:14

SECRETS 073 Fun - the essential ingredient for brand success with Dave Hirschkop of Daves Gourmet

7/31/2018
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An essential component of every brand's success is its ability to attract and retain hard working enthusiastic loyal employees. This helps brands communicate a solid selling story that resonates with shoppers making the brand more valuable to retailers. Before I begin, I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcasts. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make...

Duration:00:58:27