BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar-logo

BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar

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How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.
More Information

Location:

United States

Description:

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

Twitter:

@CMS

Language:

English

Contact:

303748327


Episodes

SECRETS 100 Insider secrets with Gary Hirshberg Seth Goldman Miyoko Schinner Kyle Garner Sheryl OLoughlin and Chuck Muth

12/12/2018
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We all look up to industry trailblazers for advice, inspiration, and wisdom. Leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, … This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE...

Duration:00:23:42

SECRETS 099 The most important sales management success strategies with Bob Burke of Natural Products Consulting

11/30/2018
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This episode's FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals Building a brand can be challenging. Surrounding yourself with quality experts can lessen the load. Learning from experts can add rocket fuel to...

Duration:01:11:00

SECRETS 098 The importance of mission beyond the brand with Jeffrey Hollender of Sustain Natural and Seventh Generation

11/27/2018
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This episode's FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals Consumers want to feel good about the products they purchase, brands that align with social conscience. We respect those who stand up for...

Duration:00:57:35

SECRETS 097 Disrupting the category by cleaning it up with Greg Steltenpohl of Califia Farms and Odwalla

10/31/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to gain a significant competitive advantage as a valued and trusted category leader This episode's FREE downloadable guide Your market basket includes all items shoppers purchase on each shopping trip. Health conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to drive sustainable sales and increase shopper...

Duration:01:29:21

SECRETS 096 Breaking through the barriers every brand faces with Charles Coristine of LesserEvil

10/31/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to maximize your trade marketing ROI and compete more effectively This episode's FREE downloadable guide Most promotional spending is ineffective and wasted. Effective promotions expand runway, grow sustainable sales & maximize your promotional ROI. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 8 Strategies To Maximize Trade Marketing ROI Business is complicated,...

Duration:01:04:49

SECRETS 095 Making a classic snack healthy with Mathew Parry of The Good Crisp

10/31/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to compete against big brands - how to level the playing field with big brands This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES...

Duration:00:57:32

SECRETS 094 Reinventing favorite foods with Miyoko Schinner of Miyokos Kitchen

10/30/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to become an expert in your ideal customer - how to tell a compelling selling story This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY...

Duration:01:12:25

SECRETS 093 Profitably bridging the gap between perimeter and center store with Doug Brent of Made In Nature

10/23/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: finding your ideal customer - how to increase distribution and grow sales This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY...

Duration:01:13:33

SECRETS 092 Whats behind the hottest trend in retail with David Benzaquen of Plant Based Solutions and Ocean Hugger Foods

10/16/2018
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This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE Plant based foods are driving sustainable sales growthacross almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are...

Duration:01:12:22

SECRETS 091 Disrupting the category by looking to the future for innovation with Justin Gold of Justins

10/9/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: maximizing your time - strategies to work smarter by leveraging the strengths of others This episode's FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want. CLICK HERE TO DOWNLOAD YOUR FREE...

Duration:01:08:03

SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG

10/4/2018
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This episode's FREE downloadable guide Most promotional spending is ineffective and wasted. Effective promotions expand runway, grow sustainable sales & maximize your promotional ROI. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 8 Strategies To Maximize Trade Marketing ROI Trade marketingencompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers...

Duration:00:16:51

SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods

10/2/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: getting the most from your broker and how to tell a compelling selling story This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY...

Duration:01:16:37

SECRETS 088 Proof that becoming a category leader opens doors and grows sales with Russ Forester of Hain Celestial

9/27/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: strategies to compete head to head with big brands and become the recognized and trusted category leader This episode's FREE downloadable guide The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: What is...

Duration:01:07:13

SECRETS 087 Why its critical to build your brand with a sturdy foundation with Peter Burns of ONE Brands Justins and Hain Celestial

9/25/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: the importance of a compelling selling story and how to leverage it to drive sales - a pull strategy that attracts retailers and shoppers to your brand This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To...

Duration:01:10:42

SECRETS 086 Hard work persistence and curiosity the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics

9/18/2018
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This episode's FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a...

Duration:00:59:22

SECRETS 085 Revitalizing a tired category using advanced strategies with Adam Lowry of Ripple Foods and Method

9/11/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: the importance of a compelling selling story and how to leverage it to drive sales - a pull strategy that attracts retailers and shoppers to your brand This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To...

Duration:00:58:28

SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods

9/6/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: the importance of a compelling selling story and strategies to educate retailers and become a category leader This episode's FREE downloadable guide Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE:...

Duration:00:51:26

SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic

9/4/2018
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This episode's FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil...

Duration:01:06:58

SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of CMS4CPG

8/30/2018
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This episode's FREE downloadable guide Most promotional spending is ineffective and wasted. Effective promotions expand runway, grow sustainable sales & maximize your promotional ROI. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 8 Strategies To Maximize Trade Marketing ROI Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less...

Duration:00:15:01

SECRETS 081 Connecting generations with love and a passion for real food with Greg Fleishman of Foodstirs and Purely Righteous Brands

8/28/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: what to look for in an strategic brand advisor This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE All brands...

Duration:01:25:01