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Becoming THE Expert

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United Kingdom

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English


Episodes

56: Follow the Blue Line: Cycling the Algarve - Audiobook Sneak Preview

9/3/2018
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A sneak preview of the audio version of my latest book: Follow the Blue Line: Cycling the Algarve - due for release in October and currently available in Kindle eBook and paperback editions: [https://amzn.to/2Bed3tr](https://amzn.to/2Bed3tr). It's really weird listening to someone else reading your words (especially when they have been in your head for so long) but I wanted to make the book as accessible to as many people as possible. I felt a narrator would help me bypass possible issues...

Duration:00:03:22

55: Why You Need a Mobile-First Marketing Strategy

3/14/2018
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I’ve been to more trade shows and conferences than I care to remember (and to be honest, most weren’t that memorable) but nothing could have prepared me for the event I attended last week in Barcelona, Spain. The Mobile World Congress was – and I’m not giving it the full justice it deserves here – absolutely immense.

Duration:00:07:12

54: We Are All Publishers Now

1/9/2018
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If you thought about it for just one moment you’d be more careful with your output. Remember, we are all publishers now and this carries with it a significant weight of responsibility.

Duration:00:05:00

53: 7 Things I Constantly Have to Remind Myself About

1/3/2018
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When you work in a multifaceted industry like marketing, it’s very easy to become distracted and lose focus on the job at hand. This can be dangerous because I believe that focus is the one thing that separates successful marketers from their more mediocre counterparts. With this in mind, here are seven things that I constantly remind myself of in order to stay productive and keep the wheels of commerce turning.

Duration:00:04:42

52: Becoming THE Expert - Episode 52 - Forget Bitcoin, I'm Investing in Content Marketing

12/6/2017
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I’m sure I’m not alone when I tell you, that other than the basic facts, I really haven’t got a clue about the cryptocurrency phenomenon. While I don’t know about Bitcoin, I do know about content marketing and will happily tell you that any investment in this marketing strategy can also return an incredible return-on-investment.

Duration:00:04:44

Becoming THE Expert - Episode 51 - How to Build a Successful B2B Holiday Marketing Drip Campaign

11/29/2017
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The holidays mean different things for different businesses. For those of you in the retail or hospitality sectors, you might be gearing up for the busiest time of the year. For others, you might be about to enter an end-of-year lull when nothing much happens beyond the annual office party and visits from Secret Santas.

Duration:00:04:06

Becoming THE Expert - Episode 50 - Search for Your Content Marketing Heroes

11/24/2017
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I always compare content marketing output to a healthy pulse. It should be strong and regular. This means taking the time to create and publish a steady flow of content multiple times per week (or in some cases, multiple times per day). Anything less would appear erratic and certainly wouldn’t help drive consistent marketing results.

Duration:00:04:42

Becoming THE Expert - Episode 49 - Content Marketing: The Innovators Friend

11/20/2017
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Innovative marketers flip the sales and marketing process on its head. Instead of “selling” a product or service, they let the customer “buy” it.

Duration:00:04:38

Becoming THE Expert - Episode 48 - Entrepreneurial Freedom

11/7/2017
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For many people, one of the main motivations behind starting their own business is the idea of the freedom it represents. In many ways, this is quite a bizarre concept because most of the small business owners I know are also some of the hardest working people I know. Despite this, I know very few who, once they have made the leap, would go back to the 9 to 5.

Duration:00:05:11

Becoming THE Expert - Episode 47 - The Content Marketing Club

10/19/2017
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The Content Marketing Club is a members-only group delivering fresh, engaging and informative content direct to your email inbox every week and is designed to help you find the inspiration to create new and compelling content. For more information visit: http://bit.ly/2ySyGhd

Duration:00:03:54

Becoming THE Expert - Episode 46 - Content Marketing: Document Everything

10/13/2017
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Not all content needs to be painstakingly planned, drafted, edited and strategically published. In fact, you probably produce and discard great content every day without realizing it, wasting a valuable opportunity.

Duration:00:03:50

Becoming THE Expert - Episode 45 - Ignore Business Development at Your Peril

9/29/2017
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Are you ignoring business development because you are too busy (or too comfortable) in your current situation? If 80 percent of your revenue currently comes from 20 percent of your clients, you should be aware that your business might be sitting (albeit, very comfortably) on the edge of a cliff (which is ready to crumble at any minute).

Duration:00:04:13

Becoming THE Expert - Episode 44 - The Hardest Part of Any Journey is the First Step

8/3/2017
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The first step is always the hardest. It takes guts, determination and confidence to make that move, and most people simply don’t have the right stuff. - Check out my book page on: Amazon.com - http://amzn.to/2pdRD4o Amazon.co.uk - http://amzn.to/2pJq4ne - Find me on Facebook: http://bit.ly/2pe58kL - Follow me on Twitter: http://bit.ly/2qAE97P

Duration:00:02:26

The Size of the Opportunity Available on Social Media

7/14/2017
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A snippet from my soon to be released course on Udemy and Skillshare on Five Places to Find a Return on Investment from Social Media. - Check out my current courses here: http://skl.sh/2siB2Da

Duration:00:03:18

Becoming THE Expert - Episode 43 - Stop Gambling on Vanity Marketing

7/13/2017
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There is no such thing as expensive or cheap marketing – there is only marketing that works and marketing that doesn’t work. Remember this next time your local newspaper or trade magazine calls you up and offers you a “cheap” last-minute ad. If that ad doesn’t yield a ROI, buying it may be the most expensive decision you make this week. - Check out my book page on: Amazon.com - http://amzn.to/2pdRD4o Amazon.co.uk - http://amzn.to/2pJq4ne - Find me on Facebook: http://bit.ly/2pe58kL -...

Duration:00:03:54

Becoming THE Expert - Episode 42 - Setting the Right Price Point – Volume versus Margin

7/12/2017
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Setting price points is one of the most challenging aspects of building up a business. Do you sell cheap and hope that volume generates a sufficient enough income to survive? Or do you set your prices high, reflecting the quality of your service, and hope clients can be enticed to buy before you run out of cash? - Check out my book page on: Amazon.com - http://amzn.to/2pdRD4o Amazon.co.uk - http://amzn.to/2pJq4ne - Find me on Facebook: http://bit.ly/2pe58kL - Follow me on Twitter:...

Duration:00:03:35

Becoming THE Expert - Episode 41 - Persistent Marketing – Keep Turning Up

7/11/2017
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If your marketing strategy revolves around a series of big campaigns with little or nothing to fill the gaps between these activities, your business is at risk of attack from more agile, more communicative, more active competition. - Check out my book page on: Amazon.com - http://amzn.to/2pdRD4o Amazon.co.uk - http://amzn.to/2pJq4ne - Find me on Facebook: http://bit.ly/2pe58kL - Follow me on Twitter: http://bit.ly/2qAE97P

Duration:00:03:23

Becoming THE Expert - Episode 40 - Marketing Challenge: Send an Email Campaign in the Next 2 Hours

7/10/2017
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Email marketing - marketing doesn't get any easier. If you put your mind to it, I guarantee you could have a campaign prepped and ready go within the next two hours. - Check out my book page on: Amazon.com - http://amzn.to/2pdRD4o Amazon.co.uk - http://amzn.to/2pJq4ne - Find me on Facebook: http://bit.ly/2pe58kL - Follow me on Twitter: http://bit.ly/2qAE97P

Duration:00:02:25

Advanced Blogging Strategies - Edinburgh 25/09/17

7/8/2017
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The Advanced Blogging Strategies Seminar will be in town on September 25, 2017. Tickets are available from: https://advancedbloggingedinburgh.eventbrite.co.uk

Duration:00:02:29

Becoming THE Expert - Episode 39 - When Should I Start Thinking About Email Marketing?

7/7/2017
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If you are in the process of setting up a new business, marketing will undoubtedly be on your list of things to do. But when should you start thinking about email marketing? Hopefully it’s on your list – but how close to the top is it? - Check out my book page on: Amazon.com - http://amzn.to/2pdRD4o Amazon.co.uk - http://amzn.to/2pJq4ne - Find me on Facebook: http://bit.ly/2pe58kL - Follow me on Twitter: http://bit.ly/2qAE97P

Duration:00:02:55