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Podcast Chart Trick

The podcast book is now available and I've been thinking a lot about the parallels between book, music, and podcast distribution. On this episode, I talk about why I focus on one distributor for my book (and podcast). Sort of ... Unfortunately for podcasters, our audiences are split between Android and iPhone, so you really need two distribution options to do this right. Mentioned: my podcast subscribe page Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat...


Your Biggest Opportunity For Podcasting Growth

More thoughts on Podfest Multimedia Expo and its real value, as well as the real value of events like it. Even if you find it difficult to get to a big event like Podfest, there are multiple local/regional events that can provide you with similar opportunities, which I talk about on this episode. I was invited along with Dave Jackson from School Of Podcasting and a few other podcasters to visit a "dungeon." And yes, that's exactly what you think it is. Perhaps surprising to some is how...


Podfest 2019 - Day 3

Another exciting day at Podfest 2019. Something that was very apparent to me today was how open-minded podcasters are. I talk about this and also how important it is that we get our messages out, even when it's scary. Also, I'm going to a bondage club tonight. Or maybe it's technically a dungeon. All in the name of podcasting, I assure you.


Podfest 2019 - Day 2

Another update from Podfest 2019... I talk about my new approach to conferences and how it's working. I also share on opportunity for you to get more listeners by introducing your podcast to a new (but similar) audience.


Podfest 2019 - Day 1

I'm in Orlando for Podfest. Here's my report from Day 1, from my mouth into my iPhone by way of an ES-58 microphone and iRig Pre.


Podfest Multimedia Expo

My book on podcasting is coming. As in, it's being released next week. Needless to say, things have been pretty crazy getting all the last-minute details for this release taken care of. And that's why you haven't heard from me for the last month. But the book is done and I'm back. In a few hours, I'll be getting on a plane and headed to Orlando for Podfest Multimedia Expo. If you're there, let's connect. And if you're not there, make sure you subscribe to this podcast, because I'll be...


Gimlet Media – A $230 Million Bargain?

Spotify has acquired Gimlet Media and people are losing their shit. Spotify obviously has a lot of money, so why purchase Gimlet Media and not another great podcast production company? What can independent podcasters learn from this? I talk about these things and more in this episode. Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.


MAGA Kid Rehabilitation Tour – Lessons For Podcasters

"MAGA Kid" is in full-on spin mode right now, trying to convince liberal Americans they didn't see what they saw in his infamous video at The Indigenous Peoples March over the weekend in Washington, DC. His interview on TODAY has some great lessons for podcasters... Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.


A Podcasting Lesson From The "MAGA Kids" Situation

A group of kids from a Catholic high school goes to Washington, DC to attend an anti-abortion rally and soon finds themselves way over their heads. Multiple incidents are caught on video, which is spread everywhere. It's a lesson in how messages are spread. It's a lesson in tolerance (or lack of tolerance). And for podcasters and other people who put messages out via media, it's a lesson about how those messages are perceived. Every podcaster has to deal with the same thing the people in...


Podcast Awards – What You Missed

You didn't miss a lot, according to Jennifer Longworth of The Thoughtful Entrepreneur Podcast and dozens of other online comments I saw when seeking opinions for this episode. I checked out the online replay to see it for myself. On this episode, I share my personal review and give thoughts on how to make podcasting (and podcasting awards) better as the industry moves forward. Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode...


Podcast Awards – Do They Matter?

iHeart's Podcast Awards are happening this week. According to the iHeart website, "iHeartRadio is recognizing the top podcasts in America, based on the podcasts you say are the best. The iHeartRadio Podcast Awards Presented By Capital One® are coming, the first EVER major Podcast Awards program where your vote will decide who wins." Do they matter? Maybe. Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment)...


Costco Vodka = Grey Goose Vodka – A Podcast Marketing Lesson

Reputation matters. Perception matters. And because of these things, people are willing to pay premium prices for the same thing they could get in a different package for a lot less money. This can work for you or against you, so you want to be on the right side of it. In this episode, I talk about an upcoming video series I've produced (which you'll get for free if you're on my mailing list) that goes deep into the concept of packaging your podcast content to make maximum revenue. NOTE:...


100% Podcast = 300% Audience

Everybody wants to get more done. And there's a lot of "productivity porn" online that can make you feel like you're not doing enough. Unfortunately, many podcasters are trying to use "efficiency" as an excuse for putting out less-than-great content. And others either don't know their content is mediocre or don't care. In this episode, I talk about three ways to create a better (and more responsive) podcast that treats your listeners with the respect they deserve and will leave you for if...


GLS Audio ES-58 Microphone – Podcast Setup

The Shure SM58 microphone is the standard live performance mic and is "standard issue" for any music or comedy club. About a year ago, I started hearing people talk about the ES-58 by GLS Audio, which is an SM58 replica. People loved it and the reviews were great. I was skeptical. The Shure SM58 is a classic mic for a reason. I purchased one out of curiosity to use for my portable rig. The first thing I did when it arrived was take it to an engineer friend, who checked it out and tested...


Podcast Interview Blueprint – How To Organize Your Interview

A good interview isn't a bunch of random questions, it should be a series of questions organized to take listeners on a journey of discovery. On the previous episode, I talked about how to get big guests on your podcast. In this episode, I talk about how I approach interviewing a guest once he's booked. NOTE: You've got four days to get in on the podcast equipment giveaway I'm currently running. Here's the link to sign up! Don't Let Your Podcast Be Ignored - Download my free "Audience...


How To Get Big Guests On Your Podcast

Let's be honest. There are a lot of podcasts with mediocre hosts that do very well because they have such great (and known) guests. Getting a "celebrity guest" for your podcast can be very helpful in attracting new people to it, many of whom will stick around for other episodes if you're good at interviewing. Great guests can also help your credibility through association. On this episode, I talk about a celebrity interview I did just yesterday, how I got it, and how you can do the same...


Why Guests Never Share Your Podcast (And What To Do About It)

A lot of people use "interviews" as a way to promote their podcasts. By that I mean, they expect the people they interview to happily send out links and recommendations for others to listen. This rarely happens. Great guests are too busy being great guests to promote a bunch of stuff, especially when it's as mediocre as most podcasts. The good news is that there are a few things you can do to create an interview (and experience) people want to share. In this episode, I talk about these...


Growing Your Podcast Audience With Postal Mail

Remember how great it felt to get a personal letter in the mail? Some of you won't be able to remember, because that was a long time ago. And others are too young to have ever experienced it. But trust me... It still feels great. On this episode, I talk about how to use postal mail to grow your podcast audience and better connect with your existing listeners. I also talk about the podcast equipment giveaway I'm currently running. Here's the link to sign up! Don't Let Your Podcast Be...


Podcast Signal Flow (And Why It Matters)

As I mentioned on the episode a couple of days ago, I had a radio engineer drop by my studio to make sure my equipment was correctly set up to record the audiobook version of my book on podcasting. In this episode, I talk about nerdy things like signal flow, but hopefully, do it in a way that explains why this is important to consider when recording your podcast and make it sound the best it can. I also talk about the podcast equipment giveaway I'm currently running. Here's the link to...


Big Podcast Giveaway - Remote Podcasting Package

I want to hook you up on this remote podcasting package to help you start 2019 right! And to make sure people listen to your podcast, I'm going to throw in some podcast marketing help... Grand Prize Package ($2721 Value): Zoom H4N PRO Digital Multitrack Recorderanywhere2 GLS Audio ES-58 Microphones2 XLR cablesBig Podcast - How To Grow Your Podcast Audience + Get Everyone Talking About Your Showvery firstBig Podcast BlueprintpersonallyVIP Tickets to Big Podcast Book Launch Party - Enter...