We have updated our Terms of Service and Privacy Policy. Learn More

Big Podcast Daily - Marketing Tips For Podcasters-logo

Big Podcast Daily - Marketing Tips For Podcasters

Business & Economics Podcasts >

More Information

Location:

United States

Twitter:

@davidhooper

Language:

English


Episodes

Vocal Exercises For Podcast Hosts

5/26/2018
More
Can you improve the sound of your voice? Yes. An iPhone app called Astound can help you do it. Maybe. On this episode, I give it a try... Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Duration:00:05:57

The "Christian" Pedophile - A Lesson For Podcasters

5/25/2018
More
Every time you have a guest on your podcast, you take risks. You risk that the guest won't be a good interview or co-host. You risk that the guest will try to pitch and plug. You risk that the guest is a fraud. And you risk that the guest is a criminal. I've interviewed more than a few criminals on my podcasts. I've interviewed a drug smuggler, a murderer, and an escort, just to name a few. I've also interviewed a pedophile. And I'm pissed about this one... Don't Let Your Podcast Be...

Duration:00:07:47

Fake Podcasts - An Opportunity For You

5/24/2018
More
McDonald's isn't fooling anybody when you walk into one of their restaurants. You know what you're getting is lab-designed, factory-farmed "food." At least you should know this by now... But there are a lot corporate restaurants that look "local" and are anything but. There are also a lot of podcasts doing something similar -- they've got big money behind them and are fooling people with a loose vibe and raw delivery. This is a big opportunity for you... Don't Let Your Podcast Be Ignored...

Duration:00:06:21

Google Bulletin And The Hyper-Local Podcast

5/23/2018
More
Google Bulletin is here. At least for Nashville and Oakland... Last night, I went to a party to kick things off. Met some people from Google and talked to them about how audio and Google Bulletin could work together. None of this will do you any good if you can't access Google Bulletin yet though. Here's the good news... You can take advantage of the power of hyper-local content right now, with your podcast. Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat...

Duration:00:04:00

Podcast Witchcraft - How To Protect Yourself

5/22/2018
More
How do podcasters make ordinary guests sound so good? Let's call it "podcast witchcraft" -- a series of buttons we press that make even a blundering guest sound amazing. This is good. It helps our podcasts found more professional and helps us get our messages out in a more productive manner. But it can also bite us in the ass... What happens when you base the quality of a potential interviewee on "podcast witchcraft" and not his actual ability to communicate a message effectively? It's...

Duration:00:04:40

How Podcasters Can Win Over Hardcore Radio Listeners

5/21/2018
More
I knew a guy when I was growing up that was so worried about his manliness, he refused to wear anything pink. Pink oxford shirt? Nope. Pink tie? No way! Today he plays in the gay softball league. Kidding. But he's a lot more open-minded about gay people than he was. What happened to him? That's what I talk about in this episode. I also talk about how podcasters can promote podcasting to hardcore radio fans. Thanks to James Cridland of Podnews for the stats mentioned in this...

Duration:00:04:42

Yes, Podcast Charts Can Be Rigged

5/20/2018
More
James Cridland of Podnews recently posted a great article about how placings on Apple's Podcast Chart can be bought. Is it true? Yes. In this episode, I talk about how different sales/download charts, including podcast charts, are manipulated. Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Duration:00:05:26

What To Do When Your Podcast Host Gets Arrested (Or Otherwise Screws Up)

5/19/2018
More
When you work on your podcast with somebody else, you're at risk of something bad happening because of his behavior. Lots of podcasts (and podcasters) are derailed due to the stupidity or ignorance of co-hosts. In this episode, I talk about how to handle things when your co-host makes a mistake (or goes in a direction you don't want to go) as well as what you can do to make sure you (and your podcast) will be ok. Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction...

Duration:00:04:54

How To Keep People Subscribed To Your Podcast

5/18/2018
More
Once you get somebody subscribed to your podcast (or mailing list), what's the next step? You need to keep them subscribed. But how? In this episode, I share an old school marketing trick that will help new subscribers feel good about their decision to subscribe to your podcast and help keep them from unsubscribing. Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Duration:00:05:41

Podcasting Lessons From A Racist Attorney

5/17/2018
More
Two days ago, few people knew who Aaron Schlossberg was. Today, millions know him as the "racist attorney." As a podcast host, you can easily face the same situation that's taken down Aaron Schlossberg. Not exactly the same, I hope, but similar in that, when you speak your mind, there's always a risk of pissing somebody off. Sometimes anger (or frustration) from another person is justified. Sometimes you're the one who's right. Regardless, you want to do just the opposite of what Aaron...

Duration:00:09:02

Podcast Editing = More Listeners

5/16/2018
More
When I started RED Podcast, I thought to myself, "I've got years in radio and I do a lot of public speaking -- I don't need to edit this." It wasn't because I was being lazy as much as it was an effort to get episodes out as easily as possible. Unfortunately, upon listening to myself, I realized I wasn't as smooth on the mic as I thought. Within a couple of weeks, I was editing everything. Published episodes of Build A Big Podcast use about 60% of the raw tape I record. Everything else...

Duration:00:04:23

The "3-Part" Podcast Series - An Example

5/15/2018
More
Remember when this podcast was called Big Podcast Daily? If so, you may have heard this episode where I talk about a "3-Part Podcast Series." Want an example of what this actually looks like? Listen to this. More thoughts on this episode... Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Duration:00:01:56

It's Time To Ditch Your Long Ass Podcast Intro

5/14/2018
More
As I mentioned yesterday, I fell off the wagon with my other podcast. But the good news is that my complete lack of professionalism time away gave me perspective on something I'd been considering doing for a while -- changing my intro. Your podcast intro is a funny thing. You don't hear it that much because you plug it in your final mix. And your regular listeners might not hear it that much either, because they fast-forward past it. What about new listeners though? You need a way to let...

Duration:00:03:40

Reality Check For "Podcasters"

5/13/2018
More
I fell off the wagon with my other podcast, but I'm back. I had a guy email me about a sponsorship and he asked, "It looks like you haven't done an episode in a couple of months. Are you still doing this podcast?" Ouch! It happens. You get out of the habit of doing something, or something comes up, who knows... But it happens. Then what? You've got a great opportunity... And that's what I talk about on this episode. Don't Let Your Podcast Be Ignored - Download my free "Audience...

Duration:00:03:05

Your Podcast In My New Book? Let's Make That Happen...

5/12/2018
More
I just finished up the manuscript for my upcoming book on podcasting. I've been actively working on this project for the last three years and my hope is to have it released within the next couple of months. That's my hope. Originally, I wanted to get it out a couple of years ago. But I kept adding things, rewriting, and reorganizing it. In fact, this is about the fifth version. For this one, I took every individual section I had, some as small as just a few hundred words, and reorganized...

Duration:00:01:52

Why Some Podcasts Get Lost (And How To Make Yours Stand Out)

5/11/2018
More
One more thought from this week's meetup with Dan Miller... We all want a podcast that makes an impact on people. It's very easy for podcasts to get lost though especially in today's "churn and burn" culture where it's so easy to create and distribute new episodes. Are the days of single audio programs (or podcast episodes) that make real impact, such as Earl Nightingale's Strangest Secret, over? Maybe. You still have an opportunity to make big impact with your podcast though. In this...

Duration:00:04:42

The Argument Against Recording Podcasts In Advance

5/10/2018
More
Something else came up from yesterday's meetup with Dan Miller, which I think is worth discussing here... As I mentioned in yesterday's episode, Dan has been doing a weekly podcast for the last nine years. In that time, he hasn't missed a single episode. How does he do it? Does he record his podcast episodes in advance? The answer is no. As this is a daily podcast (at least for right now), this is a question I get a lot too. On this episode, I talk about the reasons why Dan gave for...

Duration:00:04:11

Podcast Audience Engagement - How To Get It

5/9/2018
More
Every month, I get together with a few dozens podcasters from Nashville. This month Dan Miller of 48 Days did a presentation on how to make lasting impact with your podcast and one of the things he focuses on to do that, audience engagement. In this episode, I talk about how Dan engages 48 Days listeners via podcasting and how you can do the same during your podcast to grow your audience and build a better connection with them. Don't Let Your Podcast Be Ignored - Download my free...

Duration:00:05:33

Want To Try Solo Podcasting? - A Format Suggestion

5/8/2018
More
Dave Jackson of School Of Podcasting recently launched a new podcast called History Of Six Shooter that I think showcases a perfect format for podcasters who want to work on solo podcasting. Basically, he's working off a journal which has already been written, telling a story that has already happened. This gives you a good foundation to play around with as you'll have an experience you're already familiar with and the content to work on both reading and improvised speech. Don't Let Your...

Duration:00:03:49

3 Reasons To ALWAYS Edit Your Podcast

5/7/2018
More
Unless your podcast is a hobby, you should always edit your podcasts. Always. Andrew Deitsch feels differently. And I get where he's coming from. The discussion continues on this episode... Want to jump in? Send me your thoughts. Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

Duration:00:05:40

Try Premium for 30 days

Live games for all NFL, MLB, NBA, & NHL teams
Commercial-Free Music
No Display Ads