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BIG Truths of Small Business

Business & Economics Podcasts

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes, and failures. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes, and failures. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

Location:

United States

Description:

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes, and failures. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

Language:

English


Episodes

Ep 35 - The Psychology of Business Relationships with Terry Day

1/21/2021
In our quest for how people think, and how we can use this in our business, we extend how psychology is used in relationships from the previous show. Terry Day, a retired licensed therapist, spent decades honing his discernment and skill in the public and private sector including churches and prisons. He helps Joe and Travis dive deep on the The Big Truths of Small Business Show.

Duration:01:00:21

Ep 34 - The Art of Influence and Persuasion with Clay Cutts

1/12/2021
We are back with https://claycutts.com (Clay Cutts with Square Peg Counseling and Coaching) to discuss the tactical methods behind influencing others to do what you need them to do in your small business. When dealing with our customers in sales, our vendors and our employees, your ability to influence and persuade them will have a large affect on your success in business.

Duration:00:59:55

Ep 33 – Reflection 2020 – Big Truths of Small Business Podcast

1/1/2021
On this last day of the year in 2020, we reflect on what this year has meant for us in business, the things we learned through starting this Podcast in early 2020, our favorite shows and moments, and what we are pointing towards in 2021 for the show. There are some exciting new things happening on the Big Truths of Small Business!

Duration:01:02:04

Ep 32 – I See YOU

12/17/2020
The Big Truths of Small Business continues to deliver on our promise to bring you deeply thought out philosophies and tactics to improve the way you think, react, spend, grow, and nurture your business. This "I See You" episode discusses how to your customers, vendors, and employees feel valued and significant.

Duration:01:02:43

Ep 31 – Beauty or a Beast?

12/10/2020
Travis and Joe bring an enlightening subject matter to the table that we haven't thought about in this way. How do you view your business? Do you focus on the negatives or the positives? Is your business a Beauty? or a Beast?

Duration:00:58:44

Ep 30 - What to do When Uncertainty Strikes In Your Business

11/19/2020
Uncertainty-- it can wreak havoc in your life and business if not put into perspective. Co-hosts Travis Cassell and Joe Watkins share their research and experience on how to turn uncertainty into opportunities and put into perspective.

Duration:01:02:16

Ep 29 - What are the Blind Spots in Your Small Business?

11/12/2020
Often times as small business owners we assume we have all of the answers, which contributes to managing our business in tunnel vision. Founders of https://yesirent.com (YesiRent Property Management out of Atlanta, Georgia), Joe Watkins and Travis Cassell share their thoughts on the dangers of Blind Spots and what to do about them.

Duration:01:01:10

Ep 28 - Targeting Your Customer – More Critical to Success than We Realize

10/29/2020
The YesiRent Boys keep delivering the goods! Week after week, Joe and Travis spend hours breaking down the problems, ideas, and solutions in their business, https://yesirent.com (YesiRent Property Management), and they give you all that experience in an hour show. Targeting your customer is the topic this week, and they have delivered once again. Please rate our show on your podcast platform. Share and like our show. We appreciate our audience each week. Also, send us feedback directly at...

Duration:01:07:38

Ep 27 - The Basics of the House Flipping Business – by Joe Watkins

10/22/2020
Joe Watkins, co-host of Big Truths of Small Business, has personally flipped over 400 properties in his real estate career. In this episode, he outlines the basics, the opportunities, the pitfalls, and much more for the new real estate investor looking to flip a house for profit. Check out our other shows and episodes at https://yesirent.com/podcast.

Duration:00:57:29

Ep 26 - The Art of Reconciliation in Your Relationships

10/16/2020
Travis and Joe talk philosophy quite a bit on the Big Truths of Small Business. We think it's important to always be self aware, seek wisdom and knowledge, learn from others, and build relationships. In this episode we discuss the importance of reconciling relationships in your life that are broken, severed, mildly needing repair or anything in between. When your funeral is the one people are coming to, all that matters is your relationships.

Duration:01:00:53

Ep 25 - Self-imposed Stress by the Business Owner – Why and How to Identify & Resolve

10/10/2020
It has been proven by many doctors and scientists that stress is a leading cause of all of kinds of health problems and risks. But how does stress impact you in business; and moreover, who is creating the most stress in your business? The Big Truths of Small Business podcast, hosted by Joe Watkins and Travis Cassell and sponsored by https://yesirent.com (YesiRent Property Management), explores how the business owner's self-imposed stress may be the biggest issue and can be resolved if...

Duration:01:01:31

Ep 24 - Motorcycle Racer Runs a Passion Play Business – Interview with Tim Morris of ValuCycle

10/2/2020
Tim Morris, owner of ValuCycle in Conyers, GA, unveils his story from Emory University, to Physician's Assistant (P.A.) to Motorcycle Racer to Motorcycle Shop Ownership. Learn how one man positioned himself and his business for lifestyle as Joe and Travis uncover the strategies we all need to strive for in our small business. Check out all of our podcasts at https://yesirent.com/podcast.

Duration:01:15:10

Ep 23 - Learn How NAYSAYERS can be Identified in Your Business and Life – and a Live Performance of “The Naysayers” Song

9/24/2020
The Big Truths goes deep on this episode as we dive into understanding how the Naysayers in your life and business affect you. What are the different types of Naysayers? How do you identify Naysayers? Could there be good Naysayers in your ear? We are also thrilled to unveil a live performance of "Naysayers" written and performed by Joe Watkins, the co-host of the show. It's just Joe and Travis today giving you some real nuggets. Stay tuned till the end.

Duration:01:04:58

Ep 22 - Super Fan Crashes the Show – A Young Entrepreneur Asks Questions

9/18/2020
We are mixing it up today when one of our super fans, Alex Jenkins, 21 years old, crashes our podcast studio, and we decided to bring him in on the show for a questions and answer session. Joe and Travis pour wisdom back at the next generation.

Duration:01:09:40

Ep 21 - UnSelling – How to Really Serve and Sell Your Clients – Back with Clay Cutts, Square Peg Counseling & Coaching

9/11/2020
Back with Clay Cutts with Square Peg Consulting & Coaching, Joe Watkins and Travis Cassell of YesiRent Property Management take a deep dive into a mystery that all businesses can identify with--how do we sell to more clients and raise our conversion ratios. We unpack the idea of UNSELLING in this episode of BIG Truths of Small Business where building trust and serving the real needs of your customers is the magic.

Duration:00:56:05

Ep 20 - How Does Your Company Culture Affect Business? – Interview with Bret Eldridge, Director of National Accounts for Hoshizaki America

9/4/2020
At the Big Truths, we are always trying to dig deep to discover the hidden gems of what makes good business good, and bad business bad. We have brought you a diamond today. Bret Eldridge, Director of National Accounts for Hoshizaki America, a leading commercial ice machine manufacturer, shares his thoughts with Joe and Travis about how his 25+ years at Chick-fil-A shaped him, his philosophies, and more. Joe having spent 15 years with Chick-fil-A teams up with Bret on their deep infusion of...

Duration:01:00:39

Ep 19 - Fake News – How Does it Affect Your Small Business? with Guest Dan the Man

8/28/2020
We are in a time when our President throws around the term "Fake News" often. At the Big Truths, we are always trying to discover thoughts, angles, truths, and disruptors in our small business. So what fake news is in your organization and how does it affect you? And as a bonus this week, we get the "Dan Angle" from a regular contributor, Dan the Man.

Duration:01:05:03

Ep 18 - Mindset – the Importance it Plays in every aspect of your Business – an Interview with Clay Cutts, Business Coach & Therapist

8/21/2020
We have a fantastic interview with Clay Cutts, owner of Square Peg Counseling & Coaching, LLC in Peachtree City, GA, who specializes in business coaching. We take and in-depth look at MINDSET and the role it plays throughout our business, our life, and our people as small business owners. Prepare to be challenged in your way of thinking.

Duration:01:01:25

Ep 17 - Becoming a Small Business Owner by Buying the Business You Work For – Interview with Jef Bass, an Emmy Winning Audio Video Producer

8/17/2020
The YesiRent Boys, Joe Watkins and Travis Cassell, have an exclusive interview with Emmy winning and Grammy nominated owner of Sound Around Audio Video, Jef Bass. We discuss his story of working hard, which led to the opportunity to purchase his boss's business; how life's circumstances can change your outlook on business; and the importance of quality audio and video in your small business productions.

Duration:00:53:29

Ep 16 - The Impact of a Coach, Counselor, or Board of Directors in your BIZ – Interview with Sherri Dodd, Founder of Advance Global Coaching

8/6/2020
This is a must-listen show about the power of having a coach or board of directors or outside council in your small business. Sherri Dodd, Founder of Advance Global Coaching (https://advanceglobalcoaching.com), shares fantastic specifics of the true purpose of a coach, the difference between coaches and counselors, and what to think about when forming a board of directors. She also shares how her Christian faith plays a roll in her business and profession as a licensed coach. With over 20...

Duration:01:01:55