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BIG Truths of Small Business

Business & Economics Podcasts

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes, and failures. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes, and failures. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

Location:

United States

Description:

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes, and failures. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

Language:

English


Episodes

Ep 41 – Failing Forward in Building a Small Business with Brian Cunningham

4/15/2021
Brian Cunningham, the owner of Restoration Concrete in Atlanta and a worship pastor, shares loads of excellent learnings in his journey to build his small business from scratch in his 50s. He shares his many failures and success on his way to "Failing Forward."

Duration:01:06:49

Ep 40 – Demographics vs. Psychographics in Your Marketing

4/8/2021
Demographics vs. Psychographics in Your Marketing Plan has been a fascinating topic for Joe and Travis over the last several months. Until then, they didn't realize the power that Psychographics played in today's marketing strategies. In this episode, they discuss the difference between the two, how and why they are important, and how to get started tracking this data to better target and more narrow your customer.

Duration:01:03:13

Ep 39 – Breaking into the Music Industry & Writing Songs with Barry Michael

4/1/2021
Big Truths loves when we do interviews, and the music industry is one of our favorite topics. Country music singer, Barry Michael, out of McDonough, GA at http://barrymichaelmusic.com (http://barrymichaelmusic.com) joins the show to give us the inside scoop on his journey to break into the country music scene. Then he gives us some real juice on how he writes songs, which he has so many good ones. If you love music, you will enjoy this episode on the Big Truths of Small Business sponsored by...

Duration:00:57:38

Ep 38 – You vs. Your Business Plan – Time to Get Real

3/14/2021
Often times when we talk about business plans, we really don't qualify what the purpose of the plan is. For example, getting a loan from a bank may require a financially heavy business plan to make sure you get the loan. As always on the Big Truths, we will discuss the real important aspects of a "Real" business plan that incorporates You and your team in that plan. Join Travis and Joe for another exciting episode, and as always, we are sponsored by https://yesirent.com/property-management...

Duration:00:57:35

Ep 37 – Slammed and Unplanned – Handling the Unexpected

2/11/2021
The Big Truths of Small Business focuses on day-to-day issues and learnings that we all face as entrepreneurs. Have you and your team every been caught with your pants down? You own a restaurant and got slammed on a short staff or weird time of the day? A large customer called you with an order you cannot handle? We talk about how to plan and prepare in these moments.

Duration:00:39:54

Ep 36 – The Whiskey Barrel Side Hustle with Scott Huxley

1/26/2021
As lovers of a good whiskey, Travis discovered Scott Huxley, owner of http://whiskeybarrelwholesalers.com (Whiskey Barrel Wholesalers) based in Ontario, Canada. He was fascinated by the side business he had created. So the Big Truths of Small Business got him on the show.

Duration:00:42:36

Ep 35 – The Psychology of Business Relationships with Terry Day

1/21/2021
In our quest for how people think, and how we can use this in our business, we extend how psychology is used in relationships from the previous show. Terry Day, a retired licensed therapist, spent decades honing his discernment and skill in the public and private sector including churches and prisons. He helps Joe and Travis dive deep on the The Big Truths of Small Business Show.

Duration:01:00:21

Ep 34 – The Art of Influence and Persuasion with Clay Cutts

1/12/2021
We are back with https://claycutts.com (Clay Cutts with Square Peg Counseling and Coaching) to discuss the tactical methods behind influencing others to do what you need them to do in your small business. When dealing with our customers in sales, our vendors and our employees, your ability to influence and persuade them will have a large affect on your success in business.

Duration:00:59:55

Ep 33 – Reflection 2020 – Big Truths of Small Business Podcast

1/1/2021
On this last day of the year in 2020, we reflect on what this year has meant for us in business, the things we learned through starting this Podcast in early 2020, our favorite shows and moments, and what we are pointing towards in 2021 for the show. There are some exciting new things happening on the Big Truths of Small Business!

Duration:01:02:04

Ep 32 – I See YOU

12/17/2020
The Big Truths of Small Business continues to deliver on our promise to bring you deeply thought out philosophies and tactics to improve the way you think, react, spend, grow, and nurture your business. This "I See You" episode discusses how to your customers, vendors, and employees feel valued and significant.

Duration:01:02:43

Ep 31 – Beauty or a Beast?

12/10/2020
Travis and Joe bring an enlightening subject matter to the table that we haven't thought about in this way. How do you view your business? Do you focus on the negatives or the positives? Is your business a Beauty? or a Beast?

Duration:00:58:44

Ep 30 - What to do When Uncertainty Strikes In Your Business

11/19/2020
Uncertainty-- it can wreak havoc in your life and business if not put into perspective. Co-hosts Travis Cassell and Joe Watkins share their research and experience on how to turn uncertainty into opportunities and put into perspective.

Duration:01:02:16

Ep 29 - What are the Blind Spots in Your Small Business?

11/12/2020
Often times as small business owners we assume we have all of the answers, which contributes to managing our business in tunnel vision. Founders of https://yesirent.com (YesiRent Property Management out of Atlanta, Georgia), Joe Watkins and Travis Cassell share their thoughts on the dangers of Blind Spots and what to do about them.

Duration:01:01:10

Ep 28 - Targeting Your Customer – More Critical to Success than We Realize

10/29/2020
The YesiRent Boys keep delivering the goods! Week after week, Joe and Travis spend hours breaking down the problems, ideas, and solutions in their business, https://yesirent.com (YesiRent Property Management), and they give you all that experience in an hour show. Targeting your customer is the topic this week, and they have delivered once again. Please rate our show on your podcast platform. Share and like our show. We appreciate our audience each week. Also, send us feedback directly at...

Duration:01:07:38

Ep 27 - The Basics of the House Flipping Business – by Joe Watkins

10/22/2020
Joe Watkins, co-host of Big Truths of Small Business, has personally flipped over 400 properties in his real estate career. In this episode, he outlines the basics, the opportunities, the pitfalls, and much more for the new real estate investor looking to flip a house for profit. Check out our other shows and episodes at https://yesirent.com/podcast.

Duration:00:57:29

Ep 26 - The Art of Reconciliation in Your Relationships

10/16/2020
Travis and Joe talk philosophy quite a bit on the Big Truths of Small Business. We think it's important to always be self aware, seek wisdom and knowledge, learn from others, and build relationships. In this episode we discuss the importance of reconciling relationships in your life that are broken, severed, mildly needing repair or anything in between. When your funeral is the one people are coming to, all that matters is your relationships.

Duration:01:00:53

Ep 25 - Self-imposed Stress by the Business Owner – Why and How to Identify & Resolve

10/10/2020
It has been proven by many doctors and scientists that stress is a leading cause of all of kinds of health problems and risks. But how does stress impact you in business; and moreover, who is creating the most stress in your business? The Big Truths of Small Business podcast, hosted by Joe Watkins and Travis Cassell and sponsored by https://yesirent.com (YesiRent Property Management), explores how the business owner's self-imposed stress may be the biggest issue and can be resolved if...

Duration:01:01:31

Ep 24 - Motorcycle Racer Runs a Passion Play Business – Interview with Tim Morris of ValuCycle

10/2/2020
Tim Morris, owner of ValuCycle in Conyers, GA, unveils his story from Emory University, to Physician's Assistant (P.A.) to Motorcycle Racer to Motorcycle Shop Ownership. Learn how one man positioned himself and his business for lifestyle as Joe and Travis uncover the strategies we all need to strive for in our small business. Check out all of our podcasts at https://yesirent.com/podcast.

Duration:01:15:10

Ep 23 - Learn How NAYSAYERS can be Identified in Your Business and Life – and a Live Performance of “The Naysayers” Song

9/24/2020
The Big Truths goes deep on this episode as we dive into understanding how the Naysayers in your life and business affect you. What are the different types of Naysayers? How do you identify Naysayers? Could there be good Naysayers in your ear? We are also thrilled to unveil a live performance of "Naysayers" written and performed by Joe Watkins, the co-host of the show. It's just Joe and Travis today giving you some real nuggets. Stay tuned till the end.

Duration:01:04:58

Ep 22 - Super Fan Crashes the Show – A Young Entrepreneur Asks Questions

9/18/2020
We are mixing it up today when one of our super fans, Alex Jenkins, 21 years old, crashes our podcast studio, and we decided to bring him in on the show for a questions and answer session. Joe and Travis pour wisdom back at the next generation.

Duration:01:09:40