BIG Truths of Small Business-logo

BIG Truths of Small Business

Business & Economics Podcasts

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes and failures, and to uncover the real stories behind their leaders, owners, and founders. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick. Furthermore, they will unravel the TRUTHS of what's REALLY important as they analyze how to maintain balance in your physical, mental, emotional, spiritual, and social lives.

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes and failures, and to uncover the real stories behind their leaders, owners, and founders. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick. Furthermore, they will unravel the TRUTHS of what's REALLY important as they analyze how to maintain balance in your physical, mental, emotional, spiritual, and social lives.

Location:

United States

Description:

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes and failures, and to uncover the real stories behind their leaders, owners, and founders. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick. Furthermore, they will unravel the TRUTHS of what's REALLY important as they analyze how to maintain balance in your physical, mental, emotional, spiritual, and social lives.

Language:

English


Episodes

Ep 48 – The Power of MEDIOCRITY as a Strategy in Your Small Business…What?

11/12/2021
Why in the world would a business podcast show discuss how "mediocrity" could be a strategy in your business? This is the type of subject matter your hosts, Joe Watkins and Travis Cassell, love to discuss. It's the unsung hero ideas that often times keep you in business, or even thrust your business to the next level. Tune in for another fantastic discussion on Big Truths of Small Business Podcast show. Visit us at https://BigTruthsofSmallBusiness.com (BigTruthsofSmallBusiness.com) Contact...

Duration:01:00:29

Ep 47 – When You Feel Like It’s Never Enough, You Might Be Chasing Discontentment with David Forgoston

10/31/2021
David Forgoston has experienced a lot for a young business owner. After getting his life turned around after some early poor decisions, he went on to plant two Bible Colleges in India and in Switzerland. He now owns https://bogrowinsurance.com (Bo Grow Insurance Group), which specializes in Medicare supplements and Advantage plans. David shares his heart around discontentment with the Big Truths. He reveals some truths and some of the causes of discontentment.

Duration:01:13:46

Ep 46 – This Post Truth World? Are You an Apologist for Your Business? with Dan Arsenault

10/15/2021
Big Truths of Small Business welcomes Dan Arsenault, an apologist and founder of https://www.churchforskeptics.com (Church for the Skeptics). Dan discusses the process by which he became a Christian Apologist so we can learn how to apply those principles in our business and life. The Big Truths is about complete mind, body, and spirit health in order to achieve balanced business success. Open your mind to some Truths in this Post Truth World we are living in.

Duration:01:06:32

Ep 45 – The Ramifications of a Maniacal Bully Toxic Client in Your Small Business

10/6/2021
We all have experienced customers or clients that consume time, give us a bad spirit or attitude, make us wish we were not in business. This episode of the Big Truths of Small Business digs deeper into the full effects that a maniacal bully toxic client can have on your business. Learn how to identify, manage, and weed out those customers.

Duration:00:57:13

Ep 44 – How to Reprogram the UnWanted Familiar Past – REPROGRAM – Part 2

6/4/2021
The Big Truths of Small Business continues on its journey to figure out how to become as focused to make change in your business and yourself as if your are in the middle of a crisis, but you are not. We are seeking how the mind can be reprogrammed to excel to higher levels. Tune in here on how to kick-start that process of reprogramming your unwanted familiar past.

Duration:00:14:49

Ep 43 – In Order to Change Your Business Trajectory, You Must 1st INTERRUPT! – REPROGRAM – Part 1

5/6/2021
The Big Truths of Small Business loves to learn how your mind and body contribute to your overall business health. We are going deep here as we start this several part series on how to interrupt your way of thinking without needing a crisis to do so. Joe and Travis are bringing you the phycological gold in this series around how the mind is the most powerful thing we have. Learn how to be the Master of your Mind.

Duration:01:05:54

Ep 42 – On a War Footing in Your Business?

4/22/2021
Joe Watkins and Travis Cassell boldly compare some of the attitudes and thinkings business owners may have that are shared by warriors in war. On Big Truths of Small Business, we often look outside of our daily battles and paradigms to see how battles are being fought elsewhere. Come take this journey with us.

Duration:00:39:43

Ep 41 – Failing Forward in Building a Small Business with Brian Cunningham

4/15/2021
Brian Cunningham, the owner of Restoration Concrete in Atlanta and a worship pastor, shares loads of excellent learnings in his journey to build his small business from scratch in his 50s. He shares his many failures and success on his way to "Failing Forward."

Duration:01:06:49

Ep 40 – Demographics vs. Psychographics in Your Marketing

4/8/2021
Demographics vs. Psychographics in Your Marketing Plan has been a fascinating topic for Joe and Travis over the last several months. Until then, they didn't realize the power that Psychographics played in today's marketing strategies. In this episode, they discuss the difference between the two, how and why they are important, and how to get started tracking this data to better target and more narrow your customer.

Duration:01:03:13

Ep 39 – Breaking into the Music Industry & Writing Songs with Barry Michael

4/1/2021
Big Truths loves when we do interviews, and the music industry is one of our favorite topics. Country music singer, Barry Michael, out of McDonough, GA at http://barrymichaelmusic.com (http://barrymichaelmusic.com) joins the show to give us the inside scoop on his journey to break into the country music scene. Then he gives us some real juice on how he writes songs, which he has so many good ones. If you love music, you will enjoy this episode on the Big Truths of Small Business sponsored by...

Duration:00:57:38

Ep 38 – You vs. Your Business Plan – Time to Get Real

3/14/2021
Often times when we talk about business plans, we really don't qualify what the purpose of the plan is. For example, getting a loan from a bank may require a financially heavy business plan to make sure you get the loan. As always on the Big Truths, we will discuss the real important aspects of a "Real" business plan that incorporates You and your team in that plan. Join Travis and Joe for another exciting episode, and as always, we are sponsored by https://yesirent.com/property-management...

Duration:00:57:35

Ep 37 – Slammed and Unplanned – Handling the Unexpected

2/11/2021
The Big Truths of Small Business focuses on day-to-day issues and learnings that we all face as entrepreneurs. Have you and your team every been caught with your pants down? You own a restaurant and got slammed on a short staff or weird time of the day? A large customer called you with an order you cannot handle? We talk about how to plan and prepare in these moments.

Duration:00:39:54

Ep 36 – The Whiskey Barrel Side Hustle with Scott Huxley

1/26/2021
As lovers of a good whiskey, Travis discovered Scott Huxley, owner of http://whiskeybarrelwholesalers.com (Whiskey Barrel Wholesalers) based in Ontario, Canada. He was fascinated by the side business he had created. So the Big Truths of Small Business got him on the show.

Duration:00:42:36

Ep 35 – The Psychology of Business Relationships with Terry Day

1/21/2021
In our quest for how people think, and how we can use this in our business, we extend how psychology is used in relationships from the previous show. Terry Day, a retired licensed therapist, spent decades honing his discernment and skill in the public and private sector including churches and prisons. He helps Joe and Travis dive deep on the The Big Truths of Small Business Show.

Duration:01:00:21

Ep 34 – The Art of Influence and Persuasion with Clay Cutts

1/12/2021
We are back with https://claycutts.com (Clay Cutts with Square Peg Counseling and Coaching) to discuss the tactical methods behind influencing others to do what you need them to do in your small business. When dealing with our customers in sales, our vendors and our employees, your ability to influence and persuade them will have a large affect on your success in business.

Duration:00:59:55

Ep 33 – Reflection 2020 – Big Truths of Small Business Podcast

1/1/2021
On this last day of the year in 2020, we reflect on what this year has meant for us in business, the things we learned through starting this Podcast in early 2020, our favorite shows and moments, and what we are pointing towards in 2021 for the show. There are some exciting new things happening on the Big Truths of Small Business!

Duration:01:02:04

Ep 32 – I See YOU

12/17/2020
The Big Truths of Small Business continues to deliver on our promise to bring you deeply thought out philosophies and tactics to improve the way you think, react, spend, grow, and nurture your business. This "I See You" episode discusses how to your customers, vendors, and employees feel valued and significant.

Duration:01:02:43

Ep 31 – Beauty or a Beast?

12/10/2020
Travis and Joe bring an enlightening subject matter to the table that we haven't thought about in this way. How do you view your business? Do you focus on the negatives or the positives? Is your business a Beauty? or a Beast?

Duration:00:58:44

Ep 30 - What to do When Uncertainty Strikes In Your Business

11/19/2020
Uncertainty-- it can wreak havoc in your life and business if not put into perspective. Co-hosts Travis Cassell and Joe Watkins share their research and experience on how to turn uncertainty into opportunities and put into perspective.

Duration:01:02:16

Ep 29 - What are the Blind Spots in Your Small Business?

11/12/2020
Often times as small business owners we assume we have all of the answers, which contributes to managing our business in tunnel vision. Founders of https://yesirent.com (YesiRent Property Management out of Atlanta, Georgia), Joe Watkins and Travis Cassell share their thoughts on the dangers of Blind Spots and what to do about them.

Duration:01:01:10