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Boilerplate Podcast

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The Boilerplate is a bi-weekly go-to-market podcast sponsored by inferno. In each episode, we offer trends, tips, and insights into the latest public relations and marketing topics. We interview marketing and PR professionals, journalists, educators, and more — all focused on providing an in-depth look at how businesses can best get their message out into the world. If you’re a business owner looking to improve your marketing and PR efforts, or if you’re a young professional looking to get started in the industry, you won’t want to miss a single episode of The Boilerplate. Our sponsor, inferno, is a full-service advertising, public relations, design, and digital marketing firm based in Memphis, TN. inferno creates award-winning, results-driven solutions that solve complex go-to-market challenges.

The Boilerplate is a bi-weekly go-to-market podcast sponsored by inferno. In each episode, we offer trends, tips, and insights into the latest public relations and marketing topics. We interview marketing and PR professionals, journalists, educators, and more — all focused on providing an in-depth look at how businesses can best get their message out into the world. If you’re a business owner looking to improve your marketing and PR efforts, or if you’re a young professional looking to get started in the industry, you won’t want to miss a single episode of The Boilerplate. Our sponsor, inferno, is a full-service advertising, public relations, design, and digital marketing firm based in Memphis, TN. inferno creates award-winning, results-driven solutions that solve complex go-to-market challenges.
More Information

Location:

United States

Description:

The Boilerplate is a bi-weekly go-to-market podcast sponsored by inferno. In each episode, we offer trends, tips, and insights into the latest public relations and marketing topics. We interview marketing and PR professionals, journalists, educators, and more — all focused on providing an in-depth look at how businesses can best get their message out into the world. If you’re a business owner looking to improve your marketing and PR efforts, or if you’re a young professional looking to get started in the industry, you won’t want to miss a single episode of The Boilerplate. Our sponsor, inferno, is a full-service advertising, public relations, design, and digital marketing firm based in Memphis, TN. inferno creates award-winning, results-driven solutions that solve complex go-to-market challenges.

Language:

English

Contact:

9018271788


Episodes

Social Media as a PR Function

1/22/2019
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In a digitally powered business world, companies must have an online presence to reach their audience. Consumers have migrated to a social media landscape, and traditional PR is now supplemented with online media marketing. In this episode, our hosts are joined by inferno PR account coordinators, Garner Keppen and Lauren Berry. They discuss different social media […]

Duration:00:28:29

Promoting a Brand from the Inside Out

1/8/2019
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PR professionals learn a lot from our clients as we help them tell their company's story, starting with building a strong internal culture, to establishing the right voice on social media. Understanding a business, its stakeholders and its goals is fundamental to creating a brand that thrives internally and externally. This week, Beth and Brandon […]

Duration:00:50:30

2019 PR Trends

12/11/2018
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Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is also the lead blogger at the PR and marketing blog, Spin Sucks, co-author of Marketing In the Round, and co-host of Inside PR, a weekly podcast about communications and social media. This week, Beth and Brandon talk with […]

Duration:00:55:46

Effective Storytelling in Nonprofit PR

11/27/2018
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Nonprofit organizations rely on PR professionals to effectively tell their story and connect with their audience. In this episode, Beth and Brandon are joined by Jennifer Balink, Executive Director at Kindred Place, to discuss the challenges and solutions that are presented with nonprofit PR. Jennifer provides a client's perspective on the importance of strong storytelling when […]

Duration:00:30:19

Working with the Media

11/13/2018
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In our latest episode, Beth and Brandon sit down with Greg Akers, Editor-in-Chief of the Memphis Business Journal, and Associate Editor, Meagan Nichols, to discuss what journalists are seeking from PR professionals. They provide an in-depth look at the importance of building strong, genuine relationships with the media.

Duration:00:34:14

5 Quick Tips to Boost Your PR

10/16/2018
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In our first episode, we discuss the importance of public relations and best practices for owned and earned media. We also provide 5 key considerations that every business and PR professional should take to heart in their PR strategy.

Duration:00:45:26