Brand & New

Business & Economics Podcasts

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Location:

United States

Genres:

Business & Economics Podcasts

Description:

Language:

English

Website:

https://www.inta.org/

Episodes

India: the Artificial Intelligence Revolution and its Intellectual Property Implications (with Hemant Singh, Managing Partner Inttl Advocare, India, repost of May 2019)

6/21/2022

India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering reforming the IP legal system to make it more innovation-friendly. Hemant Singh, managing partner of the IP law firm Inttl Advocare for more than...

Duration:00:19:17

Art & Financial Technology: A Match Made in the Metaverse Heaven (with Anne Bracegirdle, VP Business Development, Metaversal, Philadelphia, Pennsylvania, USA)

6/7/2022

Just by reading the news, the metaverse seems like a storm of experiential, edgy, immersive technology poised at the juncture of art, entertainment, social media, and crypto currency. With that, we are told the metaverse has the potential to revolutionize the art world. Storage, location, display, transparency, authenticity and accessibility are the stumbling blocks to experiencing or owning fine art – Yet the metaverse theoretically provides a platform for creators, commentators, critics,...

Duration:00:29:27

Cybersecurity & Privacy in the World of the Internet of Things (with Luke Dembosky & Jim Pastore, Partners, Debevoise & Plimpton, USA, initially posted on June 2019)

5/24/2022

Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the variety of issues they deal with from a legal perspective. Luke Dembosky and Jim Pastore, both partners at the multi-awarded law firm Debevoise & Plimpton in the U.S., explain in this episode how connected devices and more generally Internet of...

Duration:00:24:45

The Impacts of Blockchain in the Intellectual Property World: the Gift that Keeps on Giving (with Prof. Pippa Loengard, Columbia Law School & Megan Noh, Partner, Pryor Cashman, USA)

5/10/2022

While the art sector did not intuitively seem like a good match for blockchain, overnight, at some point in 2021, everyone started talking about record-setting sales of non-fungible tokens (NFTs) like they had always existed. Just like that, this new application of blockchain made all lawyers’ heads spin fast again. Despite the recent frenzy around them, NFTs actually gained popularity in the niche crypto community back in 2017 when a company, Dapper Labs, started selling NFTs linked to...

Duration:00:34:37

The Gen Z "Brand Equation": Why ESG is so Critical to the Future of Brands (with Jeff Fromm, Youth Marketing and Trends Expert, FutureCast - Kansas City, Missouri, USA, repost of January 2021)

4/26/2022

Born 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on brands are now under scrutiny, including in a major study launched by the INTA. On track to be the most educated generation yet, Gen Z seem to have strong opinions and values and want to be...

Duration:00:22:40

Striving for Diversity, Equity and Inclusion as an Outside IP Counsel (with Ty Lord, Partner, Kilpatrick Townsend, Atlanta, USA)

4/12/2022

Over the last few years, an increasing number of organizations across all industries have been reviewing their corporate cultures, management processes, and hiring practices to promote diversity, equity, and inclusion (DEI). Like other industries, law firms have been under a microscope for their DEI practices. From the client’s point of view, a law firm with diverse teams bring a rich set of perspectives that result in better-reasoned strategies and recommendations. Yet, despite converging...

Duration:00:26:06

Women’s Empowerment in Intellectual Property (with Ayala Deutsch, Executive VP and Deputy GC at NBA Properties Inc., repost of March 2020)

3/29/2022

The 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years. In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a secret to say that the field is predominantly male-oriented. Women are, for instance, underrepresented in patenting; one study has even projected that women will not see parity in patenting until 2092! This issue is addressed by the World...

Duration:00:27:29

Managing a Timeless Brand in Changing Times (with Adraea Brown, Vice President & Assistant General Counsel at Harley-Davidson U.S.A., LLC Milwaukee, Wisconsin, USA)

3/15/2022

Strengthened by the civil unrest in the United States and across the globe that ignited almost two years ago, companies have been watching and reviewing their brand message but also their corporate cultures and hiring practices to promote diversity, equity, and inclusion (DEI). DEI has become actual priorities for executive teams, HR leaders, boards of directors, marketing teams, and legal departments seeking to ensure their ongoing success by aligning their daily practice with the DEI...

Duration:00:27:24

Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa (with Hon. D. Ochieng and Hon. A. Muthoni Wahome, initially posted in August 2019)

3/1/2022

With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges raised by new techs, to punchy enforcement initiatives to tackle counterfeiting, IP issues are regarded as critical to foster the economy. Our...

Duration:00:25:51

Perspective on Africa's IP Strengths and Challenges (with Brenda Kahari, BW Kahari, Zimbabwe)

2/15/2022

Business-wise in a complex challenged global economy Africa is more on the move than ever. The World Economic Forum pointed out last year that six of the ten fastest-growing economies in the world are in Africa and the continent’s average annual GDP growth is projected to remain at a robust average of six percent until 2023. How does this unstoppable growth translate from an intellectual property (IP) perspective? What are the continent’s strengths and challenges that can explain where...

Duration:00:26:44

Supporting Businesses and Innovation in Times of Crises: IP Australia Case Study (with Michael Schwager, Director General, IP Australia, initially posted in June 2020)

2/1/2022

With the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses or institutions. Many IP offices around the world have implemented emergency policies to limit their services, and some even have shut down for the foreseeable feature. For companies and individuals with worldwide trademark or patent...

Duration:00:25:00

Spotlight on Hot IP Issues and Trends in Asia (with Andy Leck, Partner, Baker McKenzie, Singapore)

1/18/2022

With the implementation of the Phase One deal between the United States and China on import tariffs, as well as the ongoing global pandemic, the new Silk Roads, and even current supply chain issues, businesses in Asia have been navigating unprecedented circumstances when it comes to product development, marketing, distribution, and sales. But Asia also continues to inspire global leaders to step outside of their comfort zone and use innovation in new ways to expand their business...

Duration:00:27:00

Being an Intellectual Property Lawyer in Disquieting Times (repost of April 2020, with Peter McAleese, Partner, Akran IP Firm)

1/4/2022

A frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a major health crisis with significant global economic and social fallouts. Our guest today, Peter McAleese, is a partner with the intellectual property firm Akran, based in Rome, Italy, one of the nations worst hit by the pandemic. Peter deals...

Duration:00:24:30

Branding Luxury in the Digital World, repost of March 2021 with Prof. Irene Calboli (Texas A&M University School of Law, Dallas, Texas, USA) and Julie Zerbo (Founder and Editor-in-Chief, The Fashion Law)

12/21/2021

Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hesitant and sometimes late to move online and develop dedicated and sophisticated marketing...

Duration:00:29:58

Brands & Crisis Management: Drawing the Line between Good and Bad Practices (with Shep Hyken, Customer Service and Experience Expert, Shepard Presentations & Forbes.com - initially posted in August 2020)

12/7/2021

RECORDED BEFORE THE CURRENT SANITARY CRISIS Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning. This episode sheds light on brand crisis management, the impact of such crises on brand value and intellectual property assets, as well as the...

Duration:00:23:51

Tackling One of the Most Critical Threats: Counterfeit Drugs (with Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL)

11/23/2021

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Over these last few months, public authorities have warned citizens about the alarming increase in the lethality and availability of counterfeit prescription pills. These counterfeit drugs are mass-produced by...

Duration:00:35:05

Cybersecurity: Through an Intellectual Property Lens (with Eran Kahana, IP & Cybersecurity Attorney, Maslon LLP, initially posted in January 2019)

11/9/2021

Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and potential solutions in a complex ecosystem where IP is basically everywhere and where cybercrime is increasingly alarming. Every two weeks, on...

Duration:00:22:58

The Changing Dynamics of Counterfeiting in China and Beyond (with Toe Su Aung, Co-Founder & Director of Elipe, UK)

10/26/2021

While counterfeit goods are available almost everywhere online and offline, manufacturing and exportation is highly monopolized by a handful of countries. In the United States, the Department of Homeland Security reported seizures of counterfeit goods at U.S. borders have increased tenfold over the past two decades, with nearly 90 percent of seized products in 2018 arriving from mainland China or Hong Kong SAR, China. The most recent trade deal between the United States and China, in 2020,...

Duration:00:28:42

Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance, Stanford Cyber Policy Center at Stanford University, initially posted in July 2020)

10/11/2021

While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effective tools to serve any malicious agenda they may have. In this episode, you will learn more about deep fakes and the “dark web”- the unindexed and...

Duration:00:22:30

How to Build an Agile and Cost-Effective Anti-Counterfeiting Strategy: Tips for SMEs, with Philippe Van Eeckhout (Founder & CEO of ContrAtak, Canada & France)

9/28/2021

Global sales of counterfeits are growing at a furious 15 percent each year and have reached over US $1.82 trillion in 2020. This represents 3.3 percent of global trade (according to the OECD8), with e-commerce making up more than a quarter of that, according to the Global Brand Counterfeiting Report. The rise of digital channels facilitating the sale and purchase of consumer goods has indeed fueled a rapid increase in the trade of counterfeit products around the world. No retail products...

Duration:00:25:09