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Brand & New

Business & Economics Podcasts

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Location:

United States

Description:

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Language:

English

Episodes

SMEs: Navigating Intellectual Property Issues - A Discussion between an Entrepreneur and His IP Counsel (with Alexandre Koiransky, Founder, FAIR, and Annick Pairault, Partner, Ab Initio, Paris, France)

6/8/2021
It is well-known that intellectual property (IP) has become the life blood of most markets and companies over the last decades, with the generalization of the knowledge economy, the all- encompassing digital transformation, and the increased dependence of businesses on intangible assets. With that, IP has taken a critical place in the way businesses make decisions to develop a new product, to launch a new brand, to hire employees with niche skills, to invest in repository infrastructure,...

Duration:00:24:08

Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands (with Michael Haddad and David Lossignol, initially posted in May 2019)

5/25/2021
Today’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic is discussed with two inspirational individuals, who have followed exceptional paths. Michael Haddad is a professional athlete, adventurer, social entrepreneur, and environmental advocate (assigned by the United Nations as UN Development Program Climate Change Champion. Despite an accident that left him...

Duration:00:21:35

Engineering Innovation (with Duncan Wardle, Innovation Consultant, Founder of ID8 & Innov8)

5/11/2021
Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation” in the title, 43% of the companies surveyed had a Chief Innovation Officer, and the term...

Duration:00:32:44

Brand Strategy & the Fourth Industrial Revolution (with Marc Cloosterman, VIM Group CEO, initially posted in June 2019)

4/27/2021
What makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution? This new wave, also called 4IR, is marked by technology breakthroughs -from artificial intelligence to the Internet of Things and autonomous vehicles- and advances in connectivity and communication. Its impact on brand strategy and the ways to optimize brand organization are explained in this...

Duration:00:21:57

Justice Ginsburg’s Legacy in the IP Field (Episode II), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF

4/13/2021
On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. This two-part series, airing on March 30 and April 13, presents three distinguished guests who...

Duration:00:18:26

Justice Ginsburg’s Legacy in the IP Field (Episode I), with Prof. Jane Ginsburg, Columbia Law School, New York, Prof. Mary Hartnett, Georgetown Univ. Law Center, Washington, D.C., Judge Margaret McKeown, U.S. Court of Appeal for the Ninth Circuit, SF

3/30/2021
On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust footprint in the intellectual property (IP) field. This two-part series, airing on March 30 and April 13, presents three distinguished guests who...

Duration:00:22:43

Branding Luxury in the Digital World Guests: Prof. Irene Calboli (Texas A&M University School of Law, Dallas, Texas, USA) and Julie Zerbo, Founder and Editor-in-Chief, The Fashion Law (New York, New York, USA)

3/16/2021
Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hesitant and sometimes late to move online and develop dedicated and sophisticated marketing...

Duration:00:29:58

Women's Empowerment in Intellectual Property (2nd episode with Cristina Carvalho, Managing Partner, Arent Fox, initially posted in March 2020)

3/2/2021
We’re bringing back our interview with Cristina Carvalho, managing partner of Arent Fox LLP, a law firm based in Washington, D.C., USA—in honor of International Women’s Day, March 8, 2021, and to mark the newly released INTA’s The Women’s LeadershIP Report and Best Practices Toolkit. In this episode, which originally aired March 31, 2020 as part of Brand & New’s Women’s Empowerment in IP series, Ms. Carvalho discusses the challenges she faced to raise to the top, the pivotal role of women...

Duration:00:20:59

Protecting the Fringe of Pop Culture: IP’s Role in Championing Outsiders and the Emerging Arts (with Éamon Chawke, Partner, Briffa law firm, UK & Ireland)

2/16/2021
THANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE. TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNew Intellectual property (IP) law is engineered to foster innovation and creativity. In some countries, the way IP applies to traditional forms of creativity such as music, painting, design, or even perfumes is understood and accepted. But, at least in principle, it may be less obvious when it comes to emerging...

Duration:00:30:50

What Mindset and Soft Skills Do Lawyers Need to Thrive in a Fast-Evolving Tech Environment? (with Karen Clemens and Diane Ridon, leadership coaches, posted initially in March 2019)

2/2/2021
In a departure from previous episodes that focus on IP or technology, Karen Clemens and Diane Ridon, both leadership coaches who contribute to the Executives Education Program at Harvard Business School, Boston, Massachusetts, center their conversation on humans—the qualities and skills, from emotional intelligence to critical thinking, that make a difference in order for lawyers and others to succeed in a fast-evolving tech environment. Every two weeks, on Tuesday, Brand & New gives the...

Duration:00:22:05

The Gen Z "Brand Equation": Why ESG is so Critical to the Future of Brands (with Jeff Fromm, Youth Marketing and Trends Expert, FutureCast - Kansas City, Missouri, USA)

1/19/2021
THANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE . TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNew Born 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said about the previous generation, millennials, and their impact on marketing and branding strategies, especially online, Gen Z’ s preferences on...

Duration:00:22:40

When the Business Model Makes the Brand: Pacari Chocolate's Case Study (with Santiago Peralta, Co-Founder & CEO - posted initially in October 2019)

1/5/2021
There are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. They are a source of inspiration, showing how they made their own marks in doing business distinct from everybody else. Think of a food company that decided to build its whole business model on fair trade and inclusion, the statement that represents its brand identity. This is the story of Santiago Peralta, the cofounder of Pacari Chocolate based in Quito, Ecuador. His...

Duration:00:19:42

Intellectual Property for Kids! (with David Bernstein and Megan Bannigan, Partners, Debevoise & Plimpton LLP - posted initially in April 2020)

12/22/2020
With families home for the holidays, presenting an opportunity to connect in various ways with household members of all ages, we’re bringing back one of the most-watched episodes of Brand & New: Intellectual Property for Kids! In this episode, which originally aired on April 28, 2020, Audrey Dauvet uniquely shares hosting responsibilities with Eli, 11, to interview Megan Bannigan and David Bernstein, Partners at the law firm Debevoise & Plimpton LLP, in New York, N.Y., USA. Our guests rise...

Duration:00:24:29

The Impact of the Video Conferencing and Social Media Apps Boom (with Dominique Shelton Leipzig, Perkins Coie LLP, Los Angeles, California, USA)

12/8/2020
Video conferencing and social media apps like Zoom, Houseparty, and TikTok have exploded in popularity during these times of global social distancing. While these apps have become much more popular among regular users, they also have attracted potential hackers, raising opportunities as well as risks to a brand-new scale and prompting some platforms to institute stronger security features. Will this surge in usage have a lasting impact on these companies in terms of value, brand reputation,...

Duration:00:25:32

The New Pirates: Innovative Options to Tackle Counterfeiting in China (with Loke Khoon Tan, Partner, Baker & McKenzie - posted initially in May 2019)

11/24/2020
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&New could not miss it! Counterfeiting is no less than one of the biggest issues of our times. It is self-evident to say that it is linked to crimes, that it costs billions to companies and societies every...

Duration:00:24:03

Acting With Purpose: Brands & Social Justice (with Peter Golder, Professor of Marketing, Tuck School of Business-Dartmouth College, Hanover, New Hampshire, USA)

11/9/2020
Following the recent wave of protests around the world centering on racial injustice and police brutality, many brands using offensive racial stereotypes have taken a stance, either voluntarily or due to social pressure. In the United States, in particular, consumers and media organizations have pinpointed brands like Uncle Ben’s, Aunt Jemima, and the Washington Redskins*, demanding changes or even removal of their iconic yet questionable logos. Many brands also have publicly spoken out on...

Duration:00:24:53

TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc. - posted initially on November 2019)

10/27/2020
Many brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea of "giving back." That is what makes the TOMS brand pretty unique, as its message, offer, and customer base were all from the outset based on philanthropic principles, notably with their famous “One for One” shoe-giving program. What made — and still makes — TOMS' brand strategy and implementation successful? What does innovation mean for a brand like TOMS, notably in terms...

Duration:00:24:01

The Virtual Work Order: Generate Higher Performance and Stronger Relationships (with Keith Ferrazzi, Ferrazzi Greenlight, CEO)

10/13/2020
Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the workforce working at home multiple days-week by the end of 2021. How to overcome the challenges due to remote working when it comes to building,...

Duration:00:22:09

Climate Change and Intellectual Property (with Fabrice Mattei, Rouse Consultancy - posted initially on March 2019)

9/29/2020
Climate change is one of the greatest challenges of our times. Its interactions with IP are multifaceted, from « green » tech innovations to adapt or mitigate global warming to new branding strategies focused on sustainability. The IP lawyer Fabrice Mattei, based in South East Asia (Thailand & Myanmar), partner at the international law firm Rouse Consultancy, leads the IP and climate change practice, dealing with both international and local laws and policies. He shares his vision as well as...

Duration:00:23:05

Disparaging Trademarks at a Time of Social and Racial Justice Movements (with Prof. Rebecca Tushnet, Frank Stanton Professor of the First Amendment, Harvard Law School, Cambridge, Massachusetts, USA)

9/15/2020
Aside from the COVID-19 pandemic and its gripping effects, 2020 will most likely be remembered for the series of police brutalities leading to the deaths of several African Americans in the United States and a subsequent wave of protests all over the world. These movements for racial justice led to a surge in initiatives in favor of black, indigenous, and people of color, or BIPOC, both to challenge certain situations or status quo and to celebrate cultures and diversity, thereby moving the...

Duration:00:20:40

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