Brand & New

Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and provide data-driven insights that can inform brand strategy. They streamline processes, enhance protection and, ultimately, enable more accurate and more efficient trademark management. In the global AI ecosystem, which is increasingly sophisticated, AI-visualized big data combines AI algorithms and large-scale data analysis to enable smart searches. This is the mission of Beijing Mozlen Technology Co., Ltd. Established in December 2018, the start-up is a new supplier of AI-visualized big data SAAS (software as a service) for intelligent search and management of trademarks in China. The platform was built jointly by more than 15 Chinese trademark attorneys and senior legal technology product technical leaders. The company’s customers include well-known IP agents such as Alibaba, Baker McKenzie, Bird&Bird, Huawei, Tencent, Tiktok, among others. In May 2023, Mozlen won the award in the Start-up category of INTA’s first-ever Open Innovation Challenge, prevailing among 31 entrants. Mozlen founder and CEO Terry Zhang is the guest of this episode of Brand & New. He is the author of Trademark Practice Guide, a best-seller among trademark books in China and he brings vast experience and valuable insight on the emerging trend of AI-based solutions in trademark management and services. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.inta.org/inta-events/open-innovation-challenge/ https://www.mozlen.com https://item.jd.com/12642680.html

The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual property (IP) infringement has become a strategic matter for businesses. IP insurance coverage has become the cornerstone to effectively protect against those risks. What is IP insurance? From standard to specialty which types of policies truly cover IP owners' needs and their risks? Why should IP owners consider such policies? And how do these policies work in practice? The guest of this episode of Brand & New is Jack Flug, Managing Director at Marsh (USA), one of the world’s leading insurance brokers and risk advisors, operating in 130 countries and serving commercial and individual clients. Mr. Flug has been with Marsh since 1995 and is based in New York City. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/jack-flug-b6b33570 Also of interest: Intellectual Property Insurance: Everything You Need to Know (Upcounsel, November 2020) https://www.marsh.com/us/home.html What is IP Insurance and why might you need it? (two-ip, September 2022) What Is Intellectual Property Insurance? (business.com, February 2023) How to Obtain IP insurance for Clients or How to Watch Your Client's Back (AIPLA) What Insurance Coverage Remains for Trademark Infringement Claims After Years of Policy Language Changes? (The Trademark Reporter, September-October 2017) UNITED STATES: Insurance Company Freed from Defending Insuree (INTA Bulletin, September 2020)

Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD’s mission is to advance national security, economic prosperity, and technological innovation through cybersecurity policy leadership. In carrying out its directive, ONCD works closely with White House and interagency partners, as well as with all levels of government, the U.S.’s international allies and partners, non-profits, academia, and the private sector, to shape and coordinate federal cybersecurity policy. Recently, ONCD released the White House’s new National Cybersecurity Strategy. Although many of the Strategy’s proposed changes will hinge on congressional action, if implemented by Congress and the administration, the Strategy would have significant consequences for certain businesses, including owners and operators of critical infrastructure, software developers, cloud providers, government contractors, and businesses that handle personal information. Therefore, understanding the Strategy and its potential implications accordingly will be key for companies across all sectors. To discuss the National Cybersecurity Strategy, we welcome James Halpert, a renowned cybersecurity expert and privacy lawyer. Jim was appointed in August 2022 General Counsel of the Office of the National Cyber Director. He was before partner in the law firm DLA Piper, where he built the firm’s cybersecurity practice, advised dozens of clients on their cybersecurity programs, and counseled clients through more than 700 security incidents. Jim helped draft almost all the state private, security and breach notice laws enacted over the past 15 years, the National Association of Corporate Directors Cyber Risk Handbook, and two major U.S. federal privacy laws. Jim is an honors graduate of Yale College, Harvard Law School, and also studied in Paris. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/jimhalpert/ Also of interest: https://www.whitehouse.gov/briefing-room/statements-releases/2023/03/02/fact-sheet-biden-harris-administration-announces-national-cybersecurity-strategy/ https://www.whitehouse.gov/wp-content/uploads/2023/03/National-Cybersecurity-Strategy-2023.pdf

From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artificial intelligence (AI), machine learning, blockchain, and related decentralized ledger technologies—is now expanding dramatically into many aspects of the daily life of companies and individuals alike. One of the key claims of the proponents of web 3.0 is its decentralized nature and the impact this has on each person’s rights, on their assets and data. Arguably, the web 3.0 era would be the end of centralized data repositories and facilitate a more open, transparent, user-friendly approach to data management. Is this claim true and what does the web 3.0 really mean when it comes to one’s ability to manage its data? Focusing on personal data, are there any challenges raised in exercising and enforcing individuals’ rights when the data is being collected in the context of services such as virtual reality games, the metaverse, distributed ledger technologies (DLTs), or chatbots? From the perspective of the businesses operating in the web 3.0 ecosystem, what are the ways to ensure compliance and limit risks? Our guest is Greg Tulquois, Partner with the international law firm DLA Piper, where he leads the global Commercial and Contracts practice. Mr. Tulquois, who is based in Paris, France, advises businesses on the structuring/negotiation/optimization of contractual ecosystems dedicated to e-commerce, as well as the launch of new digital businesses. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/gregorytulquois/?originalSubdomain=fr Also of interest: https://iapp.org/news/a/is-a-decentralized-web-3-0-the-answer-to-our-privacy-concerns/ https://www.forbes.com/sites/danielaraya/2022/07/05/is-web-30-a-data-revolution/?sh=c7427535b713 https://medium.com/bandprotocol/understanding-decentralized-data-management-in-web3-ce93a694d074 https://www.gartner.com/en/digital-markets/insights/what-is-web-3-0 https://www.institute.global/insights/tech-and-digitalisation/privacy-security-citizen-rights-and-transparency-web-30 https://www.dlapiper.com/en-ro/insights/publications/2022/10/le-guide-3-du-numerique-analyse-sectorielle-de-lintelligence-artificielle

Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain issues, increased cyberthreats, IP offices have navigated these hurdles and probably more, stretching their IT, budget, and organizational resources in unexpected ways. Yet, IP asset registrations have been soaring globally, and IP offices generally seem to have been riding those waves with success, often transforming challenges into opportunities to evolve to better meet the needs of creators, businesses, and the market. Beyond their role as processors of IP applications and registrations or an inventory of registered assets, how do IPOs envision their mission in 2023? What sort of initiatives do they carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force can they be for the IP world? Our guest today is Kathi Vidal, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO)—America’s Innovation Agency. As the chief executive of the USPTO, Ms. Vidal leads one of the largest IP offices in the world, with more than 13,000 employees and an annual budget of more than US $4 billion. She is the principal IP advisor to the U.S. President and its administration through the Secretary of Commerce, and is focused on incentivizing and protecting U.S. innovation, entrepreneurship, and creativity. Prior to joining the USPTO, Ms. Vidal was Managing Partner for the Silicon Valley office of the law firm Winston & Strawn, a position she held since 2017, representing both patent holders and defendants, both innovators and startup companies with limited resources, and some of the most successful and well-known companies, in U.S. courts and the International Trade Commission. She has also been deeply involved in practice before the U.S. Patent Trial and Appeal Board (PTAB), Federal Circuit appeals, and the Supreme Court. Join Ms. Vidal for a fireside chat at INTA’s upcoming 2023 Annual Meeting Live+ in Singapore. This event takes place on Thursday, May 18, 12:45 pm–1:15 pm. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/kathividal/ Also of interest: www.uspto.gov/about-us/executive-biographies/kathi-vidal Jumpstart your career with LEAP! (Director's Blog: the latest from USPTO leadership, November 1, 2022) USPTO Ideas For Bolstering Robustness And Reliability Of Patents Demand Attention And Stakeholder Input(foley.com, October 31, 2022) Where are U.S. women patentees? Assessing three decades of growth (USPTO - Office of the Chief Economist, October 2022) Engagement, Collaboration, and Outreach: A Conversation with the USPTO’s Kathi Vidal (INTA Bulletin, February 8, 2023)

When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems supporting innovation and creativity. Cooperating closely with IPOs, over the last couple of years the World Intellectual Property Office (WIPO) has participated in the discussions and policymaking to address most of the recent and new challenges felt by IPOs – think pandemic, export control issues, supply chain disruption, and markets turmoil – and developed tools, programs, task forces, to support IPOs efforts and more importantly IP protection and innovation through these unprecedented times. How does WIPO envision its mission in 2023? What sort of initiatives does the organization carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force is WIPO for the IP world today? To discuss WIPO’s actions and priorities, our first guest is Marco Alemán, whose role is Assistant Director General IP and Innovation Ecosystems at WIPO, which he joined in 1999. During over 20 years at WIPO, Marco Alemán assumed several key roles including Director of the Patent Law Division. Prior to joining WIPO, Marco headed the Colombian Industrial Property Office. Our second guest is Lisa Jorgenson, who has been Deputy DG Patents & Tech at WIPO for 2 years. Over the past 30 years, Lisa has served in a variety of legal positions, including Executive Director of the American Intellectual Property Law Association (AIPLA) and Group Vice President, Intellectual Property and Licensing, of STMicroelectronics, where she spent over 24 years. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Lisa Jorgenson: https://www.linkedin.com/in/lisa-jorgenson/ About Marco M. Alemán: https://www.linkedin.com/in/marco-m-alemán/ Also of interest: https://www.wipo.int/about-ip/en/frontier_technologies/news/2022/news_0001.html https://www.who.int/news/item/10-11-2022-who--wipo--wto-to-hold-technical-symposium-on-response--preparedness-to-future-pandemics https://www.wipo.int/en/green-technology-book/ https://www.lexology.com/library/detail.aspx?g=3a24ca2a-7ba9-430c-a107-f3a91fe1cf50

Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate these hurdles and more, stretching their budget, information technology, and organizational resources in unexpected ways. Yet, IP registrations have been soaring globally, and IPOs generally seem to have been riding those waves with success, often transforming challenges into opportunities to evolve and better meet the needs of creators, businesses, and the market. Beyond their role as processors of IP applications and registrations or an inventory of registered assets, how do IPOs envision their mission in 2023. What sort of initiatives do they carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force can they be for the IP world? Our guest today is Hamano Koichi, the Commissioner of the Japan Patent Office (JPO). Appointed in July 2022, he manages JPO operations and oversees Japan's policy on patents, trademarks, and design rights. Prior to chairing JPO, Mr. Hamano has served in a wide range of senior roles at the Japanese Ministry of Economy, Trade, and Industry (METI), including as Director of the Finance Division, Business Environment Department; Counselor for Energy Policy; Executive Vice President and Advisor of Japan Oil, Gas and Metals National Corporation (JOGMEC); and Director-General of the Regional Economic and Industrial Policy Group, among others. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.meti.go.jp/english/aboutmeti/profiles/individual/hamano_koichi.html Also of interest: https://www.jpo.go.jp/e/introduction/message/august2022.html https://sdgs.un.org/fr/goals https://www.uspto.gov/about-us/events/international-perspectives-intellectual-property-smalland-medium-sized-enterprises

If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those assets in outer space! However, as the scientific community continues to explore and study outer space, it's likely that practitioners may soon experience a certain sense of urgency, the question not being if but when some research or manufacturing activities will be outsourced to outer space or when space resources will be mined. This will be a major commercial shift away from Earth into a space economy, projected to grow to US $1 trillion by 2040. So, who will have the right to claim and profit from these resources and related IP rights? Will there be a new “IP Gold Rush,” where companies create rights as soon as they can? Many industries, such as space tourism and manufacturing, will be impacted. Think for a moment about the ownership of the rights to images produced by space tourists, or manufacturing that will be moving to a gravity free environment. Beyond these examples, the key issues of who owns what and who can profit from IP assets created off planet become increasingly important as we continue to explore and commercialize outer space. In this podcast, we'll be discussing the current state of the IP law in space, the need to act at the national and international levels to develop a clear legal framework and to be prepared for what the future may hold for IP in the evolving space economy. Our guests today, who have been actively involved in the INTA Project Team on IP in Space, are experts in this area. Our first guest is Sheja Ehtesham, who is the Managing Partner at ALG India Law Offices LLP, an Intellectual Property firm in India. Ms. Ehtesham is ranked among the world’s leading trademark law practitioners. Her practice focuses on IP enforcement and prosecution strategies. She works with her clients to devise global brand filing strategies that align with their business requirements and advises clients in strategizing negotiations. She has also successfully represented several clients in domain name dispute proceedings. Ms. Ehtesham has been an active INTA member for nearly 15 years. Our second guest is Clark Lackert, who is current Deputy General Counsel for the World Trade Centers Association. Prior to joining this association, Clark spent over 20 years as a partner in major international law firms, focused on trademark, copyright, domain name, licensing, and anticounterfeiting matters, with an expertise in the international area. Mr. Lackert is a domain name arbitrator for the World Intellectual Property Organization (WIPO) and has been a consultant with the U.S. government on the implementation of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs). He has lectured globally and is a prolific author. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: - Sheja Ehtesham: https://www.linkedin.com/in/sheja-ehtesham/ - Clark Lackert: https://www.linkedin.com/in/clarklackert/ Also of interest: IP in Space, a Report from the IP in Space Project Team (INTA, December 2022) Trademarks in outer space: supporting the off-world economy (WIPO, December 2021) IP in Outer Space: The Next Frontier (INTA Bulletin, December 2021) Intellectual Property Protection in Outer Space: Conflict in Theory and Application in Practi<

In an economy where intangibles increasingly drive economic growth, reporting to shareholders, lenders, and the market more generally on substantial intellectual property (IP) assets, IP management, and IP strategies have become an expectation for any company – whether young or established. Consequently, IP reporting is increasingly impacting the practice of IP professionals across all industries and can constitute a competitive advantage for businesses and their IP departments. However, IP reporting goes way beyond IP inventory and legal management and extends into matters including asset valuation and accounting procedures, among many others, and necessitates cooperation across departments, alignment on objectives, and the design and implementation of internal processes to support IP reporting through time. To discuss this topic and related trends on IP management, our guest is INTA 2022 President Zeeger Vink (MF Brands Group, Switzerland). Over the past year, Mr. Vink has served as the chair of INTA’s Planning Committee and Advocacy Group, and as a member of the Executive and Finance Committees. He has been a member of INTA’s Board since 2015, and actively engaged in many Association initiatives through his tenure. Notably, and as it relates to this month’s podcast, Mr. Vink convened a Presidential Task Force on IP Reporting for Brands at the start of the year, which is preparing a report on the topic due for publication in early 2023. Based in Geneva, Switzerland, he is the IP Director at MF Brands Group, the Swiss group that owns fashion and lifestyle brands LACOSTE, GANT, AIGLE, TECNIFIBRE and THE KOOPLES. In this role with MF Brands Group, he oversees the organization’s global IP and brand protection function. Prior joining MF Brands Group in 2010, Mr. Vink was in-house IP counsel at L’OREAL in Paris, France, where he oversaw global IP protection for several brands. He started his career as attorney, practicing in Amsterdam and London. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/zeegervink/?originalSubdomain=ch Also of interest: https://www.linkedin.com/pulse/quantifying-financial-value-intellectual-property-assets-broughan/?trk=articles_directory https://www.iam-media.com/article/how-outsourcing-ip-reporting-might-be-key-successful-ip-strategy https://www.inta.org/wp-content/uploads/public-files/advocacy/board-resolutions/20220518_INTA-Board-Resolution-on-International-IP-Accounting-Standards.pdf INTA Releases ‘Report on the Taxation of Trademarks and Complementary Rights in Europe’

A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more. Over the last couple of years, we seem to have witnessed an acceleration of history, prompted by the COVID-19 pandemic as well as uncertain economic, social, geopolitical and environmental landscapes. At the same time, innovation and market potentials keep expanding. From blockchain to social media and the metaverse, digital transformation is also accelerating, providing brands with increasingly powerful tools that affect the way companies engage with their customers. What challenges and opportunities do these circumstances present? What role should brands play in these events? What commitments should they make to stay aligned with evolving social values and consumer expectations, including as they relate to diversity, equity, and inclusion? Our guest today is Alexandre Ricard, Chairman and Chief Executive Officer of Pernod Ricard, a world leader in the wine and spirits industry. Present in more than 160 countries, the company holds one of the most iconic and internationally recognized brand portfolios in the sector, including Absolut, Chivas Regal, Jameson, and Martell, to name a few. Grandson of emblematic co-founder Paul Ricard and a graduate from ESCP and Wharton, Mr. Ricard joined Pernod Ricard in 2003. After serving in several roles in its affiliates in Asia and Europe, he rejoined the parent company in 2011 and successively held various strategic positions within the group, finally as Chairman and CEO since 2015. Despite his impressive resume, Mr. Ricard currently stands as one of the youngest CEOs of the 40 top companies of the French stock market. He is also board member and member of the Strategy & Sustainability Committee of the cosmetics giant L'Oréal. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/alexricard/ Also of interest: https://www.pernod-ricard.com/en/sustainability-responsibility Brands in Times of Crisis: CSR in Action (INTA Bulletin, April 2020) INTA’s Brands and CSR Survey Report The Women’s LeadershIP Initiative Report and Best Practices Toolkit The Women’s LeadershIP Initiative Report – 2022 Update Our responsibilities beyond intellectual property (World Trademark Review 2021-2022 Yearbook) Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times (Brand & New, March 2022) Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022)

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Over these last few months, public authorities have warned citizens about the alarming increase in the lethality and availability of counterfeit prescription pills. These counterfeit drugs are mass-produced by criminal drug networks in labs, deceptively marketed as legitimate pills, and sometimes even killing unsuspecting or vulnerable individuals. Fueled by easy Internet sales, global supply routes, and minimal effective punishments, counterfeit prescription drugs have become an exploding industry worth over US $75 billion a year worldwide, and at the same time, a massive economic, social, and public health issue. This trend has been reinforced by the COVID-19 pandemic, which fueled a global demand for medical supplies and medications. What is the reality of this underground market at the global scale? How big of a threat are fake medications? What are the impacts, from an economic perspective as well as social and healthcare perspectives? What is the role of international organizations such as Interpol, focused on fighting criminal acts? Our guest is Rory Corcoran, Assistant Director, Organized and Emerging Crime Directorate, INTERPOL, the global network of police forces representing 194 member countries, making it the world’s largest police organization, sharing data on crimes and criminals. Mr. Corcoran joined INTERPOL in 2018 and is now responsible for overseeing several of its organized crimes programs, including Environmental Security, and Illicit Goods and Global Health. Most recently, he has been in charge of leading INTERPOL’s worldwide fight against COVID-19-related crime. He has over 30 years of experience in law enforcement and spent the majority of his career in the Irish Counter Terrorism Unit and the Irish National Economic Crime Bureau. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Rory Corcoran: https://www.linkedin.com/in/rory-c-051685195/ Also of interest: Fake medicines (interpol.int) INTA Report: Addressing the Sale of Counterfeits on the Internet: https://www.inta.org/wp-content/uploads/public-files/advocacy/committee-reports/Addressing_the_Sale_of_Counterfeits_on_the_Internet_June_2021_edit.pdf Fake drugs: How bad is Africa’s counterfeit medicine problem? - BBC News DEA Issues Public Safety Alert on Sharp Increase in Fake Prescription Pills Containing Fentanyl and Meth Global operation sees a rise in fake medical products related to COVID-19 (interpol.int) Successful drug seizures leaves our community a safer place – Long | Department of Justice (justice-ni.gov.uk) Counterfeiting of Drugs in Africa: current situation, c&

A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more. Over the last couple of years, we all seem to have been the witnesses of some kind of acceleration of history, with the COVID-19 pandemic and the various policies it triggered, the uncertain economic landscape with a global recession now followed by inflation and global supply chain issues, increased natural disasters resulting from global warming, Brexit taking effect, the war in Ukraine, and the myriad social movements and protests in relation to these events and others social issues. At the very same time, innovation and market potentials keep expanding, with technologies such as social media and targeted advertising, artificial intelligence (AI) and data mining, and blockchain and crypto currencies becoming increasingly powerful and available to businesses and consumers alike. How are these extreme circumstances impacting large businesses and traditional, legacy brands, both as challenges to overcome and also opportunities to evolve? To what extent are such brands playing a active role in these social events? Our guest today is Mohit Malhotra, Chief Executive Officer of Dabur India Limited, the leading Indian Herbal & Ayurvedic Personal Care Group founded 138 years ago, one of the top four fast-moving consumer goods companies in India. While Mr. Malhotra has been CEO since 2018, he has been with the Dabur group for almost 30 years. He previously served as CEO of Dabur International Ltd., one of the group’s subsidiaries, and prior to that held various sales and marketing positions including Head of Marketing at Dabur India Ltd. He was ranked in Forbes Middle East's list of the Arab World's leading Indian Executives for 4 years in a row from 2014 to 2017. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/mohit-malhotra-1a8776168/?originalSubdomain=in To go further: Also of interest: Brands in Times of Crisis: CSR in Action (INTA Bulletin, April 2020) INTA’s Brands and CSR Survey Report The Women’s LeadershIP Initiative Report and Best Practices Toolkit The Women’s LeadershIP Initiative Report – 2022 Update Our responsibilities beyond intellectual property (World Trademark Review 2021-2022 Yearbook) Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times (Brand & New, March 2022) Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022)

As businesses try to navigate the broader macro-economic problems caused by the Russian aggression – such as rising energy prices, disrupted supply routes, inflation, currency fluctuations, financial markets volatility, etc. – , they are also facing new regulations, as a result of the international sanctions taken against Russia following its declaration of war on Ukraine on February 24, 2022. Indeed, several governments and international organizations, mainly led by the U.S. and the E.U., massively expanded pre existing sanctions on Russian individuals and businesses right on the day the war started. Almost overnight, the Russian government responded in kind, with sanctions against many countries and international organizations. Today, we discuss the most recent set of international sanctions against Russia, what they mean for businesses, and how to practically navigate the challenges they raise. Our guest today is Ethan Heinz, attorney and counsel at Dentons. Currently based in Prague in Czech Republic, Ethan focuses on M&A/corporate work, sanctions, ABC, and other compliance work in the European region. Ethan worked in the Dentons Moscow office for over 13 years and continues to assist international and Russian companies on compliance issues involving Russia and neighboring jurisdictions, in particular with respect to the sanctions programs of the US, EU and other jurisdictions, and also with respect to the US Foreign Corrupt Practices Act, the UK Bribery Act, and other anti-bribery regulations. He also advises from time to time on shareholder conflicts and commercial disputes, and has participated in various arbitrations, litigations and mediations. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: - About Ethan Heinz: https://www.dentons.com/en/ethan-heinz Also of interest: https://www.inta.org/resources/the-status-of-intellectual-property-in-russia-and-ukraine/ https://ec.europa.eu/info/sites/default/files/business_economy_euro/banking_and_finance/documents/faqs-sanctions-russia-ipr_en.pdf

Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the workforce working at home multiple days-week by the end of 2021. How to overcome the challenges due to remote working when it comes to building, entertaining, and thriving through our professional relationships? How to leverage technologies, without too much trade-off in terms of authenticity and true connection? How to remain engaged and present when most interactions remain remote? Just a few weeks before the International Trademark Association’s first-ever virtual Annual Meeting & Leadership Meeting, scheduled for November 9 to 20, 2020, who better to discuss these topics than Keith Ferrazzi, entrepreneur, TED Talk speaker, and author of the best sellers Never Eat Alone and Who's Got Your Back? as well as Leading Without Authority, recently published and the website goforwardtowork.com, for the future of work. Keith is a frequent contributor at publications such as Forbes, The New York Times, The Wall Street Journal, Fast Company, among many others. He has also been at the forefront of remote team transitions with his research, available on the website virtualteamswin.com, that also appeared in Harvard Business Review. As the founder and CEO of the strategic consulting firm Ferrazzi Greenlight, based in Los Angeles, California, USA, Keith has been focusing on the importance of positive relationships to reach business success, addressing the behavioral issues that block organizations from reaching their goals. His previous experiences as chief marketing officer of the global hospitality company Starwood, have also contributed to build his vision on success redefinition, on the ways to Co-Elevate® to innovate and to team out to bring in the right expertise and “go higher together”. His insights shall be eye-opening for intellectual property and legal teams, and beyond. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats To go further: About Keith Ferrazzi (link to https://www.keithferrazzi.com, https://www.goforwardtowork.com and https://www.linkedin.com/in/keithferrazzi/) Also of interest: - Inc.com: 6 Ways to Come Back from the Pandemic with a Stronger Team (link to https://www.inc.com/magazine/202009/keith-ferrazzi/remote-team-skills-agility-collaboration-candor.html) - INTA 2020 Annual Meeting & Leadership Meeting (link to https://www.inta.org/events/2020-annual-meeting-leadership-meeting/) - TED Talk Keith Ferrazzi: Interdependent Leadership (link to https://www.ted.com/talks/keith_ferrazzi_interdependent_leadership) - Chief Executive: Better Meetings during Covid (link to https://chiefexecutive.net/better-meetings-during-covid-simply-practical-tips-from-a-seasoned-ceo/)

Taxes likely don’t spring to mind when discussing IP management and IP law practice generally. Yet, as assets to every organization, IP rights, including trademarks, have financial and tax implications that are critical from a financial and business perspective, and cannot be dismissed or overridden by IP professionals. To address this topic, INTA released in May of this year a new report dedicated to tax implications across the trademark lifecycle in the European Union, Switzerland, and the United Kingdom. A couple of months after the release of an OECD report on Global Anti-Base Erosion Model Rules covering the tax challenges arising from the digitalization of the economy, the INTA report is particularly timely and provides critical insights for IP owners and IP law practitioners alike. To discuss the report, authored by PricewaterhouseCoopers (PwC), we welcome today Jeff Marowits and Scott Phillips, both members of INTA’s Research Advisory Council, and both intimately involved in the report. Jeff Marowits is the President of Client Services at Keystone Strategy, where his practice focuses on IP, including patent, trademark, and copyright issues, transfer pricing, contractual disputes, business strategy, and public advocacy. Mr. Marowits enjoys over 20 years of experience guiding top technology firms on crucial strategic, legal, and regulatory challenges. His work includes partnering with global law firms representing clients in the technology and social media industries. Scott Phillips is a Certified Public Accountant and Managing Director at Epsilon Economics. His expertise focuses on the economic aspects of trademarks, brands, advertising, reputation, and related areas. With that, he assists companies in valuation and strategy projects, and has provided expert testimony in federal district, state, bankruptcy, and tax courts in commercial disputes involving trademark infringement, false advertising, unfair competition, brand valuation, and related matters. Prior to joining Epsilon Economics in 2017, Mr. Phillips served as vice president at Charles River Associates, as a leader of its trademark practice. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: - About Scott Phillips: https://www.linkedin.com/search/results/all/?keywords=scott%20phillips&origin=RICH_QUERY_SUGGESTION&position=0&searchId=c8f30bc6-c929-456a-b840-be14dd9040e2&sid=TrT - About Jeff Marowits: https://www.linkedin.com/search/results/all/?keywords=jeff%20marowits&origin=TYPEAHEAD_ESCAPE_HATCH&sid=Pgc Also of interest: https://www.inta.org/perspectives/report-on-the-taxation-of-trademarks-and-complementary-rights-in-europe/ https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA-IP-Taxation-Report_Executive-Summary_5_2_22.pdf https://newtonmedia.foleon.com/inta-daily-news/day-4-2022/solving-a-taxing-problem https://youtu.be/AAP5felvnh4 https://www.inta.org/inta-releases-report-on-the-taxation-of-trademarks-and-complementary-rights-in-europe/ https://www.oecd.org/tax/beps/oecd-releases-detailed-technical-guidance-on-the-pillar-two-model-rules-for-15-percent-global-minimum-tax.htm

Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books published in the last 90 days had the word “innovation” in the title, 43% of the companies surveyed had a Chief Innovation Officer, and the term “innovation” was one of the most used words in financial reports of U.S. public companies. In sum, we have been hearing the term “innovation” everywhere and have been made to believe in its importance for almost two decades. Yet, while we all have a sense that innovation is not the privilege of the Silicon Valley, MIT, or Japanese research labs, and that it does not necessarily relate only to product features, the actual meaning of the notion remains somehow nebulous and difficult to pin down. So who else than the innovation culture guru Duncan Wardle, based in the U.S., to talk about this essential topic today? Having worked at Disney for 25 years, most recently as Head of Innovation and Creativity, Duncan now serves as an independent innovation consultant, and founder of the company ID8 & Innov8, helping companies embed a culture of innovation and creativity. His unique process called “Design Thinking” helps people capture unlikely connections, leading to both fresh thinking and revolutionary ideas. Leaning on his experience at Disney, Duncan's unique approach not only places the end user at the core of the creative process but also looks in new places to uncover insights for innovation and truly disruptive ideas. Unsurprisingly, Duncan is a multiple Ted X speaker and contributor to Fast Company magazine. He teaches Innovation and Design Thinking Masterclasses at various universities including Yale University, in the U.S. This episode of Brand&New is sponsored by Brainbase. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle & S. Lagedamond - Music by JD Beats This episode of Brand&New is sponsored by Brainbase. FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Duncan Wardle (link to https://duncanwardle.com/meet-duncan-wardle/) Also of interest: TEDxAUK: The Theory of Creativity with Duncan Wardle (link to https://www.youtube.com/watch?v=_8MwiGYzlyg) TEDxBocaRaton: Creating Relationship Magic! with Duncan Wardle (link to https://www.youtube.com/watch?v=-ungpMy1KzM) Fast Company: Four Ways to Set Your Next Brainstorm Up for Success (link to https://duncanwardle.com/four-ways-to-set-your-next-brainstorm-up-for-success/) INTA Brand&New episode with Shelly Lazarus: https://www.inta.org/podcast/branding-meets-innovation/ Harvard Business Review: The One Good Thing Caused by COVID-19—Innovation (link to https://hbswk.hbs.edu/item/the-one-good-thing-caused-by-covid-19-innovation) Forbes: Seven Steps&

Codes of Business Conduct and Ethics Charters are powerful tools for companies to foster and re-affirm their culture of integrity and their values, based on compliance with laws and regulations. These inward and outward-facing documents provide a framework of expectations for each of their employees, as well as on the other stakeholders, from shareholders to customers and suppliers. All business partners are on the same boat, sharing fundamental principles as responsible citizens such as trust and commitment to the environment and to society at large. Intellectual property (IP) can have direct and indirect connections with compliance issues, as a vector of risk. Think of counterfeiting or identity theft. Think of money laundering, where violation of IP ownership may help to easily launder proceeds of crime because of weak law enforcement and of the difficulty to determine the final destination of the financial flows. And, needless to say, digital innovations, such as Web3, add another layer of complexity. Our guests explore the links between IP and he key challenges it raises for businesses in all economic sectors from a compliance perspective. First, Nathalie Dreyfus, a French and European trademark attorney, is the founding partner of Dreyfus & Partners, an IP firm established in 2004 and based in Paris, France. For the past 25 years, she has been advising clients in all areas of IP, from valorization to prosecution and enforcement matters in the real and virtual worlds. Ms. Dreyfus is an academic, author of several works and articles, and the editor of the Dreyfus Blog on legal news related to trademarks, patents, copyrights, Internet, and new technologies. Our second guest, Nathalie Sabek, has been since 2015 the head of Financial Security and Know Your Customer Policy at International Retail Banking of BNP Paribas, the leading bank in the European Union and a major international banking player with a presence in in 65 countries. She began her career as an IP professional and previously worked as head of Legal & Compliance at banks in Africa and the United Arab Emirates. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Nathalie Sabek (link to https://www.linkedin.com/in/nathalie-sabek-5b8a9218a/?originalSubdomain=fr) About Nathalie Dreyfus (link to https://www.linkedin.com/in/nathalie-dreyfus-136862/) Also of interest: https://www.cambridge.org/core/books/abs/cambridge-handbook-of-compliance/intellectual-property-compliance-systematic-methods-for-building-and-using-intellectual-property/3DF56EA9272B72A3D600DCF3DA47474F

India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering reforming the IP legal system to make it more innovation-friendly. Hemant Singh, managing partner of the IP law firm Inttl Advocare for more than 20 years, based in Mumbai and Delhi, advises its clients in all IP areas. In this episode, he guides us through the complex Indian legal and policy frameworks and explains what is happening now regarding AI and IP, and what to expect in the near future. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Hemant Singh (link to https://www.linkedin.com/in/hemant-singh-8b5b4020/) About Inttl Advocare (link to https://inttladvocare.com/practice_areas.html) Also of interest: - WIPO link to Indian IP laws & policies (link to https://www.wipo.int/members/en/details.jsp?country_id=80) -Resources about the Indian policy on AI & IP (link to https://sflc.in/welcome-ai-indian-governments-ambitious-policy-proposal, https://techcircle.vccircle.com/2018/06/15/govt-mulls-changing-ip-law-to-boost-research-in-artificial-intelligence/, https://spicyip.com) - News about the Indian legal environment (link to https://barandbench.com)

Just by reading the news, the metaverse seems like a storm of experiential, edgy, immersive technology poised at the juncture of art, entertainment, social media, and crypto currency. With that, we are told the metaverse has the potential to revolutionize the art world. Storage, location, display, transparency, authenticity and accessibility are the stumbling blocks to experiencing or owning fine art – Yet the metaverse theoretically provides a platform for creators, commentators, critics, galleries and collectors to transcend all of these issues. Is the metaverse really turning the art world upside down? How much of this remains a mirage, and how much of it is already a structured, working, money-making ecosystem? How critical is financial technology in powering this new art market? Our guest today is Anne Bracegirdle, vice president of Business Development at Metaversal, and based in Philadelphia, Pennsylvania, USA. Her expertise focuses on the intersection between the art world and technology. As noted on Metaversal’s website, Ms. Bracegirdle “has been preaching about non-fungible tokens (NFTs) in the art world since before it was cool.” Prior to joining Metaversal, she spent nearly a decade at Christie’s, with her last role being associate vice president in charge of the Art+Tech initiative, before turning to art tech first by joining Superblue as its senior director for Special Projects, and then co-founding the Art & Antiquities Blockchain, a consortium of women from diverse professional backgrounds providing unparalleled expertise in cultural heritage issues. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Anne Bracegirdle (link to https://www.linkedin.com/in/anne-bracegirdle-76b3937a/) Also of interest: . https://www.inta.org/podcast/the-impacts-of-blockchain-in-the-ip-world-the-gift-that-keeps-on-giving/ . https://www.inta.org/perspectives/nfts-brands-and-the-metaverse/ . https://newtonmedia.foleon.com/inta-daily-news/day-5-2022/a-leap-of-faith · https://www.theartnewspaper.com/2022/01/28/what-is-the-metaverse-and-why-does-it-matter-to-the-art-world-experts-weigh-in-and-predict-its-future-impact · https://news.artnet.com/art-world/forget-making-art-studio-artists-now-developing-latest-works-metaverse-2052959 · https://www.dataart.com/en/blog/the-promise-of-art-in-the-metaverse · https://ocula.com/magazine/art-news/how-will-the-art-world-enter-the-metaverse/ · https://www.nytimes.com/2018/07/20/arts/blockchain-fintech-art-funds.html

Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the variety of issues they deal with from a legal perspective. Luke Dembosky and Jim Pastore, both partners at the multi-awarded law firm Debevoise & Plimpton in the U.S., explain in this episode how connected devices and more generally Internet of Things solutions increase cybersecurity and privacy threats. And they share with us legal and practical solutions. Debevoise & Plimpton's 700 lawyers work within integrated global practices in nine offices across three continents. Luke co-chairs the law firm’s Cybersecurity & Data Privacy practice and is based in Washington, D.C., after years working on cyber issues mostly as a prosecutor with the U.S. Department of Justice. Jim is a member of the firm’s Cybersecurity & Data Privacy practice and Intellectual Property Litigation Group, based in New York; he also spent years in the U.S. Department of Justice, prosecuting cybercrimes. Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Jim Pastore (link to https://www.debevoise.com/jimpastore) About Luke Dembosky (link to https://www.debevoise.com/lukedembosky) About Debevoise & Plimpton (link to https://www.debevoise.com) Also of interest: - The New York Times: “Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret” (link to https://www.nytimes.com/interactive/2018/12/10/business/location-data-privacy-apps.html) - The Center for Internet and Society at Stanford Law School: Articles about IoT (link to https://cyberlaw.stanford.edu/our-work/topics/internet-things) - MIT Sloan Management Review; Articles about IoT (link to https://sloanreview.mit.edu/tag/internet-of-things/) - INTA Daily News:Making Connections: IP and the IoT (link to https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day4.pdf - INTA Daily News: GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now? (link to: https://www.inta.org/PDF%20Library/2019Daily/2019DailyNews_Day5.pdf) - INTA Internet Committee (link to: https://www.inta.org/Committees/Pages/InternetCommittee.aspx)