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Brand & New

Business & Economics Podcasts

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Location:

United States

Description:

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Language:

English


Episodes
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Brands: Past, Present, and Future

7/1/2024
This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. It brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today. Our guest today is Dr. Joanna Seddon, Founder and Managing Partner at brand consultancy Presciant, where she specializes in helping clients maximize the financial potential of their brand and marketing strategies. Before founding Presciant, Dr. Seddon was Principal and Global Managing Partner, Brand Consulting, at Ogilvy for 10 years. At Ogilvy, she developed a new focus on branding in M&A and brand architecture and portfolio strategy. Dr. Seddon was previously the founder and CEO of Millward Brown/Kantar’s global brand consulting practice. In this role, she was responsible for the development of fresh approaches to brand and marketing strategy. This included the creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times. Prior to joining Kantar, Dr. Seddon was a founding partner and Executive Vice President for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity. Notably, Dr. Seddon is also CEO of the Marketing Accountability Standards Board (MASB) since 2022, leading the trustees of the Marketing Accountability Foundation and MASB staff. Dr. Seddon has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide and is recognized as a global expert on brand positioning, brand architecture, brand valuation, branding in M&A, brand and marketing investment, brand measurement and ROI and growth strategies. Dr. Seddon holds a Doctorate from Oxford University and is well known as a speaker and writer on brand strategy, brand valuation, and marketing ROI issues. She is the author of The Brand in the Boardroom, which won the WPP top Atticus prize, and has also collaborated with Jim Stengel, former CMO of P&G on several books, including Grow and Unleashing the Innovators, an analysis of how to infuse innovation and modernity into established brands by taking them into new areas and partnerships. Resources: About Joanna SeddonThe Marketing Accountability Standards BoardThe Brand in the Boardroom Intellectual Property Reporting for BrandsInternational IP Accounting Standards

Duration:00:38:17

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Progress in Europe: Advancing DEI, Leveraging AI, and Protecting Consumers

6/10/2024
The European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this has since grown to 27 member states. The European Union was once described as the “grand experiment.” Experiments are not without challenges… and setbacks. The exit of the United Kingdom—or Brexit—in 2020 was a major disappointment for the EU, but it has otherwise proven successful, albeit fragile and, in many respects, continues to strengthen as a unified citizen-led democracy. The last few years have been tough on the EU. Economic uncertainty, rising inflation, and high energy prices, largely linked to Russia’s invasion of Ukraine, have left Europeans with a deepening sense of pessimism. In a survey of Europeans in the 2023 Edelman Trust Barometer, only 20 percent agreed that they or their family will be better off in next five years. Trust in government is low and there is a deepening divide on critical issues. At the same time, the EU is the largest single market globally today. With a population approaching 450 million people and a GDP of €16 trillion, if it was a country, it would be the world’s third largest (by both these metrics). The EU is ultimately a political and economic partnership, but it faces similar challenges to other economies. And these challenges are frequently compounded by the need to find consensus—and often compromise—among the 27 member states on very complex issues. No doubt, that is essentially how democracy works—it’s difficult by design—but the EU government and member states do just that: They find consensus and compromises, and they legislate. A recent example is the Artificial Intelligence Act, the first-ever legal framework on AI, which was unanimously endorsed by all 27 member states. Our guest today is Karen Melchior. In 2019, Ms. Melchior became a Member of the European Parliament (MEP). Frustrated with the state of politics in both Denmark and the EU, she first ran for office in 2014 and was elected the following year to the Copenhagen City Council, where she served on the Social Committee and the Health and Care Committee. Ms. Melchior has worked as a diplomat for the Danish Ministry of Foreign Affairs and in data protection law and IT security at the Danish Agency for Labor Market and Recruitment. She holds an MA in Law and a Masters of Public Administration. As a MEP, Ms. Melchior serves on three committees: Legal Affairs, Women’s Rights and Gender Equality, and Internal Market and Consumer Protection. She is also a member of Renew Europe, the third-largest political group in the European Parliament. In an online biography, Ms. Melchior said the following: “Political systems are created by people. They can also be changed by people. We cannot afford to let our frustrations grow to the point where they overshadow our capacity for action. Hate can be triggered as easily as hope. The society we have built, based on cooperation and freedom, is fragile. We need to fight every day to sustain it. We can achieve a lot if we dare to try! Let’s roll up our sleeves, lift our gaze, and work together to create the kind of world we want.” Resources: About MEP Karen Melchior (European Commission)About MEP Karen MelchiorThe EU Artificial Intelligence ActCorporate Sustainability Due Diligence

Duration:00:25:14

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IP and the SDGs: Building Our Common Future with Innovation and Creativity

4/26/2024
Today is World Intellectual Property (IP) Day. Established by the World Intellectual Property Organization— or WIPO—in 2000, World IP Day serves to raise awareness of the positive role of IP—including copyright, designs, patents, and trademarks—in society and in the daily lives of consumers, and to celebrate IP as a driver of innovation, creativity, and economic development. WIPO selected April 26 for World IP Day as it was on this day in 1970 that the Convention Establishing WIPO entered into force. Each year, World IP Day focuses on a specific theme. This year, it looks at the ways in which IP is advancing the United Nations’ Sustainable Development Goals—or SDGs. The 2030 Agenda for Sustainable Development, adopted by all UN Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 SDGs, which are an urgent call for action by all countries—developed and developing—in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests. Titled, “IP and the SDGs: Building our common future with innovation and creativity,” World IP Day 2024 looks at how we need to re-think how we live, work, and play, if we are to build a common future and achieve the SDGs. It is an opportunity to explore how IP encourages and amplifies the innovative and creative solutions that are so crucial to building our common future, and how inventors, creators, and entrepreneurs can benefit from IP to achieve their own goals while also heling improve people’s lives and safeguard our planet in line with the SDGs. Our guest today is Edward Kwakwa, Assistant Director General, Global Challenges and Partnerships Sector, at WIPO. The Global Challenges and Partnerships Sector covers issues relating to traditional knowledge, traditional cultural expressions, and genetic resources. It also leads WIPO’s efforts to work with other UN agencies and international organizations on cross-cutting global issues; builds on and expands partnerships with stakeholders, including those from international, business, and civil society sectors; and builds bridges with new stakeholders. ADG Kwakwa served as General Counsel at WIPO from 2004 until September 2016. He holds an LL.B. degree from the University of Ghana, an LL.M. from Queen’s University in Canada, and an LL.M. and a J.S.D. from Yale Law School in the United States. Before joining WIPO, he practiced with the law firm of O’Melveny and Myers in Washington, D.C., worked as International Legal Adviser at the Commission on Global Governance in Geneva, Switzerland, as Senior Legal Adviser at the Office of the United Nations High Commissioner for Refugees, and as Legal Affairs Officer at the World Trade Organization. Resources: About Edward KwakwaAbout World IP DayWIPO’s Global Challenges and Partnerships SectorThe United Nation’s SDGs

Duration:00:31:07

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Women Leaders Series: Overcoming the Broken Pipeline

3/7/2024
This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series celebrates the unique leadership qualities of women, including their collaborative and empathetic approach to success. It brings together women leaders in diverse roles and represents various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today. Today is International Women’s Day. Held annually on March 8, International Women's Day is a global celebration of the social, economic, cultural, and political achievements of women. In recognition of this, today’s episode of Brand & New previews INTA’s soon-to-be-published “gender indicator study.” Last year, a diverse project team of INTA members developed a survey investigating how gender affects the experience of trademark practitioners in the workplace, with a focus on representation, career progression, and work-life integration. The survey was sent out to INTA members late last year and respondents, including both men and women, from more than 90 jurisdictions participated and shared their views. Given the global and diverse nature of our community, the research aims to uncover deep insight into the gender-based experiences of trademark practitioners around the world today, reveal the key indicators shaping those experiences and defining our workplace, and capture how IP professionals feel about their own experiences. While the survey suggests that progress is being made, there is still much to be done to truly improve the experiences of women in the trademark field. Our guests are Rachel Armstrong, Shwetasree Majumder, and Muireann Bolger. Ms. Armstrong is a Partner at Gowling WLG and based in Dubai in the United Arab Emirates. Rachel serves on the Women’s LeadershIP Initiative Project Team and on INTA’s Brands and Innovation Committee. Ms. Majumder is a Managing Partner of Fidus Law Chambers, based in Nodia, India. She serves on the INTA’s DEI Council and the Enforcement Committee. She is also a past board member. And, Ms. Bolger is Deputy Group Editor at World IP Review, based in London, England. She takes the lead on all DEI-related coverage for World IP Review and is a co-author of INTA’s gender indictor story. Resources: About Rachel ArmstrongAbout Shwetasree MajumderAbout Muireann BolgerInternational Women’s Day 2024The Women’s LeadershIP InitiativeWorld IP Review’s Diversity ChannelWomen Leaders Series: Advancing Athlete RightsBrand & NewStriving for Diversity, Equity, and Inclusion as an Outside IP CounselBrand & NewWomen’s Empowerment in Intellectual PropertyBrand & New

Duration:00:37:24

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How To Build Trust in Artificial Intelligence

2/26/2024
The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty. Experts are reminding us a lot lately that artificial intelligence (AI) has also been around for many decades. Nevertheless, much like the Internet in the 1990s, ChatGPT becoming publicly available in November 2022 represents another paradigm shift for humanity and its relationship with technology. One billion ChatGPT web visits took place following its launch. According to PwC, AI is predicted to contribute $15.7 trillion to the global economy by 2030. Yes, the stakes are high. Yes, it’s a game changer. Yes, it’s full of possibility… and uncertainty. Last month, the International Monetary Fund (IMF) released a study predicting that AI will affect close to 40 percent of all jobs. For some, it will be beneficial, boosting their productivity. For almost everyone else, their jobs are at risk. This report was published as business and political leaders from around the world prepared to gather in Davos, Switzerland, for the World Economic Forum, where AI took center stage. Highlighting the apprehension around this “disruptive” technology, the response from governments has been surprisingly swift. A number of countries signed a declaration on the safe development of the technology at an AI Safety Summit hosted by the UK late last year. And we’re seeing increased regulation around the world, including in the European Union, China, and the U.S., meaning in the world’s largest economies. As businesses across all sectors explore AI’s potential, they must also wade through its unknowns and navigate evolving regulation. In other words, they must innovate and use AI responsibly. Our guest today is Jon Iwata. He is an Executive Fellow at the Yale School of Management where he co-leads a program studying the leadership implications of stakeholder capitalism. He also directs the Data & Trust Alliance, a not-for-profit organization established in 2020 by CEOs of major companies including American Express, Johnson & Johnson, Nike, Pfizer, Starbucks, and Walmart. The Alliance develops and promotes the adoption of responsible data and AI practices. Among his various accolades and accomplishments, Mr. Iwata is also the co-inventor of a U.S. patent for a nanotechnology and process for atomic-scale semiconductors. Resources: About Jon IwataThe Data & Trust AllianceAI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity.AI - artificial intelligence - at Davos 2024: What to knowAI and the Legal World: A Revolution Happening in Real TimeBrand & NewWill AI Take Your Job?INTA Daily NewsHow AI Will Impact TrademarksINTA Daily News

Duration:00:24:49

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Women Leaders Series: Advancing Athlete Rights

2/12/2024
This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women’s LeadershIP Initiative. INTA launched The Women’s LeadershIP Initiative to champion and advance women’s leadership in intellectual property. The Initiative also provides the Association with a vehicle for sustained programs to help women in the IP community advance their careers and achieve professional success. The “Women Leaders Series” brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. They are at the forefront of the conversation around how the landscape for women leaders is being shaped today. Our guest today is Malaika Underwood. Ms. Underwood is CEO of Sandlot Technology Incorporated. She also retired from the USA Baseball Women’s National Team last year with the record for longest-tenured player on a USA Baseball National Team, man or woman. She earned five Women’s Baseball World Cup medals, as well as two Women’s Baseball World Cup All-Tournament Team selections. In 2015, she was honored by USA Baseball as Sportswoman of the Year. Currently, Ms. Underwood is an Assistant Coach for the USA Baseball Women’s National Team. Ms. Underwood has over 17 years of experience as a sports business executive. Before joining Sandlot, Ms. Underwood served as interim CEO at OneTeam Partners. OneTeam launched in 2019 as a joint venture between the NFL Players Association, MLB Players Association, and RedBird Capital to maximize the collective value of athletes’ rights through group licensing, marketing, media, and other ventures. As interim CEO, Underwood managed the company through a major transition following the founding CEO’s departure and guided the company through the final months of the sale of Redbird Capital’s equity. That transaction valued OneTeam at US $1.8 billon. Ms. Underwood also developed and executed the strategy for OneTeam’s college business, creating the largest group rights program in the world. Prior to assuming the interim CEO role, Ms. Underwood was Senior Vice President of Licensing where she provided oversight for the company’s growing consumer products business. In 2021, Ms. Underwood was named one of Sports Business Journal’s 40 Under 40. In the same year, the United States Supreme Court issued a unanimous ruling in NCAA v. Alston, paving the way for college athletes to profit from their name, image, and likeness (NIL) rights for the first time. Unlike professional athletes, amateurs cannot be paid for their contributions to a team. While this has not changed, the NCAA has been forced to change its rules regarding NIL rights of student athletes. This has been a game changer for sports. Ms. Underwood is not only an expert on the topic, she is also deeply passionate about it! Resources: Malaika Underwood – Athlete BioSupreme Court Strikes NCAA’s Limits on Education-Related Benefits for Student Athletes U.S. NewsMalaika Underwood: Writing Her Own StoryForty Under 40: Malaika UnderwoodSports Business JournalThree Questions for Malaika UnderwoodINTA BulletinThe Women’s LeadershIP Initiative

Duration:00:30:21

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A New Voice, A Continued Journey: Exciting Changes to Brand&New, with Etienne Sanz de Acedo, INTA CEO (USA)

12/26/2023
After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will continue to flourish, to explore the new and emerging topics around innovation, intellectual property (IP), and beyond. A new tremendously talented team led by INTA will be the new voice, curating experiences and stories that will resonate with listeners. Their passion and dedication to fostering a connected listener community mirrors the essence that Brand & New has always strived for. For this episode, who could be a better guest than INTA CEO Etienne Sanz de Acedo, who has supported this podcast from day one. Mr. Sanz de Acedo has been deeply involved in the world of IP throughout his career, advocating for the protection and development of trademarks on a global scale. Under his leadership since 2013, INTA has worked toward enhancing consumer trust, economic growth, and innovation across international borders. He’s been an influential figure, steering INTA towards impactful advocacy, educational initiatives, and member services worldwide. Prior to leading INTA, Mr. Sanz de Acedo had a rich history of more than 15 years working within the European Union IP Office and in private practice. His strategic acumen and forward-thinking approach have been pivotal in navigating through multifaceted challenges and opportunities raised by the digital age and globalization. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further about Etienne Sanz de Acedo: https://www.linkedin.com/in/etienne-sanz-de-acedo-6b355873/ Also of interest: About INTA INTA’s Strategic Plan

Duration:00:36:20

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AI and the Legal World: A Revolution Happening in Real Time, with Richard Susskind, Author & Adviser (United Kingdom)

11/21/2023
Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle large volumes of data more quickly and accurately than ever before. However, some of the legal profession fear how AI will impact their jobs. And that fear isn’t unfounded. Goldman Sachs estimated in a 2023 report that 44 percent of current work tasks in the legal field could be automated. What does AI hold for the legal practice? Is it the threat that we most commonly hear about—Are we all going to be replaced by machines? Or is it an opportunity to evolve? Or maybe both? In short, is AI the revolution that many talk about for the legal world, and how can we prepare for it? Our guest today is no less than Richard Susskind. Mr. Susskind is a renowned expert and visionary in the field of law and technology. With a career spanning several decades, he has made significant contributions to our understanding of how AI is transforming the legal profession. Mr. Susskind is not only a prolific author but also a sought-after speaker and consultant, advising governments, law firms, and legal organizations on how to adapt in the Digital Age. His work has been translated into 18 languages, and he has been invited to speak in over 60 countries. He has written 10 books including The Future of Law, Tomorrow’s Lawyers, and, with three editions, The Future of the Professions with Daniel Susskind, with the last edition was published in 2022. He has also published two editions of an online course titled, “The Future of Justice.” He has also contributed more than 150 columns to The Times. In 2000, he was appointed an office of the Order of the British Empire by Her Majesty, the Queen. In 2022, it was announced that His Majesty the King, had approved Mr. Susskind appointment as an Honorary King’s counsel. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/richardsusskind/?originalSubdomain=uk Also of interest: Richard Susskind’s official website Beware of "Technological Myopia," Richard Susskind Says About GPT-3.5 (law.com, February 2023) How will leveraging AI change the future of legal services? (Reuters, August 2023) India: The Artificial Intelligence Revolution and Its Intellectual Property Implications (Brand & New, June 2022) Artificial Intelligence Threatens Trademark’s Gatekeeper Role (INTA Bulletin, February 2022) Artificial Intelligence and Legal Research in the 21st Century (INTA Bulletin, December 2020) The IPO of the Future—Think Tank Report & Checklist (INTA, November 2022)

Duration:00:25:26

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From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert

10/24/2023
Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson, in the 90’s. It describes a process by which entrepreneurs break the low end or new market and create business models that are different from existing ones in those markets, thereby disrupting the status quo and, usually, driving change in the market sector and beyond. In this episode of Brand & New we will zoom in on the idea of disruptive innovation, what it means, how it translates into intellectual property, how brand professionals can support and even advance it, the right corporate culture to foster it, and what disruption may look like in the near future. We also look at these topics against the backdrop of recent and rapid developments in artificial intelligence. Our guest, Aoife McArdle, has a storied career in this space, exemplified with experiences at the forefront of many disruptive innovators, including at Airbnb, Apple, and Skype. A law and business development expert by training, Ms. McArdle is a strategic thinker who has been a key initiator and driver in the rapid growth of many startups and well-established companies. Ms. McArdle occupied prominent legal leadership roles in major international tech companies. This includes five years as European legal counsel at Apple, more than five years at Skype as their global head of commercial and regulatory affairs. As a founding leader of Airbnb’s Experiences business, she led their business affairs unit and their work in the areas on social impact and diversity and inclusion. In this role, she initiated and led a 10-year global partnership deal with the International Olympic Committee, the largest such deal for the company. With her broad experience navigating complex regulatory and policy environments for companies expanding globally, Ms. McArdle has become a sought-after innovation and disruption expert. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/aomcardle/ Also of interest: https://hbr.org/2015/12/what-is-disruptive-innovation

Duration:00:34:36

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Tackling Counterfeiting: the Solution of Countercheck, Winner of 2023 INTA Open Innovation Challenge (Scale-Up Category), with Phil Hamilton, Co-founder & CEO

9/26/2023
Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could pass US 2 trillion annually, making it one of the 10 largest “economies” and one of the biggest sources of job losses globally. All sectors are concerned, most brands experience harm from counterfeiting, not only inflicting massive negative economic harm, but also posing a danger to consumers’ health and safety and on the environment… And the trend is not slowing down and is in recent years further exacerbated by increased online counterfeiting. Combating counterfeit is one of the most challenging concerns of our times. This is the mission of Countercheck, a German/Italian company, whose objective is to “revolutionize the counterfeit landscape” by closing the route to market for counterfeiters. Earlier this year, they won the award in the Scale-up category of INTA’s first-ever Open Innovation Challenge, prevailing among 31 entrants. Countercheck has developed an anticounterfeiting technology (patent pending software) that allows parcel and postal firms to intercept and block small parcels containing counterfeit goods—before they are delivered to the end consumers—and take out of circulation. With access to worldwide cross-belt sorters equipped with parcel detection technology to identify and sideload suspicious parcels, brand owners and couriers can join forces in this fight and scale the removal of counterfeit goods from the marketplace. Our guest for this episode of Brand & New is Phil Hamilton, Countercheck co-founder and CEO since 2021. Experienced in bringing new business solutions to a diverse set of industries and markets, he worked internationally for more than 15 years in business growth roles. He is based in Germany. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/phamilt/?originalSubdomain=de Also of interest: https://www.inta.org/inta-events/open-innovation-challenge/ https://www.uspto.gov/sites/default/files/documents/USPTO-Counterfeit.pdf

Duration:00:16:30

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Intelligent Search & Management of Trademarks in China: the Solution of Mozlen, Winner of 2023 INTA Open Innovation Challenge (Start-Up Category), with Terry Zhang, CEO & Founder

8/29/2023
Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and provide data-driven insights that can inform brand strategy. They streamline processes, enhance protection and, ultimately, enable more accurate and more efficient trademark management. In the global AI ecosystem, which is increasingly sophisticated, AI-visualized big data combines AI algorithms and large-scale data analysis to enable smart searches. This is the mission of Beijing Mozlen Technology Co., Ltd. Established in December 2018, the start-up is a new supplier of AI-visualized big data SAAS (software as a service) for intelligent search and management of trademarks in China. The platform was built jointly by more than 15 Chinese trademark attorneys and senior legal technology product technical leaders. The company’s customers include well-known IP agents such as Alibaba, Baker McKenzie, Bird&Bird, Huawei, Tencent, Tiktok, among others. In May 2023, Mozlen won the award in the Start-up category of INTA’s first-ever Open Innovation Challenge, prevailing among 31 entrants. Mozlen founder and CEO Terry Zhang is the guest of this episode of Brand & New. He is the author of Trademark Practice Guide, a best-seller among trademark books in China and he brings vast experience and valuable insight on the emerging trend of AI-based solutions in trademark management and services. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.inta.org/inta-events/open-innovation-challenge/ https://www.mozlen.com https://item.jd.com/12642680.html

Duration:00:18:10

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Everything You Need to Know about Intellectual Property Insurance (with Jack Flug, Managing Director, Marsh)

8/1/2023
The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual property (IP) infringement has become a strategic matter for businesses. IP insurance coverage has become the cornerstone to effectively protect against those risks. What is IP insurance? From standard to specialty which types of policies truly cover IP owners' needs and their risks? Why should IP owners consider such policies? And how do these policies work in practice? The guest of this episode of Brand & New is Jack Flug, Managing Director at Marsh (USA), one of the world’s leading insurance brokers and risk advisors, operating in 130 countries and serving commercial and individual clients. Mr. Flug has been with Marsh since 1995 and is based in New York City. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/jack-flug-b6b33570 Also of interest: Intellectual Property Insurance: Everything You Need to Know (Upcounsel, November 2020) https://www.marsh.com/us/home.html What is IP Insurance and why might you need it? (two-ip, September 2022) What Is Intellectual Property Insurance? (business.com, February 2023) How to Obtain IP insurance for Clients or How to Watch Your Client's Back (AIPLA) What Insurance Coverage Remains for Trademark Infringement Claims After Years of Policy Language Changes? (The Trademark Reporter, September-October 2017) UNITED STATES: Insurance Company Freed from Defending Insuree (INTA Bulletin, September 2020)

Duration:00:24:23

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Focus on the U.S. National Cybersecurity Strategy (with James Halpert, General Counsel of the Office of the National Cyber Director, White House, USA)

6/27/2023
Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD’s mission is to advance national security, economic prosperity, and technological innovation through cybersecurity policy leadership. In carrying out its directive, ONCD works closely with White House and interagency partners, as well as with all levels of government, the U.S.’s international allies and partners, non-profits, academia, and the private sector, to shape and coordinate federal cybersecurity policy. Recently, ONCD released the White House’s new National Cybersecurity Strategy. Although many of the Strategy’s proposed changes will hinge on congressional action, if implemented by Congress and the administration, the Strategy would have significant consequences for certain businesses, including owners and operators of critical infrastructure, software developers, cloud providers, government contractors, and businesses that handle personal information. Therefore, understanding the Strategy and its potential implications accordingly will be key for companies across all sectors. To discuss the National Cybersecurity Strategy, we welcome James Halpert, a renowned cybersecurity expert and privacy lawyer. Jim was appointed in August 2022 General Counsel of the Office of the National Cyber Director. He was before partner in the law firm DLA Piper, where he built the firm’s cybersecurity practice, advised dozens of clients on their cybersecurity programs, and counseled clients through more than 700 security incidents. Jim helped draft almost all the state private, security and breach notice laws enacted over the past 15 years, the National Association of Corporate Directors Cyber Risk Handbook, and two major U.S. federal privacy laws. Jim is an honors graduate of Yale College, Harvard Law School, and also studied in Paris. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/jimhalpert/ Also of interest: https://www.whitehouse.gov/briefing-room/statements-releases/2023/03/02/fact-sheet-biden-harris-administration-announces-national-cybersecurity-strategy/ https://www.whitehouse.gov/wp-content/uploads/2023/03/National-Cybersecurity-Strategy-2023.pdf

Duration:00:28:21

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Data Management in the Web 3.0 Era (with Greg Tulquois, Partner, DLA Piper)

5/30/2023
From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artificial intelligence (AI), machine learning, blockchain, and related decentralized ledger technologies—is now expanding dramatically into many aspects of the daily life of companies and individuals alike. One of the key claims of the proponents of web 3.0 is its decentralized nature and the impact this has on each person’s rights, on their assets and data. Arguably, the web 3.0 era would be the end of centralized data repositories and facilitate a more open, transparent, user-friendly approach to data management. Is this claim true and what does the web 3.0 really mean when it comes to one’s ability to manage its data? Focusing on personal data, are there any challenges raised in exercising and enforcing individuals’ rights when the data is being collected in the context of services such as virtual reality games, the metaverse, distributed ledger technologies (DLTs), or chatbots? From the perspective of the businesses operating in the web 3.0 ecosystem, what are the ways to ensure compliance and limit risks? Our guest is Greg Tulquois, Partner with the international law firm DLA Piper, where he leads the global Commercial and Contracts practice. Mr. Tulquois, who is based in Paris, France, advises businesses on the structuring/negotiation/optimization of contractual ecosystems dedicated to e-commerce, as well as the launch of new digital businesses. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/gregorytulquois/?originalSubdomain=fr Also of interest: https://iapp.org/news/a/is-a-decentralized-web-3-0-the-answer-to-our-privacy-concerns/ https://www.forbes.com/sites/danielaraya/2022/07/05/is-web-30-a-data-revolution/?sh=c7427535b713 https://medium.com/bandprotocol/understanding-decentralized-data-management-in-web3-ce93a694d074 https://www.gartner.com/en/digital-markets/insights/what-is-web-3-0 https://www.institute.global/insights/tech-and-digitalisation/privacy-security-citizen-rights-and-transparency-web-30 https://www.dlapiper.com/en-ro/insights/publications/2022/10/le-guide-3-du-numerique-analyse-sectorielle-de-lintelligence-artificielle

Duration:00:29:52

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IP Offices Series 3/3 - What Does it Take to Transform IP, with Kathi Vidal, Director of USPTO, USA

4/26/2023
Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain issues, increased cyberthreats, IP offices have navigated these hurdles and probably more, stretching their IT, budget, and organizational resources in unexpected ways. Yet, IP asset registrations have been soaring globally, and IP offices generally seem to have been riding those waves with success, often transforming challenges into opportunities to evolve to better meet the needs of creators, businesses, and the market. Beyond their role as processors of IP applications and registrations or an inventory of registered assets, how do IPOs envision their mission in 2023? What sort of initiatives do they carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force can they be for the IP world? Our guest today is Kathi Vidal, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO)—America’s Innovation Agency. As the chief executive of the USPTO, Ms. Vidal leads one of the largest IP offices in the world, with more than 13,000 employees and an annual budget of more than US $4 billion. She is the principal IP advisor to the U.S. President and its administration through the Secretary of Commerce, and is focused on incentivizing and protecting U.S. innovation, entrepreneurship, and creativity. Prior to joining the USPTO, Ms. Vidal was Managing Partner for the Silicon Valley office of the law firm Winston & Strawn, a position she held since 2017, representing both patent holders and defendants, both innovators and startup companies with limited resources, and some of the most successful and well-known companies, in U.S. courts and the International Trade Commission. She has also been deeply involved in practice before the U.S. Patent Trial and Appeal Board (PTAB), Federal Circuit appeals, and the Supreme Court. Join Ms. Vidal for a fireside chat at INTA’s upcoming 2023 Annual Meeting Live+ in Singapore. This event takes place on Thursday, May 18, 12:45 pm–1:15 pm. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/kathividal/ Also of interest: www.uspto.gov/about-us/executive-biographies/kathi-vidal Jumpstart your career with LEAP! (Director's Blog: the latest from USPTO leadership, November 1, 2022) USPTO Ideas For Bolstering Robustness And Reliability Of Patents Demand Attention And Stakeholder Input(foley.com, October 31, 2022) Where are U.S. women patentees? Assessing three decades of growth (USPTO - Office of the Chief Economist, October 2022) Engagement, Collaboration, and Outreach: A Conversation with the USPTO’s Kathi Vidal (INTA Bulletin, February 8, 2023)

Duration:00:30:49

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IP Offices Series 2/3 - What Does it Take to Transform IP, with Marco Aleman (Assistant Director General IP and Innovation Ecosystems Sector at WIPO) & Lisa Jorgenson (WIPO Deputy DG Patents & Tech), Switzerland

3/21/2023
When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems supporting innovation and creativity. Cooperating closely with IPOs, over the last couple of years the World Intellectual Property Office (WIPO) has participated in the discussions and policymaking to address most of the recent and new challenges felt by IPOs – think pandemic, export control issues, supply chain disruption, and markets turmoil – and developed tools, programs, task forces, to support IPOs efforts and more importantly IP protection and innovation through these unprecedented times. How does WIPO envision its mission in 2023? What sort of initiatives does the organization carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force is WIPO for the IP world today? To discuss WIPO’s actions and priorities, our first guest is Marco Alemán, whose role is Assistant Director General IP and Innovation Ecosystems at WIPO, which he joined in 1999. During over 20 years at WIPO, Marco Alemán assumed several key roles including Director of the Patent Law Division. Prior to joining WIPO, Marco headed the Colombian Industrial Property Office. Our second guest is Lisa Jorgenson, who has been Deputy DG Patents & Tech at WIPO for 2 years. Over the past 30 years, Lisa has served in a variety of legal positions, including Executive Director of the American Intellectual Property Law Association (AIPLA) and Group Vice President, Intellectual Property and Licensing, of STMicroelectronics, where she spent over 24 years. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: About Lisa Jorgenson: https://www.linkedin.com/in/lisa-jorgenson/ About Marco M. Alemán: https://www.linkedin.com/in/marco-m-alemán/ Also of interest: https://www.wipo.int/about-ip/en/frontier_technologies/news/2022/news_0001.html https://www.who.int/news/item/10-11-2022-who--wipo--wto-to-hold-technical-symposium-on-response--preparedness-to-future-pandemics https://www.wipo.int/en/green-technology-book/ https://www.lexology.com/library/detail.aspx?g=3a24ca2a-7ba9-430c-a107-f3a91fe1cf50

Duration:00:38:42

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IP Offices Series 1/3 - What Does it Take to Transform IP, with Koichi Hamano, Commissioner of Japan Patent Office

2/21/2023
Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate these hurdles and more, stretching their budget, information technology, and organizational resources in unexpected ways. Yet, IP registrations have been soaring globally, and IPOs generally seem to have been riding those waves with success, often transforming challenges into opportunities to evolve and better meet the needs of creators, businesses, and the market. Beyond their role as processors of IP applications and registrations or an inventory of registered assets, how do IPOs envision their mission in 2023. What sort of initiatives do they carry out to ensure they stay in tune with innovators, businesses big and small, and the market at large? How much of a transformative force can they be for the IP world? Our guest today is Hamano Koichi, the Commissioner of the Japan Patent Office (JPO). Appointed in July 2022, he manages JPO operations and oversees Japan's policy on patents, trademarks, and design rights. Prior to chairing JPO, Mr. Hamano has served in a wide range of senior roles at the Japanese Ministry of Economy, Trade, and Industry (METI), including as Director of the Finance Division, Business Environment Department; Counselor for Energy Policy; Executive Vice President and Advisor of Japan Oil, Gas and Metals National Corporation (JOGMEC); and Director-General of the Regional Economic and Industrial Policy Group, among others. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.meti.go.jp/english/aboutmeti/profiles/individual/hamano_koichi.html Also of interest: https://www.jpo.go.jp/e/introduction/message/august2022.html https://sdgs.un.org/fr/goals https://www.uspto.gov/about-us/events/international-perspectives-intellectual-property-smalland-medium-sized-enterprises

Duration:00:25:53

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IP in Space: From Science Fiction To Science Fact Guests (with Sheja Ehtesham, ALG India Law Offices LLP, India and Clark Lackert, World Trade Centers Association’s Deputy General Counsel, USA)

1/17/2023
If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those assets in outer space! However, as the scientific community continues to explore and study outer space, it's likely that practitioners may soon experience a certain sense of urgency, the question not being if but when some research or manufacturing activities will be outsourced to outer space or when space resources will be mined. This will be a major commercial shift away from Earth into a space economy, projected to grow to US $1 trillion by 2040. So, who will have the right to claim and profit from these resources and related IP rights? Will there be a new “IP Gold Rush,” where companies create rights as soon as they can? Many industries, such as space tourism and manufacturing, will be impacted. Think for a moment about the ownership of the rights to images produced by space tourists, or manufacturing that will be moving to a gravity free environment. Beyond these examples, the key issues of who owns what and who can profit from IP assets created off planet become increasingly important as we continue to explore and commercialize outer space. In this podcast, we'll be discussing the current state of the IP law in space, the need to act at the national and international levels to develop a clear legal framework and to be prepared for what the future may hold for IP in the evolving space economy. Our guests today, who have been actively involved in the INTA Project Team on IP in Space, are experts in this area. Our first guest is Sheja Ehtesham, who is the Managing Partner at ALG India Law Offices LLP, an Intellectual Property firm in India. Ms. Ehtesham is ranked among the world’s leading trademark law practitioners. Her practice focuses on IP enforcement and prosecution strategies. She works with her clients to devise global brand filing strategies that align with their business requirements and advises clients in strategizing negotiations. She has also successfully represented several clients in domain name dispute proceedings. Ms. Ehtesham has been an active INTA member for nearly 15 years. Our second guest is Clark Lackert, who is current Deputy General Counsel for the World Trade Centers Association. Prior to joining this association, Clark spent over 20 years as a partner in major international law firms, focused on trademark, copyright, domain name, licensing, and anticounterfeiting matters, with an expertise in the international area. Mr. Lackert is a domain name arbitrator for the World Intellectual Property Organization (WIPO) and has been a consultant with the U.S. government on the implementation of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs). He has lectured globally and is a prolific author. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: - Sheja Ehtesham: https://www.linkedin.com/in/sheja-ehtesham/ - Clark Lackert: https://www.linkedin.com/in/clarklackert/ Also of interest: IP in Space, a Report from the IP in Space Project Team (INTA, December 2022) Trademarks in outer space: supporting the off-world economy (WIPO, December 2021) IP in Outer Space: The Next Frontier (INTA Bulletin, December 2021) Intellectual Property Protection in Outer Space: Conflict in Theory and Application in Practi<

Duration:00:29:48

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IP Reporting – The New Must-Have of a Sound IP Management Strategy (with Zeeger Vink, INTA 2022 President & IP Director at MF Brands Group)

12/6/2022
In an economy where intangibles increasingly drive economic growth, reporting to shareholders, lenders, and the market more generally on substantial intellectual property (IP) assets, IP management, and IP strategies have become an expectation for any company – whether young or established. Consequently, IP reporting is increasingly impacting the practice of IP professionals across all industries and can constitute a competitive advantage for businesses and their IP departments. However, IP reporting goes way beyond IP inventory and legal management and extends into matters including asset valuation and accounting procedures, among many others, and necessitates cooperation across departments, alignment on objectives, and the design and implementation of internal processes to support IP reporting through time. To discuss this topic and related trends on IP management, our guest is INTA 2022 President Zeeger Vink (MF Brands Group, Switzerland). Over the past year, Mr. Vink has served as the chair of INTA’s Planning Committee and Advocacy Group, and as a member of the Executive and Finance Committees. He has been a member of INTA’s Board since 2015, and actively engaged in many Association initiatives through his tenure. Notably, and as it relates to this month’s podcast, Mr. Vink convened a Presidential Task Force on IP Reporting for Brands at the start of the year, which is preparing a report on the topic due for publication in early 2023. Based in Geneva, Switzerland, he is the IP Director at MF Brands Group, the Swiss group that owns fashion and lifestyle brands LACOSTE, GANT, AIGLE, TECNIFIBRE and THE KOOPLES. In this role with MF Brands Group, he oversees the organization’s global IP and brand protection function. Prior joining MF Brands Group in 2010, Mr. Vink was in-house IP counsel at L’OREAL in Paris, France, where he oversaw global IP protection for several brands. He started his career as attorney, practicing in Amsterdam and London. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/zeegervink/?originalSubdomain=ch Also of interest: https://www.linkedin.com/pulse/quantifying-financial-value-intellectual-property-assets-broughan/?trk=articles_directory https://www.iam-media.com/article/how-outsourcing-ip-reporting-might-be-key-successful-ip-strategy https://www.inta.org/wp-content/uploads/public-files/advocacy/board-resolutions/20220518_INTA-Board-Resolution-on-International-IP-Accounting-Standards.pdf INTA Releases ‘Report on the Taxation of Trademarks and Complementary Rights in Europe’

Duration:00:27:51

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Iconic CEOs Series: Managing a Brand Portfolio at the Crossroads of Tradition and Modernity (with Alexandre Ricard, Chairman & CEO, Pernod Ricard, France)

11/8/2022
A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more. Over the last couple of years, we seem to have witnessed an acceleration of history, prompted by the COVID-19 pandemic as well as uncertain economic, social, geopolitical and environmental landscapes. At the same time, innovation and market potentials keep expanding. From blockchain to social media and the metaverse, digital transformation is also accelerating, providing brands with increasingly powerful tools that affect the way companies engage with their customers. What challenges and opportunities do these circumstances present? What role should brands play in these events? What commitments should they make to stay aligned with evolving social values and consumer expectations, including as they relate to diversity, equity, and inclusion? Our guest today is Alexandre Ricard, Chairman and Chief Executive Officer of Pernod Ricard, a world leader in the wine and spirits industry. Present in more than 160 countries, the company holds one of the most iconic and internationally recognized brand portfolios in the sector, including Absolut, Chivas Regal, Jameson, and Martell, to name a few. Grandson of emblematic co-founder Paul Ricard and a graduate from ESCP and Wharton, Mr. Ricard joined Pernod Ricard in 2003. After serving in several roles in its affiliates in Asia and Europe, he rejoined the parent company in 2011 and successively held various strategic positions within the group, finally as Chairman and CEO since 2015. Despite his impressive resume, Mr. Ricard currently stands as one of the youngest CEOs of the 40 top companies of the French stock market. He is also board member and member of the Strategy & Sustainability Committee of the cosmetics giant L'Oréal. Brand & New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT INTA.ORG To go further: https://www.linkedin.com/in/alexricard/ Also of interest: https://www.pernod-ricard.com/en/sustainability-responsibility Brands in Times of Crisis: CSR in Action (INTA Bulletin, April 2020) INTA’s Brands and CSR Survey Report The Women’s LeadershIP Initiative Report and Best Practices Toolkit The Women’s LeadershIP Initiative Report – 2022 Update Our responsibilities beyond intellectual property (World Trademark Review 2021-2022 Yearbook) Diversity, Equity, and Inclusion Series: Managing a Timeless Brand in Changing Times (Brand & New, March 2022) Striving for Diversity, Equity, and Inclusion as an Outside IP Counsel (Brand & New, April 2022)

Duration:00:24:15