Legacy brands don't understand that it isn't Millennials or Generation Z they should be frightened of... it's their children. The brands that have boomed during the latter half of the 20th Century and the early years of the 21st are largely doomed... unless they realise that they can't just be about consumption and unabated growth. They have to stand for something else. Our grandchildren and great grandchildren won't stand for anything else.
In this first episode of the Brand Is Dead podcast, brand expert author Simon Middleton, previously author of Build A Brand In 30 Days, explains why he is writing a provocative new bookend a series of workshops about the death of brand and the birth of a new era in marketing: an era in which it's not what you SAY that counts, but what you DO.