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Brand Storytelling

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Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. It’s hosted by Newsmodo CEO, Rakhal Ebeli.

Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. It’s hosted by Newsmodo CEO, Rakhal Ebeli.
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Location:

Australia

Description:

Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. It’s hosted by Newsmodo CEO, Rakhal Ebeli.

Language:

English


Episodes

Influencer marketing. What does it mean?

8/14/2017
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On the Brand Storytelling podcast we are joined by the Co-Founder & CEO of TopRank Marketing Lee Odden as he looks at how influencer marketing can boost your brand. For shownotes and more information about our guest, head to the Newsmodo blog by clicking here

Duration:00:25:00

What does 'content' actually mean?

8/14/2017
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On the Brand Storytelling podcast we are joined by Julian Mitchell, a content creator that works on creating cultural movements for brands that stay with the audience long after the campaign in finished. For shownotes and more information about our guest, head to the Newsmodo blog by clicking here

Duration:00:25:52

Episode #131: Non-conventional Lead Generation

7/23/2017
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On the Brand Storytelling podcast we are joined by Co-Founder of Interact Josh Haynam to discuss why using quizzes to build your leads database is so beneficial for your business.

Duration:00:25:29

Episode #130: Content: Quality Vs Quantity

7/23/2017
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On the Brand Storytelling podcast we are joined by Steven Barnes who will discuss content creation and how we can get the best of both worlds when it comes to quality vs quantity.

Duration:00:22:32

Episode #129: Adam Ferrier On How Content Can Shape Consumer Behaviour

7/17/2017
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On the Brand Storytelling podcast we are joined by Adam Ferrier, a consumer psychologist and founder of Melbourne-based agency Thinkerbell; looks at how brands can "train" their audience and customers based on marketing tactics. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...-through-content

Duration:00:20:04

Episode #128: Audience Communication In The 21st Century

7/11/2017
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On the Brand Storytelling podcast, we are joined by Geoff Colon; the Senior Marketing Communications Designer for Microsoft discusses how we need to constantly change and adapt our communication methods to ensure that we're getting the audience listening, and wanting to communicate back. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...the-21st-century

Duration:00:26:35

Episode #127: Finding And Implementing Scalable Content Solution For Your Brand

7/4/2017
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On the Brand Storytelling podcast, we are joined by Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses approach scalability by putting favour on side-by-side marketing; and develops digital and content driven experiences for businesses. For shownotes and more information about our guest, head to the Newsmodo blog:...

Duration:00:21:21

Episode #126: Authenticity And Substance In Content

6/26/2017
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On the Brand Storytelling podcast, we are joined by Danika Johnston; a Content Marketing Leader and the authority on marketing strategy, with over 20 years worth of national and international experience.

Duration:00:25:56

Episode #125: The Evolution Of Marketing - How To Connect With Your Audience Through Content, With Michael Brenner

6/19/2017
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On the Brand Storytelling podcast, we are joined by Michael Brenner to discuss how brands are creating loyal bonds with their audience through the rise and expansion of digital, and content marketing.

Duration:00:26:22

Episode #124: The Future Of Storytelling

6/12/2017
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On this week's episode of our Brand Storytelling podcast, Dennis Williams brings his experience as a market leader, and forward-thinking innovator to discuss how we adapt to current technology and use it to communicate to our audiences.

Duration:00:27:50

Episode #123: What Is Social Momentum?

6/4/2017
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On this week's episode of our Brand Storytelling podcast, we are lucky enough to sit down with Shama Hyder; the CEO of The Marketing Zen Group and best-selling author of The Zen of Social Media Marketing and Momentum. Shama is a leading strategist on building marketing momentum in the digital age and here to impart her advice on adaptability and staying relevant to your audience.

Duration:00:21:06

Episode #122: Viral Content And Why It Works

5/29/2017
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On this week's episode of our Brand Storytelling podcast, we're talking with the man investigating and researching Viral content; and the science behind our reactions to it. Jonathan Creek is a consultant working with some of the biggest companies across Asia Pacific, and runs workshops on viral video.

Duration:00:30:58

Episode #121: Brandjacking: What You Can Do To Avoid It

5/22/2017
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On this week's episode of our Brand Storytelling podcast, we talk to Bo Breuklander about the alarming growth of fake social media accounts and how they're damaging brands; not necessarily financially, but almost always reputationally.

Duration:00:20:30

Episode #120: Building A Brand: How To Do It And Why We Must Act Now

5/14/2017
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On this week's episode of our Brand Storytelling podcast, we are talking to business and marketing coach and entrepreneur Jim Palmer; about why building your brand and staying relevant in the online space is so crucial for business'.

Duration:00:24:49

Episode #119 Building Trust Through Content

5/8/2017
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On this week's episode of our Brand Storytelling podcast, we sit down with one of the founding partners of Melbourne based Zoetic Agency, Dionne Lew. As a longtime marketer and PR master, she's in-demand as a social media speaker and consultant. So who better than the go-to consultant for boards and senior executives, to talk to us about instilling trust and building strong relationships with our customers.

Duration:00:22:37

Episode #118: Monetising Content Through Audience Engagement

5/1/2017
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Joined by the specialist in content and social media marketing, Simon Owens; we discuss why inbound marketing is no longer the only way to build your business. Content marketing can yield more traffic, leads and loyal customers; and by creating gated content that will open the wallets of those who want exclusive material; you can add to the bottom line of your business.

Duration:00:31:04

Episode #117 - A 'How To' Guide On Defining Your Digital Media Strategy

4/23/2017
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With Chris C. Anderson leading the charge, we discuss defining your digital media strategy and making the most of the content marketing landscape in 2017. Brands have endless channels through which to distribute content from, and even more types of content to potentially create. So much opportunity can create huge advantages for those who leverage digital media well, but as some found out recently, it can also backfire on those who miss the mark.

Duration:00:22:22

Episode #116: Dave Hughes Talks Infusing Your Content With Comedy

4/17/2017
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We welcome none other than Dave Hughes onto our podcast, to chat about engaging with your audience and breaking down the barriers between the audience and the brand. Hughesy has become one of Australia's most popular comedians thanks to his honest and laconic humour, that we as a nation identify with and respond to. We look at why his brand of comedy is so appealing on a mass-level and how he uses it to tell his personal stories to millions of people.

Duration:00:15:47

Episode #115: Keeping The Faith: A Content Marketing Sermon With Father Bob Maguire

4/9/2017
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Today we have a very special guest with us to join us on our Brand Storytelling podcast, Father Bob Maguire. He's the man that has amassed over 120,000 followers on Twitter and is very much a figure in the public eye. We going to talk with him about his "orthodox yet unconventional" methods and how that's made him one of the most popular preachers in modern times. How he continues to inspire and influence his audience all over the world, through the help of social media.

Duration:00:34:48

Episode #114: Humanising Your Brand Message

4/3/2017
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This week's episode of the Brand Storytelling podcast talks about tips and tricks that can be applied to make your company and it's products and services more closely aligned with the needs of your market. Marie Wiese joins us all the way from Toronto, to share her wealth of knowledge from being a Digital Marketing Expert, and how she's built the reputation that precedes her. To read the full show notes for this episode, head to the Newsmodo blog.

Duration:00:28:34