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Episode 92: Enhancing Your Online Visibility with SEMrush

If you are an online marketer and want to know how to increase your visibility online, you should take a listen. don’t go away. Our guest on this episode is from the world's leading competitive research service for online marketing. Fernando Angulo, head of communications at SEMrush talks about its tools and strategies for getting its clients noticed online. About SEMRush SEMrush was a startup in 2008 with about 12 software and a great idea. Headquartered in the Czech Republic, its first...


Episode 91: Enhancing Your Visibility Online with Global Leader SEMRush

It’s a new decade and a new year, but some things remain constant. Content is still king, and its followers are growing. What’s changing is the way we consume content. In the past, content creation has been primarily text-based. Thanks to smartphones, however, more and more people prefer different ways to learn about brands. We’ve seen an explosion in podcasting and video is likely to be the next boom as it becomes more affordable and easier to do. Companies like Vidyard have seen the...


Episode 90: Is Influencer Marketing Right for Your Brand with Kerry Perse

What is influencer marketing? It’s basically a type of social media marketing that uses endorsements and product mentions from people with influence – they have a large social media following or they are viewed as experts in their industry. Our guest today is an expert on this very topic. Kerry Perse is the founder of Influence & Inspire Consulting. She’s here to tell us how to get started in Influencer Marketing. About Kerry Perse Kerry has a diverse background in advertising and...


Episode 89: Making TV Media Buying Easier with Michael Beach at Cross Screen Media

With so many ways to watch video content these days, it’s a great time for the consumer, but it has also become an increasingly difficult time for the local media buyer. On this episode of Brandstorm, Michael Beach, CEO at Cross Screen Media, talks about his video advertising platform, which helps media buyers take some of the challenges out of buying broadcast, cable, connected TV, desktop mobile and social video content. About Cross Screen Media Cross Screen Media is a spinoff of a...


Episode 88: Drone Photography Considerations with Frank Datzer

Could your brand benefit from getting some spectacular aerial footage? If the answer is yes, what exactly do you need to know about drone photography? On this episode, Frank Datzer, director of photography and licensed drone pilot for DCP Video, shares his expertise. About Frank Datzer Frank has been involved in videography and video production for 35 years. He spent most of his career at U.S. Bank and later G.E. Medical. He owned a DVD Duplication Service before getting back into video...


Episode 87: How Milwaukee Got the DNC with Megan Suardini at Visit Milwaukee

It was a long campaign with intense competition, but in the end, Milwaukee beat out Miami and Houston to be the host city of the Democratic National Convention (DNC), July 13 – 16, 2020. Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee. About Visit Milwaukee Visit Milwaukee is an accredited destination marketing...


Episode 86: Training, Retaining & Attracting Talent to SE Wisconsin with Susan Koehn, VP, Industry & Talent Partnerships

A report by the Wisconsin Policy Forum indicates that more retirees and fewer young people could create a workforce dilemma for the state in the coming years. The Milwaukee Metropolitan Association of Commerce, or MMAC, has partnered with the Milwaukee 7 to help companies in the region attract, retain and train workers in jobs that offer growth potential. In this episode of Brandstorm, Susan Koehn, vice president of the Talent & Industry Partnership and point person for this initiative,...


Episode 85: A Corporate Gift Idea to Remember with Shahnoza Saadati

The holidays are just about here, so all of us at #Brandstorm thought it would be fun to talk about a sweet, corporate gift idea. This office gift could also be a clever way of saying, “I’m sorry,” when you really mess up. The name of the franchise is Woops! Its bakeshops and kiosks serve artisanal, French macarons, pastries and coffee all around the country. Milwaukee owner Shahnoza Saadati talks about this relatively new franchise and its delicate creations. What is a French...


Episode 84: Building a Brand Through Reinvestment with Derek Collins, Co-owner of Milwaukee’s Pedal Tavern

By bike or by boat, it is the best pub crawl in town. The Milwaukee Pedal & Paddle Tavern has become the #1 tour in town in just a few, short years. Our guest, Derek Collins shares the ups and downs of a start-up business and how he and his partner, Ryan Lloyd have expanded their bike and boat bars. Pedal Tavern Origins When Derek’s partner, Ryan, called him to tell him about a bike bar up in Minneapolis they needed to have in Milwaukee, Derek thought his friend had gone nuts. Ryan...


Episode 83: Centralizing all Brand Communications with Online Newsrooms

Online newsrooms are becoming very popular, thanks to companies like TEKGroup International Inc., an internet software and services firm that helps PR and corporate communications professionals save time and money, while providing a platform to help increase coverage in the mainstream and social media. Companies like Starbucks, Toyota, Dunkin Donuts and Walgreen’s and many others are using these newsrooms to centralize all their communications content. On this episode of #Brandstorm, Steve...


Episode 82: Meet the Master of Direct Response Marketing, Rick Cesari

On this episode, our guest has a few ideas to help you use video marketing to increase sales. Rick Cesari has been a pioneer in the Direct Response advertising industry since the early ‘90s and has used Brand Response strategies to help build many iconic brands from scratch, including Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in...


Episode 81: Fuel Your Business Using Testimonials with Michael Gass

Our guest says if you aren’t using testimonials, you’re missing out on a simple, but great tool for new business. Michael Gass is the founder of Fuel Lines Business Development, a firm which provides business development resources, training and consulting services to businesses like Platypus Advertising + Design. His blog, “Fuel Lines” has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150, and he is considered one of our country’s foremost authorities...


Episode 80: Finding the Right Exhibit House with the Booth Mom

Candy Adams, aka the Booth Mom, was on our show earlier this year to talk about best practices for putting on a profitable trade show. On this episode, she is back to talk about exhibit houses and what they need from you, the exhibitor, to create and build your display the way you want it and within budget. About Candy Adams Candy is an award-winning, freelance exhibit project manager and journalist. Earlier this year, she won an international Gold Tabbie for “Regular Column” from the...


Episode 79: What the Secret Sauce to Chick-fil-A’s Success?

You may already know that Chick-fil-A is the third largest fast-food restaurant chain in the U. S. and that it ranks #1 in customer satisfaction. But did you know this year, the fast-food restaurant chain entered the ranks of the country’s most respected and revered companies at #51, ahead of Amazon at #54? This according to the Reputation Institute, a reputation measurement and management services firm. Kyle Bartz is one of the newest owners of a local Chick fil-A in Pewaukee, Wis. He joins...


Episode 78: Tourism Destinations Use Podcasting for Rich, Digital Content

Today’s guests today have been podcasting with Platypus for nearly two years. Mary Motiff is the Director of Tourism for Bayfield County, which is located in Northern Wisconsin along the southern shore of Lake Superior, and Pam King is the executive director of the Grafton Area Chamber of Commerce, located just 20 miles north of Milwaukee. Both destination marketers have been using podcasting to share digital content about the goings-on in their communities. About the Grafton...


Episode 77: Uncovering, Expressing & Amplifying Your Brand’s Personality Traits with Prentice Howe

How can you get noticed when your brand is in a crowded space and you are just a small fish in a really big pond? Our guest today says you can play that to your advantage. Prentice Howe is the owner and CEO of Door Number 3, an Austin ad agency and author of the Empowered Challenger Playbook, a book that looks at how brands can change the game, steal market share and topple giants. 5 Brand Personality Traits Most people are drawn to products that bring good things into the world through...


Episode 76: Call for Content with Michael Greenberg

Being this first, the only, the most unique is obviously a great advantage for brands trying to get the attention of its customers. It’s also easier said than done. Michael Greenberg, is the CEO of Call For Content and author of the Authority Marketing Playbook. He says he uses strategies to develop unique, niche-specific, quality content that is engaging and delivers new customers. Call for Content Call for Content is a podcasting agency primarily focused on creating B2B content market...


Episode 75: Creating Valuable Niche Audiences for Advertisers with Industry Dive

In a time when trade or business news publications are struggling to survive, one company is killing it. Industry Dive publishes business news and analysis for executives through dedicated sites and email newsletters. What Industry Dive does may not sound sexy, but its revenue stream is turning heads. On this episode of Brandstorm, Industry Dive’s Robin Re, VP of Marketing, talks about Industry Dive’s successful business model. Industry Dive’s Story After years of working together in...


Episode 74: Tanya Abreu on Healthcare Marketing to Women

Our guest today is a healthcare evangelist and international healthcare industry expert. Tanya Abreu pioneered the planning of the first network of freestanding breast health centers in the greater Pittsburgh area and the establishment of more than 75 model women’s health education and primary care clinics around the world. As a healthcare marketing innovator, Tanya is also a successful speaker, author and workshop leader. Tanya’s Background Tanya began her career in education as a...


Episode 73: Creating an Experiential Brand with Punch Bowl Social’s Scott Sibley

Work is supposed to be fun and games at Punch Bowl Social. The company calls its experiential food and beverage brand a “delectable collection of unequaled music, food, games, and beverages.” While in Milwaukee for the grand opening of Punch Bowl’s 16th location in the U.S., the V.P. of Marketing, Scott Sibley, chatted with #Brandstorm about its unique concept. What is Punch Bunch Social? Punch Bowl Social is an unusual name, but it harkens back to the Victorian era when people gathered...