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United States

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Episodes

Episode 51: Gas Pump Media with Becky Colman

10/10/2018
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Finding a captive audience to deliver your advertising message is always challenging. On Episode 51 of Brandstorm, Becky Colman of Fuel Montana Media tells us why Gas Pump TV is an effective way to reach consumers with relevant, local content. Getting Started Business ownership has always interested Becky Colman. She tells us how she became a part of Fuel Montana Media and why it seemed like an exciting and innovative way to get into business ownership. We learn how Gas Pump TV works and...

Duration:00:14:09

Episode 50: Marketing Higher Education Dave Murphy

10/4/2018
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On Episode 50 of Brandstorm, Hosts Dan Trzinski and Nancy Christopher discuss the role of marketing in higher education with Dave Murphy, vice president of marketing and communication at a prominent Jesuit School, Marquette University, in Milwaukee. Getting to Marquette University Dave Murphy discusses how his initial interest in a media career led him to the world of marketing and advertising. After completing a degree in Mass Communication, Dave worked at a local radio and TV station....

Duration:00:24:19

Episode 49: The Business of Promotional Products with Josh Kozinski

9/26/2018
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Sometimes called premiums or swag, promotional merchandise is used to promote companies, brands or events with logos or slogans on products. On this edition of Brandstorm, Josh Kozinski, founder and chief business development officer at Sky High Marketing, talks about the promotional products industry, what’s trending and how his company is meeting the growing demand for his services. Sky High Marketing Founded in 1997, Sky High Marketing is an $8 million company with 22 employees and...

Duration:00:15:02

Episode 48: Betting on Sports with Dan Kustelski

9/19/2018
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This past May, the U.S. Supreme overturned the key federal anti-sports betting law. Today’s guest on Brandstorm, Dan Kustelski, is a leading authority on sports wagering and the CEO of Chalkline Sports. He’s talking about what this decision will mean to sports betting in the U.S. Chalkline Sports Dan’s company is a data company focused on customer acquisition and retention for casinos, race tracks, media companies and anyone else who wants to engage with sports betters. Chalkline Sports...

Duration:00:15:01

Episode 47: Brandstorm Talks to Erik Olsen about his Whirly Board Invention

9/12/2018
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People who enjoy board sports like skateboarding, snowboarding or wakeboarding are always looking for ways to up their game. Bored with the limitations of most balance boards, our guest on this episode of Brandstorm, Erik Olsen, invented the Whirly Board out of his garage. Giving the Whirly Board a Spin Using PVC pipe, a piece of wood, a bowling ball and two pool balls was able to create a versatile balance training board with three balance points that make it possible to spin and walk it...

Duration:00:11:45

Episode 46: Minocqua's Krystal Westfahl Talks About Beef-A-Rama

9/5/2018
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Where’s the beef? On the last Saturday in September, it’s in Minocqua, Wis. On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher talk to Krystal Westfahl, executive director of the Minocqua Area Chamber of Commerce, about Beef-a-Rama and the event’s impact on the local economy. The signature Northwoods event attracts four times the town’s normal population. Krystal Westfahl As the executive director of the Minocqua Area Chamber of Commerce, Krystal has long history...

Duration:00:13:28

Episode 45: Chris Jacke Talks about his Company, Packer Alumni Resources

8/29/2018
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Placekicker Chris Jacke shares what he's been up to since he left the Green Bay Packers and the NFL on this episode of Brandstorm. Jacke talks about his company, Packers Alumni Resources, his new team of players and how to sign up a Packers legend for your next event. Chris Jacke Chris Jacke is a former football placekicker best known for playing for the Green Bay Packers in the National Football League. Jacke was drafted by the Green Bay Packers in the sixth round of the 1989 NFL Draft....

Duration:00:14:36

Episode #44: Brandstorm Talks to North America's Leading Augmented and Virtual Reality Expert

8/22/2018
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Ready for a reality check? This week’s episode of Brandstorm features XR Futurist Alan Smithson. Alan talks about the differences between Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Extended (XR), what they can do, what you will need to participate, and how it is changing how companies market brands. Alan Smithson Alan is an XR futurist, inventor, author of DJ Prophets, mentor for Techstars, and CEO of MetaVRse, North America’s largest VR and AR consultancy. More...

Duration:00:14:46

Episode 43: Katie Felten and Bridgette Palm Talk about Changing Perceptions in Manufacturing

8/15/2018
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Katie Felten and Bridgette Palm are working to change perceptions about modern-day manufacturing. They are also providing support to support to women in marketing who work at manufacturing companies. On this episode of Brandstorm, the two women talk about the new association they have founded called Women in Marketing in Manufacturing, or WiMiM, and how they are helping the industry become agents of change. Katie Felten and Bridgette Palm, Co-Founders of Strategy House Katie and Bridgette...

Duration:00:13:19

Episode 42: The Benefits of Corporate Wellness Programs with Kristin Markey

8/7/2018
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We’ve all heard about corporate wellness programs, and while we are intrigued by them, only 24 percent of employees who have been offered one actually participate in them. On this episode of Brandstorm, we talk to Kristin Markey, founder of Nest Health Connections. Based in Colorado, Kristin and her staff provide a wholistic approach to creating healthy cultures within the workplace. About Kristin Markey Kristin spent more than 12 years working at some of the largest brands in fitness –...

Duration:00:15:17

Episode 41: How Becoming An Author Can Enhance Your Brand with David Konkol

7/18/2018
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On today’s episode of Brandstorm, we welcome David Konkol, president of Konkol Custom Homes & Remodeling, LLC. As the author of the book Building Your Dream Home: What You Need To Know, David provides tips on how becoming a published author can enhance your brand. About David Konkol David is a licensed building contractor and has been crafting luxury custom homes, starting at $1 million, for over three decades in Central Florida. He became an author about 10 years ago, when a friend in the...

Duration:00:22:12

Episode 40: Social PR Secrets with Lisa Buyer

7/11/2018
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On today’s episode of Brandstorm, we welcome Lisa Buyer, the founder of social PR agency The Buyer Group and the author of Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand. Lisa discusses how brands can best align their digital presence and how being an early adapter to the internet and social media has made her an industry thought leader in her space. About Lisa Buyer Lisa comes from a traditional PR background, having specialized in corporate communications and...

Duration:00:26:54

Episode 39: Brandstorm Talks with “The LinkedIn Lady”

6/27/2018
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So, you’re on LinkedIn. Now what? On today’s episode of Brandstorm, Consultant, Trainer, Speaker and Job Search Mentor Sue Gresham discusses how business owners, entrepreneurs and those seeking employment can use LinkedIn to build their personal brand, expand their reach, increase sales and find new opportunities. About “The LinkedIn Lady,” Sue Gresham Sue began Innovative Client Solutions in 2009 to assist others with social media, strategy and design. Despite being a social media...

Duration:00:29:58

Episode 38: Executive Programs at UWM Lubar School of Business

6/20/2018
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On this week’s episode of Brandstorm, we discuss taking business professionals to the next level. Nathan Bares describes the Executive Programs offered at the University of Wisconsin-Milwaukee (UWM) and its goal of making high potential managers within the business community better at what they do. About Nathan Bares Nathan is manager of Executive Programs at the UWM Sheldon B. Lubar School of Business. Prior to joining the University, he served as the workforce development manager at...

Duration:00:22:23

Episode 37: Marketing vs. Advertising with Nisha Gupta of NGenuity

6/13/2018
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The terms "marketing" and "advertising" have become somewhat synonymous over the years, often referred to as one and the same. On this week’s Brandstorm, we clear up any ambiguity with Nisha Gupta, an outsourced executive with more than 20 years of experience in B2B marketing. About Nisha Gupta Nisha is the president of NGenuity, an organization that helps companies with growth, innovation and marketing development opportunities. She typically works as an outsourced executive who goes out...

Duration:00:14:19

Episode 36: Corporate Giving with Neil Willenson of Kapco, Inc.

6/6/2018
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On this edition of Brandstorm, Dan Trzinski and Nancy Christopher talk about how to set up the charitable arm of a corporation with Neil Willenson, VP of Community Relations and co-founder of Hometown Heroes and Camp Reunite for Kapco Metal Stamping. About Neil Willenson While Neil studied Film and did some acting at the University of Wisconsin-Madison, it was his work as a camp counselor at Camp Minikani and in the Poconos, where he would find his calling. Tucking kids into bed that...

Duration:00:22:21

Episode 35: Elmer Moore of Scale Up Milwaukee

5/30/2018
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On today’s episode of Brandstorm, we welcome Elmer Moore, executive director of Scale Up Milwaukee. Elmer discusses his organization’s powerful platform for business growth and how they plan to meet their goal of adding $1 billion in revenue to the community by the year 2020. Elmer Moore Elmer grew up in Baltimore, and also lived in Maine for nearly a decade. In 2013, when he moved to our area as Director of Business Development for men’s apparel line Allen Edmonds, Elmer says he found...

Duration:00:31:56

Episode 34: How to Recruit Top Talent with JP Burkwald of Element6

5/22/2018
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On today's episode of Brandstorm, we welcome JP Burkwald, co-founder and vice president of business development at Element6 Talent. JP discusses how their team finds great employment candidates in a currently shallow talent pool, and what companies can do to create an attractive culture for its future hires. Element6 Talent JP states that Element6's proactive approach to recruitment services is quite different than other headhunting agencies. Element6 has the capabilities to round out all...

Duration:00:25:51

Episode 33: Jason McDevitt and Kirk Havens from GreenOps Ammo

5/16/2018
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On today’s episode of Brandstorm, we welcome Jason McDevitt and Kirk Havens from GreenOps Ammo. Jason and Kirk discuss the journey of bringing their biodegradable shotgun wads to market, and how both hunters and environmentalists are in favor of their mission. GreenOps Ammo Jason McDevitt is the CEO of GreenOps Ammo, a Virginia-based start-up intent on moderating or eliminating the environmental footprint left behind by plastic shotgun refuse through their patented, biodegradable wads....

Duration:00:12:24

Episode 32: Discussing Commercial Jingles with Terry Sweet

5/9/2018
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On today’s episode of Brandstorm, we welcome Terry Sweet, an award-winning music composer and jingle writer. Terry discusses the process in putting a brand’s message to music and why certain commercial jingles stick with us forever. Terry Sweet Having performed and written original music since he was a teenager, Terry Sweet spent his early days playing in rock bands. He was especially infatuated with acts like The Bee Gees, The Beatles and others who performed catchy pop songs that the...

Duration:00:25:50