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Episode 29: Discussing What Great Bosses Know with Jill Geisler

In this episode of Brandstorm, we welcome Jill Geisler, a Wisconsin Broadcasters Association Hall of Famer and author of the book, Work Happy: What Great Bosses Know. Jill discusses her involvement in the Newseum’s Power Shift Project, what it takes to be a great leader in any industry, and why her mantra is, “Life’s too short to work with jerks.” Jill Geisler In 1978, Jill became one of the first female news directors in the United States, working at WITI-TV in Milwaukee. She served in...


Episode 28: Andy Silverman of Milwaukee Day

In this episode of Brandstorm, we welcome Andy Silverman, one of the co-founders of Milwaukee Day. Andy discusses how a joke amongst friends has exploded into a mammoth annual celebration of hometown pride through fun and service. Milwaukee Day The date of April 14th (or 4/14), is perfect for recognizing Milwaukee, home to the 414- area code. Andy’s brother Toby originally voiced the correlation between the date and the area code about 8 or 9 years ago on social media, leading Andy and...


Episode 27: Jayson Pearl from ServiceScore

In this episode of Brandstorm, we welcome Jayson Pearl, president of ServiceScore. Jayson discusses how ServiceScore helps businesses in the service industry convert more phone inquiries into appointments by using technology and best practices. Jayson Pearl Jayson's career in the franchise industry spans over 30 years, with companies such as San Jamar, Rocky Rococo and BrightStar, all of which he helped turn-around or grow. While working on a customer service project for BrightStar,...


Episode 26: Kathy Kuderer from Down A Country Road

In this episode of Brandstorm, we welcome Kathy Kuderer, owner and manager of Down A Country Road Gift Shops and Tour Service. Kathy talks about how her relationship with Amish families in her community led to a successful retail and tour service business. Kathy Kuderer Kathy was only six years old when her family moved to rural Cashton, WI. The town is located 30 miles east of LaCrosse, and is home to the largest population of Amish in the state. Kathy made many connections with Amish...


Episode 25: Tam Lawrence from Exposure Magazine

In this episode of Brandstorm, we welcome the CEO of Exposure Magazine, Tam Lawrence. Already in Chicago and Atlanta, Exposure launches in Milwaukee in April. Tam talks about the mission of her publication, the inspiring stories it showcases and why advertisers and corporations should work with minority-owned networks and publications. Tam Lawrence As a former public relations director, Tam has more than 20 years of experience in marketing and PR, representing clients from the NFL and...


Episode 24: Brandstorm Talks with Author and Speaker Joe Sweeney

In this episode of Brandstorm, we welcome Joe Sweeney, a New York Times best-selling author, national speaker and trainer. Joe has been a business owner, investment banker and sports agent. Today, he discusses how these different roles have played a part in inspiring others to help themselves and those around them. Joe Sweeney Originally from Madison, Wis., and one of 10 children, Joe was raised in a close knit, entrepreneurial family. The lessons he shares in his three books about...


Episode 23: Greg Giersch from The Center for Sales Strategy

In this episode of Brandstorm, we welcome Greg Giersch, vice president of client experience at The Center for Sales Strategy (CSS). As a company’s sales force is integral to their success, Greg and his organization help businesses increase sales revenue by improving the performance of their sales teams, and encouraging them to fully understand their own brand. Greg Giersch Currently residing in Portland, OR, Greg is originally from Milwaukee and worked as a broadcast engineer for the...


Episode 22: Gerardo Guzman and Kristen Millsap of Nielsen

In this episode of Brandstorm, we welcome Gerardo Guzman, senior vice president of product leadership and Kristen Millsap, account director of client solutions at Nielsen. With so many viewing options for television these days, they join us to discuss what’s new in TV measurement and the company’s efforts to provide accurate measurement of modern TV viewing habits. Nielsen A leading global information and measurement company, Nielsen has provided market research, insights and data about...


Episode 21: Understanding Business Overseas with Ihsan Atta of OPUS Corporation

In this episode of Brandstorm, we welcome Ihsan Atta, president of OPUS Corporation. Ihsan joins us to discuss why doing business overseas can be difficult without connections or cultural understanding. Ihsan Atta Ihsan helps businesses both within the United States and elsewhere (mostly in China, India, Pakistan and other Middle Eastern countries) to connect with overseas suppliers. Ihsan asks that any U.S. businessperson working with him to first present the research that they have...


Episode 20: Commercial Real Estate with Dan Jessup of Jones Lang LaSalle

In this episode of Brandstorm, we welcome Dan Jessup, executive vice president of Jones Lang LaSalle’s Wisconsin office. Dan joins us to discuss why the location you choose for your business is so important, and what to look for when starting up or moving. Dan Jessup A commercial real estate broker for over 27 years, Dan explains that one of the main differences between residential and business real estate is that the former is fueled by emotion, while the latter is based on facts....


Episode 19: Elzie Flenard of WQYL-DB

In this episode of Brandstorm, we welcome Elzie Flenard, general manager of internet radio station WQYL-DB. Elzie is here to talk about why he founded WQYL-DB, its benefits to both listeners and brands, and why companies should be paying attention to digital broadcast possibilities. Elzie Flenard An entrepreneur and host of his own internet radio show/podcast on WQYL-DB, titled Enterprise NOW!, Elzie says he began his station with the goal of what he calls “The Three C’s: Connecting,...


Episode 18: Michael Stodola at Lakefront Brewery

This episode of Brandstorm features Michael Stodola, brand manager at Milwaukee’s largest craft brewery, Lakefront Brewery. Michael talks about the brand’s history, how Lakefront distinguishes itself from other craft breweries and its grassroots marketing efforts. Michael Stodola Michael has a wealth of experience in brand strategy and development, having served as a motivational brand speaker adept at explaining the benefits, value and relevant moving parts of a successful brands. He...


Episode 17: Doug Fox Discusses IR Communications

In this episode of Brandstorm, we welcome Doug Fox to the show. Doug is here to talk about investor relations communications, and share his thoughts on ESGs, cryptocurrency, and more. Doug Fox Doug is accomplished in investor relations and communications, and is a finance executive with broad and deep experience. He is a trusted management adviser, with the highest level of credibility and record of leadership. Doug has extensive and enduring relationships across Wall Street, and has...


Episode 16: Brandstorm Talks With Lou Adler About Performance-Based Hiring

In this episode of Brandstorm, we welcome Lou Adler to the show. Lou is here to talk about the opportunity of performance-based hiring. If your business struggles to find top talent, then this podcast is for you! Lou Adler Lou is the CEO and founder of The Adler Group, a consulting a training firm that helps companies implement the Performance-based Hiring℠ system for finding and hiring exceptional talent. Lou is also the author of two books, “Hire With Your Head” and “The Essential...


Episode 15: Brandstorm Talks with Dean Maytag About 'Project Pitch It'

In this episode of Brandstorm, we welcome Dean Maytag to the show. Dean is here to talk about a regional television show where local entrepreneurs and their ideas are put to the ultimate test. “Project Pitch It” is returning for its second season next month, and we are getting a behind-the-scenes look of how the show works and what it takes to earn an opportunity to pitch a project to the moguls. Dean Maytag Dean has a strong background in broadcasting with over 26 years as the Director...


Episode 14: Cord Cutting - Brandstorm Talks with Anthony Arbucias of WISN-TV 12

In this episode of Brandstorm, we welcome Anthony Arbucias to the show. Anthony is here to talk about the evolution of cord cutting and how to advertise in a world with many different mediums and content consumption choices. Anthony Arbucias Anthony is the General Sales Manager at WISN-TV 12 in Milwaukee, Wisconsin. He leads a team of marketing and advertising professionals who provide solutions that deliver measurable return on investment across television, web, and mobile media...


Episode 13: Brandstorm Talks With Greg Chapman

In this episode of Brandstorm, we welcome Greg Chapman to the show. Greg talks about how important is if for companies with products or services to know and understand its customers in order to provide the best customer experience possible. Greg Chapman Greg Chapman is a merchandising, marketing and business operations veteran. He’s a C-Suite level executive with a track record of over 35 years of accomplishments and operating experiences. His career spans leadership roles at companies...


Episode 12: Brandstorm Talks with Joe Simon About Risk Management

In this episode of Brandstorm, we would like to welcome Joe Simon to the show. Joe is here to talk about risk management and the importance of having a crisis and continuity plan in place. Joe Simon Joe is a corporate insurance consultant at Aon Risk Management. Aon provides a wide variety of corporate insurance solutions, of which Joe’s focus is on risk management. Based out of Aon's Green Bay and Milwaukee, Wis., offices, Joe serves Wisconsin and Midwest corporations. Protecting your...


Episode 11: Brandstorm Talks With David King of Ethical Wiki

Brandstorm would like to welcome David King to the show. David is the founder of Ethical Wiki, a Wikipedia consultancy that was started in 2011. In this episode, David talks about the online encyclopedia, what subject matter qualifies for a great page and Wikipedia’s best practices. David King David is the founder and lead consultant at Ethical Wiki. Before starting the Wikipedia consultancy, David spent five years doing public relations and marketing for Silicon Valley technology...


Episode 10: Brandstorm Talks With John Morrissett From Erin Hills Golf Course

Brandstorm would like to welcome John Morrissett to the show. John is the Competitions and Marketing Director at Erin Hills Golf Course. He is here to talk about his experience with the 2017 US Open, which was hosted at Erin Hills this past June. John Morrissett For more than 7 years John has been the Competitions and Marketing Director at Erin Hills Golf Course. His role entails overseeing printed and digital marketing materials, social media, the website, and media relations. John has...


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