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Episode 43: Katie Felten and Bridgette Palm Talk about Changing Perceptions in Manufacturing

Katie Felten and Bridgette Palm are working to change perceptions about modern-day manufacturing. They are also providing support to support to women in marketing who work at manufacturing companies. On this episode of Brandstorm, the two women talk about the new association they have founded called Women in Marketing in Manufacturing, or WiMiM, and how they are helping the industry become agents of change. Katie Felten and Bridgette Palm, Co-Founders of Strategy House Katie and Bridgette...


Episode 42: The Benefits of Corporate Wellness Programs with Kristin Markey

We’ve all heard about corporate wellness programs, and while we are intrigued by them, only 24 percent of employees who have been offered one actually participate in them. On this episode of Brandstorm, we talk to Kristin Markey, founder of Nest Health Connections. Based in Colorado, Kristin and her staff provide a wholistic approach to creating healthy cultures within the workplace. About Kristin Markey Kristin spent more than 12 years working at some of the largest brands in fitness –...


Episode 41: How Becoming An Author Can Enhance Your Brand with David Konkol

On today’s episode of Brandstorm, we welcome David Konkol, president of Konkol Custom Homes & Remodeling, LLC. As the author of the book Building Your Dream Home: What You Need To Know, David provides tips on how becoming a published author can enhance your brand. About David Konkol David is a licensed building contractor and has been crafting luxury custom homes, starting at $1 million, for over three decades in Central Florida. He became an author about 10 years ago, when a friend in...


Episode 40: Social PR Secrets with Lisa Buyer

On today’s episode of Brandstorm, we welcome Lisa Buyer, the founder of social PR agency The Buyer Group and the author of Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand. Lisa discusses how brands can best align their digital presence and how being an early adapter to the internet and social media has made her an industry thought leader in her space. About Lisa Buyer Lisa comes from a traditional PR background, having specialized in corporate communications and...


Episode 39: Brandstorm Talks with “The LinkedIn Lady”

So, you’re on LinkedIn. Now what? On today’s episode of Brandstorm, Consultant, Trainer, Speaker and Job Search Mentor Sue Gresham discusses how business owners, entrepreneurs and those seeking employment can use LinkedIn to build their personal brand, expand their reach, increase sales and find new opportunities. About “The LinkedIn Lady,” Sue Gresham Sue began Innovative Client Solutions in 2009 to assist others with social media, strategy and design. Despite being a social media...


Episode 38: Executive Programs at UWM Lubar School of Business

On this week’s episode of Brandstorm, we discuss taking business professionals to the next level. Nathan Bares describes the Executive Programs offered at the University of Wisconsin-Milwaukee (UWM) and its goal of making high potential managers within the business community better at what they do. About Nathan Bares Nathan is manager of Executive Programs at the UWM Sheldon B. Lubar School of Business. Prior to joining the University, he served as the workforce development manager at...


Episode 37: Marketing vs. Advertising with Nisha Gupta of NGenuity

The terms "marketing" and "advertising" have become somewhat synonymous over the years, often referred to as one and the same. On this week’s Brandstorm, we clear up any ambiguity with Nisha Gupta, an outsourced executive with more than 20 years of experience in B2B marketing. About Nisha Gupta Nisha is the president of NGenuity, an organization that helps companies with growth, innovation and marketing development opportunities. She typically works as an outsourced executive who goes...


Episode 36: Corporate Giving with Neil Willenson of Kapco, Inc.

On this edition of Brandstorm, Dan Trzinski and Nancy Christopher talk about how to set up the charitable arm of a corporation with Neil Willenson, VP of Community Relations and co-founder of Hometown Heroes and Camp Reunite for Kapco Metal Stamping. About Neil Willenson While Neil studied Film and did some acting at the University of Wisconsin-Madison, it was his work as a camp counselor at Camp Minikani and in the Poconos, where he would find his calling. Tucking kids into bed that...


Episode 35: Elmer Moore of Scale Up Milwaukee

On today’s episode of Brandstorm, we welcome Elmer Moore, executive director of Scale Up Milwaukee. Elmer discusses his organization’s powerful platform for business growth and how they plan to meet their goal of adding $1 billion in revenue to the community by the year 2020. Elmer Moore Elmer grew up in Baltimore, and also lived in Maine for nearly a decade. In 2013, when he moved to our area as Director of Business Development for men’s apparel line Allen Edmonds, Elmer says he found...


Episode 34: How to Recruit Top Talent with JP Burkwald of Element6

On today's episode of Brandstorm, we welcome JP Burkwald, co-founder and vice president of business development at Element6 Talent. JP discusses how their team finds great employment candidates in a currently shallow talent pool, and what companies can do to create an attractive culture for its future hires. Element6 Talent JP states that Element6's proactive approach to recruitment services is quite different than other headhunting agencies. Element6 has the capabilities to round out...


Episode 33: Jason McDevitt and Kirk Havens from GreenOps Ammo

On today’s episode of Brandstorm, we welcome Jason McDevitt and Kirk Havens from GreenOps Ammo. Jason and Kirk discuss the journey of bringing their biodegradable shotgun wads to market, and how both hunters and environmentalists are in favor of their mission. GreenOps Ammo Jason McDevitt is the CEO of GreenOps Ammo, a Virginia-based start-up intent on moderating or eliminating the environmental footprint left behind by plastic shotgun refuse through their patented, biodegradable wads....


Episode 32: Discussing Commercial Jingles with Terry Sweet

On today’s episode of Brandstorm, we welcome Terry Sweet, an award-winning music composer and jingle writer. Terry discusses the process in putting a brand’s message to music and why certain commercial jingles stick with us forever. Terry Sweet Having performed and written original music since he was a teenager, Terry Sweet spent his early days playing in rock bands. He was especially infatuated with acts like The Bee Gees, The Beatles and others who performed catchy pop songs that the...


Episode 31: Getting Your Message On the Air with Katrina Cravy

On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and interviews, and how to perform well on-air when given the opportunity. Katrina Cravy Formerly with WITI-FOX 6 in Milwaukee, Emmy-winner Katrina Cravy spent more than 20 years as a television news anchor, investigative...


Episode 29: Discussing What Great Bosses Know with Jill Geisler

In this episode of Brandstorm, we welcome Jill Geisler, a Wisconsin Broadcasters Association Hall of Famer and author of the book, Work Happy: What Great Bosses Know. Jill discusses her involvement in the Newseum’s Power Shift Project, what it takes to be a great leader in any industry, and why her mantra is, “Life’s too short to work with jerks.” Jill Geisler In 1978, Jill became one of the first female news directors in the United States, working at WITI-TV in Milwaukee. She served in...


Episode 28: Andy Silverman of Milwaukee Day

In this episode of Brandstorm, we welcome Andy Silverman, one of the co-founders of Milwaukee Day. Andy discusses how a joke amongst friends has exploded into a mammoth annual celebration of hometown pride through fun and service. Milwaukee Day The date of April 14th (or 4/14), is perfect for recognizing Milwaukee, home to the 414- area code. Andy’s brother Toby originally voiced the correlation between the date and the area code about 8 or 9 years ago on social media, leading Andy and...


Episode 27: Jayson Pearl from ServiceScore

In this episode of Brandstorm, we welcome Jayson Pearl, president of ServiceScore. Jayson discusses how ServiceScore helps businesses in the service industry convert more phone inquiries into appointments by using technology and best practices. Jayson Pearl Jayson's career in the franchise industry spans over 30 years, with companies such as San Jamar, Rocky Rococo and BrightStar, all of which he helped turn-around or grow. While working on a customer service project for BrightStar,...


Episode 26: Kathy Kuderer from Down A Country Road

In this episode of Brandstorm, we welcome Kathy Kuderer, owner and manager of Down A Country Road Gift Shops and Tour Service. Kathy talks about how her relationship with Amish families in her community led to a successful retail and tour service business. Kathy Kuderer Kathy was only six years old when her family moved to rural Cashton, WI. The town is located 30 miles east of LaCrosse, and is home to the largest population of Amish in the state. Kathy made many connections with Amish...


Episode 25: Tam Lawrence from Exposure Magazine

In this episode of Brandstorm, we welcome the CEO of Exposure Magazine, Tam Lawrence. Already in Chicago and Atlanta, Exposure launches in Milwaukee in April. Tam talks about the mission of her publication, the inspiring stories it showcases and why advertisers and corporations should work with minority-owned networks and publications. Tam Lawrence As a former public relations director, Tam has more than 20 years of experience in marketing and PR, representing clients from the NFL and...


Episode 24: Brandstorm Talks with Author and Speaker Joe Sweeney

In this episode of Brandstorm, we welcome Joe Sweeney, a New York Times best-selling author, national speaker and trainer. Joe has been a business owner, investment banker and sports agent. Today, he discusses how these different roles have played a part in inspiring others to help themselves and those around them. Joe Sweeney Originally from Madison, Wis., and one of 10 children, Joe was raised in a close knit, entrepreneurial family. The lessons he shares in his three books about...


Episode 23: Greg Giersch from The Center for Sales Strategy

In this episode of Brandstorm, we welcome Greg Giersch, vice president of client experience at The Center for Sales Strategy (CSS). As a company’s sales force is integral to their success, Greg and his organization help businesses increase sales revenue by improving the performance of their sales teams, and encouraging them to fully understand their own brand. Greg Giersch Currently residing in Portland, OR, Greg is originally from Milwaukee and worked as a broadcast engineer for the...