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Brandwidth On Demand

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Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.
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Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.








#077 - Find Your Focus: Be Fearless, Have Fun! Guest: Andrew Lee, KTLK/Minneapolis

Andrew Lee is the APD and morning co-host of KTLK, Minneapolis, branded as the Twin Cities News-Talk 1130. After leading WSKY in the Gainesville market to dominance as one of Florida’s first talk FM stations, Andrew was next tapped to program then-Journal Broadcasting’s KQTH “The Truth”/Tuscon ─ and turn it into another successful FM talker. Next stop, the Twin Cities where Andrew is now reunited with his popular Arizona morning host Jon Justice for the Justice & Drew morning show. In his...


#075: Speakers are Getting Smarter: Are YOU? Guest: Holland Cooke

Holland Cooke has advised radio and TV stations in the USA, Canada, and New Zealand. Previously, he survived a variety of on-air and management positions, including 7 storied years as Operations Manager of WTOP/Washington, during which time the station scored its highest ratings to-date in the all-news format. When he’s not busy writing columns and reports for leading trade publications, his tireless work includes programming and marketing strategies for radio stations, career counseling...


#073 - BOLD Radio Still Wins - Vince Benedetto - CEO, BOLD GOLD MEDIA

Vince Benedetto is the president and CEO of the Bold Gold Media Group, which owns nine full-power stations and six FM Pennsylvania’s Catskill Mountains, Pocono Lake Region, and Wilkes Barre-Scranton. Before radio, Vince was appointed to the Air Force Academy, and earned his “Jump Wings” for completing Air Force jump school. He did five freefalls and was commissioned as an officer. Realizing the importance of media dominance beyone radio, Vince is noted as a leader in...


#072 - 50 Shades of Kay - Elizabeth Kay, WMYX/Milwaukee

WMYX Morning star Elizabeth Kay is living proof that a hometown girl can do well! Growing up as one of four girls in Milwaukee’s Bay View neighborhood, her Dad raised her to love sports. She's a Packer shareholder and tries to make as many Packer games as possible. Her love of sports doesn't end there; she lives an active lifestyle, frequents the gym and enjoys any outdoor activities. After graduating from UW-Milwaukee, and a four-year stint doing mornings in Green Bay radio, Elizabeth...


071 - J.T. the Brick - From One BIG LEAGUE to Another

You won’t find a more fast-paced, high-energy sports talk show than J .T. “The Brick”. A former stockbroker, JT got his start in sports radio after becoming a frequent caller to The Jim Rome Show. After winning the inaugural "Smack-Off" in 1995, he was offered a job hosting a late-night Sunday show at KMAX-Los Angeles. From there, JT moved his show to KFMB, San Diego where he only spent a few weeks before being offered a show on the now-defunct Las Vegas-based Sports Fan Radio Network....


The Legacy of Nick Michaels (1951-2018)

Memorial Day weekend brought news of the passing of another kind of veteran. A veteran of the radio wars. Celebrated voice talent and imaging conceptualist NICK MICHAELS passed away unexpectedly due to a massive heart attack. Nick was a passionate media thought leader and innovator, who saw where much of the radio industry has headed, without ever losing his ever-evolving vision for what the audio experience could be. This retrospective offers both his previous comments and insights on...


#69 - An INTERNATIONAL Approach - European Coaches Nails Mahoney & Tracey Lee

This time, Brandwidth On Demand goes INTERNATIONAL, with European coaches Nails Mahoney & Tracey Lee. Each have 30 years experience as Radio Presenters/Content Creators in Ireland, the UK, Malta, Canada and Asia. Nails has hostied all day parts in major markets such as Dublin, Toronto and Vancouver. His audio has also aired regularly on the BBC. Tracey is an award-winning Producer and Presenter hosting top-rated National radio shows including Today FM in Ireland as well as XFM in Malta....


#068 - Jeff Davis: Getting It Said

Jeff Davis is one of the heritage voices of WLS with a career there spanning over 40 years. After moving to LA, to focus on his successful career as a national voiceover talent, he also served as the afternoon personality on Star 98.7 in Los Angeles, still maintaining work with WLS AM as the station's voice. Jeff crafts the imaging for Radio and Television stations in all size markets. He also is a well-known narrator and voice for commercials. Jeff also hosted the live radio version of...


#067 - Jim O'Hara - Major Market is a MINDSET, not a ZIP CODE!

When it comes to radio today, few define ‘local’ success more than Jim O’Hara! He’s currently the SVP/Programming of I-Heart’s cluster in Davenport IA, and the award-winning PD and midday host for Country legend WLLR. But that’s just scratching the surface. After 5 years programming the market’s ORIGINAL Top 40 and AOR combo, KSTT and 97X, he moved to crosstown WOC-AM, and KIIK104.5, where he served in numerous capacities for various owners, including General Manager, prior to I-Heart’s...


#066: In Chicago, DreX Marks the Spot

A radio career can mean some ups and downs, some twists and turns. Nobody knows that better than the radio veteran known as DreX, who is back in Chicago as morning host at the iconic B96. Previously DreX hosted mornings at I-Heart’s Top 40 KISS-FM 103.5 in Chicago before heading to San Francisco’s KGO. He’s also guested on numerous other radio shows including the Opie and Anthony show on Sirius/XM. Now he’s back in Chicago, the market whose legendary talent lured him into radio...


#065 - Perry Michael Simon - Seen it all, Done it All and LIVES to tell the tale!

You have, no doubt, seen the name Perry Michael Simon many times. He writes a LOT! As Vice-President and Editor of News-Talk-Sports and Podcasting for, Perry writes comprehensive daily media news coverage and other pieces that appeared at various sites, including He also covers major conventions like the Consumer Electronics Show, radio Boot Camps, Conclave the recent NAB and many others. After serving as PD for such notable radio stations as Jersey 101.5...


#064 - The State of Radio - Dan Kelley - Michigan Broadcasters Association

Dan Kelley is no stranger to successful radio. Since his radio start during high school in suburban Chicago, Dan has been a station Program Director, Operations Director, Station Manager, Chief Engineer and on-air talent for such companies as CBS Radio, Clear Channel and Citadel Communications. Since 2007, he’s had a statewide perspective for the Michigan Association of Broadcasters. There he servies as Director of Technical Services/Digital Communications Director/Engineering. In...


#063 - Married to his Morning Show - Literally! Nick Steele - KOIT-F, SF

After being all over the country in glamour spots like Longview Texas, Dayton, Ohio and Terre Haute, Indiana, Nick Steele met co-host Kristen Flowers where else…at a radio station in Las Vegas! Soon they decided to take their relationship to the next level. They became a morning show at 101.9 The Wolf in Sacremento! They now host mornings on KOIT in San Francisco. Oh, and along the way they got married, too! When we’re not at the station, they’re usually chasing around their three cats,...


#062 - Drew Horowitz, President & COO, Hubbard Radio

Drew Horowitz is the President and Chief Operating Officer of Hubbard Radio, overseeing operations in Chicago, Washington, D.C., Seattle, Phoenix, Minneapolis-St. Paul, St. Louis and Cincinnati. Prior to joining Hubbard, he was the Executive Vice President and COO of Bonneville International Corporation. He joined WTMX Radio/Chicago as General Sales Manager in May 1992 and was promoted to Vice President and General Manager the next year. Earlier, he was Principal/COO of Lakeshore...


#061 - Navigating Radio's NEW Realities - Walter Sterling

Walter Sterling has been in radio since he was 15. He worked for a suburban New Jersey station for minimum wage as an on-air DJ. He was one of the first talk show hosts on the FM band at stations in New York City and, as alter ego Walter Sabo, programmed and consulted enormously successful stations throughout the country. He and his colleagues introduced the format known as Adult Contemporary to NBC’s O&O FM’s. He is the youngest Executive Vice President in the history of NBC and held...


#060 - What's the Buzz? Beasley VPP Buzz Knight

Brandwidth MEANS the fusion of solid BRANDING with sharp, smart use of the various BANDwidth options available, and this guest if PERFECT to navigate today’s mediascape. When Beasley Media Group acquired Greater Media, they acquired some great stations, along with one of the brightest minds in media as their Vice President of Programming Buzz Knight. In addition to an impressive series of programming posts, including WZLX-FM, Boston; Saga Communications WNOR-FM, Norfolk, and WLVQ-FM,...


#059: Radio's NEW Awakening: Sheri Lynch (The Bob & Sheri Show)

Sheri Lynch is an award-winning broadcaster who fully expects to panic and be eaten first in the coming zombie apocalypse. A Philly native who was raised in a remote corner of northwestern Wyoming, you’d think she’d have a little more game when it comes to the undead. Especially since she’s carved out a unique career in the radio business, co-hosting the syndicated Bob & Sheri show, heard in 40-plus markets in the US, and around the world on the Armed Forces Radio Network. Sheri is...


#058 - Avoiding the CLICKsand Trap: Bill Troy

Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch, the first online market research firm for the broadcast industry. As they created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise. Six years ago, Bill started a second company, Civilis Marketing, which helps companies build business relationships using today’s...


#057: Jonathan Drake - OM, Illini Radio Group

Jonathan Drake is proof positive that a career in radio and having a life CAN coexist! After working around the Midwest with stops in exotic locales like Joliet, Bloomington and the well-kept secret that is Des Moines, Iowa, Jonathan was transferred to the Champaign-Urbana market by Saga Communications, where he has settled in as Operations Manager of the Illini Radio Group. In addition to his management duties, Jonathan has accompanied Champaign-Urbana radio listeners from the workplace...