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Brandwidth On Demand

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Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.
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Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.








#084: Voicing Cartoons or Radio? SCOTT INNES says 'YES"

Let there be no doubt, Scott Innes is a radio guy through and through. After working at stations in various markets, his hallmark became an uncanny knack to do character voices. Then, Hollywood called. Scott became the official voice of Hanna-Barbera’s famous cartoon character, Scooby-Doo, and eventually other characters. He’s also given voice to over 1,000 talking Scooby-Doo items such as toys and video games and has appeared on countless TV shows like The Tonight Show, Fox and Friends, and...


#083 - From Stand Up to Radio Road Rage Relief - Chris Baker, KFAB, Omaha

Chris Baker started coming to Omaha as a comic in the early 90's working at The Funny Bone Comedy Club. The great audiences and experiences quickly made Omaha his favorite stop on tour. After Talk Radio stints in Miami, Kansas City, Houston, and Minneapolis his dream opportunity opened up at Omaha’s regional powerhouse KFAB. During his afternoon drive show, Chris likes to mix the serious with the absurd or as he “… a mix of the salt and the sugar" sometimes known as "Road Range...


#082 - The Method BEHIND the Morning Madness - PAUL CASTRONOVO/Big 105.9.Miami

Miami radio’s Paul Castronovo IS Florida. He co-hosted “the Paul and Young Ron Show” in South Florida for almost 3 decades on stations including WSHE, 94.9 Zeta and most recently Big 105.9. Then one day, Young Ron decided to retire and the radio empire became The Paul Castronovo show. Still the same lunacy, but with a new crew backing him up. While Paul was born in Brooklyn he’s a U of Flordia grad, a rabid Gator fan, and you will most likely find him fishing on weekends. He's also...


#081-Tips from the Queen of Urban Mornings - DeDe McGuire

Many consider the DeDe McGuire the hardest working woman in radio…and with good cause! A trailblazer and industry leader who has been entertaining radio audiences for years, DeDe is famous for her entertaining, empowering, and enlightening approach. After co-hosting the nationally syndicated “Doug Banks Show”, DeDe is one of only a few women in America to host her own major market morning show, based at K104/Dallas, and syndicated by Compass Media. If you check her bio in the show notes,...


#080 - Confidently Control Your Career - Michelle McKormick, WLAV, Grand Rapids

If the idea of changing positions or even stations makes you hyperventilate, we’ve got PROOF that it can be done…done well, and lead to better things. Michelle McKormick began her radio career at Grand Rapids rock station WGRD holding a variety of positions there, including music director and morning co-host. Then she moved to JERSEY 101.5 the legendary FM Talker...before returning to Grand Rapids and what is now WMAX. In 2002 she made her way to Detroit to work at WKRK before returning to...


#079 - Max your MQ - Millennial Expert RYAN JENKINS

Ryan Jenkins knows Millennials. He’s been speaking professionally as a Millennial and Generation Z keynote speaker for hundreds of clients such as Coca-Cola, John Deere,, Johnson & Johnson and many others. His top-ranked generational insights have been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine. His internationally recognized blog, podcast, and column inspire and equip thousands of people every week. We link to all of these resources and his...


#078 - 15 Minutes until WISE O'Clock - Terry Patrick

Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK! After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group, rising to the position of Senior Vice President and Partner. As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney...

#077 - Brandwidth Beyond Borders: Canada's Matt Cundill

This time, Brandwidth On Demand heads for the border…the NORTHERN border, as we hear from Canadian broadcast pro Matt Cundill. Professionally, Matt started while still in college in Nova Scotia. His station stops include CHOM 97.7 in Montreal, The Bear in Edmonton, then was hired by one of the biggest companies in Canada, Corus Entertainment, where he wore a number of hats including his ‘real job’, Programming Power 97 in Winnepeg. Since 2014, Matt has operated a successful consulting firm,...

#076 - Find Your Focus: Be Fearless, Have Fun! Guest: Andrew Lee, KTLK/Minneapolis

Andrew Lee is the APD and morning co-host of KTLK, Minneapolis, branded as the Twin Cities News-Talk 1130. After leading WSKY in the Gainesville market to dominance as one of Florida’s first talk FM stations, Andrew was next tapped to program then-Journal Broadcasting’s KQTH “The Truth”/Tuscon ─ and turn it into another successful FM talker. Next stop, the Twin Cities where Andrew is now reunited with his popular Arizona morning host Jon Justice for the Justice & Drew morning show. In his...


#075: Speakers are Getting Smarter: Are YOU? Guest: Holland Cooke

Holland Cooke has advised radio and TV stations in the USA, Canada, and New Zealand. Previously, he survived a variety of on-air and management positions, including 7 storied years as Operations Manager of WTOP/Washington, during which time the station scored its highest ratings to-date in the all-news format. When he’s not busy writing columns and reports for leading trade publications, his tireless work includes programming and marketing strategies for radio stations, career counseling for...


#073 - BOLD Radio Still Wins - Vince Benedetto - CEO, BOLD GOLD MEDIA

Vince Benedetto is the president and CEO of the Bold Gold Media Group, which owns nine full-power stations and six FM Pennsylvania’s Catskill Mountains, Pocono Lake Region, and Wilkes Barre-Scranton. Before radio, Vince was appointed to the Air Force Academy, and earned his “Jump Wings” for completing Air Force jump school. He did five freefalls and was commissioned as an officer. Realizing the importance of media dominance beyone radio, Vince is noted as a leader in...


#072 - 50 Shades of Kay - Elizabeth Kay, WMYX/Milwaukee

WMYX Morning star Elizabeth Kay is living proof that a hometown girl can do well! Growing up as one of four girls in Milwaukee’s Bay View neighborhood, her Dad raised her to love sports. She's a Packer shareholder and tries to make as many Packer games as possible. Her love of sports doesn't end there; she lives an active lifestyle, frequents the gym and enjoys any outdoor activities. After graduating from UW-Milwaukee, and a four-year stint doing mornings in Green Bay radio, Elizabeth...


071 - J.T. the Brick - From One BIG LEAGUE to Another

You won’t find a more fast-paced, high-energy sports talk show than J .T. “The Brick”. A former stockbroker, JT got his start in sports radio after becoming a frequent caller to The Jim Rome Show. After winning the inaugural "Smack-Off" in 1995, he was offered a job hosting a late-night Sunday show at KMAX-Los Angeles. From there, JT moved his show to KFMB, San Diego where he only spent a few weeks before being offered a show on the now-defunct Las Vegas-based Sports Fan Radio Network....


070 - The Legacy of Nick Michaels (1951-2018)

Memorial Day weekend brought news of the passing of another kind of veteran. A veteran of the radio wars. Celebrated voice talent and imaging conceptualist NICK MICHAELS passed away unexpectedly due to a massive heart attack. Nick was a passionate media thought leader and innovator, who saw where much of the radio industry has headed, without ever losing his ever-evolving vision for what the audio experience could be. This retrospective offers both his previous comments and insights on...


#69 - An INTERNATIONAL Approach - European Coaches Nails Mahoney & Tracey Lee

This time, Brandwidth On Demand goes INTERNATIONAL, with European coaches Nails Mahoney & Tracey Lee. Each have 30 years experience as Radio Presenters/Content Creators in Ireland, the UK, Malta, Canada and Asia. Nails has hostied all day parts in major markets such as Dublin, Toronto and Vancouver. His audio has also aired regularly on the BBC. Tracey is an award-winning Producer and Presenter hosting top-rated National radio shows including Today FM in Ireland as well as XFM in Malta....


#068 - Jeff Davis: Getting It Said

Jeff Davis is one of the heritage voices of WLS with a career there spanning over 40 years. After moving to LA, to focus on his successful career as a national voiceover talent, he also served as the afternoon personality on Star 98.7 in Los Angeles, still maintaining work with WLS AM as the station's voice. Jeff crafts the imaging for Radio and Television stations in all size markets. He also is a well-known narrator and voice for commercials. Jeff also hosted the live radio version of the...


#067 - Jim O'Hara - Major Market is a MINDSET, not a ZIP CODE!

When it comes to radio today, few define ‘local’ success more than Jim O’Hara! He’s currently the SVP/Programming of I-Heart’s cluster in Davenport IA, and the award-winning PD and midday host for Country legend WLLR. But that’s just scratching the surface. After 5 years programming the market’s ORIGINAL Top 40 and AOR combo, KSTT and 97X, he moved to crosstown WOC-AM, and KIIK104.5, where he served in numerous capacities for various owners, including General Manager, prior to I-Heart’s...


#066: In Chicago, DreX Marks the Spot

A radio career can mean some ups and downs, some twists and turns. Nobody knows that better than the radio veteran known as DreX, who is back in Chicago as morning host at the iconic B96. Previously DreX hosted mornings at I-Heart’s Top 40 KISS-FM 103.5 in Chicago before heading to San Francisco’s KGO. He’s also guested on numerous other radio shows including the Opie and Anthony show on Sirius/XM. Now he’s back in Chicago, the market whose legendary talent lured him into radio...


#065 - Perry Michael Simon - Seen it all, Done it All and LIVES to tell the tale!

You have, no doubt, seen the name Perry Michael Simon many times. He writes a LOT! As Vice-President and Editor of News-Talk-Sports and Podcasting for, Perry writes comprehensive daily media news coverage and other pieces that appeared at various sites, including He also covers major conventions like the Consumer Electronics Show, radio Boot Camps, Conclave the recent NAB and many others. After serving as PD for such notable radio stations as Jersey 101.5 and...