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Briefly

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Welcome to Briefly, where we briefly talk shop and strategy with marketers, leaders and creatives, about their marketing philosophies, stories and challenges. Our goal here is to explore brands and to share with our listeners how our guests do what they do. Many organizations have their own way of looking at their goals, objectives, strategies, audience, etc., but everyone in every industry is selling something, whether it’s a product, service, idea, time, space, advice, whatever. So, there’s always something we can learn from each other. Briefly is an exercise for guest, host and listener to learn how different brands position themselves and why. It’s an interview, strategy discussion and learning experience, all rolled into one.

Welcome to Briefly, where we briefly talk shop and strategy with marketers, leaders and creatives, about their marketing philosophies, stories and challenges. Our goal here is to explore brands and to share with our listeners how our guests do what they do. Many organizations have their own way of looking at their goals, objectives, strategies, audience, etc., but everyone in every industry is selling something, whether it’s a product, service, idea, time, space, advice, whatever. So, there’s always something we can learn from each other. Briefly is an exercise for guest, host and listener to learn how different brands position themselves and why. It’s an interview, strategy discussion and learning experience, all rolled into one.
More Information

Location:

United States

Description:

Welcome to Briefly, where we briefly talk shop and strategy with marketers, leaders and creatives, about their marketing philosophies, stories and challenges. Our goal here is to explore brands and to share with our listeners how our guests do what they do. Many organizations have their own way of looking at their goals, objectives, strategies, audience, etc., but everyone in every industry is selling something, whether it’s a product, service, idea, time, space, advice, whatever. So, there’s always something we can learn from each other. Briefly is an exercise for guest, host and listener to learn how different brands position themselves and why. It’s an interview, strategy discussion and learning experience, all rolled into one.

Twitter:

@toucanads

Language:

English

Contact:

5043211790


Episodes

Role of the Modern Copywriter

6/6/2019
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Writing for ads used to mean writing for TV and radio, crafting headlines for print ads and pairing up with a designer to punch up a piece or two. The copywriter’s job was to write. Plain and simple. Within the past decade or so, however, the role of the copywriter has shifted and expanded. In a multi-faceted media landscape, the mission of an agency or company is to create content that resonates with a consumer, engages with them, tells them a story. Sure, the copywriter’s role in all of...

Duration:00:08:10

Matt Lovitt on Healthy Living, Starting a Business and Telling Your Story

5/1/2019
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Matt Lovitt owns Pure Fitness, a personal training studio in Metairie, near Lakeview. He's been personal training for 15 years. He's spent time working in gyms, in hospitals, and physical therapy clinics. Over the last 6 years, Matt has traveled to several foreign countries to study yoga, fasting, and a variety of other healing strategies. He creates custom programs to help you solve your problems and reach your goals. More details about his experience at Lovittlife.com

Duration:00:25:45

Perryn Olson on Rebrands, Strategic Differentiation and more

4/5/2019
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Perryn Olson is a sought after B2B marketer and business advisor who understands the impact both strategy and technology can have on a company’s growth and bottom line. He works hand-in-hand with My IT’s proactive support team and clients to secure their networks, educate their employees, and to implement best practices to protect and grow their companies. Perryn has developed business growth strategies for solopreneurs to multi-billion-dollar companies nationwide. He is a certified...

Duration:00:33:05

Jeff English on Copywriting, Simplicity and Advice for New Marketers

3/22/2019
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Since 2003, Jeff English has acted as principal and founder of Creative English Communication Consultants, which specializes in strategic communications planning and execution. Jeff earned his degree in advertising in 1990 and spent 13 years employed with some of the region’s top advertising, public relations and design firms. Over his career he has worked with such clients as NAPA Auto Parts, Bank One, Hancock Bank, Louisiana State University, Our Lady of the Lake Regional Medical Center,...

Duration:00:18:28

Episode 5: Leigh Isaacson

1/30/2019
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Leigh Isaacson is the Co-Founder of Dig - The Dog Person's Dating App. Dig is an iOS mobile dating app for dog owners and dog lovers. As Co-Founder and CEO of the start-up company, Leigh is in charge of fundraising, management, investor relations, daily operations, business partner acquisition, financials, longterm marketing strategies, social media campaigns, and monthly active user growth. Dig was part of the IdeaX Accelerator Program through Idea Village in New Orleans and was selected as...

Duration:00:19:00

Episode 4: Peyton Theriot

12/10/2018
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Born and raised in Metairie, Louisiana Peyton Theriot has started his business as a financial advisor with Edward Jones Investment Company. After graduating from LSU he trained at the industry-leading Edward Jones Financial Advisor Career Development Program in St. Louis, MO. As a financial advisor, Peyton believes it’s important to invest time to understand what clients are working toward before investing. Whether planning for retirement, saving for college for children or grandchildren, or...

Duration:00:39:57

Episode 3: Tom Martin

11/19/2018
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Tom is an internationally recognized speaker, an active blogger and a contributor to Ad Age’s Small Agency Diary. Tom founded Converse Digital in 2010 after a 20-year career in the advertising agency business to help companies learn how to turn conversations into customers. In 2013, Pearson published Tom’s first book, The Invisible Sale, available everywhere books are sold. His previous experience includes Temerlin McClain Advertising in Dallas, Texas where he developed direct marketing,...

Duration:00:27:08

Episode 2: Kelsey Scram

10/30/2018
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Kelsey Scram serves as the Director of Marketing & Innovation for the Jefferson Parish Economic Development Commission (JEDCO). JEDCO, an Accredited Economic Development Organization, is the economic development arm of Jefferson Parish charged with attracting, growing and creating new businesses within the parish. Kelsey oversees all aspects of JEDCO’s marketing approach. She handles all media outreach, advertising campaigns, social media content, and event implementation for the...

Duration:00:32:53

Episode 1: Lafe Jones

9/26/2018
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Lafe Jones is the owner and principal consultant for Lafe Jones & Associates, a planning, marketing and management firm, based in Alexandria, LA. In addition to 15 years as CEO for a regional company with multiple locations and more than 100 employees, Lafe is also an Accredited Public Relations (APR) professional who has more than 15 years of experience managing his independent marketing and strategic planning company, serving a variety of clients throughout the country. In addition to...

Duration:00:29:21