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Build My Online Store - E-Commerce, Entrepreneurship, & Travel

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Every Sunday Travis Marziani and Terry Lin talk about the latest in e-commerce and online marketing. Both run their own online stores and share their successes, failures, and what happens behind the scenes. If you need help with your online store, check out buildmyonlinestore.com

Every Sunday Travis Marziani and Terry Lin talk about the latest in e-commerce and online marketing. Both run their own online stores and share their successes, failures, and what happens behind the scenes. If you need help with your online store, check out buildmyonlinestore.com
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Location:

United States

Description:

Every Sunday Travis Marziani and Terry Lin talk about the latest in e-commerce and online marketing. Both run their own online stores and share their successes, failures, and what happens behind the scenes. If you need help with your online store, check out buildmyonlinestore.com

Language:

English


Episodes

#202: 7 E-Commerce Tips From Travis In 2017

9/25/2017
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In this episode Travis talks about his top 7 Ecommerce tips for right now. He talks about Email Marketing, Chat bots/Facebook Messenger ads, Facebook ads, PLA’s, influencers, Youtube and more.

Duration:00:24:53

#201: Moving To NYC & New Mobile Cart Recovery Tool

6/24/2017
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Terry just moved to NYC after being out of the US for the last ten years. Here's a quick update on the last few months and getting back on track with the podcast in the coming weeks. Terry also has a new side project for a mobile cart recovery tool that you can learn more about in this episode.

Duration:00:07:21

#200: Performance Nut Butter - Travis' Kickstarter Launch

5/9/2017
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Travis has been working hard in the last few months on his new Kickstarter project, Performance Nut Butter. On this episode, he will talk about his launch strategy and marketing efforts that is going into this campaign. His campaign is going live on Kickstarter this week and a link will be updated here once's it's open. So what has Terry been up to? In Feb 2017, I joined a SaaS startup that was purchased by a Chinese venture firm. I'll talk more about it in a future episode, but I've...

Duration:00:25:39

#199: How To Get Amazing Product Photos For Free

2/5/2017
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Many store owners get stuck with trying to DIY their product photos and end up with horrible looking shots. In this episode, Chris Jones from Unoboy.com joins us to talk about how to pull off an amazing photo shoot for free by structruing the right offers for your photographer, model, and venue. We also talk about upgrading your level of taste in photos, and training your eye to recognize what make a good shot from a bad one. Finally, we discuss stalking your competitors and analyzing...

Duration:00:29:02

#198: 5 Elements Of A Crowdfunding Campaign Page

1/22/2017
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This week I talk about the key elements that help make a successful crowdfunding campaign page after having a disaster of failure in 2015, and one that was funded by 300% in 2016. This episode is brought to you by Klaviyo, an email marketing tool that I've been using for my marketing clients. You can send smarter emails by integrating your shopping cart data, order history, and website behaviors. Sign up free today at www.buildmyonlinestore.com/klaviyo.

Duration:00:15:33

#197: Kickstarter Launch Strategy Of Performance Nut Butter

1/15/2017
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This week Travis talks about launching his new product on Kickstarter in the upcoming months, named Performance Nut Butter. He outlines his launch strategy, email captures, and future plans to get influencers to promote this product. This episode is brought to you by Klaviyo, an email marketing tool that I've been using for my marketing clients. You can send smarter emails by integrating your shopping cart data, order history, and website behaviors. Sign up free today at...

Duration:00:28:16

#196: Our Personal & Business Goals For 2017

1/2/2017
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This week we talk about our personal and business goals for 2017. In 2016, Terry had closed down the old wallet business and was working on something new with a small Kickstarter in the middle of the year. Travis had the best year for BDancewear yet, and is also working on a new business in the paleo foods space. In this epsiode, we'll go over our plans for both projects moving forward.

Duration:00:21:49

#195: Year End Review For 2016

12/18/2016
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As this year comes to a close, we review what went right and what didn't as we prepare our plans for 2017. Travis provides updates on his new product launch, BDancewear, Youtube channel, and How To Do Your 20s podcast. Terry provides updates on his marketing consulting, Kickstarter project, PPC lessons, and an upcoming milestone for this podcast.

Duration:00:24:37

#194: Lessons From Self-Learning PPC In 2016

12/4/2016
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This week we have a chat about our lessons learned in PPC from self-teaching in 2016 and the continual progress to squeeze more ROI out of our campaigns as time moves on. Topics Discussed:

Duration:00:24:35

#193: When Should You Take A Break?

11/20/2016
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This week we talk about what it's like to avoid burnout as it's been a chronic issue for Travis where every few months he has to switch focus on projects. We don't have all the answers, but have a conversation about how we both handle it when it arises. Sponsor: TaskHusky eliminates the headache of going through unreliable developers to make small tweaks and fixes to your site. Whether that's small tweaks to your logo, fonts, pixels, or other store related development tasks they are able...

Duration:00:19:22

#192: The Amazon Expansion Plan with Kiri Masters

11/6/2016
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This week a book called "The Amazon Expansion Plan" comes out on Thursday November 10th, 2016 by my friend Kiri Masters. As the founder of Bobsled Marketing, she has helped dozens of crowdfunding campaigns on-board to Amazon after their funding efforts are completed. In this episode we talk about how the Amazon sales channel has changed, actions against review clubs, and the future for merchants building their own brand. Sponsor: TaskHusky eliminates the headache of going through...

Duration:00:36:08

#191: Our 30-Day Challenge, Part 2: Terry & Youtube

10/30/2016
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Today we talk about Terry's 30-day challenge of building out his Youtube channel called That's Pawesome. It's a video blog about animal rescue volunteering where the goal is to inspire more people to step up, and ultimately send more traffic to the store Forever Home Blankets. Videos are published three times a week on Monday, Wednesday, and Fridays at 7:00AM EST. Topics Discussed: That's Pawesome

Duration:00:29:46

#190: Our 30-Day Challenge, Part 1: Travis & His New Store

10/16/2016
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This week we decide to do a 30-day challenge and explore the early ideas of Travis' new store in the food niche. Compared to BDancewear, this is a new venture that he doesn't have much expertise within manufacturing so it's breaking new ground for him. Terry's 30-day challenge is to publish a video blog 3 times a week for the next month to sell more blankets.

Duration:00:33:01

#189: Lessons From Hiring In The Trenches

10/2/2016
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This week we chat about Travis' experience with hiring and letting go of staff in his office. He is also hosting an e-commerce retreat in San Diego the weekend of 10/6/2016 to 10/9/2016, so get in touch with him if you can meet up this weekend.

Duration:00:29:18

#188: September 2016 Updates on Bdancewear, Forever Home Blankets, & More

9/18/2016
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We're back from a brief hiatus and give a short update on our latest projects, what's working, and what isn't. Travis has moved to Santa Monica and is doing an in-person retreat in San Diego in October. Terry is still working on Forever Home Blankets after the Kickstarter campaign and ramping things up.

Duration:00:33:31

#187: First Impressions of Instagram Stories After 10,000+ Views

8/14/2016
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Instagram Stories just launched last week and Terry has been experimenting around with the new feature. Averaging 3,500 views per day, this week we chat about the big picture, strategic moves, and possible improvements that might be coming in the near future.

Duration:00:14:00

#186: Facebook Ads 101 Q&A Replay

7/31/2016
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Last week Travis and I hosted a Q&A for those starting out with Facebook Ads based on our experiences using the ad platform in the past year. It's had a remarkable evolution since release a few years ago, allowing you to get very narrow with targeting and exclusions. In this episode, we highlight some of the top Q&As from the Google Hangout.

Duration:00:41:07

#185: Q&A on Handwritten Notes, Partnerships, Adwords, Hiring, and Reselling

7/17/2016
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This week we dig through an old Q&A hosted in March 2016 with our email list. Originally at 90 minutes, we've found the best Q&As from the replay that you will enjoy. We talk about handwritten notes to your VIP customers, finding keyword ideas for Adwords, hiring your first employee, and using reviews from other stores as a reseller. This episode is brought to you by Packlane. If you're looking for custom packaging for your product, they start with minimums as low as 10. You can upload your...

Duration:00:24:28

#184: An Update On Terry's Kickstarter - Forever Home Blankets

7/3/2016
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Terry's Kickstarter just launched this week and was funded in 5 hours. In this episode, we talk about some of the challenges ahead and keeping the momentum going. You check out the project by going to foreverhomeblankets.com. This episode is also brought to you by Packlane, an online shop that lets you design, print, and create custom product packaging with minimum orders as low as 10. You can choose a box style, upload a design quickly, preview it in 3D, and receive a quote instantly.

Duration:00:28:32

#183: 6 Creative Ways To Build Links For Your Store

6/19/2016
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For most folks, the conventional belief for getting links is sending product to bloggers or influencers for reviews. While that's certainly still effective, in this episode we explore some more creative ways to get links that might get you a better bang for your buck (and time).

Duration:00:14:42