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EDGE

Business & Economics Podcasts

EDGE gives business owners the edge to win in your business and your life with science based tools and unscripted conversations with guests who share their playbook and lessons learned. All so you can achieve your peak performance, wealth and happiness. With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook. About Your Host Brandon White Brandon is an entrepreneur with two exists (so far), angel investor, former venture capitalist, and worked in Marketing at America Online. He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the number one social networking and e-commerce site for sport fisherman on the internet. He led it to a successful exit to a large media company. Brandon lives Half Moon Bay, CA with his wife and dogs, is a Co-Founder of FileFinder.io, Independent Security Consulting (ISC), and is an angel investor in several startups. When not at the mic or keyboard in the EDGE recording studio, you can find him riding his road bike along the California coast. Education * MBA from the UNC, Chapel Hill Kenan-Flagler Business School * Masters in Psychology from Washington College (Psi Chi National Honor Society) * Post Graduate work at Stanford University * BA in Psychology from Washington College (President of the Psi Chi National Honor Society) * Certified Expert Tiny Habits Coach - B.J. Fogg Find more information at: https://myedgepodcast.com/about

EDGE gives business owners the edge to win in your business and your life with science based tools and unscripted conversations with guests who share their playbook and lessons learned. All so you can achieve your peak performance, wealth and happiness. With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook. About Your Host Brandon White Brandon is an entrepreneur with two exists (so far), angel investor, former venture capitalist, and worked in Marketing at America Online. He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the number one social networking and e-commerce site for sport fisherman on the internet. He led it to a successful exit to a large media company. Brandon lives Half Moon Bay, CA with his wife and dogs, is a Co-Founder of FileFinder.io, Independent Security Consulting (ISC), and is an angel investor in several startups. When not at the mic or keyboard in the EDGE recording studio, you can find him riding his road bike along the California coast. Education * MBA from the UNC, Chapel Hill Kenan-Flagler Business School * Masters in Psychology from Washington College (Psi Chi National Honor Society) * Post Graduate work at Stanford University * BA in Psychology from Washington College (President of the Psi Chi National Honor Society) * Certified Expert Tiny Habits Coach - B.J. Fogg Find more information at: https://myedgepodcast.com/about

Location:

United States

Description:

EDGE gives business owners the edge to win in your business and your life with science based tools and unscripted conversations with guests who share their playbook and lessons learned. All so you can achieve your peak performance, wealth and happiness. With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook. About Your Host Brandon White Brandon is an entrepreneur with two exists (so far), angel investor, former venture capitalist, and worked in Marketing at America Online. He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the number one social networking and e-commerce site for sport fisherman on the internet. He led it to a successful exit to a large media company. Brandon lives Half Moon Bay, CA with his wife and dogs, is a Co-Founder of FileFinder.io, Independent Security Consulting (ISC), and is an angel investor in several startups. When not at the mic or keyboard in the EDGE recording studio, you can find him riding his road bike along the California coast. Education * MBA from the UNC, Chapel Hill Kenan-Flagler Business School * Masters in Psychology from Washington College (Psi Chi National Honor Society) * Post Graduate work at Stanford University * BA in Psychology from Washington College (President of the Psi Chi National Honor Society) * Certified Expert Tiny Habits Coach - B.J. Fogg Find more information at: https://myedgepodcast.com/about

Language:

English

Contact:

4154291229


Episodes

Situational Awareness with Former Army Special Forces Instructor Jameson B. | Ep. 375

8/12/2022
Jameson shares his story about becoming part of the US Army's Special Forces, what he learned when he was overseas in Iraq and Afghanistan and his biggest revelation that scared the heck out of him from learning to be a SF instructor. Between cities reducing police forces, political unrest, protests that pop up in a minute, cyber crimes on the rise, and a world at war with one another, educating yourself about situational awareness and learning safety tactics, techniques and procedures has...

Duration:00:58:16

Best Business Software to Use to Run Your Business in 2022 | Ep. 374

8/11/2022
EDGE's Operations Director, Gia, joins me today where we pull back the curtain and share what business software we're using to run our company in 2022 and why we love it. We also talk about software we've swapped out and replaced with new apps and why. You'll walk away with some great suggestions on software you can use for your business. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://www.brandoncwhite.com/subscribe/ EPISODE...

Duration:00:59:34

Turning a Tailgate into an Entire Business with Tyler Green Co-Founder of Cache | Ep. 373

8/10/2022
Tyler shares this "how we built Cache story". He shares lessons learned building a product company and the challenges they've had to overcome. About Tyler Green Tyler and his brother were born and raised just outside the treeline of the Wasatch-Cache National Forest in Utah. They’ve always had skiing, mountain biking, backpacking, fly fishing, and just about every other outdoor activity right in their own backyard. They took some time to travel the country and returned to Utah. What...

Duration:00:46:30

401k Part 13 - 401K Cash Balance Plans with Matt Ruttenberg | Ep. 372

8/9/2022
All about 401k cash balance plans and how they allow you to save more money than you've been told in your 401k's. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributions and tax...

Duration:00:10:26

Email Marketing Math | Ep. 371

8/8/2022
We talk about how you can use email marketing math to know how much money you can make each time you send an email to your list and as importantly how you can predict how much money you'll make. Email Brandon at B at Brandon C White dot com with "Episde 371 Spreadsheet" in the subject line to get free access to the spreadsheet he uses in this episode. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://www.brandoncwhite.com/subscribe/ HELPFUL LINKS: How to Write...

Duration:00:15:07

Elevate Your Game with this Science Backed Method to Achieve Your Peak Performance | Ep. 370

8/5/2022
In this episode I explain two scientific studies that show how you can trick your mind into achieving performance beyond what you thought you were capable. I also disucss how you can take these proven principles and use them in your business to hit sales and other goals that may have seemed impossible. If you injoy this episode please forward it to a friend or colleague that can benefit from it as well. SIGN UP FOR OUR NEWSLETTER HERE! https://www.brandoncwhite.com/subscribe/ Over...

Duration:00:10:03

How I Built a Web3 Business with Mark Miller CEO of LabelCoin | Ep. 369

8/4/2022
Mark and I talk about how he went from the musician, to artist promotor to founding a Web3 company in the music business. About Mark Miller Mark Miller is the founder and CEO of Labelcoin. Labelcoin is the web3 Robinhood of music – a revolutionary song exchange that lets fans invest in the next big song. They are ushering in a new era for the music industry by bringing artists’ future revenue forward to the present with this simple mission: stamping out artistic poverty. After spending...

Duration:01:15:30

How to Build a Membership Program into Your Business with Ward Sandler Co-Founder of MemberSpace | Ep. 368

8/3/2022
In this episode, how any business can build a membership program into their product offering to provide recurring revenue. Ward also shares how MemberSpace started, how they've bootstrapped it and how they've been able to grow like mad. About Ward Sandler Ward Sandler is the CEO of MemberSpace - a software as a service (SaaS) company that enables creators to turn any part of their website into members-only with just a few clicks. MemberSpace's mission is to help entrepreneurs build a...

Duration:01:04:30

401k Part 12: Can Your Kids Contribute to Your Company’s 401k Plan with Matt Ruttenberg |Ep. 367

8/2/2022
Beleive it or not you're kids can contribute to your 401k Plan. We talk about how to do it and how much extra you can save in your 401k. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their...

Duration:00:10:36

Marketing vs. Sales | Episode 366

8/1/2022
What's the difference between sales and marketing? I answer the question in this episode. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts Spotify: EDGE on Spotify RSS Feed: EDGE's RSS Feed Website: EDGE Podcast SUPPORT & CONNECT EDGE's Weekly Newsletter Join over 17,200 listeners and sign up to receive bonus content. It's free. Sign up here >>> Please Support this Podcast by checking out our...

Duration:00:07:59

How I Built a Light That's Changed the Beauty Salon Business with Mary Harcourt of CosmoGlo Light | Ep. 365

7/29/2022
Mary shares her story of how she built and sold her eye lash salon in L.A. so she could build a beauty salon light that's changing the industry. She drops tons of business tips and lessons learned that will give you an edge in your business. About Mary Harcourt Mary grew up on the East Coast and was born with an adventurous soul. Between drives to New York and Atlantic City, hiking up waterfalls in Pennsylvania, and going to find the nearest beach, Mary lived life with an exploration...

Duration:00:57:19

Master Data Management with Malcolm Hawker Head of Data Strategy at Profisee | Ep. 364

7/28/2022
Malcolm and I discuss what master data management is and why it's imperative that you get it right for your company. About Malcolm Hawker I'm a thought leader in the field of Master Data Management (MDM) and Data Governance and have consulted to some of the largest businesses in the world on their enterprise information management strategies. He is a frequent public speaker on data and analytics best practices and cherishes the opportunity to share practical and actionable insights on how...

Duration:01:11:30

An Undercover Look at the Wine Industry: More Than Meets the Eye with Agent Cru CEO of Wine Spies | Ep. 363

7/27/2022
Agent Cru and I talk about what really goes on in the wine business, what it's like running an online wine company, and how Wine Spies has been able to grow to the best online wine retail site. About Agent Cru Agent Cru cut his teeth as a "cellar rat" scrubbing barrels at my family's winery, eventually working my way up to General Manager. I started my own brand, Jurassic Wines before going on an epic mission here at Wine Spies to reinvigorate a well-established company with little...

Duration:01:20:26

401k Part 11 - Importance of Benchmarking Your 401k with Matt Ruttenberg | Ep. 362

7/26/2022
Learn why you need to benchmark your 401k plan for your business and how it can help you save more money. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributions and tax savings. Get Matt's...

Duration:00:10:39

Signs That You Need a Change and What to Do with Danielle Jenkins CEO of Domestic Divas Cleaning Co. | Ep. 360

7/22/2022
Danielle and I talk about signs that you need a change. That change might be hiring someone to run your business, a different routine, or even that you need to sell your business. We also talk about what to do when you start feeling this way to test and see if it's a temporary thing, burn out or something else. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee. Danielle and I each run companies doing several...

Duration:00:52:36

Climate Change with Gopal Erinjippurath CTO of Sust Global | Ep. 359

7/21/2022
Gopal and I talk about the climate and how Sust Global is using data and analytics to make climate informed decisions. About Gopal Erinjippurath Gopal leads Sust Global’s technology and product management functions. Their mission is to develop data-driven products enabling every decision to be climate-informed, so humanity can thrive on a changing planet. Most recently, Gopal led the Analytics Engineering team at Planet Labs, an aerospace and data analytics company that operates history's...

Duration:00:58:40

Building a Shoe Company with Billy Price Co-Founder of Billy Footwear | Ep. 358

7/20/2022
Billy shares his story of how he and his Co-Founders bootstrapped Billy Footwear into a seven figure shoe company by patenting an innovative zip up design and creating cool shoe designs. About Billy Price Billy is the Co-Founder of BILLY Footwear, a shoewear company that was started after suffering a spinal cord injury as a teenager. They currently are doing over seven figures in revenue with 20+ full-time employees. BILLY Footwear quickly became a prototype to fulfill Billy’s...

Duration:00:49:01

401k Part 10: 401k Plans for Government Contractors with Matt Ruttenberg | Ep. 357

7/19/2022
This episode is specifically for people who own US government contracting businesses. 401k plans for contractors need to follow different rules and regulations, we lay it all out for you in this episode. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs...

Duration:00:11:52

Preparing Your Company for When You Lose Internet Access with Danielle Jenkins CEO of Domestic Divas Cleaning Co. | Ep.355

7/17/2022
Danielle and I talk about how her company handled the Roberts Internet outage in Canada that lasted several days. She talks about lessons learned and we discuss ways to prepare your company for when you lose internet access. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee. Danielle and I each run companies doing several million in revenue each year. We talk about what's working, what's not, what software...

Duration:00:36:53

Sales Funnels with Patrick Shaw CEO of RapidFunnel | Ep. 354

7/14/2022
Patrick and I talk about sales funnels, how to think about sales and he drops tons of sales tips from his decades working in sales organizations. About Patrick Shaw Patrick is the Founder and CEO of RapidFunnel, a SaaS company in the Authentic Sharing Technology space. Before becoming CEO, he founded a MarTech company that provided marketing services to international businesses. He is an expert in network marketing, lead generation, and direct sales. Patrick has helped thousands of...

Duration:01:02:24