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EDGE

Business & Economics Podcasts

EDGE gives business owners the edge to win in your business and your life with science based tools and unscripted conversations with guests who share their playbook and lessons learned. All so you can achieve your peak performance, wealth and happiness. With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook. About Your Host Brandon White Brandon is an entrepreneur with two exists (so far), angel investor, former venture capitalist, and worked in Marketing at America Online. He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the number one social networking and e-commerce site for sport fisherman on the internet. He led it to a successful exit to a large media company. Brandon lives Half Moon Bay, CA with his wife and dogs, is a Co-Founder of FileFinder.io, Independent Security Consulting (ISC), and is an angel investor in several startups. When not at the mic or keyboard in the EDGE recording studio, you can find him riding his road bike along the California coast. Education * MBA from the UNC, Chapel Hill Kenan-Flagler Business School * Masters in Psychology from Washington College (Psi Chi National Honor Society) * Post Graduate work at Stanford University * BA in Psychology from Washington College (President of the Psi Chi National Honor Society) * Certified Expert Tiny Habits Coach - B.J. Fogg Find more information at: https://myedgepodcast.com/about

EDGE gives business owners the edge to win in your business and your life with science based tools and unscripted conversations with guests who share their playbook and lessons learned. All so you can achieve your peak performance, wealth and happiness. With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook. About Your Host Brandon White Brandon is an entrepreneur with two exists (so far), angel investor, former venture capitalist, and worked in Marketing at America Online. He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the number one social networking and e-commerce site for sport fisherman on the internet. He led it to a successful exit to a large media company. Brandon lives Half Moon Bay, CA with his wife and dogs, is a Co-Founder of FileFinder.io, Independent Security Consulting (ISC), and is an angel investor in several startups. When not at the mic or keyboard in the EDGE recording studio, you can find him riding his road bike along the California coast. Education * MBA from the UNC, Chapel Hill Kenan-Flagler Business School * Masters in Psychology from Washington College (Psi Chi National Honor Society) * Post Graduate work at Stanford University * BA in Psychology from Washington College (President of the Psi Chi National Honor Society) * Certified Expert Tiny Habits Coach - B.J. Fogg Find more information at: https://myedgepodcast.com/about

Location:

United States

Description:

EDGE gives business owners the edge to win in your business and your life with science based tools and unscripted conversations with guests who share their playbook and lessons learned. All so you can achieve your peak performance, wealth and happiness. With host Brandon White and featured guests from a variety of industries from business, entrepreneurship, sales and marketing, amateur and professional athletes, military special forces, politics, real estate, venture capital, private equity, investments, entertainment, and ordinary people doing extraordinary things, you'll leave each episode with plays to add to your own playbook. About Your Host Brandon White Brandon is an entrepreneur with two exists (so far), angel investor, former venture capitalist, and worked in Marketing at America Online. He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the number one social networking and e-commerce site for sport fisherman on the internet. He led it to a successful exit to a large media company. Brandon lives Half Moon Bay, CA with his wife and dogs, is a Co-Founder of FileFinder.io, Independent Security Consulting (ISC), and is an angel investor in several startups. When not at the mic or keyboard in the EDGE recording studio, you can find him riding his road bike along the California coast. Education * MBA from the UNC, Chapel Hill Kenan-Flagler Business School * Masters in Psychology from Washington College (Psi Chi National Honor Society) * Post Graduate work at Stanford University * BA in Psychology from Washington College (President of the Psi Chi National Honor Society) * Certified Expert Tiny Habits Coach - B.J. Fogg Find more information at: https://myedgepodcast.com/about

Language:

English

Contact:

4154291229


Episodes

Benefits of Drinking Teas with Nishchal Banskota Founder of Nepal Tea Collective | Ep.. 403

9/21/2022
Learn about the benefit of drinking teas, the difference in grades of tea and why it's important, and the business of tea. Nish shares all this information as well as how and why he's building the Nepal Tea Collective. About Nishchal Banskota Nish is a 2nd generation tea producer with a family lineage of 40 years in the tea industry. His entrepreneurial journey began when he was 17 and his aim is to get one million farmers out of poverty within their generation and within his...

Duration:01:07:04

401k Part 19 - What is a Forfeiture Account in a 401k Plan? | Ep. 402

9/20/2022
Learn what a forfeiture account in a 401k plan is, why it's important and what to do with one. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call: 👉 https://lifeincrs.com/edge-podcast/ CONNECT WITH US Sign up for our newsletter https://edge.ck.page/bea5b3fda6 Over 17,200 listeners and counting EPISODE LINKS: Get FREE information about setting up your 401k plan 👉 https://lifeincrs.com/edge-podcast/ HELPFUL FREE...

Duration:00:07:46

Video Online Advertising with Stoic Yeti Founders Chris Knudsen and Dan Bischoff | Ep. 401

9/19/2022
Learn how to build and run a successful online video campaigns. Brandon, Chris and Dan talk about how how Chris and Dan were so successful with Purple Mattress and how they've been able to replicate the results with other brands. You'll leave with a ton of tips you can use to put video ads to work for your business. About Chris Knudsen Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he...

Duration:01:17:22

The Power of Kawaii | Ep. 400

9/16/2022
In this episode Brandon describes a Kawaii image study that showed how looking at cute images can increase your focus and performance. He describes exactly how you can use a specific quick exercise to increase your focus and performance. Check out this episode's video on the EDGE YouTube channel to view ten adorable puppy and kitten pictures that will prime you for peak performance in less than 2 minutes. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and...

Duration:00:10:56

Paying in Gold with Jason Cozens CEO of Glint | Ep. 399

9/15/2022
In this episode Brandon and Jason talk about using gold as a currency, why it may be better than any other method of payment, and why Jason started Glint. About Jason Cozens Jason has twenty years' experience within the eCommerce, technology and digital marketing sectors. Previously, he was Founder of digital agencies Visuality and Bite and online gold bullion dealer GoldMadeSimple.com CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and...

Duration:01:07:06

7 Business Plan Must Haves | Ep. 398

9/14/2022
Brandon outlines seven business plan must haves whether you're starting a new business, launching a new product or service in a business, or updating your business plan to get ready fornext quarter or next year. Download a free 30+ page business plan guide mentioned on the show https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan-cbs091620 Listen to episode #10 - 26 where Brandon outlines each slide for your busienss plan. Start on episode #10: ...

Duration:00:14:39

401k Part 18 - SEP IRA vs. 401k | Ep. 397

9/13/2022
Brandon and Matt talk about the SEP IRA and a regular 401k. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Claim your assessment: 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our newsletter https://edge.ck.page/bea5b3fda6 Over 17,200 listeners and...

Duration:00:09:31

How Net Promoter Score is Calculated | Ep. 396

9/12/2022
Learn how to calculate your Net Promoter Score. If you would like the Net Promoter Score Calcuator Google spreadsheet that Brandon mentions in the episode simply send Brandon an email at B@BrandonCWhite.com with "NPS Google Spreadsheet" in the subject line and he'll send it to you for free. Net Promoter Score Series Net Promoter Score Introduction: https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782 What Net...

Duration:00:07:15

Thoughtful Snacking Can Change the World with Betty Lu CEO of Confetti Snacks | Ep. 394

9/8/2022
Betty shares her story how she was traveling around the world on a planned nine year trip with her Mother when she cut it short because of an unexpected a-ha moment she had at the top of a moutain with her healthy homemade snacks. Betty shares how she went from an idea, how she raised venture capital money for the idea and is turning that idea into a world wide healthy snack company. About Betty Lu Betty is the founder and CEO of venture backed Confetti Snacks based in Singapore and New...

Duration:01:21:23

Radical Digital Transformation to 10X Your Company with Chris Hood Head of Business Innovation & Strategy at Google | Ep. 393

9/7/2022
Chris and Brandon talk about digital transformation, what it means, why you need to understand it or risk getting beat by your competition. They discuss case studies of companies doing digital transformation right, what they're doing and how you can replicate it for your company to 10x your results. About Chris Hood Chris is a digital strategist, technology entrepreneur, and innovation executive with over 35 years of experience in online business development and transformation Currently,...

Duration:01:02:48

401k Part 17 - Case Study Business Owner Saves Six Figures in Their 401k Plan | Ep. 392

9/6/2022
Matt and Brandon talk about a real world case study where the business owners saved over $150,000 in their 401k plan. They talk about how the company is set up, what they did and how you can do the same thing to save more money in your 401k with your company. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation...

Duration:00:29:54

How to Get Your Net Promoter Score | Ep. 391

9/5/2022
In this epsiode Brandon explains how to quickly and easily get your company's Net Promoter Score (NPS) Net Promoter Score Series Net Promoter Score Introduction: https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782 What Net Promoter Score (NPS) is https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782 What Your Net Promoter Score...

Duration:00:06:02

How I Built a Better Baby Wagon with Tiffany Ramachandran Founder of Joey | Ep. 389

9/1/2022
Tiffany shares her "how I built this "story of how she's building Joey, a modern family brand whose first product is an amazing stroller wagon for kids that does it all. You'll leave with some tips on brand, design, and growing a company that you can use in your business. Use promo code "EDGE50" at https://MyJoey.com to save! About Tiffany Ramachandran Tiffany is the Founder & CEO of Joey, a modern family brand for parents who want to find a better way for their families to experience...

Duration:01:11:18

3 Cash Flow Metrics You Must Monitor to Grow Your Company | Ep. 388

8/31/2022
Brandon explains three cash flow metrics that you must monitor if you want to be able to successfully grow your company. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 RESOURCE LINKS: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 EDGE PODCAST INFO: Apple...

Duration:00:13:34

401k Part 16 - What is a prototype plan document for Your 401k Program? | Ep. 387

8/30/2022
Matt and Brandon talk about what a prototype plan document is and how it can help you in your 401k plan strategy with your company. Get Matt's help to set up or expand your company's 401k plan to start saving tax free here. https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. SIGN UP FOR OUR NEWSLETTER Over 17,200 listeners and...

Duration:00:07:10

How to Get Customers to Love Your Brand with Dr. Aaron Ahuvia | Ep. 386

8/29/2022
In this episode of Marketing Monday, Dr. Ahuvia and Brandon talk about how you can boost your brand by getting people to love it. What loves means and some tips you can use to create brand love. About Dr. Aaron Ahuvia Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person. He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the world...

Duration:01:11:27

Results from Taking L-Theanine and Caffeine with This Protocol for Four Weeks to Improve Concentration | Ep. 385

8/26/2022
In this episode Brandon shares his results from taking L-Theanine and Caffeine with a specific protocol with the goal of an increase in concentration, focus and productivity. He also shares some scientific studies done with L-Theanine and caffeine that backs up the results. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS AND INFORMATION L-Theanine used in Brandon's Experiment https://amzn.to/3Q1xQ4y Studies Mentioned...

Duration:00:37:30

How to Get Answers From Your Data with Ahmed Elsamadisi Founder of Narrator AI | Ep. 384

8/25/2022
Ahmed and Brandon talk about how to set up your data stack so you can answer questions like "What three things happen in our customer's journey that leads to customers with the highest LTV". About Ahmed Elsamadisi Ahmed Elsamadisi is the Founder and CEO of Narrator.ai, a data modeling platform allowing companies to make better business decisions with their data. He started his career at Cornell’s Autonomous Systems Laboratory building algorithms for autonomous vehicles and human-robot...

Duration:00:54:24

Jeff Bezos' Two Types of Decisions and How They Can Help You | Ep. 383

8/24/2022
In this episode Brandon lays out two types of decisions Jeff Bezos laid out in his 2015 Amazon yearly letter to investors. You'll learn the two types of decisions Bezos describes, the decision making approach to each one and how you can apply the framework to your company. SIGN UP FOR OUR NEWSLETTER Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 RESOURCE LINKS: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page...

Duration:00:08:04

401k Part 15 - The Custodian You Should Use for Your 401k Plan | Ep. 382

8/23/2022
In this epsiode Matt and Brandon explain what custodian you should use for your 401k plan and why. Get Matt's help to set up or expand your company's 401k plan to start saving tax free here. https://lifeincrs.com/edge-podcast/ SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://www.brandoncwhite.com/subscribe/ EPISODE LINKS: Get FREE information about setting up your 401k plan https://lifeincrs.com/edge-podcast/ RESOURCE LINKS: How to Write a Business Plan...

Duration:00:05:58