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EDGE for Business Owners

Business & Economics Podcasts

The EDGE Podcast delivers business owners hard hitting, ACTIONABLE, real world lessons, so you can get the most out of your time, talent and ideas. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues… Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur and business owner. From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can… To getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake. Starting in a spare bedroom, he raised millions of dollars, eventually closed the company down, bought it back from the investors, grew it over ten years and sold it to a large media company…for life changing money. Then, Brandon and family packed up and drove from the East Coast through a once in lifetime ice storm to their hard earned house on the California coast. Only to start a new company and new storyline… Brandon’s been through it all and shares the playbook with you that has given him the edge to win in both business and life. Listen daily for your EDGE.

The EDGE Podcast delivers business owners hard hitting, ACTIONABLE, real world lessons, so you can get the most out of your time, talent and ideas. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues… Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur and business owner. From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can… To getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake. Starting in a spare bedroom, he raised millions of dollars, eventually closed the company down, bought it back from the investors, grew it over ten years and sold it to a large media company…for life changing money. Then, Brandon and family packed up and drove from the East Coast through a once in lifetime ice storm to their hard earned house on the California coast. Only to start a new company and new storyline… Brandon’s been through it all and shares the playbook with you that has given him the edge to win in both business and life. Listen daily for your EDGE.

Location:

United States

Description:

The EDGE Podcast delivers business owners hard hitting, ACTIONABLE, real world lessons, so you can get the most out of your time, talent and ideas. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues… Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur and business owner. From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can… To getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake. Starting in a spare bedroom, he raised millions of dollars, eventually closed the company down, bought it back from the investors, grew it over ten years and sold it to a large media company…for life changing money. Then, Brandon and family packed up and drove from the East Coast through a once in lifetime ice storm to their hard earned house on the California coast. Only to start a new company and new storyline… Brandon’s been through it all and shares the playbook with you that has given him the edge to win in both business and life. Listen daily for your EDGE.

Language:

English

Contact:

4154291229


Episodes

The Divine Language of Coincidence: How Miracles Transformed My Life After I Began Paying Attention with Author Sophia Demas | Ep. 414

10/6/2022
Sophia and Brandon discuss the power of coincidence, what you can find and especially what happens when you start paying attention. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: The Divine Language of Coincidence: How Miracles Transformed My Life After I Began Paying Attention Best price on Amazon https://amzn.to/3SX5hYa HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides....

Saving Money on Your Company’s SaaS Software Subscriptions with Indus Khaitan Founder of Quolum | Ep. 413

10/5/2022
Indus and Brandon talk about SaaS software subscriptions and how we forget we're paying for seats we don't use, entire programs we don't use, and how to know what you're paying for so you can cancel subscriptions your company is not using. A timely episode in a time when all company's are looking for ways to save some money. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Quolum https://quolum.com HELPFUL...

401k Part 21 - Building a 401k Within Your Budget | Ep. 412

10/4/2022
Matt and Brandon talk about how to build a 401k plan for your company within your budget. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our newsletter Over 17,200 listeners and...

Duration:00:11:17

3 Ways to Use ARPU to Increase Your Sales | Ep 411

10/4/2022
Brandon explains three ways to use your ARPU (average revenue per user) marketing metric to increase your sales. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 NOTE: If you would rather have someone build your business plan, pitch deck...

Duration:00:11:47

7 Snacks for Business Owners that Satisfy But Don’t Pack on the Pounds | Ep. 410

10/1/2022
It's Kung Fu Friday and we all know stress eating is a real thing, especially when you're pulling long hours at office and keyboard. Brandon lays out seven of his favorite snacks that satisfy but don't pack on the pounds. If you know Brandon, you know he's conscious about his health and what he puts in his body. These snacks will not disappoint to give you a treat and stay at your peak performance. You'll love the bonus snack #8 as well! CONNECT WITH US Sign up for our Newsletter Over...

Duration:00:16:37

5 Competitive Advantage Ideas for Your Barriers To Entry Slide in Your Business Plan | Ep. 409

9/29/2022
Brandon lays out five competitive advantage ideas you'll want to include in your Barries to Entry Slide in your business plan. You may already have these or can set a goal to implement one or several of them tomake it harder for your competitors to catch you. Check out episode #20 for a full episode on how to build your Barriers to Entry Slide in your business plan https://myedgepodcast.com/episodes/how-to-write-a-business-plan-part-11-barriers-to-entry-slide-ep-20-451 You can also...

Duration:00:10:53

Eating Healthy with Jaclyn London Author of Dressing on the Side | Ep. 408

9/28/2022
Jackie and Brandon talk about eating healthy, myth bust some diets, "health foods" and talk about a reasonable approach to eating to lead a healthy life. About Jaclyn (Jackie) London Jackie is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, brand consultant and media spokesperson in relentless pursuit of making better health and wellbeing accessible to all. As the former Head of Nutrition & Wellness for WW (formerly, Weight Watchers), she was...

Duration:01:12:25

401k Part 20 - What Happens After the Safe Harbor Deadline | Ep. 407

9/27/2022
Matt and Brandon talk about your options to start a 401k plan for your company even after the Safe Harbor Filing Deadline passes. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our...

Duration:00:08:47

The KPIs You Should Be Tracking For Your Website | Ep. 406

9/26/2022
It's Marketing Monday and Brandon lays out the KPIs or metrics you should be tracking for your website. He gives industry benchmarks so you can see where you stand and explains how to think about each one. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page...

Duration:00:18:09

How to Be Happier with Yourself | Ep. 405

9/24/2022
A science proven way to how to be happier wtih youself. It's Kung Fu Friday where every Friday Brandon brings you an edge to reach your peak performance, backed by real science, so you can reach your goals. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page...

Duration:00:11:48

Estimating Market Size for your Business Plan...Correctly | Ep. 404

9/22/2022
It's important when estimating market size for your business plan to launch a new company or your business plan to launch a new product or service in an existing company to do it correctly. Brandon walks you through how to approach it and goes over a case study so you can see how it works with real numbers in this episode. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan...

Duration:00:10:49

Benefits of Drinking Teas with Nishchal Banskota Founder of Nepal Tea Collective | Ep.. 403

9/21/2022
Learn about the benefit of drinking teas, the difference in grades of tea and why it's important, and the business of tea. Nish shares all this information as well as how and why he's building the Nepal Tea Collective. About Nishchal Banskota Nish is a 2nd generation tea producer with a family lineage of 40 years in the tea industry. His entrepreneurial journey began when he was 17 and his aim is to get one million farmers out of poverty within their generation and within his...

Duration:01:07:04

401k Part 19 - What is a Forfeiture Account in a 401k Plan? | Ep. 402

9/20/2022
Learn what a forfeiture account in a 401k plan is, why it's important and what to do with one. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our newsletter Over 17,200 listeners and...

Duration:00:07:46

Video Online Advertising with Stoic Yeti Founders Chris Knudsen and Dan Bischoff | Ep. 401

9/19/2022
Learn how to build and run a successful online video campaigns. Brandon, Chris and Dan talk about how how Chris and Dan were so successful with Purple Mattress and how they've been able to replicate the results with other brands. You'll leave with a ton of tips you can use to put video ads to work for your business. About Chris Knudsen Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he...

Duration:01:17:22

11 Qualities To Look For When Hiring New Employees | 378

9/17/2022
Brandon outlines eleven qualities to look for when hiring new employees. These are used in addition to the technicaal or knowledge required for the specific position. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 NOTE:...

Duration:00:11:21

The Power of Kawaii | Ep. 400

9/16/2022
In this episode Brandon describes a Kawaii image study that showed how looking at cute images can increase your focus and performance. He describes exactly how you can use a specific quick exercise to increase your focus and performance. Check out this episode's video on the EDGE YouTube channel to view ten adorable puppy and kitten pictures that will prime you for peak performance in less than 2 minutes. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and...

Duration:00:10:56

Paying in Gold with Jason Cozens CEO of Glint | Ep. 399

9/15/2022
In this episode Brandon and Jason talk about using gold as a currency, why it may be better than any other method of payment, and why Jason started Glint. About Jason Cozens Jason has twenty years' experience within the eCommerce, technology and digital marketing sectors. Previously, he was Founder of digital agencies Visuality and Bite and online gold bullion dealer GoldMadeSimple.com CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and...

Duration:01:07:06

7 Business Plan Must Haves | Ep. 398

9/14/2022
Brandon outlines seven business plan must haves whether you're starting a new business, launching a new product or service in a business, or updating your business plan to get ready fornext quarter or next year. Download a free 30+ page business plan guide mentioned on the show https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan-cbs091620 Listen to episode #10 - 26 where Brandon outlines each slide for your busienss plan. Start on episode #10: ...

Duration:00:14:39

401k Part 18 - SEP IRA vs. 401k | Ep. 397

9/13/2022
Brandon and Matt talk about the SEP IRA and a regular 401k. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Claim your assessment: 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our newsletter https://edge.ck.page/bea5b3fda6 Over 17,200 listeners and...

Duration:00:09:31

How Net Promoter Score is Calculated | Ep. 396

9/12/2022
Learn how to calculate your Net Promoter Score. If you would like the Net Promoter Score Calcuator Google spreadsheet that Brandon mentions in the episode simply send Brandon an email at B@BrandonCWhite.com with "NPS Google Spreadsheet" in the subject line and he'll send it to you for free. Net Promoter Score Series Net Promoter Score Introduction: https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782 What Net...

Duration:00:07:15