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EDGE for Business Owners

Business & Economics Podcasts

The EDGE Podcast delivers business owners hard hitting, ACTIONABLE, real world lessons, so you can get the most out of your time, talent and ideas. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues… Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur and business owner. From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can… To getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake. Starting in a spare bedroom, he raised millions of dollars, eventually closed the company down, bought it back from the investors, grew it over ten years and sold it to a large media company…for life changing money. Then, Brandon and family packed up and drove from the East Coast through a once in lifetime ice storm to their hard earned house on the California coast. Only to start a new company and new storyline… Brandon’s been through it all and shares the playbook with you that has given him the edge to win in both business and life. Listen daily for your EDGE.

The EDGE Podcast delivers business owners hard hitting, ACTIONABLE, real world lessons, so you can get the most out of your time, talent and ideas. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues… Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur and business owner. From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can… To getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake. Starting in a spare bedroom, he raised millions of dollars, eventually closed the company down, bought it back from the investors, grew it over ten years and sold it to a large media company…for life changing money. Then, Brandon and family packed up and drove from the East Coast through a once in lifetime ice storm to their hard earned house on the California coast. Only to start a new company and new storyline… Brandon’s been through it all and shares the playbook with you that has given him the edge to win in both business and life. Listen daily for your EDGE.

Location:

United States

Description:

The EDGE Podcast delivers business owners hard hitting, ACTIONABLE, real world lessons, so you can get the most out of your time, talent and ideas. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues… Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur and business owner. From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can… To getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake. Starting in a spare bedroom, he raised millions of dollars, eventually closed the company down, bought it back from the investors, grew it over ten years and sold it to a large media company…for life changing money. Then, Brandon and family packed up and drove from the East Coast through a once in lifetime ice storm to their hard earned house on the California coast. Only to start a new company and new storyline… Brandon’s been through it all and shares the playbook with you that has given him the edge to win in both business and life. Listen daily for your EDGE.

Language:

English

Contact:

4154291229


Episodes

Intellectual Property Strategy with Mary Harcourt Founder of CosmoGlo | Ep. 423

10/19/2022
Mary joins the show again and shares her experience with patenting her CosmoGlo light, her approach, how she won a lawsuit, how she protects other IP through trademarks and copyright and lots of advice for fellow business owners with intellectual property to protect. Listen to episode 365 on EDGE to hear Mary's full founder story along with tons of tips she drops for fellow entrepreneurs. About Mary Harcourt Mary is the Founder and CEO of CosmoGlo that makes the industry changing...

Duration:00:57:31

401k Part 23 : Partnership Case Study with Pass Through Entities Done Wrong | Ep. 422

10/18/2022
Listen to avoid setting your 401k incorrectly and risking fines. Matt and Brandon discuss a case study with pass through entities that violated many of the 401k rules as it relates to maxamizing the 401k for owners. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ CONNECT WITH US Sign up for our newsletter Over 17,200 listeners and...

Duration:00:09:43

Improve Your Sleep By Doing This | Ep. 420

10/14/2022
It's Kung Fu Friday and Brandon's explains how he has been able to improve his sleep by at least 300% by using a weighted blanket. He explains which one he's using, why, the results he's gotten and some scientific research that backs up the results he's experienced and you can too. This can be a great way for you to improve your sleep. CONNECT WITH US Claim Your Spot to Receive the EDGE's Weekly Email Newsletter. It's FREE! Weekly insights and updates giving you an edge to get the most...

Duration:00:09:31

The Best Investment Advice I Ever Received | Ep. 419

10/13/2022
Brandon shares the best investment advice he ever received. Timely advice that will help you avoid losing money in the current market conditions. He walks through two research studies that validate the advice works. He ends with additional information he got from Warren Buffet. CONNECT WITH US Claim Your Spot to Receive the EDGE's Weekly Email Newsletter. It's FREE! Weekly insights and updates giving you an edge to get the most out of your time, talent and ideas. Over 17,200 listeners...

Duration:00:14:58

Turning a Pandemic Hobby into a Blooming Business with Postal Petals Founder Talia Boone | Ep. 418

10/12/2022
Talia shares her founder's story of how she went from working in the NFL, to taking a pandemic hobby and turning it into a growing business. You'll love her story, drive and passion. About Talia R. Boone Postal Petals Founder and CEO, Talia R. Boone, enters the floral industry after a groundbreaking career in sports, entertainment and social impact. She brings with her over 15 years of experience in brand strategy, communications, marketing, public relations, promotions, sales and...

Duration:01:01:57

401k Part 22 - Adding Profit Sharing to your Safe Harbor 401k | Ep. 417

10/11/2022
Matt and Brandon discuss how to add profit sharing to your company's Safe Harbor 401k to enable you to save even more money tax free each year. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ CONNECT WITH US Sign up for our newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Get FREE information about setting up your 401k plan 👉...

Duration:00:09:39

Naming Your Company, Product or Service Using This Research Will Give You an Edge on Your Competition | Ep. 416

10/11/2022
Brandon reviews a study published in the Journal of Marketing that across six experiments, using both observational analyses of real brands and experimental manipulations of invented brands, shows the types of names which improve brand performance and outcomes. You this epsiode to help you name your company, product or service. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Is Nestlé a Lady? The Feminine...

Duration:00:15:49

3 Exercises You Can Do to Get a Quick Workout In If You Miss the Gym Because You’re Working Late | Ep. 415

10/7/2022
In this episode of Kung Fu Friday Brandon gives you three easy to do exercises that you can do with your own body weight to get a quick workout in. Do three sets each of these exercises if you're working late and aren't going to be able to get to the gym or do your normal workout. Hint, Brandon throws in a bonus exercise that sounds easy, but will get your heart rate going and as importantly make you feel better that at least you got some exercise in. CONNECT WITH US Sign up for our...

The Power of Coincidence with Author Sophia Demas | Ep. 414

10/6/2022
Sophia and Brandon discuss the power of coincidence, what you can find and especially what happens when you start paying attention. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: The Divine Language of Coincidence: How Miracles Transformed My Life After I Began Paying Attention Best price on Amazon https://amzn.to/3SX5hYa HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides....

Saving Money on Your Company’s SaaS Software Subscriptions with Indus Khaitan Founder of Quolum | Ep. 413

10/5/2022
Indus and Brandon talk about SaaS software subscriptions and how we forget we're paying for seats we don't use, entire programs we don't use, and how to know what you're paying for so you can cancel subscriptions your company is not using. A timely episode in a time when all company's are looking for ways to save some money. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Quolum https://quolum.com HELPFUL...

401k Part 21 - Building a 401k Within Your Budget | Ep. 412

10/4/2022
Matt and Brandon talk about how to build a 401k plan for your company within your budget. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our newsletter Over 17,200 listeners and...

Duration:00:11:17

3 Ways to Use ARPU to Increase Your Sales | Ep 411

10/4/2022
Brandon explains three ways to use your ARPU (average revenue per user) marketing metric to increase your sales. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 NOTE: If you would rather have someone build your business plan, pitch deck...

Duration:00:11:47

7 Snacks for Business Owners that Satisfy But Don’t Pack on the Pounds | Ep. 410

10/1/2022
It's Kung Fu Friday and we all know stress eating is a real thing, especially when you're pulling long hours at office and keyboard. Brandon lays out seven of his favorite snacks that satisfy but don't pack on the pounds. If you know Brandon, you know he's conscious about his health and what he puts in his body. These snacks will not disappoint to give you a treat and stay at your peak performance. You'll love the bonus snack #8 as well! CONNECT WITH US Sign up for our Newsletter Over...

Duration:00:16:37

5 Competitive Advantage Ideas for Your Barriers To Entry Slide in Your Business Plan | Ep. 409

9/29/2022
Brandon lays out five competitive advantage ideas you'll want to include in your Barries to Entry Slide in your business plan. You may already have these or can set a goal to implement one or several of them tomake it harder for your competitors to catch you. Check out episode #20 for a full episode on how to build your Barriers to Entry Slide in your business plan https://myedgepodcast.com/episodes/how-to-write-a-business-plan-part-11-barriers-to-entry-slide-ep-20-451 You can also...

Duration:00:10:53

Eating Healthy with Jaclyn London Author of Dressing on the Side | Ep. 408

9/28/2022
Jackie and Brandon talk about eating healthy, myth bust some diets, "health foods" and talk about a reasonable approach to eating to lead a healthy life. About Jaclyn (Jackie) London Jackie is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, brand consultant and media spokesperson in relentless pursuit of making better health and wellbeing accessible to all. As the former Head of Nutrition & Wellness for WW (formerly, Weight Watchers), she was...

Duration:01:12:25

401k Part 20 - What Happens After the Safe Harbor Deadline | Ep. 407

9/27/2022
Matt and Brandon talk about your options to start a 401k plan for your company even after the Safe Harbor Filing Deadline passes. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our...

Duration:00:08:47

The KPIs You Should Be Tracking For Your Website | Ep. 406

9/26/2022
It's Marketing Monday and Brandon lays out the KPIs or metrics you should be tracking for your website. He gives industry benchmarks so you can see where you stand and explains how to think about each one. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page...

Duration:00:18:09

How to Be Happier with Yourself | Ep. 405

9/24/2022
A science proven way to how to be happier wtih youself. It's Kung Fu Friday where every Friday Brandon brings you an edge to reach your peak performance, backed by real science, so you can reach your goals. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page...

Duration:00:11:48

Estimating Market Size for your Business Plan...Correctly | Ep. 404

9/22/2022
It's important when estimating market size for your business plan to launch a new company or your business plan to launch a new product or service in an existing company to do it correctly. Brandon walks you through how to approach it and goes over a case study so you can see how it works with real numbers in this episode. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan...

Duration:00:10:49

Benefits of Drinking Teas with Nishchal Banskota Founder of Nepal Tea Collective | Ep.. 403

9/21/2022
Learn about the benefit of drinking teas, the difference in grades of tea and why it's important, and the business of tea. Nish shares all this information as well as how and why he's building the Nepal Tea Collective. About Nishchal Banskota Nish is a 2nd generation tea producer with a family lineage of 40 years in the tea industry. His entrepreneurial journey began when he was 17 and his aim is to get one million farmers out of poverty within their generation and within his...

Duration:01:07:04