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We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business and sales that have helped them grow multiple 7-figure fitness businesses. This podcast will build a foundation you can GROW your fitness business on.

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business and sales that have helped them grow multiple 7-figure fitness businesses. This podcast will build a foundation you can GROW your fitness business on.
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Location:

United States

Description:

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business and sales that have helped them grow multiple 7-figure fitness businesses. This podcast will build a foundation you can GROW your fitness business on.

Language:

English


Episodes

35: What Do You Want From Your Business

7/18/2019
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In this episode, Tim and Randy will talk about the issue of a lot of people getting into the fitness business without really knowing what they want out of it. Business ownership should be all about working on your business and not in your business, but you need to set the necessary systems and processes in place to support that. Tim and Randy will help you figure all that out by sharing some very actionable tips on what you need to do and where you need to start. If you’ve ever felt stuck...

Duration:00:34:01

34: Your Future Marketing Strategy

7/16/2019
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In this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get clients into your gym business. Most gym owners focus mostly on short term marketing strategies which only work for not more than a month or two, but with long term strategies, they can get to keep new clients coming in all year round. Tim and Randy will dive deeper into the differences between the two strategies, and share some actionable...

Duration:00:45:09

33: How To Sell Better

7/11/2019
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In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales challenges that gym businesses face and what they need to do to build a more effective and sustainable sales process. Erik will share some of the sales strategies he used to make millions in membership sales so that you can implement them in your own gym business and win. Key Takeaways: Additional Resources: Get a Free Copy of The Art of...

Duration:01:06:06

32: What To Look For In An Employee

7/9/2019
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In this episode, Tim and Randy will be joined by Tim's Fitness Director Zach Columbia to discuss some of the qualities and characteristics of the ideal employee. Together, they will dive into some of the unique ideas and processes that Zach himself has brought to the table, and shed light on how his overall role has allowed Tim to step away from the day to day operations at Pulse Fitness. If you’ve been wondering how your gym business can run without your presence and still run super...

Duration:00:43:43

31: Software You Need To Know About

7/4/2019
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In this episode, Tim and Randy will talk about the numerous software solutions available for fitness business owners to use in their businesses. They’re going to share actual examples of the different software, discuss their purpose and benefits, and also talk about their experience using some of them in their own business and marketing processes. It’s going to be an insightful show, so don’t miss it. Key Takeaways: Additional...

Duration:00:36:11

30: The Marketing Metrics You Need To Know

7/2/2019
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In this episode, Tim and Randy will talk about key performance indicators (KPIs) in marketing and business in general. They will talk about the different types of KPIs and define them so you can understand what you need to be looking at when it comes to the effectiveness of your marketing campaigns. To teach you more, they will go a step further and describe what the KPIs are, what they mean, how to use them, where you should be looking to find the necessary data, and why they are...

Duration:00:23:06

29: Your Avatar Client Isn't As Important As You Think

6/27/2019
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In this episode, Tim and Randy will talk about avatars for personal training facilities, not as far as clients themselves, but more about the avatar problems that a facility solves as a business. It’s more important for a personal training business to figure out the problem that it is solving than to figure out the ideal clients it should be targeting. That way, the business can cater to the needs of a wider demographic, stay competitive, and be on the right track to long-term growth and...

Duration:00:15:59

28: The Value Ladder and Why It's Important

6/25/2019
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In this episode, Tim and Randy will talk about one of their four systems, ascension, and how important it is for every gym business. Ascension refers to the things that a gym owner can offer in their business to not only increase revenue per client, but also increase results, longevity and retention with the clients. Most gyms tend to offer one core product which limits them in as far as unlocking potential revenue sources is concerned. At the end of this episode, Tim and Randy will have...

Duration:00:26:59

27: Asking For The Sale

6/20/2019
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In this episode, Tim and Randy will talk about sales processes, one of the biggest struggles that gym owners face because they find it daunting to build a sales system and train their team on how to use it effectively in order to make sales consistently. They will dive into the general mindset of a salesperson and a prospect, and tell us how to remove the friction from our sales processes while asking the difficult questions so we can convert potential clients into members. Key...

Duration:00:19:55

26: The Campaign That Generated a 20x ROI

6/18/2019
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In this episode, Tim and Randy will talk about their marketing over at Pulse Fitness, and share the results of a recent campaign they did that netted them a 20x return on investment. It was a very simple campaign where they put up an old school banner for 35 days. Most of the time, gym owners get too caught up in solely focusing on digital marketing, but this campaign clearly demonstrates that old school marketing can be just as effective, especially when we have a strategic price...

Duration:00:19:48

25: How Much Should I Spend On Marketing?

6/13/2019
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In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marketing. Whether you’re a small gym or a large chain of gyms, marketing your business is one of the most important parts of running the business. Figuring out how much to spend on it starts by calculating the client lifetime value to the gym, and Tim and Randy will teach you several highly effective techniques of doing just that. Key...

Duration:00:24:53

24: The Future Of Social Media - With Natalie Speers

6/11/2019
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In this episode, Tim and Randy will welcome Natalie Speers of Social Ally Media to bring an outside perspective to social media marketing, some things that gym owners do wrong, and some things that they can do to fully exploit the power of social media. Natalie will talk about the present and future of social media, the role social media plays in a brand's awareness and advertising, and how gym owners can build an effective social media strategy for their gyms. Key Takeaways: Additional...

Duration:00:54:51

23: Should You Join A Mastermind Group or Coaching Program?

6/6/2019
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In this episode, Tim and Randy will talk about the importance of gym owners being in a mastermind or procuring the services of business coaches. Despite there being numerous bad coaching services, the good ones can really be instrumental in helping a gym owner grow and sustain their business. Tim shares the great experience he’s had with masterminds and how ProFit was actually built out of sharing his expertise in a mastermind group. Listen in as Tim and Randy share the pros and cons of...

Duration:00:21:52

22: How To Price Your Products For Sales

6/4/2019
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In this episode, Tim and Randy will talk about pricing models and specifically tackle the issue of having different price options that are just all over the place. Every fitness business owner must ensure that their pricing options are limited enough to make sense to clients and that they always prescribe the solution to them instead of letting them choose from a bunch of confusing options. Tim and Randy will also talk about the kind of systematic changes a gym owner can make to ensure they...

Duration:00:28:27

21: Intentions vs Actions

5/28/2019
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In this episode, Tim and Randy will talk about intentions versus actions in as far as growing a gym business is concerned. They will discuss what it takes for a gym owner to reach their goals and also break down the difference between intentions and actions. They strongly believe that our priorities can be seen by what we spend our time doing, not where we intend to invest our efforts, and so it’s important for every gym owner to ensure that their actions support their goals. Key...

Duration:00:28:32

20: Job of The Product - With Special Guest Rick Mayo

5/23/2019
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In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that job is. Once a fitness business owner figures out the job of the product, they can integrate...

Duration:01:22:56

19: Staffing For Success

5/21/2019
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In this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational structure. Although it isn’t glamorous to manage your staff and it’s structure, it is crucial. Tim and Randy share some real-life examples of clients that were struggling with staffing and the changes they made to improve their gym. In addition to the client examples, you’ll get some external resources that you can use to immediately take action...

Duration:00:25:50

18: How To Get Unstuck

5/16/2019
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In this episode, Tim and Randy will share some tips on what things gym owners can do to get their businesses unstuck. Being stuck happens to all of us in both our personal and business lives, and to get ahead, one needs to first be aware that they are stuck before they can take any action. Tim and Randy are going to be very candid about their own experiences applying their strategies for getting unstuck so you can get some sense of direction on where to get started towards bigger and better...

Duration:00:32:29

17: The Best Offer To Use In Your Marketing

5/14/2019
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In this episode, Tim and Randy will talk about the different offers that gym owners can use to attract new clients. Offers are an integral part of marketing and they should be helpful, general and low pressure rather than salesy. Tim and Randy will talk about 7 different types of offers you can use, how you can use them in your gym, and the pros and cons of each. Key Takeaways: If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit -- You can find out more...

Duration:00:49:54

16: What We've Learned From Working With 500+ Gyms Globally

5/9/2019
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In this episode, Tim and Randy will leverage their four and a half years of knowledge gained from their marketing agency, ProFit Marketing Solutions working with more than 500 different fitness studios and gyms across the world. They will dive into the fact that most gym businesses suffer from more than just marketing issues, and share some valuable tips on exactly what you as a gym owner with a unique business can do to sustain and grow your business. If you interested in a free audit for...

Duration:00:25:09