Business Buffet

Successful marketers have a secret they don’t want YOU to know about and that is, they learn the psychology behind marketing. The vast majority of marketers aren’t psychologists, but many successful marketers regularly use psychology in appealing to consumers. As today is Black Friday around the United States, it seemed appropriate to talk about certain psychological strategies marketers deploy, which includes, but is not limited to, the psychology of color. Smart, skillful, honest...

In today’s fast paced business world, technology, new regulations, market trends, industry standards, and consumer preferences constantly change. Small business owners are especially impacted because taking time to keep educated on important matters takes time, often time we don’t have. We are in a learn or die situation as business owners and thus must always be learning. Today’s podcast will go over things every business owner should stay current with and give time-saving tips on how to...

Being an entrepreneur is a very popular trend these days! But is everyone cut out to run their own business? The short answer is 'yes' but we'll dive into that deeper on today's episode of the Business Buffet!

The dream of the world-wide-web was very inexpensive business marketing opportunities. History being the best teacher, that vision didn’t really pan out. Instead, good old fashion hard work still holds true. However, in 1984 Jay Conrad took the business world by storm with his Guerrilla Marketing book. Over the last 35 years, the ideas of Guerrilla Marketing have been tried in the digital world, some efforts more successful than others. Today’s podcast explores Guerrilla Marketing in the...

Sometimes the best time to hit the market is at good enough. This could be your product or service development or the marketing campaign to promote your business. The important thing to consider is getting to market and gaining valuable real world feed back.

Business is impacted by our personal emotional wellbeing, but we don’t look at emotional wellness as a business improvement activity. Sure we take vacations, but usually to recharge from the draining effects of business...what about vacation (type) breaks to improve business operation?

Are you making doing business with you difficult? Do your customers have to jump through hoops just to pay you for your services? Sometimes it is the little things that matter most. In this episode, Ed & Phil explore ways we make consumer friction hard on our business.

When starting a business or just rolling out a new service/product offering, you’ll be faced with this question. Should you brand the offering or not? In today's podcast we discuss small business options.

Your business is not limited by customer available, but by time to service the clients and prospects. Learning to identify the black-holes of time will save your business time and increase revenue. Ed & Phil share stories and discuss ideas of using the power of NO to better manage your limited business time.

Is your business giving good customer service? Ed & Phil discuss good and bad examples of customer service and highlight things small business people should consider when training their employees.

All too often business owners who network use their 60 second elevator speech to verbally vomit on the people in the room. Ed & Phil discuss horror stories and ways to better communicate your business offering.

In sales, is it better to sell what the customer thinks they want or what you know they need? Ed & Phil discuss their thoughts & share stories on the idea.