Business Infrastructure - Curing Back Office Blues

We’re back inside our podcasting vault in search of the next episode to remaster. This time we’ve selected Jeff Wald, a serial entrepreneur, investor, and bestselling author. Jeff previously left our podcast listeners on the edge of their seats as he took us on his journey of starting, building, growing, scaling, and ultimately selling not just one but two small businesses to Fortune 500 companies. In this remastered episode, you’ll have the benefit of listening to Jeff’s story guided by narration as he shares how he did a brief stint working as an auxiliary officer for the NYPD and ultimately left behind a career at an investment banking firm to start his first company. Though that company failed, he learned some valuable lessons, dusted himself off, and in true entrepreneur fashion, started another company. And then another one. When he founded WorkMarket, he knew that scaling from 8 to 8,000 salespeople required business infrastructure. Eventually, Jeff sold those two companies to ADP and Salesforce. How did he do it? Listen now to discover this and much more! 🔗 Access Show Notes Here or visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

What’s next as we continue searching through our podcasting vault? None other than Jennifer Wang. Her original interview took place during the pandemic and resulted in an outpouring of love not only from our listeners but also from many of Jennifer’s clients who saw the episode promoted across different platforms. So, it’s no surprise that this is our next episode selected for remastering. Jennifer began her career with a major advantage. Being Chinese American, speaking fluent Japanese, and having lived in multiple countries as a child afforded her an appreciation for cultural differences. Now, as an entrepreneur, she imbues this with every project. In this episode, Jennifer speaks openly about how she became a preeminent event designer and event planner and explains the difference between the two roles. She also gives us a peek behind the curtain of her processes for creating film and television events that offer a seamless experience for clients. A huge part of her success is in the business infrastructure she’s built over the past 20 years, which includes an all-star team. Take note of how her relentless work ethic and attention to detail help her company land clients like Netflix and NBCUniversal. 🔗 Access Show Notes Here or visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

Our next search through our podcasting vault leads us to this classic episode that generated quite the buzz when it originally aired. In fact, it stayed in our top ten most downloaded episodes for nearly two years! Who does it feature? None other than filmpreneur, Forrest Tuff. A former basketball athlete, he’s now an award-winning public speaker, author, founder and CEO of One Vision Productions, and a philanthropist with a focus on financial literacy. Whether on the basketball court or in the shark-filled waters of business, Forrest plays any game to win. In fact, he’s found a clever way to blend all of his skills and experiences into what he’s coined, “The One Vision Productions Way” – a philosophy that serves as the compass for growing his film production company rooted in quality, consistency, and innovation. In this remastered episode, he describes the two specific actions he took to reduce overhead that radically transformed his business model. Find out how this transformation also solidified his company’s business infrastructure and increased their operating capacity as well as competitive advantage leading to greater agility, revenue, and profitability. Discover what Forrest means when he says, “When you call yourself the CEO, you have to make hard decisions.” Listen now and heed his advice! 🔗 Access Show Notes Here or visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

The search through our podcasting vault for “oldies but goodies” continues! Our next episode selected for remastering features future of work strategist, Diana Wu David. As a serial entrepreneur who’s also a former Financial Times executive with a background in economics, she’s well-versed in pricing. The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some of us find it difficult to raise prices. In this candid interview, Diana addresses the fear of raising your prices and explains her formulaic process for testing different pricing strategies. Those strategies include developing a minimum viable product, segmenting customers, and performing A/B testing. She also talks about why trouble usually brews where pricing and process intersect and how you can avoid it. Take advantage of her years of experimenting with pricing through the lens of futureproofing and breakthrough the psychological factors preventing you from greater profitability. Listen now! 🔗 Access Show Notes Here or visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

We’re continuing to search our vault for older episodes that previously went viral. We are putting them through the rigor of our new show’s format. On this remastered episode you get to meet Ron Carucci, serial bestselling author, managing partner at Navalent, and prolific contributor to the Harvard Business Review. He has a 30-year track record helping organizations articulate and execute strategies that lead to accelerated growth. In this episode, Ron shares two examples that demonstrate how he uses organization design to encourage clarity-driven innovation. He also discusses the three ways to organize work and explains why your company’s business infrastructure (i.e., your work, your people, and your technologies) must be integrated to stay ahead. When it comes to innovation, discover what Ron means when he says, “Fail fast doesn’t mean pray and spray,” and heed his warning for founders and executives who suffer from “EBITDA addiction” and rush to market without due diligence. 🔗 Access Show Notes Here or visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

Welcome to Season 21 of the Business Infrastructure podcast! This season we’ve searched our vault for some “oldies but goodies” episodes that we think deserve to be put through the rigor of our new show format. That’s why we're referring to the theme as Remastered.” The first remastered episode features Liz Kislik – a Bloomberg contributor and seasoned change management and corporate communications expert. She’s spent the past 30 years helping leaders work through change in fast-growth environments. As you lead your company through growth spurts, you may realize that it’s time to “level up” your business infrastructure. But how you communicate the need to upgrade people, processes, and tools is just as important as the upgrade itself. Change is difficult, even in a faster-paced small business environment, and you can unknowingly create more chaos if you deliver news about change improperly. In this episode, Liz dons her conflict resolution hat to share best practices in delivering difficult news. One of the tools she recommends might surprise you - it’s something you likely use every day. 🔗 Access Show Notes Here or visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

We’re celebrating the completion of another successful season of the Business Infrastructure podcast! Season 20 focused on Small Business Advisors and this guest lineup found us in four different countries and included three military veterans. What’s also interesting is that in nearly every episode we learned that a certain guest had a complete change in career. We were blessed to have 12 amazing guests who brought their unique skillsets, diverse experiences, and deep industry insights to provide us with the information and resources to help us scale our operations. And the best part? Each of them exclusively works with entrepreneurs and small business owners! So, the tips, strategies, and tactics that they share are tailored with you in mind! In this season finale, our producer and host, Alicia Butler Pierre, gives a brief recap of all episodes and shares what you can expect in the next season! As usual, you can count on us to provide access to the resources to manage fast growth and build a business infrastructure that supports scale, sustainability, and profitability. 🔗 Access Show Notes Here or visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

Ed Moore has built an impressive career in telecommunications. He credits his discipline and drive to his military background. It serves him well in understanding how to pair technical expertise with communication, leadership, and teamwork. In this backstage version of our interview, Ed shares more about his remarkable career journey while opening our eyes to the possibilities of various telecom solutions that we can employ as we scale our small business operations. You can expect to hear an edited version of this episode in the coming weeks. For now, we thought you’d enjoy this candid conversation between two buddies first. Listen and enjoy!

Are you feeling overwhelmed and frustrated trying to micromanage every aspect of your small business, constantly checking and double-checking your team's work? If so, then you are not alone! Instead of experiencing the business growth and scalability you desire, you may be stuck in a cycle of exhausting yourself and hindering your team's potential. This describes the story of our next featured small business advisor, Ebony Green. Her initial hesitation to hire “non-revenue generating” employees proved her wrong. Not only did her new operations team streamline various processes using certain technologies, but they increased speed, agility, and bandwidth. Soon, her private practice’s ability to do more with less enabled them to work with even more patients which led to more revenue. As the CEO of two successful six-figure businesses in the speech pathology field, Ebony has some pearls of wisdom for what it takes to manage fast growth and scale sustainably. In this episode, you will be able to: Unearth strategies for structuring your business for seamless expansion and effective scalability. Evaluate the distinct roles and impacts of revenue and non-revenue contributing staff on business acceleration. Grasp the dynamics of transparent communication and clear expectations in growth-centric businesses. Not fully trusting your team, delegating ineffectively, and lacking confidence in their abilities are preventing your company from increasing capacity and achieving scale. It's time to let go of control and empower your team, creating a more efficient and successful business. Discover the power of trust, delegation, and communication to transform your company’s back-office operations and scale revenue and profit! 🔗 Access Show Notes Here or visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

Artificial Intelligence (AI) is all the rage now and even small businesses need to embrace it to remain competitive and to grow in today's digital age. AI can help increase productivity, streamline processes, and facilitate more accurate data-based decisions. Welcome Jeremy Bormann - a young entrepreneur and founder of Legal Pythia who's passionate about leveraging technology to improve the legal field. He has an impressive academic law background from both Germany and Scotland. Though Jeremy never practiced law, his internships at top law firms revealed inefficiencies in document management. Out of this frustration, Legal Pythia was born. Jeremy's unique blend of legal knowledge and tech-savvy has enabled him to co-create an Explainable AI (XAI) solution that's transforming document management for not only small law firms, but also insurance companies and other businesses that can spend excessive time on research. In this episode, you will learn how to: Expedite legal document management, Discover how Legal Pythia’s XAI holds the potential to expand and scale your company’s operations in ways you never imagined! 🔗 Access Show Notes Here. Visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

Our next small business advisor this season is Byron Wolfe, the Founder of CFO-AF. He has a unique skill set that spans accounting, finance, and operations. He’s passionate about helping small businesses identify their financial goals and providing them with a roadmap for achieving them. As a CPA and Fractional CFO, Byron cleverly navigates the irony of helping small businesses thrive in the present while also guiding them towards a profitable future that can include the exciting and ever-evolving world of crypto, NFTs, and the Metaverse. In this episode, you will discover: The key difference between accounting and finance, The competitive advantage of accepting cryptocurrency as a form of payment, Byron even shares what it’s like to work alongside his wife! After listening to him, you’ll understand why knowing what you want your business to look like in five years is critical to your business’s future. It provides a compass for managing finances, streamlining operations, and implementing profitable marketing strategies. You don’t want to miss this one! You’re guaranteed to learn something you didn’t know about the link between business infrastructure and financial operations for achieving sustainable growth and scale. 🔗 Access Show Notes Here. Visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

In a world where fitting in is everything one woman is fighting to create safe spaces for everyone to just be themselves. But when tragic circumstances hit close to home, she realized that change is not just about being on the sidelines. We’re proud to welcome Gayatri Chadwa, the founder of Sva Eternal, an educator, and a lifelong diversity and inclusion advocate. She specializes in creating safe spaces to bridge the gap as students advance from the classroom to the workplace. Business infrastructure is critical to supporting diversity and inclusion. It comprises the appropriate people, processes, and tools to create an inclusive culture where employees feel they are an essential part of the team. By integrating employee voices, ideas, and concerns into decision-making, small businesses can lay a solid groundwork for an inclusive atmosphere. In this episode, Gayatri shatters the myth that incorporating diversity and inclusion is only for large businesses. After listening you’ll be able to: Show more appreciation for employees through low-cost actions, Incorporate a sense of belonging in day-to-day operations, Join us as Gayatri takes us on her journey to discovering the transformative power of inclusivity in the workplace. Discover the shocking twist that changed everything. Are you ready to be part of the change? Tune in to find out. 🔗 Access Show Notes Here. Visit BusinessInfrastructure.TV. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

We’re on a roll here on Season 20 of the Business Infrastructure show! Our featured small business advisors have dropped gems..and mics (pun intended). And our guest on this episode is no exception. Meet Alex Sanfilippo, founder and lead educator at PodPros. PodPros is a multi-media parent company with a pure focus on all things podcasting. It’s home to PodMatch – an online matchmaking service that pairs podcast guests with hosts. Why should you consider being a guest on podcasts? It gives you an opportunity to share your expertise about your field as well as add value to listeners who may be unaware of the benefits of your products or services. Millions of people listen to podcasts daily, so becoming a guest is a viable addition to your business development and marketing strategies. But be warned – as Alex mentions in this episode, podcasting is a form of public speaking. He talks more about that as well as how to: · Develop impactful podcast guest bios that captivate potential listeners, · Increase your brand’s visibility and exposure, · Prepare a media kit that showcases your talents, · Pitch podcast hosts with mutually beneficial purposes and more! If you want to know more about the power of podcast guesting as a business growth strategy that yields profit, then this episode is for you! _____________ 🔗 Click Here to Access Resources Alex Recommends. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

Are you tired of pouring time and money into marketing efforts that just don't connect with your audience? Have you been told to simply “tell a good story” but still aren't seeing the sales boost you were hoping for? It's time to discover the power of strategic storytelling. Our next featured small business advisor is Michael de Groot, the Chief Storyteller at Staying Alive UK. As Dutchman born living in the UK and born to an Anglo-Indian mother, he has quite the story to tell himself as he starts off by revealing his journey from the textile industry to video production. In this episode, Michael shares tips to: Uncover the vital role of an enthralling business story in attracting and retaining customers, He also walks us through his 13-step process for crafting a perfect business story. It involves several essential elements such as understanding your clients’ needs, identifying emotional drivers, and selecting an appropriate narrative structure. The process enables you to create a customized, memorable, and impactful story that resonates with existing customers and converts leads into new customers. Discover the art of storytelling and why you should avoid advertisements if you want to make meaningful connections with your customers! 🔗 Click Here to Access Resources Michael Recommends. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

Our next featured small business advisor this season is Dr. Shanta Harrison. She has over 25 years working for and with local, state, and federal government. Her career began as a high school student working as a Page in the Louisiana Senate and progressed into various leadership roles throughout American government. It was during a particular change in a gubernatorial administration that Dr. Harrison found herself without a job. In response, she started her own consultancy uncovering the power of government contracts in the process. Little did she know that it would be the start of a journey that would prove the importance of mentorship, perseverance, and staying true to one's purpose in achieving success. She also currently serves as the Deputy Assistant Director for Communications and Outreach for the City of Houston's Housing and Community Development Department. This role, in addition to her own business, enables her to impact lives through both policymaking and entrepreneurship. With a unique perspective on both sides of the government coin, Dr. Harrison is well-equipped to guide small business owners through securing government contracts and certifications. In this episode, Dr. Harrison schools us on how to: Leverage census data to secure funding for small businesses, Dr. Harrison also makes the case for engaging and collaborating with local politicians and government outreach initiatives to support small businesses. Includes a surprise revelation at the end of the episode! 🔗 Access Resources Dr. Harrison Recommends: https://www.eqbsystems.com/podcast/252-small-business-advisors-dr-shanta-harrison-schools-us-on-analyzing-census-data-to-secure-government-contracts-and-certifications 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐ © 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling without pain and chaos. Consider participating in the Smooth Operator Course to learn more about building business infrastructure.

Todd Anduze is a man of many talents. With an impressive professional background that includes military service, accounting, mining, and psychology, he’s seen the entire spectrum when it comes to teams – the good, the bad, and everything in between. It was while serving in the U.S. Navy that Todd first gained experience in team building and leadership – a time that he refers to as what a “…team should absolutely be.” Ever since he’s applied those principles to every job he’s held since then. With a strong foundation in management and accounting, he’s turned his passion for understanding human behavior and team dynamics into a successful career in his latest role as the Director of the University of Georgia’s Small Business Development Center (SBDC). As you’ll hear, Todd’s unique perspective, combined with his diverse experience, makes him an invaluable resource for small business owners seeking effective strategies for building strong and successful teams. In this episode, he shares practical tips for: Mastering the art of recruiting, interviewing, hiring, and constantly assessing teams, Discover how to utilize the resources and services offered by the (SBDC) by seeking help from experts like Todd to consult and advise on various aspects of your business, including team building, at no charge. 🔗 Get Links to Resources Todd Recommends: https://www.eqbsystems.com/podcast/251-small-business-advisors-todd-anduze-shares-tips-for-effective-team-building 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐

When Nicole McCullum promoted her real estate school using online ads, she quickly learned how difficult it was to fill her classroom. It was 2004 and the competition was stiff. Determined to crack the code of digital marketing, she began educating herself about Search Engine Optimization (SEO). She soon found herself immersed in the world of SEO. What started as a desire to generate more ROI from her online ads turned into a new, full-fledged, and highly successful business called Captivate Designs. Nicole is now a preeminent coach, teacher, and public speaker to small businesses seeking to get found online using cutting edge digital marketing strategies and tactics. In this episode, you get a chance to hear from the SEO maestro herself! She shares best practices that include: 👉 4 pillars of effective SEO, 👉 Webpage vs. website optimization, 👉 5 factors that Google looks for when ranking a webpage, and more. Nicole also shares over 10 resources you can start using now to increase your chances of luring potential customers to your site and ultimately buying from you! Getting found online in an increasingly noisy world is no small feat. It requires having more than an attractive website. There’s an art and science to ranking on the first page of an online search. Once visitors come to your company's website, your number one goal is to keep them there and…to convert them! Find out how in this episode. You won’t be disappointed! 🔗 Get Access to SEO Resources Nicole Recommends: https://www.eqbsystems.com/podcast/250-small-business-advisors-nicole-mccullum-highlights-seo-best-practices 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐

Never judge a book by its cover – an analogy that definitely applies to Prosper Taruvinga. Considering his massive success as a preeminent digital marketer, you’d never guess his humble beginnings as a child growing up in a small village in Zimbabwe plagued with inflation. In this episode, we welcome Prosper as our next small business advisor. He’s the Founder and CEO of Livelong Digital, a digital marketing agency with a proven formula for scaling revenue from $200,000 to $2M in two years, specifically for business coaches and consultants. How does he do that? Well, that’s exactly what you’ll find out. Listen now to discover his controversial, yet revolutionary Online Prosperity Blueprint for radically transforming service-based small businesses. In particular, you’ll learn how to supercharge your revenue and profitability by: 1) Capturing the attention of those whose pain and problems you can solve, 2) Developing original content that lures potential leads, 3) Converting those leads into loyal, repeat customers, and 4) Building communities that continue to engage and address our customers' needs. 🔗 Links to Resources Prosper Recommends: https://www.eqbsystems.com/podcast/249-small-business-advisors-prosper-taruvinga-shares-his-controversial-million-dollar-marketing-strategy 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐

We’re kicking off Season 20 on the Business Infrastructure podcast! This season will feature 12 guests all of whom are small business advisors with specialized expertise they can’t wait to share with you. Expect to hear, learn, and discover specific strategies, tactics, and tips that you can begin applying right away to transform your back-office operations. With small businesses being the backbone of many of the world’s economies, they are central to the vitality of local communities and must be protected at all costs. And one way to do that is to give entrepreneurs like you access to the information necessary to not just grow but scale your operations in a sustainable, repeatable, and profitable way. Our first guest this season is Shawn Palmer. He’s a small business advisor and pricing expert with OneRedmond, an organization that works in concert with the Washington Small Business Development Center (SBDC). In this episode, Shawn shares five main pricing strategies to consider as you work to increase sales, revenue, and profitability in your growing small business. He also gives a tutorial on the Law of Supply and Demand and why understanding the type of supply and demand curve your business has is critical for repeatable and sustainable growth. As a military veteran and former small business owner himself, Shawn offers a unique yet easy-to-understand perspective on how the right pricing strategy can make all the difference in keeping the doors to your business open! 🔗 Links to Resources: https://www.eqbsystems.com/podcast/248-small-business-advisors-shawn-palmer-talks-pricing-strategies 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐

We’ve come to the final episode in our encore of the 13-part audio masterclass on business infrastructure! At this point, you’ve heard six stories of entrepreneurs and leaders in small businesses trying their best to keep their cool amid chaotic fast growth. If you’ve missed any of those episodes, be sure to go back and listen to them so that you can follow along with the info contained in this episode. Behind the impressive façade of the businesses featured in this masterclass, lies operational landmines that threaten to destroy everything these founders and leaders have worked so hard to build. Thanks in part to the consultants they each work with, they’re able to restore order. You were able to get a detailed understanding of the work they do together in six follow-up episodes that serve as D-I-Y tutorials in this masterclass. Each consultant recommended participation in a business process workshop. And that’s what this episode is about – you’re going to get an audio-based front row seat to this workshop and learn how to create a Business Process Manual! A Business Process Manual, commonly known as an Operations Manual, is a physical or digital collection of documentation that describes your organization’s operations with a level of detail and precision that allows your team to work without your daily presence. It’s also the seventh and final element of the Kasennu framework for business infrastructure. In this final episode, host Alicia Butler Pierre teaches an 8-step guide on basic principles for identifying and documenting key processes in your organization. Discover how to secure your intellectual property, guarantee consistent product and service quality, and keep your customers happy. You’ll also learn how the Kasennu framework sets you up for success in using advanced process improvement frameworks like Lean Six Sigma. 🔗 Links to Resources: https://www.eqbsystems.com/podcast/247-business-infrastructure-masterclass-missing-link-how-to-identify-and-document-processes-for-scaling-small-businesses ❓ Send your questions to Alicia on Twitter or LinkedIn. 🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share! And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐