Business Life Hacks

Joshua Strawczynski (00:02) Business owners? Do you want an unfair advantage over your competitors? Do you want to dominate in your area of expertise? You are listening to Business Life Hacks. Learn to influence consumer psychology and shortcut your way to business success with tips, tricks, ricks and hacks from award winning digital agency J Marketing. Joshua Strawczynski (00:27) Do you want to reach out to a cold audience? Someone that you've acquired their email or their WhatsApp? You want to get in touch with them, but you don't have a preexisting relationship? Let's talk about social calibration. This is something that is not talked about in marketing nearly enough. And in fact, I don't think it's all that well studied in social sciences anymore either. You see, what it is, is how do you overcome the fear that comes along with reaching out to someone you don't know? Imagine if you walked up to them on the street and you kind of rudely said, hey, hey you. What are the odds of them stopping and engaging in a conversation with you? Take that very same person on the very same street. And what if you went up and said, excuse me, I'm not trying to hassle you, but it doesn't matter what comes next? Which one of those two is more likely to elicit a response and a kind response? You'll never have 100% success rate, but which would have a higher one? The same thing happens when we talk about social credibility. What we're trying to do is leverage the credibility that we do have. Joshua Strawczynski (01:46) However, we've come to obtain this list or number in order to put the other person at ease. And today I'm going to use the example of Tuscany from women who golf, who has been given the numbers of a number of female captains of golf courses. We're here in Dubai at the moment. She wants to reach out to them and invite them to an event she's running on Thursday, but she doesn't have a preexisting relationship with them. Now, before I get into telling you how we do it, one book I can strongly recommend is Words That Work. It's not what you say, it's what people hear. That is very, very wise words. And what people hear is going to be defined by their past experiences. Most people to go back to that street corner we were talking about, have been taught that if someone is quite abrupt with you, it's probably not a good thing. They're probably a bit crazy. We want to get out of there. And if someone disarms us, then they're probably okay. They've called out that there's nothing to be worried about. Your adrenal system doesn't need to kick in. You can chill. Joshua Strawczynski (02:56) Well, the same thing works with email and messages. When we talk about Tuscany, she could reach out to these people and say, hey guys, come to my event. But she'd be missing a really key part that

Successful use of digital marketing leads to ridiculously successful product launches... but it's more than just advertising on Facebook/Google. The key is understanding how to focus your objectives on knowledge, learning about your audience. Joshua Strawczynski, MD of JMarketing talks through how digital marketing allows you to know your customer better than themselves. Don't shoehorn people into a product you like, but rather tweak your product and or marketing to suit your audience.

Contrary to popular believe, digital marketing is NOT the channel you publicise on. If you are a startup who is using Google/Facebook/LinkedIn to make sales, you are probably missing a step. How well do you really know your customer?? In this podcast we look at the secret that only a few digital 'experts' every discuss, how to use advertising to understand your audience better than your best friend.

Join Josh in his conversation with Daniel Oysten, to know about his story as a business owner and some new insights about S.A.A.S .

In this episode, Josh interviews Julian Cole, a strategist advertising extraordinary who from a humble Australian boy to the highest echelons of agency life in New York and how he left it all to start his own business, working online and all the lessons that he's learned along the way.

In this episode, we will speak to Rob Broadhead from 2020 Fire Protection; a Sydney based organization that has risen to be very successful in its field. This will be an interesting case study of how you can transform a business that has low entry barriers to be highly competitive.

Interested in how the US military/government procures solutions from commercial companies? Today's guest is one of my favorite people on the planet. David Rothzeid has worked both sides of the military technology acquisition fronts, and provides an incredible deep-dive into the process of selling to the government/military.

In this episode, we'll be diving into the world of business coaching through the eyes of Mike Irving, and we'll talk about what makes people exploit their abilities to reach success.

The B2B keyword strategy, keyword research, SEO research, and how to get the right people to your website.

How you can stand out in your industry by making more sales and competing against your competitors without the need to immediately jump to discounting and getting into a price war.

Three simple keyword research tools that you can use for SEO

Learn how to spend more time on the best quality leads who are your ideal clients and make more money while spending less time doing it.

Learn how to turn more of the visitors to your site in actual paying customers. Improve your conversion rate with five easy steps.

Learn how to focus your marketing spend in the areas that will yield the biggest results for your business. Josh and Dan tell us about the importance of thinking about your customers' needs and how to invest accordingly.

Most business owners miss out on more sales than they even realize, because the normal sales funnel model doesn't show how buyers actually behave. In this episode, Dan and Josh tell us about the how to use better models of the buyer decision process to maximize your sales numbers. Read the Article: https://www.thinkwithgoogle.com/intl/en-gb/navigating-purchase-behavior-and-decision-making/ Download the Full Report: https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf

Studies have shown that 90% of blog content never gets read by a single person. How do you produce content that your audience will actually find and read? In this episode, Dan and Josh address:

How do you use the various social media platforms to acquire clients and generate more leads? Today, our friend Arthur Tutt has joined us to share his experience with gaining clients through LinkedIn.