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Business Owner's Freedom Formula Show

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Location:

United States

Twitter:

@PaulMaskill

Language:

English

Contact:

919-530-9355


Episodes

236: Why You MUST Know Your Numbers in Order to Survive - Freedom Friday

12/14/2018
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Most business owners never track any numbers because they want to avoid the possibility of them being not so good. As long as there's money in the bank, we're in business! But that's no sustainable way to run a business. You can't manage what you can't measure and your numbers are so important. In today's episode I share with you some not so great numbers for our dog walking business.

Duration:00:07:10

235: Why You're Leaving Money on the Table without a CRM System - What's Working Wednesday

12/12/2018
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You know what business owners are terrible at? Following up! We'll take the initial call, provide the initial estimate, answer the initial question and then get busy and totally forget about following up. THIS is why you NEED a CRM System...even a basic free one will suffice. Without a CRM system in place, you are leaving 10's of thousands of dollars on the table...AND you're not making a great name for your business either. In this episode, I share with you some great free and paid CRM...

Duration:00:08:07

234: How to Move From Where You Are to the Life You Want with John Hinkle

12/10/2018
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After a successful career as a global corporate leader responsible for building some of the world’s most notable brands, John Hinkle began his own SHIFT journey. It began when his career was unexpectedly upended through a corporate merger. The event became a pivotal time of questioning and reflection, which led to the discovery of five core principles he developed to master his own life and career change. It was during that same time that John began sharing these principles with many other...

Duration:00:31:40

233: Why Facebook Ads (and Business) are Just Like Riding a Bike - Freedom Friday

12/7/2018
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You've probably said this AND heard this before: Facebook ads don't work. Facebook ads are a scam. Facebook just wants our money. My customers aren't on Facebook. None of those are true - they are simply excuses. The key to success in FB ads (and business) is to have an actual strategy and patience to know it probably won't work right away. Just like riding a bike. A bike doesn't work if you don't know how to ride one...but that doesn't mean they don't work!

Duration:00:06:28

232: Why You Need to Do More Than Just Give a Christmas Bonus to Your Employees - What's Working Wednesday

12/5/2018
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There's so much more to thanking your employees for the year than just a little Christmas bonus in their paycheck. Yes, money is nice...but it doesn't mean much to your team. It's easy to write a check. But when you do things like a holiday party to show your appreciation and gratitude it goes a long way. Especially when you invite everyone's families as well. Take the time and make the investment to show your employees how much you care and how much they are appreciated.

Duration:00:06:23

231: Helping You Work Less and Earn More with Phil Newton

12/3/2018
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Phil Newton takes that overworked, underpaid person and helps them to move to a stage of being unHustled. Phil works with clients to free up their time, focus their offer, find their most fabulous clients and facilitate a world-class experience for their clients. In essence, he helps people earn more while working less. As the owner of an investment company, Phil knows what it means to work himself to death, and why it’s so important to find a way to work smarter and enjoy life more. He’s...

Duration:00:40:29

230: How I'm Starting to Focus on My Strengths & Delegating the Rest - Freedom Friday

11/30/2018
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As 2018 winds down, we are ramping up with both of our local businesses. With a big focus on just focusing on our strengths. Growing up and moving around in the real world, everyone tells us to work on our weaknesses. That's a big uphill battle. What if you just focused on your strengths and the things you love? And you delegate the rest? Life will be much happier and your businesses will thrive! I share with you what I'm delegating in my businesses as we end 2018.

Duration:00:08:37

229: How to Stand Out From the Competition this Holiday Season - What's Working Wednesday

11/28/2018
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Q: How do you stand out of the crowd when there are 1000's of businesses selling the same thing you're selling? A: By doing the little things that they are too lazy and too cheap to do! Now, there are a ton of things that you can do, but one thing that always works is holiday gifts. Like, reall gifts...that shows that you took the time to think about them and shows that you truly appreciate them.

Duration:00:06:20

228: How to Optimize Your Business for Higher Profits with Jennifer Dawn

11/26/2018
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Jennifer Dawn is the owner of Jennifer Dawn Coaching. She began her entrepreneurial career selling apples off her grandfather’s tree because a lemonade stand was so “yesterday”. At 23, Jennifer founded a software company and grew it from nothing to seven figures and then went on to become the Software Division President for a $54M manufacturing firm. She was then asked to lead and mentor a national network of women entrepreneurs and discovered a love for coaching. Jennifer is a Profit First...

Duration:00:32:17

227: Why You Need to Stop Waiting Around for Your New Year's Resolution - Freedom Friday

11/23/2018
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It's that time of year where it's really easy to pack it in and wait...and wait... We wait until January 1st, an arbitrary date to start something. A New Year's Resolution That will be all but forgotten by February 1st. Why wait around for another 5 weeks when you can sprint to the finish and start 2019 with more momentum than ever?!?

Duration:00:05:34

226: Why Your #1 Goal Shouldn't be to "Just Survive" - What's Working Wednesday

11/21/2018
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There are way too many days, we as business owners forget about WHY we actually started our business in the first place. And we need to put a stop to that! We get caught up in the weeds, putting out fires and getting discouraged. Our only goal becomes to survive the day. It's time to start putting YOUR WHY back at the forefront for good! Why did you start your business?

Duration:00:06:11

225: Helping Business Bulls Thrive in China Shops with David Quick

11/19/2018
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David Quick is a recovering bull in the china shop who uses his passion to help business leaders and their teams thrive. A 3-time CEO of rapid growth organizations, David helps leaders thrive by sharpening their focus on Vision, Values, Expectations, Engagement. David’s executive coaching, live events, keynote presentations and group sessions all help leaders create powerful herds of high performing bulls. His no-BS communication style resonates with high performing leaders of all...

Duration:00:39:23

224: Why Saying NO & Setting Boundaries is So Important to Your Success - Freedom Friday

11/16/2018
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If you don't set the boundaries, your customers will set them for you...or destroy all boundaries. And then your customers are running YOUR business. If you have a scarcity mindset and say YES to everything because you NEED the business, you're going to get trapped. Today, I share with you two examples that have come up in two of my businesses within the last week. And how saying NO helped maintain our freedom.

Duration:00:07:50

223: Why Communicating the WHY is So Important When Making Changes - What's Working Wednesday

11/14/2018
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As the boss, it's sometimes really hard to make changes. Especially when we have employees and customers...we don't want to be the bad guy. We don't want to ruffle feathers. We just want everyone to like us! By communicating the WHY and sharing how it will make their life easier is the easiest way to make the changes. I share with you today two real life examples of how to make it happen!

Duration:00:08:12

222: How to Grow Your Business Quickly through Social with Brendan Kane

11/13/2018
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Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically find and engage new audiences that reward relevant content, products, and services with their attention and spend. Brendan’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution. Starting his career at Lakeshore Entertainment, Brendan oversaw all...

Duration:00:36:14

221: How Letting Down a Potential Customer Created a Better Process For Us - Freedom Friday

11/9/2018
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If you don't want to deal with something more than once, put a process in place to make sure it doesn't happen again. Instead of being a firefighter, be an engineer who puts processes in place to prevent fires in the first place. Way too many business owners fight fires all day but then do nothing about preventing them in the future. I share with you today a new process we just implemented after letting a potential customer down.

Duration:00:07:25

220: Why Your Business Isn't Special...and How to Wow Your Customers - What's Working Wednesday

11/7/2018
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First, you need to realize that your business isn't special. The service that you provide is also provided by millions of other people in the world...and probably 100's in your local market. When you realize that, you start to act a little differently. And you start to have empathy for your customers and patience for long-term success. Once you realize that it's all about the customer experience, your business will be forever changed.

Duration:00:07:48

219: Why Transparency & Authenticity is Crucial to Your Success with Aaron Walker

11/6/2018
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It would be safe to say that Aaron Walker is a veteran entrepreneur. Having started over a dozen businesses during his four decade journey has been pretty awesome. Beginning at 18 years old and selling to a Fortune 500 company just nine years later set Aaron on an adventure of a lifetime. The secret sauce for Aaron can clearly be identified with these four attributes: grit, authenticity, determination and perseverance. The glue that holds it all together is his weekly involvement in Iron...

Duration:00:35:05

218: Why You MUST Have a Customer Feedback System in Place - Freedom Friday

11/2/2018
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Here’s the thing about customer feedback…unless someone is REALLY upset, they probably won’t give you feedback. Unless you ask for it! So that's the first thing...you NEED a system in place to get candid feedback from every customer. Most customers who aren't 100% happy with your business won't tell you...they'll simply go elsewhere and vote with their dollars. They won't come back...and you'll never know why. In order to get a real pulse of what's going on, you need a customer feedback...

Duration:00:10:24

217: A Great Way to Collaborate & Communicate with Your Team or Clients - What's Working Wednesday

10/31/2018
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With so many bright shiny objects out there, I try to keep the distractions to a minimum. There are rabbit holes that we can get stuck down because these tools are "cool"...but are they functional? Today, I want to share with you Trello which is one that is helping me tremendously for my coaching business. It's basically a great way to stay organized and collaborate with others...whether it's project management, solo accountability or client communication. Check it out!

Duration:00:06:19