Bold with Brooke by Brooke Summer

Full shownotes: https://boldwithbrooke.com/114 Every time I think I'm just repeating myself and should stop talking about it, I see that it's a conversation that needs to continue. It's 2024 y'all - and even the beloved social media platforms often require an email address. There are SO MANY reasons that you need to stop ignoring this marketing strategy, but today I'm boiling it down to 6 reasons. Listen in, then head to the community and tell me what you think - is this something that you use consistently?

Full shownotes will be available at https://boldwithbrooke.com/113

Full shownotes: https://boldwithbrooke.com/112 Hey hey gorgeous business owners - are you ready to dive into the DMARC Requirements that are going live on February 1? Some podcast episodes can be recorded with little prep, because they're information that I already know and have in my brain, that I could talk on for HOURS. This episode has taken several hours of research, and I'm so excited to share it with you because really - this update kind of sucks. This isn't a super easy thing to do, and it's one of those things that you probably never imagined having to deal with when it came to running a business. But since I teach email marketing, and work with my students closely on things related to marketing, email marketing, websites and domains, it's something we need to talk about. PLUS - I'm learning more and more from sharing in my community online - apparently a lot of people had no idea it was even coming, which tells me that they're not seeing the information they need. Today we're going to dive into the new DMARC requirements and updates that are hitting as of February 1, whether they apply to you, why it matters, and what you should be doing about it. Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways. If Instagram is your preference, take a screenshot and tag me on IG @boldwithbrooke - I would love to know your aha moments! This episode is available on the YouTube channel, click here to watch the video!

If you have ever prepared a promotion, gone through the steps to lay out the details, then launched and realized you FORGOT to change links or do the little things that help make those sales successful, this episode is for you. Black Friday is a HUGE promotional season, but this checklist is evergreen and will help YEAR ROUND with things to remember to do before a big promotion. Today's episode is a checklist of 10 things to remember and complete before a big promotion launches. You can download a printable checklist here: https://www.boldwithbrooke.com/VIP Listen in, then head to the community at https://www.boldwithbrooke.com/community and let me know which one resonated with you the most, I would love to hear it!

Full Shownotes: https://www.boldwithbrooke.com/110 Welcome back amazing business owners to another episode of Bold with Brooke - the podcast and place to be to learn the marketing and business skills you need to reach your biggest goals! I have gone back and forth with several different options when it comes to HOW to bring this episode to you, and in the end, I’ve decided to just let it flow, the way that it usually does from my ADHD brain. Because while it might seem super weird and random, it really is NOT, and I promise you it will all come together in the end. If you missed the LAST episode all about the marketing lessons from the Barbie movie, you’re definitely going to want to check that out, because if you take just ONE of those 7 lessons and apply it, you’re going to see some big changes in your marketing and in your business. And today’s episode is going to be overall business lessons - some marketing, some business, some personal growth that will FEED your business - from the Barbie movie. Listen in, then head to the community at https://www.boldwithbrooke.com/community and let me know which one resonated with you the most, I would love to hear it!

Full shownotes: https://boldwithbrooke.com/109 Hey there gorgeous, I'm so happy to be BACK with a new podcast episode, all about MARKETING specific lessons from the marketing surrounding the Barbie movie! If you didn't see any of the marketing, I would wonder if you were present in any social media or news during that time because seriously - it was EVERYWHERE. The Barbie movie marketing team, with Warner Brothers, did an amazing job of making sure that movie was front and center before, during, and AFTER the release date, and there are so many little things that we can look at. Even if you just take ONE of these lessons from the movie marketing, you will see a huge change in your own marketing - they're that good. This episode is specifically for marketing, next week we are going to dive into some lessons from the movie specifically. YES, I'm in a little bit of a Barbie movie kick, and if you haven't seen the movie, I highly recommend it. But even if you haven't seen it, there are so many things we can learn from how the movie was marketed, and the story itself. Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways. If you loved this content, we would LOVE your five star review at https://boldwithbrooke.com/itunes . We read every review and appreciate them so much, thank you in advance.

Full shownotes: https://boldwithbrooke.com/108 Today's guest is a marketing rockstar, and we are going to dive deep into marketing that is aligned and strategic, instead of just choosing one thing and hoping for the best. Katlynn Pyatt has Ivy League certifications in marketing and has actionable and specific steps for putting into place a PLAN for marketing, that is strategic and aligned with your business goals. Authentic is NOT just a buzz word, and if you're just trying one thing one day and hoping for the best, you're going to end up spinning your wheels and running yourself into the ground. Because we ALL should be playing to our strengths, instead of forcing things that we hate! Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways.

Full Shownotes: https://boldwithbrooke.com/107 Welcome back to another episode of Bold with Brooke - the podcast and place to be to learn the marketing and business skills you need to actually make a LIVING doing what you love! Today's episode is an encore episode of the very FIRST episode ever - because the information is THAT important, and still so valuable. In this episode, we are going to dive into something that will help with ALL of the decisions you might face in your business - your ideal client profile. I want to challenge what you may have been taught about what matters when it comes to your ideal client, and offer you five unique questions to ask to really get into your client's mind, to help you figure out how you can add value to your clients' lives. This mystery is what will ultimately help you get BOOKED by your dream clients that value your work, and set yourself up for success! And it's not just these five questions, but the REAL question - the secret sauce, if you will - that will ultimately determine how you connect with the clients that value what you do and will be your DREAM clients. Listen in, and head over to the community at https://boldwithbrooke.com/community to share your biggest takeaways. If you're more of a social media fan, take a screenshot or selfie and share it on Instagram and tag me at @boldwithbrooke - I want to hear what you loved!

Full Shownotes: https://boldwithbrooke.com/106 First, I have some questions for you. Are you comfortable with talking about money? When you are working with other creative or even dealing with family? Is money a topic that is kept kind of hush? Only discussed when absolutely necessary? I feel like we have done ourselves such as disservice when making this a taboo topic because money is an amazing tool in our businesses and in our lives. I know that I have even been shamed by my so-called friend when I shared my goals with them. Which is total crap, am I right? We should be supporting each other. If you haven’t left a review on iTunes yet, why not? I know that we have thousands of listeners, and I want to know exactly what you need help with! Your reviews not only make my day but help me to bring in awesome guests to get you the assistance and resources that you need to grow your business. If you haven’t left a review yet, can you head on over to iTunes to leave a review? I would SO appreciate it! Listen in, then head to the community at http://boldwithbrooke.com/community to let me know your biggest takeaways! If Instagram is your preference, take a screenshot and tag me on IG @boldwithbrooke - I would love to know your aha moments! NEW: The episode transcript is at the bottom of this page, if you prefer to read.

Full shownotes: https://boldwithbrooke.com/105 Raise your hand if you've ever neglected your own basic self care because of your business? Or your kids? Or your other responsiblities? I know I'm not alone. In this episode, we are going to go into some pillars of health because the reality is that if you're not taking care of yourself, you can't really serve anyone else. And that includes your family and your clients too! Listen in, and head to the community to let me know your biggest takeaways, at https://boldwithbrooke.com/community

Full shownotes: https://boldwithbrooke.com/104 Today we are going to talk all about Fuck Around and Find Out in Marketing. YUP - I said it, we're going there, and some of these examples are probably going to ruffle some feathers. Before we start though - I have a truth bomb secret, really, it's the ultimate marketing secret... ready? NO ONE KNOWS ALL OF THE SECRETS. We are all just trying something, finding out what works, and in the case of educators, sharing what has worked for us. And that's exactly what we are going to talk about today, the heart of marketing and really business and life in general - fuck around and find out. We're going to go through three examples of failures turned amazing success, let's dive in!

Full Shownotes: https://boldwithbrooke.com/103 When I lost my assistant in 2021, there were a few podcast episodes that fell through the cracks because she handled podcast episodes for me. These amazing experts gave their time, and I wanted to make sure to get these episodes published - because they're still valid, and today's episode is an excellent example. Dr. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. In this episode we are going to talk about how to do your marketing in a way that is in alignment with your values, in a way that isn't slimy or under the "bro marketing" category. Because YES, there is a way to market your business in a way that is ethical and aligned with your values and integrity. How do YOU feel about marketing - both marketing that comes at you as a consumer, and also in your own business? Listen in and let me know!

Full shownotes: https://boldwithbrooke.com/102 We have just finished the graduation season, for a variety of grades and milestones. I'm sure so many of you are finally settling down from whatever celebrations you had planned, whether they were small or big, and settling into summer. But graduation isn't JUST for kids, and celebrating growth isn't just for kids either. What are YOU graduating from or celebrating right now? If you're ready to start booking the clients you need and want in your business, it's time to start leveling up your marketing. I would LOVE for you to join us in Bold Marketing Academy! Check it out at http://boldmarketingacademy.com

Full Shownotes: https://boldwithbrooke.com/101 You're running a business in your industry, and then you hear of something happening - good or bad - that you weren't a part of at all. When it's something good, it can hurt that you weren't included. When it's something bad though, it might be a reminder that maybe not fitting in isn't necessarily a bad thing. Today's episode is all about what to do when you feel like you just don't fit in.

Full shownotes: http://boldwithbrooke.com/100 Have you ever worked with someone and could tell that they just weren't super jazzed about what they were doing? Maybe it was a teacher that wasn't really present in class, or someone that came to fix your furnace and you could tell they would rather be doing literally ANYTHING else. Being fully aligned with your business and having proper boundaries will mean more clarify, confidence and excitement. Simplifying processes will open that even more. In today's episode we are going to talk all about alignment and why it matters in your business, marketing and sales. AND, this is the official announcement of my rebranding and the new name of the podcast! Listen in and let me know what you think!

Full shownotes: https://boldwithbrooke.com/099 I have been talking with several business owners lately, and I feel like I'm repeating myself over and over again so I wanted to create an episode ALL about this. Reality check: when you reach your goals, your life is NOT complete. In today's episode, we are going to talk all about what the finish line REALLY looks like. Plus, an update on what's coming! We have the ever popular email marketing class - FREE - coming up this week on April 20th. Sign up here: https://boldwithbrooke.com/workshop

Full Shownotes: https://www.boldwithbrooke.com/098 A little more tough love in this final episode in this series: You will never outperform your identity. Today's episode is Part 8 in the 8 part series Must Have Skills for Success in Business - and I saved the best for last. Okay, maybe not the best, but definitely one of the most important. Today we are going to chat all about MINDSET. What does that actually mean? Why does it matter? More importantly, I want you to ask yourself: what stories am I holding onto that are stopping me from growing and reaching my biggest goals? What beliefs do I have that need to change? What isn't serving me anymore that I need to let go of? I know this is a big topic, but it's so incredibly important! Listen in, then leave an awesome iTunes review pretty please, k? https://www.boldwithbrooke.com/itunes If you want more information about the workshop coming up at the end of February, go here: https://www.bolddwithbrooke.com/workshop If you're like BROOKE I don't need the workshop I just want to dive right in with some learning and accountability to start marketing my business in a way that I know will bring me the clients I need and want, go here: http://www.boldmarketingacademy.com

Full Shownotes: https://www.boldwithbrooke.com/097 Tough love time: YOU WILL FAIL. And that's okay. Welcome to part 7 of this series on Must Have Skills for success in business! We are going to talk about something that hurts my little recovering perfectionist heart sometimes - failure. Because the reality is that you WILL fail if you go into business - and that's okay. It's not the end of the world. Business - and life, really - is just a series of trying new things, seeing if they work, and if they don't, you try something new. If only it was that easy to actually EMBRACE that, right? Let's chat ALL about failure - and I promise you, this episode will leave you feeling uplifted and maybe even a little bit lighter, this is NOT a doom and gloom episode.

Full Shownotes: https://www.boldwithbrooke.com/096 Do you all ever prepare something that you THINK is going to be short and sweet, and then you realize it's a lot bigger than you planned? Today's episode is going to be one that people may not like, it might ruffle some feathers, but this is part 6 in the series of must have skills for success in business. If you haven't listened to parts 1-5, don't worry, they are forever living online - so go to boldwithbrooke.com/podcast to see all of the past episodes. Today we are going to chat ALL about the numbers! Knowing your numbers, analytics and KPI's is absolutely essential, and a must have skill for success in business, and it is today's episode and part 6!

Full Shownotes: https://www.boldwithbrooke.com/095 Welcome back amazing business owners - to another episode of Business Straight Up - which will soon be changing by the way. Today's episode is part 5 in the 8 part series of MUST have skills for success in business - and we are going to chat about something that strikes fear into the heart of SO many sales people: sales. Far too many business owners feel ALL sorts of emotions when that word is even muttered - and it's time to face it, head on. Listen in for some of my tips in sales, and 4 things you must know and embrace to see the success you want to see in your business when it comes to sales.