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CRO.CAFE

Business & Economics Podcasts

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Location:

Netherlands

Description:

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Twitter:

@cro_cafe

Language:

Dutch

Contact:

+31642093976


Episodes

600+ psychological principles for driving behavior? Not even close...

2/15/2021
We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior

Duration:01:14:15

Why humanizing data is so important, with Eltine van der Veer

1/28/2021
We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-important

Duration:00:46:25

B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy

1/19/2021
We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platform

Duration:00:48:13

Unleash Your Primal Brain, with Tim Ash

1/13/2021
Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain

Duration:00:55:03

Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho

12/29/2020
Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

Duration:00:50:20

The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL

12/6/2020
We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

Duration:00:46:09

CRO Salaries: Agency vs Client-side vs Freelance

11/24/2020
Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each. Your personality-type will be largely responsible for determining which scenario is best for you. For example:...

Duration:00:14:27

Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell

11/23/2020
We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

Duration:00:40:33

How to run copy experiments & why you should differentiate, with Peep Laja

11/15/2020
In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiate

Duration:00:43:42

How to embed experimentation into Agile product development, with Jonny Longden

11/8/2020
Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development

Duration:00:59:23

Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana

11/1/2020
We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Duration:00:54:27

Book launch: Online Influence, with Bas Wouters

10/25/2020
Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman. Shownotes: https://www.cro.cafe/podcast/book-launch-online-influence

Duration:00:45:02

Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr

10/18/2020
Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. Shownotes: https://www.cro.cafe/podcast/optimizing-consumer-to-consumer-marketplaces Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Duration:00:28:48

Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)

10/11/2020
We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. Shownotes: https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-traffic Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Duration:00:33:55

Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)

10/4/2020
This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. Shownotes: https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-when-working-with-clients Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Duration:00:53:35

How to become a better CRO professional, with Abi Hough & Craig Sullivan

9/29/2020
We know you can improve the digital customer experience, but how do you improve yourself? Abi & Craig show to keep learning & developing as a CRO professional Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Duration:00:31:28

CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)

9/28/2020
Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less). Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Duration:00:47:06

The 6 soft skills that CROs need to master, with Elise Maile

9/20/2020
Learn the 6 soft skills you need to have or develop as a CRO specialist: listen, communicate, organize, be flexible and curious and have integrity. Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Duration:00:50:32

Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)

9/13/2020
Learn how you can (and why you should!) be using experimentation to manage risk and how to create a risk profile for your own or your clients business. Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Duration:00:42:03

Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)

9/6/2020
Learn what makes server-side testing different from client-side testing, if can you use both simultaneously and what the common mistakes are you need to avoid. Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com

Duration:00:50:10