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CRO.CAFE

Business & Economics Podcasts

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Location:

Netherlands

Description:

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Twitter:

@cro_cafe

Language:

Dutch

Contact:

+31642093976


Episodes

Friction and Momentum in Brazil vs EU vs USA

4/26/2022
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Duration:00:57:58

Understanding the "Why"

4/21/2022
Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

Duration:00:25:23

How you can practically optimize your forms

4/15/2022
I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Duration:01:16:31

Optimizing for Customer Lifetime Value

12/23/2021
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

Duration:00:26:59

CRO Automation & building your (de)centralized CRO team

12/23/2021
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

Duration:00:31:56

User research: Qual versus Quant

12/23/2021
Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Duration:00:33:01

Chatbots & retention campaigns

12/23/2021
Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

Duration:00:24:03

CRO and SEO are dead

12/23/2021
Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?

Duration:00:27:35

Localizing translations for international audiences

12/21/2021
Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

Duration:00:28:46

Selling your CRO agency

12/19/2021
Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

Duration:00:23:56

Visitor and customer survey insights for high-impact CRO

11/22/2021
Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

Duration:00:42:19

Experimentation values & culture at scale: Linkedin

9/27/2021
We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.

Duration:00:57:04

Supercharging the customer journey with analytics data

9/19/2021
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.

Duration:00:41:52

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

9/14/2021
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

Duration:00:34:31

Where to start when the company needs CRO, but doesn't know they do.

7/8/2021
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.

Duration:00:28:16

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?

7/4/2021
Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?

Duration:00:44:22

Using text messages to improve conversions and retention

7/3/2021
Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.

Duration:00:42:37

Bayesian expected loss: Telling a complete story with data

6/21/2021
We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.

Duration:00:46:39

Experience as UX designer in a very data driven company (Booking.com)

6/16/2021
From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.

Duration:00:36:55

CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going

5/17/2021
We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.

Duration:00:44:28