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CRO.CAFE

Business & Economics Podcasts

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

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Location:

Netherlands

Description:

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

Twitter:

@cro_cafe

Language:

Dutch

Contact:

+31642093976

Episodes

How do you maintain a no-BS style

12/31/2022
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

Duration:00:45:56

Educating your CRO clients & hiring for your CRO agency

12/31/2022
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

Duration:00:35:10

How to craft copy on the PDP to convert more first-time buyers

12/30/2022
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers

Duration:00:43:03

Understand your products first before optimizing

12/30/2022
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...

Duration:00:46:27

What seperates the good from the great?

12/29/2022
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.

Duration:00:45:30

Friction and Momentum in Brazil vs EU vs USA

4/26/2022
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Duration:00:57:58

Understanding the "Why"

4/21/2022
Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

Duration:00:25:23

How you can practically optimize your forms

4/15/2022
I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Duration:01:16:31

Optimizing for Customer Lifetime Value

12/23/2021
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

Duration:00:26:59

CRO Automation & building your (de)centralized CRO team

12/23/2021
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

Duration:00:31:56

User research: Qual versus Quant

12/23/2021
Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Duration:00:33:01

Chatbots & retention campaigns

12/23/2021
Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

Duration:00:24:03

CRO and SEO are dead

12/23/2021
Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?

Duration:00:27:35

Localizing translations for international audiences

12/21/2021
Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

Duration:00:28:46

Selling your CRO agency

12/19/2021
Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

Duration:00:23:56

Visitor and customer survey insights for high-impact CRO

11/22/2021
Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

Duration:00:42:19

Experimentation values & culture at scale: Linkedin

9/27/2021
We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.

Duration:00:57:04

Supercharging the customer journey with analytics data

9/19/2021
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.

Duration:00:41:52

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

9/14/2021
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

Duration:00:34:31

Where to start when the company needs CRO, but doesn't know they do.

7/8/2021
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.

Duration:00:28:16

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